Shopping online is increasingly popular amongst Internet users in Russia. According to data gathered by Gemius, in October last year over 44.9 mln Russian Internet users visited e-commerce websites. This is an increase of 5.2 mln compared to the same month the previous year. The time spent on e-commerce websites in Russia has grown from an average of 1.32 minutes per visitor in October 2012 to 2.07 minutes in October 2013.
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
Каждый девятый просмотр страниц в сети пользователями в России совершается с различных мобильных устройств. Этот факт доказало исследование, которое было проведено компанией Gemius.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Intro to E-commerce in South East Asia - CitibankDavid Jou
Pomelo Fashion presents at 2014 Citibank ASEAN stars of the next decade! Includes, e-commerce growth trends in south east asia and sectors most likely to benefit from emerging mobile and social media trends.
NOAH Newsletter - Edition: September 2015 NOAH Advisors
The NOAH Newsletter is a bi-monthly publication with a dedicated focus on European Internet companies. Here is an overview of this month’s issue:
- Current state of the web: traffic benchmarking of the largest B2C sectors
- Latest sector valuations and operational KPIs
- The most significant transactions in recent years
- The latest developments on NOAH London 2015 (12-13 November) - with a detailed summary of all confirmed presenting companies so far
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
Каждый девятый просмотр страниц в сети пользователями в России совершается с различных мобильных устройств. Этот факт доказало исследование, которое было проведено компанией Gemius.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Intro to E-commerce in South East Asia - CitibankDavid Jou
Pomelo Fashion presents at 2014 Citibank ASEAN stars of the next decade! Includes, e-commerce growth trends in south east asia and sectors most likely to benefit from emerging mobile and social media trends.
NOAH Newsletter - Edition: September 2015 NOAH Advisors
The NOAH Newsletter is a bi-monthly publication with a dedicated focus on European Internet companies. Here is an overview of this month’s issue:
- Current state of the web: traffic benchmarking of the largest B2C sectors
- Latest sector valuations and operational KPIs
- The most significant transactions in recent years
- The latest developments on NOAH London 2015 (12-13 November) - with a detailed summary of all confirmed presenting companies so far
This report looks at all the important Malaysia trends - mobile, social, ecommerce. Malaysia is clearly ahead of the pack in south-east Asia - it's higher income, better connected, and more affluent compared to its neighbours like Indonesia, Thailand, Vietnam and others.
The Ultimate Guide to E-Commerce Statistics in Southeast Asia & MalaysiaCK Wong
Why major e-commerce players like Rakuten, Qoo10, Groupon, LivingSocial, Rocket Internet, eBay, Naspers are venturing into Southeast Asia region? Visit ecommercemilo.com for more e-commerce insights in Malaysia and Southeast Asia.
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
Vi er efterhånden bevæbnet med internetopkoblede devices i alle afskygninger og vi bruger dem i alle mulige touchpoints. Lige fra erkendelse af vores behov til køb og ibrugtagning af et produkt eller service. E-handel handler derfor ikke alene om at kunne designe, udvikle og drive en webshop, men om at opbygge et samlet forretningskoncept, der er designet til at operere i et økosystem med digitalt opkoblede forbrugere. E-handlende må derfor fokusere på hele købsoplevelsen og alt hvad, der skal til for at sælge varer og services online. Og det handler om meget mere end at orkestrere onlinekanalen. Det handler om at integrere alle kanaler og touchpoints med kunden i centrum.
Hør, hvorfor din virksomhed skal opbygge en langt større indsigt i forbrugernes motiver og reaktionsmønstre på tværs af kanaler for at kunne udnytte de nyeste digitale muligheder. Fra reklamer, salgsmaterialer, den fysiske butik, kundeservice etc. Kort sagt, hvordan verden går fra e-handel til omnichannel.
v/Thomas Rosendahl, Director of Strategy og Morten Steinbach, Senior User Experience konsulent.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
Dr. Adrian Vanzyl, CEO of one Southeast Asia's top VC firms, Ardent Capital, explains why Southeast Asia is the hottest market in the world for ecommerce. Complete with statistics and key insights, this presentation is the most recent (June 2015) analysis of the Southeast Asian market and was pitched to leading financial executives at the UBS Conference in November 2015 in Singapore.
Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
This report looks at all the important Malaysia trends - mobile, social, ecommerce. Malaysia is clearly ahead of the pack in south-east Asia - it's higher income, better connected, and more affluent compared to its neighbours like Indonesia, Thailand, Vietnam and others.
