OneWorld UK is building a social networking site called OneClimate.net to encourage global action on climate change by mobilizing public support. OneClimate.net will provide online spaces for citizens and organizations to display their progress towards sustainability goals and reducing their carbon footprint through virtual tools and graphics. The site also aims to offer carbon-free alternatives for meetings and skills training through virtual spaces like simulations and interactive displays on OneClimate Islands in Second Life.

1. An Initiative of OneWorld UK

2. = How to meet the challenge of global warming? Technologies now exist, public awareness exists - but empowering the will to action at all levels of society remains a barrier.

3. Together with all our partners OneWorld can deploy the power of social media - encouraging millions of people and organisations around the world to take action.

4. Why OneWorld? for 12 years we have been global pioneers in innovative social media – 240 million hits a year. we have a trusted and successful track record of working in partnership with like-minded organisations. our innovations have enabled global knowledge-sharing and sustainable poverty reduction - 60,000 jobs via cell phone in Kenya. Because:-

5. Already making a difference Lifelines - with BT and Cisco - innovating e-phones so farmers in India can get expert agricultural support Learning about Living – innovating e-learning for gender equalising and sexual health for girls and boys in Nigeria

6. Not to mention… The world’s first portal on sustainable development (1995)‏ Web delivered radio exchange platform for global non-profits (1996)‏ Civil society’s first spider and search engine (1997)‏ Online citizen video worldwide (2000)‏

7. Now for the future Enabling climate action by a powerful combination of new media Virtual World Participation Social Networking

8. = Now OneWorld is building a niche social networking site: OneClimate.net . It’s a ‘ Climate Facebook ’ - to mobilise the public will to tackle climate change.

9. = OneClimate.net offers spaces to every citizen and group - because we all have our crucial roles to play in tackling climate change.

10. = Each group has its own eco profile - plus dedicated pages full of web 2.0 tools to display its progress in creating a more sustainable world.

11. = Vivid graphics will show each group’s progress in reducing its carbon footprint - moving towards targets for individual, local and global sustainability.

12. = Organizations need meetings. But meetings imply travel-carbon costs - so what are widely affordable alternatives?

13. = OneClimate Islands in Second Life offer a surprisingly human experience of meeting - from multiple locations and without travel-carbon costs.

14. = Practical training and product demonstration pose the same challenge…

15. = OneClimate is building simulations and interactive displays that will allow hands-on skills-training with virtual hands – again without emitting travel-carbon.

16. = For December 2007 we are planning a week of participation in the landmark UN Climate Summit in Bali by running a parallel virtual Summit on OneClimate Island.

17. = And we will overcome the problem of limited participation on Second Life by streaming the Virtual Bali meetings onto OneClimate.net – our social networking site.