Uploaded byHungyu Lai
International Marketing_Panasonic
The document outlines a marketing strategy for Panasonic's new product, smart glasses, scheduled for launch during the 2020 Tokyo Olympics. It includes a SWOT analysis, identifying strengths such as a good brand image and innovative technology, alongside challenges like high costs and competition. The marketing strategy aims for various market shares over time and focuses on collaborations and promotional activities linked to the Olympics.
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International Marketing_Panasonic
- 1. Feb 16th, 2016 INTERNATIONALBUSINESS OPERATIONS & MANAGMENT - WINTER 2016 INTERNATIONAL MARKETING Satoshi Oizumi Koki Takahira Shota Tsuru Tina Hungyu Lai
- 2. SMART GLASS MARKETINGTEAM Tina Hungyu LaiShota TsuruSatoshi Oizumi Koki Takahira
- 3. AGENDA About Panasonic SWOT Analysis Problem & Opportunity About our new product Marketing Strategy Objective & Recommendation Our Future Conclusion
- 4. MISSION: A BETTER LIFE,A BETTER WORLD Engineering A better World for you
- 6. SWOT ANALYSIS Strength Weakness 1.Good image as a global brand 2. Innovative high technology, friendly to environment 3. Cooperate retail stores 1. Research and develop high budget 2. four years preparation 3. Technical problem Opportunity Threat 1. 2020 Olympic in Tokyo Japan 2. New Construction with technology 3. 200 countries will visit Japan 1. Strong competitors 2. Protect knowhow 3. Japanese economic decreasing
- 7. PROBLEM 1. High Cost 2.Technical Problem 3. Strong Competitors Microsoft, Apple, Samsung, HTC, Lenovo
- 8. OPPORTUNITY More than200 Countries Participate More than 500,000 Audiences Potential Global Audience 4,800,000,000 Viewers Over 21,000 Media Representatives Broadcast in Over 220 Countries and Regions 2020 OLYMPIC IN TOKYO Panasonic is the Official Worldwide Olympic Partner
- 9. What is ourNew Product ? The New Generation Mobile Devices SMART GLASS
- 10. Not only… A mobiledevice A fashion technology An intelligent tool It’s… Connect your daily life Involve in your work EVERYWHERE SMART GLASS
- 11. Time Period 2016-20202020 2020-2025 2025-2030 2030-future Period Positioning Research & Development Olympic in Tokyo B2B B2C B2C Budget 300 million 400 million 100 million 150 million $ 500 each goods Segmentation Countries Company Consumer Consumer Targeting Entertainment Entertainment Education Health and Fitness Positioning Statement Olympic Game Global Potential Viewers Stores cooperate with business Who need advertisement, live show, customer service such as the clothing store, shopping mall, stadium, theme park, conference meeting, exhibition Family first cooperate with school, then promote family set, people can use our product in their daily life Office worker the price will be available for everyone to buy MARKETING STRATEGY - STP
- 12. 4P Strategy Strategyplan Product New product test activity Promotion First show in the 2020 Olympic game opening ceremony Price $ 500 per each product Place Japan --> World Marketing Action Plan Upload a Video about our new Product before the 2020 Olympic game start During the Olympic opening ceremony, use our product in the show People can try our product in the stadium during Olympic game Make a activity if people completed the assigned task, they can join the lucky draw for 1 free product Provide the service during the activity and assist people to complete their task MARKETING STRATEGY IN 2020
- 13. OBJECTIVE Gain moremarket share 2020 --- 5% market share 2025 --- 20% market share 2030 --- 80% market share Apply this technology to other fields
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- 16. Electronics Retail storeWarehouse store RECOMMENDATION
- 17. CONCLUSION • WHY • Industry4.0 • 2020 Olympic in Tokyo • Improving people’s life • A Better Life, A Better World THAT IS A VISIBLE FUTURE !
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