The Ultimate Guide to E-Commerce Statistics in Southeast Asia & MalaysiaCK Wong
Why major e-commerce players like Rakuten, Qoo10, Groupon, LivingSocial, Rocket Internet, eBay, Naspers are venturing into Southeast Asia region? Visit ecommercemilo.com for more e-commerce insights in Malaysia and Southeast Asia.
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
Vi er efterhånden bevæbnet med internetopkoblede devices i alle afskygninger og vi bruger dem i alle mulige touchpoints. Lige fra erkendelse af vores behov til køb og ibrugtagning af et produkt eller service. E-handel handler derfor ikke alene om at kunne designe, udvikle og drive en webshop, men om at opbygge et samlet forretningskoncept, der er designet til at operere i et økosystem med digitalt opkoblede forbrugere. E-handlende må derfor fokusere på hele købsoplevelsen og alt hvad, der skal til for at sælge varer og services online. Og det handler om meget mere end at orkestrere onlinekanalen. Det handler om at integrere alle kanaler og touchpoints med kunden i centrum.
Hør, hvorfor din virksomhed skal opbygge en langt større indsigt i forbrugernes motiver og reaktionsmønstre på tværs af kanaler for at kunne udnytte de nyeste digitale muligheder. Fra reklamer, salgsmaterialer, den fysiske butik, kundeservice etc. Kort sagt, hvordan verden går fra e-handel til omnichannel.
v/Thomas Rosendahl, Director of Strategy og Morten Steinbach, Senior User Experience konsulent.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
Dr. Adrian Vanzyl, CEO of one Southeast Asia's top VC firms, Ardent Capital, explains why Southeast Asia is the hottest market in the world for ecommerce. Complete with statistics and key insights, this presentation is the most recent (June 2015) analysis of the Southeast Asian market and was pitched to leading financial executives at the UBS Conference in November 2015 in Singapore.
Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
New version 2015: http://www.slideshare.net/olegzhukov524/ecommerce-market-in-russia-2015
E-commerce market in Russia 2014: facts, figures, international comparison, trends & perspectives
BRIC Online Payment Methods Report 2013 - First Half 2013 by yStats.comyStats.com
The recent „BRIC Online Payment Methods Report 2013 – First Half 2013“ report by Hamburg-based secondary market research company yStats.com provides information about the movement toward online and mobile purchase transactions.
Intended for practical use by online retailers and service providers, this research study – the first of its kind – sheds full light on cross-border sales to Russia. Based on interviews with 50 top market players and experts, this study provides fascinating data and insights about:
The latest market evolutions: How the market skyrocketed in 2013, why some Western e-merchants are recording slower growth in 2014, and what to expect next;
Russian consumers’ preferences and fears, how to inspire their trust and turn them into loyal consumers;
Why and how international online stores and PSPs should integrate localized payment methods;
How to optimize shipments to Russia and get through the Russian customs seamlessly;
How to fight fraud, and how to increase payment acceptance rates when working with Russian card holders;
How to comply with the Russian legislation – from forbidden goods, to IP protection requirements, to personal data collection, storage and use.
Online shopping is common now a day. Both
traditional and online shopping are happening side by side.
However, online shopping is getting more and more
popularity year after year. In this context, this conceptual
and secondary data-based paper aims at understanding
growth and status of online shopping in the world and in
particular to India. The growth, and participating
companies and future of online shopping were studied
along with their problems based on the data collected from
various secondary sources.
'Travel insights on the Russian market', Yandex, Head of International Sales,...Oban International
Russia’s home-grown search engine, Yandex, will speak in an exclusive session about the insights of the Russian market for the international travel industry. This enormous and upwardly mobile country has one of the most active online populations in the world, with Yandex holding a massive 61% market share in Russia, compared to Google’s paltry 29%. In this session, Tatiana will reveal and identify the key players and trends on Yandex.
Russia Passport 2015: Cross-border Trading ReportwnDirect
With an eCommerce turnover of USD 17 billion in 2014, Russia is one of the top five countries in Europe in terms of online retail. However, many businesses are hesitant to enter this market due to perceived complexities and other barriers.
In IMRG's “Russia Passport 2015: Cross-Border Trading Report”, you can find out how to overcome barriers to trading with Russia and make the most of the eCommerce opportunities which this market offers.
