I am a student of BBA and I am sharing my research with you.

2. Presented by:
Noor ul Ain
Noman Khelgi
Hamza Khalid
Nasir Mehmood

3. Outline
1. Company Overview
2. Technology of Amazon
3. Secure Credit / Debit payments
4. Enterprise Resource Management
5. CRM
6. Amazon using Robots in its warehouses
7. Amazon Prime Air drone System

4. Company Overview
• Amazon is an American-based multinational E-Commerce and cloud
computing company, founded in 1994 by Jeff Bezos
• It is the largest internet-based retailer in the world by total sales and
market capitalization
• America’s largest online retailer
• Revenue $135.98 billion (2016)
• Operating income$4.186 billion (2016)
• Net income$2.371 billion(2016)
• Employees 341000(2016)

5. Products
• Books
• Movies, Music and games
• Kindle
• Computer and office
• Electronics
• Grocery, health and beauty
• Clothing, shoes and jewelry

6. Technology of Amazon
• Amazon runs data centers for its online services and owns generators or
purchases electricity
• The technology core that keeps Amazon running is entirely Linux-based
• Amazon has the world’s three largest Linux databases, with a total
capacity of 7.8 TB, 18.5 TB, and 24.7 TB
• The central Amazon data warehouse is made of 28 servers, with 4 CPU’s
per node, running Oracle 9i database software

7. Secure Credit / Debit Card Payment
• For secure transaction amazon.com use secure server software
• Customer’s personal information, credit card numbers and everything
is encrypted in order to secure information over internet

8. Enterprise Resource Management
• Amazon uses Oracle as the ERP (Enterprise Resource Planning)
• It has huge database which hold information related to customers
• Customer’s ordering process is automated as the order is taken as it
automatically find the nearest distributing center for the delivery
• This system fasten the order fulfilment process and reduces any distribution
mistakes

9. Customer Relationship Management (CRM)
• In order to gain customer satisfaction and loyalty Amazon uses Customer Relationship
Management (CRM)
• All personal information of the customers their credit card record, transaction record,
order record, profile, their past purchase history are collected in the database
• The order processing system takes care of the transaction record with secured transaction
method and it delivers instructions to the delivery system for the execution of shipment
• Automated communication is ensured with customers through e-mail and message system
• With the CRM system Amazon successfully integrates customer sales, services and
communication

10. Amazon Using Robots in its Warehouses
• Amazon uses Kiva robots ,automated for picking and packing process at large
warehouses
• The robots are 16 inches tall and weigh 145 kg can run at 5 mph and haul
packages weighing up to 317 kg
• Amazon also uses other types of robots in its warehouses, including large robotic
arms that can move large pallets of Amazon inventory

11. Kiva Robots

12. Amazon Warehouse

13. Amazon Prime Air Drone Delivery System
• With vertical take-off and landing skills, and horizontal flight, the Amazon Prime
Air drones are like helicopters
• Topping an altitude of 100 meters and capable of hitting speeds close to 100kph
• The drone will have to return to base after each delivery for recharging
• Deliveries will be tricky if you live in a flat or tower block
• It also knows how to dodge birds
• You will need a helipad in your garden for its landing

14. Amazon Prime Air Drone