Monolith Partners offers innovative marketing technology solutions tailored for premium brands, focusing on engaging affluent consumers through customized programmatic platforms and native advertising. With a growing trend in online luxury purchases, they emphasize the importance of data-driven strategies and self-expression in advertising to enhance consumer experience and reach. Their services encompass audience segmentation, influencer identification, and real-time content strategy to effectively connect brands with target audiences.

1. ●
Marketing technologies for premium brands

2. # Brand Tech Agency

3. A new breed of partners

4. What we do
Technology now enables every part of the brand-building process:
From creating content… to producing it… to sharing it… to targeting… and measuring.

5. 95% luxury consumers
mobile equipped
vs on average 60%
75% luxury consumers
owning multiple devices
vs on average 33%
80% luxury consumers
connected on social media
each month
Luxury consumers who buy both
Online and in store spend 50% more
than consumers buying only in store.
Positioning

6. 75%
Fact

7. The online luxury share
could reach 18% by 2025.
Online represented 6%
of the 2014 global luxury market.
Trend
@2014 2025
6% 18%

8. Our ambition
Monolith Partners wants to be the leader in
understanding, reaching and engaging the affluent
online through innovative solutions.

9. Sourcing
●
Consumers
Data/Insights
●
Engagement
Content distribution
●
Innovation
Start-ups
Open innovation
Key insights by market
Communities/Influencers
Consumer journey
Affluent clusters
Customised
programmatic platform
Native ad
Peer-to-peer advertising
Self expression ad format
Our offer

10. Sourcing
●
Innovation
Start-ups
Open innovation
The Watchtower
●
Innovation monitoring
for decision making
Digital Shelf
Monitor
●
Evaluation of luxury brand
share of digital shelves
Brand Newsroom
●
The ultimate content
strategy : Real time
marketing
Monolith Partners creates…

11. The Watchtower
●
Innovation monitoring
for decision making

12. The Watchtower

13. Digital Shelf
Monitor
●
Evaluation of luxury brand
share of digital shelves

14. Digital Shelf monitor
Online demo

15. Digital Shelf monitor

16. Brand Newsroom
●
The ultimate content
strategy : Real time
marketing

17. The Brand newsroom

18. The Brand newsroom
Mix of Social conversation
listening, trending topics analysis,
creative capability
(team & tools)
and brand events. Content
Listening
The Newsroom

19. The Brand newsroom
Media behaviors evolved from consumption on traditional media
to consumption & self-expression on social media.
Traditional Media Social Media
CONSUMPTION
CONSUMPTION
+
SELF
EXPRESSION

20. The Brand newsroom
They are looking for experiences
that enable them to express in playful ways all their
moments with their friends

21. The Brand newsroom
Advertising fails to adapt
to self-expression.
Custom projects, Long developments cycles,
High costs, Focus on project and not on reach,
Not scalable
Monolith Partners provides with
the Self-Expression Ad format
to engage targeted audiences at scale

22. The Brand newsroom
Text

23. Consumers
Data/Insights
●
Key insights by market
Communities/Influencers
Consumer journey
Affluent clusters
Whispers
●
Identify your influencers
Apple Watch Panel
●
Exclusive partnership
Monolith Partners creates…

24. Whispers
●
Identify your influencers

25. Whispers
Importation of the
social network
Analysis
of the network
Identification
of communities
Identification
of influencers

26. Apple Watch
Panel
●
Exclusive partnership

27. Apple Watch Panel

28. Engagement
Content distribution
●
Customised
programmatic platform
Native ad
Peer-to-peer advertising
Self expression ad format
Premium Desk
●
Custom programmatic
advertising platform to
reach Affluent People
Wildflame
●
Peer-to-peer advertising
Monolith Partners creates…
Native Showcase
●
Integrated placement
@scale

29. Premium Desk
●
Custom programmatic
advertising platform to
reach Affluent People

30. For Monolith, setting up custom-built networks is a perequisite for certain
luxury sector brand codes.
Programmatic advertising and the luxury
sector are not incompatible.
Monolith guarantees that programmatic
distribution for luxury advertisers is done in line
with their brand identities.
Premium Desk
< >

31. The data available on the digital market is, to many,
navigation data (3rd party data) that has very little
real value when taken on its own.
Monolith Partners compiles, segments and analyses the
audience of complementary specialised sites for high-income
professionnals in order to make it pertinent, and to therefore be
able to raise its profile with advertisers.
Instead it’s the combination of several
complementary sites that determines the
data’s value.
Premium Desk
= =

32. All data collected is anonymous in order to meet CNIL (French Data Protection Authority) regulations. We are
the only ones to have access to the audience segments that are created. There are not sold to third parties.
Audience
segments
Millions of cookies
Breakdown of segments
by socio-professional
category, budget, intent
scoring, level of project
maturity
Premium Desk
Exclusive
Partner Sites DMP
Segmentation, cross-
analysis, intent scoring,
level of maturity
1. 2. 3.