Product brochure global b2 c e-commerce and online payment 2014yStats.com
The yStats.com publication reports that even as forecasted global growth rates slow from close to +20% in 2014 to around 10% by 2018, B2C E-Commerce worldwide is expected to top a trillion euros by that year.
Online Landscape in South-East Europe by GemiusGemius
Which CEE online markets are developing the fastest? Are the investments in online advertising growing? What are the most popular online brands? Who are Internet users and what kind of content they search for? What are the newest trends in online advertising?
Answers to those and many other questions can be found in the set of regional reports, in which Gemius experts and market professionals take a closer look at the online landscape of:
- Baltics (Estonia, Latvia & Lithuania),
- Central Europe (Czech Republic, Hungary, Poland & Slovakia),
- Russian-speaking Markets (Belarus, Kazakhstan, Russia & Ukraine),
- South-East Europe (Bulgaria, Croatia, Macedonia, Romania, Serbia, Slovenia),
-Turkey.
Online Landscape in Russian-speaking countries by GemiusGemius
Which CEE online markets are developing the fastest? Are the investments in online advertising growing? What are the most popular online brands? Who are Internet users and what kind of content they search for? What are the newest trends in online advertising?
Answers to those and many other questions can be found in the set of regional reports, in which Gemius experts and market professionals take a closer look at the online landscape of:
- Baltics (Estonia, Latvia & Lithuania),
- Central Europe (Czech Republic, Hungary, Poland & Slovakia),
- Russian-speaking Markets (Belarus, Kazakhstan, Russia & Ukraine),
- South-East Europe (Bulgaria, Croatia, Macedonia, Romania, Serbia, Slovenia),
-Turkey.
Online Landscape in Central Europe by GemiusGemius
Which CEE online markets are developing the fastest? Are the investments in online advertising growing? What are the most popular online brands? Who are Internet users and what kind of content they search for? What are the newest trends in online advertising?
Answers to those and many other questions can be found in the set of regional reports, in which Gemius experts and market professionals take a closer look at the online landscape of:
- Baltics (Estonia, Latvia & Lithuania),
- Central Europe (Czech Republic, Hungary, Poland & Slovakia),
- Russian-speaking Markets (Belarus, Kazakhstan, Russia & Ukraine),
- South-East Europe (Bulgaria, Croatia, Macedonia, Romania, Serbia, Slovenia),
-Turkey.
How to check which part of the marketing budget is wasted in online campaigns? Marta Klepka, PR & Communications Director from Gemius, proves that it is possible by measuring the effectiveness plus optimizing the campaign. Be visible, but not to visible and reach your target group!
As the beautiful weather is outside, Gemius, together with the Public Opinion Foundation (FOM), decided to escape from the everyday work for a moment and invite you for a little internet trip. Enjoy :)
Taking the example of several tourism websites we would like to show you the tourism market of Runet.
"Trends on the internet market" is a cyclical publication presenting the internet technology trends in the following countries: Belarus, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Poland, Russia, Slovenia, Slovakia, Turkey, Ukraine as well as the MENA region. All of them are covered by the web analytics tool of Gemius (gemiusTraffic) and participate in the gemiusRanking project. The newly published report is based on gemiusTraffic data for July 2011-December 2011 and provides an insight into the internet browsers, search engines as well as mobile internet on the above-mentioned markets.
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. as well as Gemius adserver AdOcean.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
The report covers the following countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
Internet CEE 2012_Conference_Partners'_ProposalGemius
The Internet CEE 2012 conference is a must-attend event for all online industry representatives. It creates an occasion to establish and maintain prospective business contacts. Do not miss the opportunity of being a part of this international undertaking! View the 'Partnership Offer' and join us as the Internet CEE 2012 Partner. Contact us at: partner@internetcee.com
While working on 2011 edition, let us share with you the data compendium concerning the internet market of Central and Eastern Europe in 2010.
The second edition of one of the most prestigious Gemius projects – the “Do you CEE?” report, was prepared in cooperation with IAB Europe as a continuation of the highly successful study launched in 2009. “Do you CEE?” report gained wide recognition as a reliable, transparent and accurate source of data and was extremely popular amidst internet industry specialists.
The report is dedicated to all those who would like to gain a deeper understanding of the region’s online communities, the needs and requirements of the market and the behaviour of CEE internet users. It also provides unique knowledge for more effective e-business activities and online investment, and indicates the main trends of internet usage pinpointing the competitive advantages of particular online players, helping to achieve business goals for media owners and agencies.
