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Marketing Plan 
Presented by 
Muneeb Ahmad 
Shah Abdul Azeem
Executive Summary 
Microsoft is unique in history. By virtue of its dedication 
to providing complete PC user desktop solu...
 Google 
 Apple 
 Oracle 
 VMware 
Situation Analysis 
Competitors
Company 
Microsoft Corporation or is an American multinational 
corporation headquartered in Redmond, Washington, 
that de...
Customers 
With 90,000 employees in over 190 countries 
supporting and developing varied products and services 
for our cu...
Context 
Microsoft is the world's leading producer of computer 
software. Microsoft was incorporated in 1981, but the 
com...
Market Opportunity and Issues 
Standard and Poor's and Moody's have both given a 
AAA rating to Microsoft, whose assets we...
Objectives 
•Launch new tech operating systems. 
•Sell products to customers. 
•Increase market share; beating competitors...
Market Strategy 
Microsoft addresses accessibility by: 
 Continuing our longstanding commitment and 
leadership in develo...
Target Markets 
Knowing users' views and demographic traits offers a 
great potential for personalizing web search results...
Positioning 
Ironically Great Plains began as an Apple Retailer! 
However, when Doug Burgum became involved in the 
1980s ...
Price 
Microsoft software's are affordable for every pc user. 
There applications and electronics items prices are also 
r...
Place 
Place refers to the availability of a product in a location 
or geographical region. Some products are available 
w...
Promotion 
The final step in the marketing mix is promotion, which 
refers to the way a business publicizes its product 
o...
Review and Control 
Microsoft's ambitions are anything but small. The 
world's #1 software company develops and sells a 
v...
Market Organization 
About a year ago, we embarked on a new strategy to 
realize our vision, opening the devices and servi...
Contingency Plan 
Just as every business needs to plan and budget for 
future growth, you need to plan for dealing with to...
Thanks for your corporation
Marketing plan of microsoft
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Marketing plan of microsoft

  1. 1. yu
  2. 2. Marketing Plan Presented by Muneeb Ahmad Shah Abdul Azeem
  3. 3. Executive Summary Microsoft is unique in history. By virtue of its dedication to providing complete PC user desktop solutions, Microsoft has revolutionized computing by making it available on every desktop
  4. 4.  Google  Apple  Oracle  VMware Situation Analysis Competitors
  5. 5. Company Microsoft Corporation or is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services
  6. 6. Customers With 90,000 employees in over 190 countries supporting and developing varied products and services for our customers and partners, Microsoft is focused on ensuring a high level of satisfaction among our customers and partners
  7. 7. Context Microsoft is the world's leading producer of computer software. Microsoft was incorporated in 1981, but the company's roots go back at least as far as 1975, when the first commercially available personal computer appeared on the cover of Popular Electronics.
  8. 8. Market Opportunity and Issues Standard and Poor's and Moody's have both given a AAA rating to Microsoft, whose assets were valued at $41 billion as compared to only $8.5 billion in unsecured debt
  9. 9. Objectives •Launch new tech operating systems. •Sell products to customers. •Increase market share; beating competitors •Think of ideas of products.
  10. 10. Market Strategy Microsoft addresses accessibility by:  Continuing our longstanding commitment and leadership in developing innovative accessibility solutions.  Making the computer easier to see, hear, and use by building accessibility into Microsoft products and services.
  11. 11. Target Markets Knowing users' views and demographic traits offers a great potential for personalizing web search results or related services such as query suggestion and query completion
  12. 12. Positioning Ironically Great Plains began as an Apple Retailer! However, when Doug Burgum became involved in the 1980s he decided to focus on developing accounting software (having confirmed with his old mate Bill Gates that he wouldn’t end up in competition with Microsoft) and Great Plains became one of the first multi-user accounting systems running on true 32-bit Windows.
  13. 13. Price Microsoft software's are affordable for every pc user. There applications and electronics items prices are also reliable.
  14. 14. Place Place refers to the availability of a product in a location or geographical region. Some products are available worldwide, whereas others can only be purchased in a very specific region.
  15. 15. Promotion The final step in the marketing mix is promotion, which refers to the way a business publicizes its product offerings
  16. 16. Review and Control Microsoft's ambitions are anything but small. The world's #1 software company develops and sells a variety of products used by consumers and businesses
  17. 17. Market Organization About a year ago, we embarked on a new strategy to realize our vision, opening the devices and services chapter for Microsoft. We made important strides — launching Windows 8 and Surface, moving to continuous product cycles, bringing a consistent user interface to PCs, tablets, phones and Xbox — but we have much more to do.
  18. 18. Contingency Plan Just as every business needs to plan and budget for future growth, you need to plan for dealing with total or partial loss of business data. To determine what provisions to make for partial or complete loss of data, estimate the approximate cost in time and money to rebuild or replace critical data
  19. 19. Thanks for your corporation
  • alamustafa1

    Dec. 28, 2016

Marketing plan for microsoft

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