33. Premium Desk

34. TARGETING
●
Set up deals IDs with the targeted ad inventories
SAFETY
●
Use brand safety tools in order to only appear in
quality, positively-perceived environments
SELECTIVITY
●
Identify the sites meeting the minimum higher
social-professional categories overweighting
indices according to Nielsen Netrating
EXCLUSIVITY
●
List the sites that only offer a single ad space per
page in order to ensure that the luxury advertiser
is exclusive on the page
Premium Desk

35. Formats:
Rich Media & Video
●
Automatic page wrapping
Interactive expandable ads
Interstitial, Transparent flash, Footer
In-Stream & In-Read
Targeting: Integration of the
most recent technologies
●
GRP video buying and certified
audience / buying via Nielsen OCR
Synchronisation with TV advertising
Mobile geolocation
Premium Desk

36. Native Showcase
●
Integrated placement
@scale

37. Native Showcase
Intense PR exposure…
Refined experiential & commerce websites…
Sophisticated creatives…
Thoughtful social strategies…
Innovative Apps…
Luxury brands do cover the digital spectrum…
yet they experience suboptimal conversions to sales

38. Bringing products back
in the user experience
Leveraging on data
and programmatic management
Tailoring a conversion-focused
navigation
… the new equation for luxury digital commerce
</>
Native Showcase

39. The product is the entry point The media is the store shelf Integration & data
make the difference
Native Showcase

40. We leverage on your influence on relevant
media to obtains prominent native
placements on their websites
We rely on your unmatched expertise
for the creation of the iconography
and the short product selection
presented in the Hub.
Native Showcase

41. Placements are activated
based on DMP information
and Native Programmatic strategies
Native Showcase

42. Placement redirects
to a short selection
of related products
Native Showcase

43. Transaction is being finalized on brand commerce site
Native Showcase

44. Nouvelle Collection Repetto .
Deux pièces 'salomé'. Le fameux
salomé de la Maison Repetto est
décliné dans une multitude de
matières et de couleurs chaque
saison.
Native Showcase

45. PR buzz In Context Native Ad Widget E-shop
Native Showcase

46. Wildflame
●
Peer-to-peer advertising

47. Advertising has evolved from targeting masses to a more refined audience.
Now it is also moving from a top-down broadcasting towards a peer-to-peer diffusion.
20th century 2020 …
Billboards
Tv spots
Print
Wildflame
Peer-to-peer relays
Activation campaigns
MASS audience RELAY-BASED distribution
2010
Google adwords
Facebook ads
Advertorial (sponsored content)
TARGETED audience
SOCIAL
MEDIA
MEDIA
Wildflame

48. People are fed up with intrusive online ads. Ad-blocking is skyrocketing.
83% of people are resentful
of online advertising
Adblocking grew by 41% in 2015
24% of people are using adblockers
Adblocking cost $22 billion in 2015
Wildflame

49. Non-intrusive Trusted
Wildflame’s unique network enables P2P content distribution, providing a advantage position in users’ feeds.
The brand’s message comes from people they subscribed to.
CELEBRITIES
~50m followers
Actors, Musicians, Famous people…
Perceived as STARS
WEB INFLUENCERS
~1m followers
YouTubers, bloggers, editorialists…
Perceived as PROS
OTHER PEOPLE
~5-500k followers
Friends, entourage, local curators/creators…
Perceived as PEERS
Traditional agencies
Endorsements
Talent agencies
Advertorials, product placements
Wildflame
“Re-shares” of branded posts
Wildflame

50. Here’s how we would work for a fashion / cosmetics brand in France on Instagram.
#fashion
#style
#glamour
#paris
#makeup
#girls
#beauty
1.
We select / create one or
more posts (image or video)
featuring the brand’s message
and products.
2.
We compute a list of people
that fits the brand’s target
audience using the right
verticals.
3.
We send them the post and they
share it on the agreed date. Then
we charge depending on the total
number of followers.
Wildflame

51. Contacts
●
Laurent Foisset +33 6 24 92 25 37
laurent.foisset@monolithpartners.com
Xavier Desmaison +33 6 82 92 44 50
xavier.desmaison@monolithpartners.com