Gemius presentation from the Internet Hungary 2011 conference entitled ‘Smart, intelligent, mobile: The time is now’ provides an insight into the internet mobile market and gives answers on such questions as: What is the mobile internet? How big is it? What are the preferences of mobile internet users and how and when they use it?
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
Do You CEE? The internet and online advertising market in Central and Eastern...Gemius
‘Do you CEE?’ report prepared by Gemius is the key publication for all industry experts in the region. Between 2010 and 2011 edition, International Marketing Director, Marta Klepka presents updated landscape of the internet in CEE. Which are the key countries for the industry in 2011? What kind of characteristic changes & reshuffles have been observed during the past year? What kind of knowledge base does a potential investor need not only to enter but also to conquer a new market? Use the set of internet best practices & business intelligence solutions to grow your business online
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
The presentation from gemiusWorkShop organized by Gemius in Riga, Latvia. The Workshop was dedicates to the ad serving technology and targeting opportunities, as well as the measurement of the effectiveness of online advertising campaigns.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 2
What is the potential of
Russian e-commerce market?
3. 3
Size of online retailing market is on the rise
8
13
25
Prognosis regarding the size of online
retailing market in Russia ($ milliard)
2010 20142011
Source: Data Insight research agency
At present, in Runet there are 2000 shops with
more than 10 completed orders per day and
fewer than 100 shops with more than 1000
completed orders per day.
According to Anton Melekov, head of the
Russian branch of Gemius, those numbers
allow to take seriously into consideration a
consolidation of Russian e-commerce market.
4. Which e-commerce company earns the most?
Changes on the podium
Citilink (Ситилинк) overtook the last year’s leader of the Center of Strategic Research
“Enter” rating— Ulmart (Юлмарт). Its revenues increased from 8 million RUB in
2011 to 18.9 million RUB in 2012. Ulmart (Юлмарт) descended on the third position
(9.6 million RUB in 2011/ 14.3 million RUB in 2013).
It is also worth noting that four out of the top 10 online shops belong to the RTV/AGD
category.
5. 5
Company Category
E-shop launch
date
Ситилинк RTV, AGD 2008 18.9 124 13
Exist.ru Automotive 1999 14.7 265 66
Юдмарт RTV, AGD 2008 14.3 94 15
Утконос Varied 2000 8.7 45 1
Связной RTV, AGD 2002 7.8 2852 77
OTTO* Clothes & Shoes 2006 6.9 25 20
Ozon.ru** Varied 1998 5.8 184 46
холодильник.ру RTV, AGD 2003 5.7 8 3
Комус Office articles 2000 4.8 56 4
Wildberries Clothes 2005 4.8 114 55
*Revenues together in Otto.ru & Quelle.ru
** Revenues only in Ozon.ru Source : Analysis by CSR Enter through SMI data
No. of regions
with online shops
Which e-commerce company earns the most?
Number of
offline shops
Revenues
(net bln RUB)
6. 6
E-commerce websites measured in gemiusAudience research
Source: gemiusAudience, Fusion Panel, October 2013
220-volt.ru
WEB-SITE
Exist.ru
Euroset.ru
Enter.ru
Eldorado.ru
Ebay.com
E5.ru
Doska.com
Dns-shop.ru
Dmir.ru
Detmir.ru
Delivery-club.ru
Butik.ru
Booking.com
Bonprix.ru
Biglion.ru
Bay.ru
Barahla.net
Avon.ru
Avito.ru
Aviasales.ru
Amazon.com
Alloy.ru
Aliexpress.com
DIY, Home
CATEGORY
Auto spares
Electronics
Online mall
Electronics
Market
Online mall
Classifieds
Electronics
Classifieds
Toys, Clothes, Children
Food delivery
Clothes
Avia, Hotels
