"Chanel Cruise Show 2017" to be held in Sri Lanka Basics to be planned when hosting a fashion show Host & Hosting Country Theme & design of the event Organizational structure of the event HR Plan Duties & Responsibilities of the staff committees Stake Holders of the show Sponsors of the show Target Audience of the event Objectives of Marketing the event Ways to Market the event Logistics Plan Determine the benefits of the event

1. CHANEL
cruise collection 2017/18
by,
SPR G4U

2. HOST OF CRUISE SHOW 2017
THE EVENT CHANEL CRUISE SHOW WILL BE HOSTED IN SRI LANKA.
• Channel Cruise show 2017/18 will be on the 5th May 2017 at Colombo Sri Lanka.
• Followed by Paris, New York, Los Angeles, Miami, Venice, Saint-Tropez, Cap
d’Antibes, Versailles, Singapore, Dubai & Seoul.

3. NATIONAL IDENTITY OF SRI LANKA
Sri Lanka’s identification.
Multicultural and multi-religious foundation
Ethnicities
Heritage destinations
Traditional dresses.
WHY CHOOSED SRI LANKA for Chanel Cruise Show 2017

6. Chanel Cruise Collection 2017/18
Colombo
THEME & DESIGN
The footage that you are about to see is
Chanel CRUISE COLLECTION 2015/16
Seoul
and the modifications of events will be explained throughout.

8. COMMITTEE RESPONSIBLE NUMBER OF MEMBERS
Budgeting Committee • Accumulate budget with
sponsorships
8
Corporate Relation Sponsorship
Committee
• Assistance to raise the seed money
for the event by identifying potential
sponsorships.
6
Volunteering Committee • Seeking volunteers to energize all
committees 8
Menu Committee • Cater on food and drink choices to
the workshop 4
Setup And Tear Down Committee • Setting up the entire event 5
Production Committee • Maintenance of all working areas and
equipment
• Overall control of the staff
50
Decoration Committee • Determine the theme of the Cruise
Show
8

9. HUMAN RESOURCE PLAN for Chanel Cruise Show 2017
COMMITTEE RESPONSIBLE NUMBER OF MEMBERS
Emergency Committee • Provide facilities concern in health
and safety
15
Logistic Committee • Oversee the event from star to end 14
Guest/ VIP Committee • Clarify to witness Cruise Show
• Sign up with new members as a pre-
registration 12
Entertainment/ Program Committee • Communicate with international
photographers and models
• Efficient lightning, quality audio-
visual and sounds
10
Invitation Committee • Design the invitation 2
Media/Pr Committee • Promotes the event through out the
press release, TV, print, radio, web,
email, and social media
6-8

10. STAKEHOLDERS of Chanel Cruise Show 2017/18
EVENT ORGANIZERS FOR THE CRUISE SHOW
• Professional Conference Organizer – CHANEL
• Professional exhibition Organizer – Karl Lagerfeld
• The Event Manager - SPRIG4U
• The Destination Management Company- Sri Lanka Tourism, Sri Lankan Airlines,
Cinnamon Hotels
• The Incentive House – Cinnamon Hotels

11. MEDIA STAKEHOLDERS Of Chanel Cruise Show 2017/18
• Television Broadcasters
• Radio Broadcasters
• News Publisher
• Magazine Publisher
• Outdoor Billboard Publisher
• Organizational Web site Publishers
• Social Media Publishers
SPECTATOR STAKEHOLDERS Of Chanel Cruise Show 2017/18
• There will be no tickets issued for a fashion show to the public.
Invitees could be accompanied by one extra person.
• Categorization of VVIP & VIP guests

12. FINANCIAL SPONSORS for Chanel Cruise Show
 Sri Lankan air lines
 - promote their brand name, airline facilities and hospitality
 Vogue fashion and lifestyle magazine
 - Cover & last page and in 4 main pages of the magazine
 British multinational bank “standard charted PLC”
 - Brand name to be promoted to a worldwide audience
IN KIND SPONSORS for Chanel Cruise Show
 Mount Lavinia hotel, Sri Lanka
 - Food and catering services
 Opportunity to promote their new Danish pastries to a worldwide audience

13. LOCATION SPONSOR for Chanel Cruise Show
Cinnamon grand hotel
- offers a discount of 50% for accommodation
Water’s Edge BMICH, Colombo
Opportunity for them to promote their business location and facilities

14. • LABOUR SPONSORS
for Chanel Cruise Show
• Brandix appeal group
• Donates the time and talent of their employees.
• These labour are allowed to be dressed in their company t-shirts
• Student groups providing the labour services to make the cruise design a success
• Opportunity to take part and experience the organizing of an international event.

