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Luxury Auto Social Media Use Study - MH Group Communications

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MH Group Comunications
MH Group Comunications

Study by MH Group Communications and Forum Strategies & Communications examines social media presence of global luxury automobile companies; finds German automakers dominate while Japanese and American brands are largely absent.

AutomotiveTechnologyBusiness
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© MH Group Communications / Forum Strategies
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
How the Study Was Done ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
© MH Group Communications / Forum Strategies 9/15/09
Major Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
Luxury Trends Affecting Autos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
© MH Group Communications / Forum Strategies 9/15/09
Community Index Hand-raisers who have willingly identified themselves as followers or friends of the brand © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook friends, Twitter followers, YouTube channel subscribers and Flickr group members in the study period, with a growth-trend factor applied of 10% to fast-growing communities. Index period: 8/1/09 – 8/31-09 9/15/09
Conversation Index The volume of all commentary about the brands from both outside and within their communities © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook comments, Twitter Tweets, YouTube video posts and Flickr photo posts during the study period, with a growth-trend factor applied of 10% to rapidly growing conversations. Index period: 8/1/09 – 8/31-09 9/15/09
Tiered Rankings ,[object Object],[object Object],[object Object],Challengers 3. Audi 4. Mercedes The Pack 5. Cadillac 6. Lexus 7. Acura 8. Infiniti 9. Lincoln © MH Group Communications / Forum Strategies Positioned to dominate social media in this business category Positioned to challenge category leaders Social media not a significant factor in driving brand awareness or sales 9/15/09
© MH Group Communications / Forum Strategies 9/15/09
What are Consumers Discussing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
Keys to Social Media Success in 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
About MH Group Communications and Forum Strategies & Communications ,[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
Mark Hass mark.hass@mhgroupcom.com 100 Park Avenue, 16 th Floor New York, NY 10017 212.984.0672 Jeffrey Sindone [email_address] 805 Third Avenue, 12th floor New York, NY 10022 212.554.2155 © MH Group Communications / Forum Strategies 9/15/09 An issue-oriented communications and outreach firm that helps major corporations communicate with key audiences on critical policy issues related to their businesses and brands.

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Luxury Auto Social Media Use Study - MH Group Communications

  • 1. © MH Group Communications / Forum Strategies
  • 2.
  • 3.
  • 4. © MH Group Communications / Forum Strategies 9/15/09
  • 5.
  • 6.
  • 7. © MH Group Communications / Forum Strategies 9/15/09
  • 8. Community Index Hand-raisers who have willingly identified themselves as followers or friends of the brand © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook friends, Twitter followers, YouTube channel subscribers and Flickr group members in the study period, with a growth-trend factor applied of 10% to fast-growing communities. Index period: 8/1/09 – 8/31-09 9/15/09
  • 9. Conversation Index The volume of all commentary about the brands from both outside and within their communities © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook comments, Twitter Tweets, YouTube video posts and Flickr photo posts during the study period, with a growth-trend factor applied of 10% to rapidly growing conversations. Index period: 8/1/09 – 8/31-09 9/15/09
  • 10.
  • 11. © MH Group Communications / Forum Strategies 9/15/09
  • 12.
  • 13.
  • 14.
  • 15. Mark Hass mark.hass@mhgroupcom.com 100 Park Avenue, 16 th Floor New York, NY 10017 212.984.0672 Jeffrey Sindone [email_address] 805 Third Avenue, 12th floor New York, NY 10022 212.554.2155 © MH Group Communications / Forum Strategies 9/15/09 An issue-oriented communications and outreach firm that helps major corporations communicate with key audiences on critical policy issues related to their businesses and brands.