Clothes
Group Buying
Market
Classifieds
Cosmetics
Classifieds
Avia, Hotel
Market
Classifieds
Market
Lamoda.ru
WEB-SITE
Svyaznoy.ru
Sportmaster.ru
Sotmarket.ru
Softkey.ru
Skyscanner.ru
Shoptime.ru
Sapato.ru
Quelle.ru
Pulscen.ru
Price.ru
Piluli.ru
Paypal.com
Ozon.ru
Oriflame.com
Nix.ru
My-shop.ru
Mvideo.ru
Molotok.ru
Mnogo.ru
Mediamarkt.ru
Mamsy.ru
Mail.ru - Torg
Laredoute.ru
Clothes
CATEGORY
Electronics
Clothes, Sport goods
Electronics
Software
Avia, Hotel
Clothes
Clothes
Clothes
Classifieds
Classifieds
Health
Payment system
Online mall
Cosmetics
Electronics
Online mall
Electronics
Market
Bonus system
Electronics
Toys, Clothes, Children
Market
Clothes
Webmoney.ru
WEB-SITE
Vsemayki.ru
Vseinstrumenti.ru
Vigoda.ru
Unibo.ru
Ulmart.ru
Top-shop.ru
Tiu.ru
Technosila.ru
Taobao.com
Labirint.ru
Kuponator.ru
Kipivip.ru
Komus.ru
Irr.ru
Ikea.com
Holodilnik.ru
Groupon.ru
Farpost.ru
Metro-cc.ru
Yves-Rocher.ru
Yandex.ru - Market
Wildberries.ru
Wikimart.ru
Payment system
CATEGORY
Clothes
DIY, Home
Group buying
Classifieds
Electronics
DIY, Home
Classifieds
Electronics
Market
Chancery , Office, Books
Group buying
Clothes
Chancery , Office, Books
Classifieds
DIY, Home
Electronics
Group buying
Classifieds
Online mall
Cosmetics
Market
Clothes
Online mall
7. 7
E-commerce websites gain on popularity
Source: gemiusAudience, Fusion Panel, January - October 2013
6.81
6.496.79
8.28
5
6
7
8
January February March April May June July August September October
2012
2013
Number of Real
Users (mln)
Average daily number of users on e-commerce sites
Compared with the last year, the number of people visiting e-commerce websites has increased.
The average number of visitors per day in 2012 was 6.39 million people and in 2013 – 6.99 million people.
8. 8
Internet users are increasing their egagement on e-commerce websites
Source: gemiusAudience, Fusion Panel, January - October 2013
OCTOBER 2012 OCTOBER 2013
39 625 214 Users 44 862 307 Users 13.21%
NUMBER OF VISITORS (REAL USERS)
AVERAGE TIME BY VISITOR
AVERAGE NUMBER OF VIEWS BY ONE VISITOR
109.24 Page views 149.60 Page views
1 hour 32 minutes 42 seconds 2 hours 7 minutes 31 seconds
36.94%
29.91%
Compared with the last year, not only the number of people visiting e-commerce websites has increased,
but also more websites are visited and more time is spent on them.
9. 9
Most visitors of e-commerece websites come from Central Federal District
Source: gemiusAudience, Fusion Panel, January - October 2013
Oct. 12: 13.59%
Oct. 13: 16.38%
Oct. 12: 10.44%
Oct. 13: 11.16%
Oct. 12: 13.87%
Oct. 13: 14.94%
Oct. 12: 14.69%
Oct. 13: 13.75%
Oct. 12: 3.22%
Oct. 13: 4.34%
Oct. 12: 12.54%
Oct 13: 13.79%
Oct. 12: 8.78%
Oct. 13: 9.09%
Moscow: October 2012 – 17.94%. October 2013 – 11,35%
Saint-Petersburg: October 2012 – 4.92%. October 2013 – 5.21%
10. 10
Mobile applications are the future
Source: gemiusAudience, Fusion Panel, October 2013, gemiusRanking, October 2013 (http://www.rankingru.com)
If your e-shop does not have any mobile application yet …
…we recommend you create one!
Over 66 million of Russians are online! Internet penetration in this country has increased from 47% in January 2012 to
57% in October 2013. Mobile devices traffic constitutes around 7% off all traffic and is gradually increasing!
47% 48%
51% 50% 51%
49% 49% 49% 50% 50%
51%
52% 52% 53% 53% 53% 54%
54% 55% 55% 55%
57%
42%
44%
46%
48%
50%
52%
54%
56%
58%
Internet penetration in Russia
11. 11
Number of Real Users: 4 033 947
TG in Runet: 6.09%
Page Views: 7 560 273 729
Average time per visit: 9 min 14 sec
There is a really big interest through the audience with good income level to online-shops!