15. • MEDIA SPONSOR
for Chanel Cruise Show
• Pay for advertisements
• Foot the cost of putting up a billboards and filming television commercials
• Promote their own company by tagging ads with “brought to you by”

16. SIGNATURE SPONSOR - SRI LANKAN AIRLINES (gold sponsor) for Chanel Cruise Show
• For the Transportation of foreign guests Sri Lankan airlines cater flights
• Opportunity to host an event to get a designed uniform for its crew
• Chairman of Sri Lankan airlines gets the opportunity to address audience.
Silver Sponsor - Vogue Fashion Magazine
Gold Sponsor -Sri Lankan
Airlines
Bronze Sponsor -Standard Charted Bronze Sponsor -Cinnamon Grand Hotel
Other Specific Sponsors Media Sponsors

17. TARGET AUDIENCE of Chanel Cruise Show 2017/18
 Chanel band users
 International celebrity range
 Foreign & local designers
 Foreign & local fashion marketers
 Foreign & local models
 Luxury brand buyers
 Members of Royal & Prestige families
 Beauty bloggers/ Vloggers
 Media
 Lectures from fashion designing universities
& Other parties who is engaged with the field

18. WHY will this TARGET AUDIENCE get attracted to Chanel Cruise Show 2017?
 French international high fashion house
 A new collection.
 Brand Loyalty
 For academic purposes
 (Fashion designers and lectures)
 It views the latest products in exhibition
 (Celebrity groups, super models, Royal and prestige families)
 It’s a unique and a very reputed international event
 (Local celebrities and luxury lovers)

19. OBJECTIVE OF MARKETING Of Chanel Cruise Show 2017
• To seek attention
• Create awareness
• Interest and desire
• Persuade
• Take actions to walk
• Increase satisfaction clients and its sponsors
• Bring a massive return on investment.
• Build its image worldwide.

20. LOGO
of Chanel Cruise Show 2017

21. WEBPAGEs of Chanel Cruise Show 2017/18
Official website of Chanel company (http://www.Chanel.Com/en_us
Official website of our organizing company SPRIG4U (www.Sprig4u.Com)
This includes:
 Information related to the event.
 Provide the facility of cross marketing to the sponsors
 Any press releases and other updates.

22. USE OF SOCIAL MEDIA
to promote Chanel cruise 2017
 First announcement webpage and social media
• Include the dates, location, theme and contact details.
 Second announcement - 8 months prior
• Include all the details about the program,
accommodation, travel options, offers, discount etc.

23. PRINT MEDIA USED to promote Chanel cruise show 2017
• Sunday times and daily mirror News Paper Publishes
• Fashion times, luxury daily, new York times News Paper Publishes
• International fashion magazines (vogue & fashion times)

24. USE OF POSTERS AND BANNERS to promote Chanel cruise show 2017
• In front of the venue BMICH
• At the sponsoring organizations

25. • ELECTRONIC MEDIA
To Promote Chanel Cruise Show 2017

26. BROADCASTING MEDIA to promote Chanel cruise show 2017
• We use television and radio broadcasting channels
• Broadcast a pre-edited video
• Telecast a short film created by Chanel company
CONCLUDING Marketing Plan
• Provides a brief and clear message
• Polite and a precise manner.
• A huge target
• Correctly directed and persuaded to walk in to the event Chanel cruise show 2017

27.  SRI LANKAN AIRLINES CHARTER FLIGHTS DURING THE 1ST WEEK OF MAY 2017
 New York to Colombo via London
 Los Angeles to Colombo via Seoul
 Paris to Colombo via Rome
 Tokyo to Colombo via Beijing
 Shanghai to Colombo via Hong Kong
 GROUND TRANSPORTATION used for Chanel Cruise Show 2017
 Limousines & Luxury cars for Invitees
 Jumbo buses for Models & Crew
 ENTERING the VENUE for Chanel Cruise Show 2017
 VOLUNTEER MANAGEMENT for Chanel Cruise Show 2017
 Design schools
 Event Management
 VENUE ROOM SELECTION for Chanel Cruise Show 2017
 BMICH main hall
 PRE-EVENT ARRANGEMENTS for Chanel Cruise Show 2017
 SIGNAGE REQUIREMENTS for Chanel Cruise Show 2017
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28. BENEFITS from Chanel Cruise Show 2017/18
• What is The Objective of have the Chanel Cruise Show 2017/18 in Sri Lanka?.
• How Chanel Cruise Show Help out the developing island?
BENEFITS for the Sponsors of Chanel Cruise Show
• Showcasing their products and services to the international prestige set of guests.
• Broaden the competitive edge.
• Promote sales internationally.
• Develop their public profile relatively.
BENEFITS to the Host Bodies of Chanel Cruise Show
• Raising the Profile
• Develops Business
• Creates Enthusiasm
BENEFIT to the Venue of The Chanel Cruise Show?
BENEFITS for the OTHER Stakeholders of Chanel Cruise Show
Government - Tourist Board – Media – Service Providers – Coworkers - Volunteers

29. CONCLUSION

32. THANK YOU