Number of Real Users: 8 690 120
TG in Runet: 13.13%
Page Views: 14 392 681 097
Average time per visit: 9 min 50 sec
Runet, Women Runet, Men
E-commerce, Women E-commerce, Men
Number of Real Users: 3 189 475
Audience composition: 7.11%
Runet, Reach: 72.74%
Number of Real Users: 5 934 385
Audience composition: 13.23%
Runet, Reach: 70.10%
Source: gemiusAudience Fusion Panel. October 2013
Income Level – Average, More than Average (from 29 811 RUB per person/monthly.
According to Roskomstat. All Russia
Which gender buys more online?
12. 12
Do we need any consolidation in fight from international giants?
LOCAL PLAYERS, ТOP-4
The total audience
coverage:
OCTOBER 2012 – 47.66%
OCTOBER 2013 - 46.87%
INTERNATIONAL GIANTS, TOP-4
The total audience
coverage:
OCTOBER 2012 – 4.57%
OCTOBER 2013 - 15.20%
International giants– growth of audience reach by more than 300%!! What will be next?
GROWTH IN THE NUMBER OF REAL USERS from 2.69 mln to 10 mln.
VS
*Source: gemiusAudience Fusion Panel. October 2012 - October 2013
13. 13
Different categories = different audience
Source: gemiusAudience, Fusion Panel, October 2012- October 2013. Based on data gathered from the e-commerce web-sites included
in the research.
TOP-MANAGEMENT
(Including owners of small businesses)
MIDDLE-MANAGEMENT / HEAD OF DEPARTMENTS
SPECIALISTS / CHIEF SPECIALISTS
26.25%
20.46%
20.16%
36.51%
22.55%
20.71%
40.85%
30.97%
30.64%
OFFICE WORKERS / ASSISTANTS
18.48%
10.77%
10.54%
TOP 3 visited e-shops by Occupation
14. 14
Different categories = different audience
Source: gemiusAudience, Fusion Panel, October 2012- October 2013. Based on data gathered from the e-commerce web-sites included
in the research.
14.90%
«BLUE COLLARS»
CIVIL WORKERS
32.12%
29.75%
29.45%
16.29%
16.18%
HOUSEWIFES
33.48%
21.87%
21.69%
STUDENTS
27.88%
22.88%
21.60%
PENSIONERS
20.09%
12.79%
9.76%
TOP 3 visited e-shops by Occupation
15. 15
October 2013
REAL USERS: 1.97 mln
AVERAGE TIME PER VISITOR: 24 min
DEPTH OF VIEW: 31.16
Max. % from audience composition:
GENDER: WOMEN, 51.44%
AGE: 25 – 34, 32.56%
INCOME: 15 001 – 30 000 RUB, 31.83%
OCCUPATION: Student, 22.88%
October 2013
0.75 mln: REAL USERS
12 min: AVERAGE TIME PER VISITOR
14.11: DEPTH OF VIEW
Max. % from audience composition:
59.44%, MEN: GENDER
27.67%, 25-34: AGE
38.69%, 15 001 – 30 000 RUB: INCOME
29.14%, Specialist / Chief Specialist: OCCUPATION
Audience Duplication: 86192 Real Users
*Source: gemiusAudience Fusion study. October 2013
vs
Payment Systems in Russia
16. 16
Gemius – consultancy & expertise in the digital world
no 1 choice in EMEA
14 years of experience
Over 2 500 clients
online audience
measurement currency
in +30 markets
+3 000 online camapaigns
measured by gemiusDirectEffect
monthly
first page optimization
based on +2 bln clicks
measured monthly
+100 leading
publishers serving +35 bln
impressions with AdOcean
monthly
+450 thousand websites
measured per year
17. 17
We support knowledge driven business decisions.com
INTERNET AUDIENCE
MEASUREMENT -
gemiusAudience
WEBSITE
MEASUREMENT
CAMPAIGN
MONITORING
ADSERVING RECOMMENDATION
SYSTEM
websites
& applications
Video / Web TV
/ Mobile
web analytics -
gemiusPrism
video analysis -
gemiusStream
click monitoring -
gemiusHeatMap
campaign monitoring
& optimization -
gemiusDirectEffect
campaign audience
profiling -
gemiusProfileEffect
branding impact
measurement -
gemiusBrandingEffect
adserver for
publishers and
retargeting options -
AdOcean
Intelligent
personalized
recommendations of
products and content
- gemiusRecommend
18. Anton Melekhov
Country Manager
e-mail: anton.melekhov@gemius.com
mobile: +7(926)166-77-02
Gemius Russia Ltd.
ул. Дружинниковская, д. 15
123242, г. Москва
Contact us!
www.gemius.com