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IBM Express Advantage April '08 - Business Partner Launch overview


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IBM Express Advantage April Announcement

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IBM Express Advantage April '08 - Business Partner Launch overview

  1. 1. IBM EXPRESS ADVANTAGE Overview for IBM Business Partners/Internal Sellers April 2008
  4. 4. IBM EXPRESS ADVANTAGE FOR APRIL 2008 – NEW OFFERINGS AND RESOURCES FOR OUR PARTNERS FOCUSED ON THE MID-MARKET <ul><li>IBM’s continued focus on helping Business Partners grow and profit </li></ul><ul><ul><li>New Express Advantage offerings address high-opportunity, high-growth areas such as security , business continuity, IT optimization, and collaboration. </li></ul></ul><ul><ul><li>An improved lead management system helps Business Partners turn high-quality leads into wins. </li></ul></ul><ul><ul><li>Simplified 2008 incentives reward Business Partners for winning strategic growth opportunities. </li></ul></ul><ul><ul><li>Major investments in marketing programs drive awareness and demand at the city level – US$100m investment in local marketing. </li></ul></ul><ul><ul><li>More than 1,500 dedicated resources support Business Partners in the mid-market. </li></ul></ul><ul><ul><li>IBM Global Financing, the world’s largest financier , is giving customers strong credit support even in today’s uncertain economic climate. IBM Flexible Credit expansion designed to provide Resellers incremental lines of credit they can use to purchase technology products and services from their suppliers or distributors, including IBM. </li></ul></ul><ul><ul><li>A strong and expanding portfolio of Built On Express solutions that combine industry-leading IBM Express offerings with Business Partner expertise. And, new Solution Builder Express Starting Points on Assess and Protect for Server Security and IBM Lotus Complete Collaboration Express Starter Guide to meet mid-market solution needs. </li></ul></ul>
  5. 5. THE GLOBALLY INTEGRATED ECONOMY IS CREATING OPPORTUNITIES IN THE MID-MARKET <ul><li>The business world keeps changing. </li></ul><ul><li>Many factors are at work: </li></ul><ul><ul><li>Globalization </li></ul></ul><ul><ul><li>Universal connectivity </li></ul></ul><ul><ul><li>Information overload </li></ul></ul><ul><ul><li>Emerging competitors </li></ul></ul><ul><ul><li>Rising energy costs </li></ul></ul><ul><ul><li>IT skills shortage </li></ul></ul><ul><ul><li>Access to capital </li></ul></ul>Mid-sized companies are responding with increasingly sophisticated business and technology requirements, but have fewer resources to integrate technology into their operations. More than ever, customers need a partner to help apply technology in new, innovative ways to drive meaningful change… simply.
  6. 6. HOW IBM EXPRESS ADVANTAGE HELPS IBM BUSINESS PARTNERS CAPTURE GROWTH IN KEY SEGMENTS OF THE MID-MARKET <ul><li>IBM is helping Business Partners succeed through a special focus on current high-opportunity, high-growth areas such as security, IT optimization and business continuity. </li></ul><ul><li>The worldwide mid-market opportunity is US$253B and growing at 5 percent year-to-year. </li></ul><ul><ul><li>IT security solutions have the highest growth (19 percent) as customers continue to cite security-related issues as a high priority. </li></ul></ul><ul><ul><li>IT optimization solutions are a US$12B opportunity as customers cite business priorities of staying nimble (responsiveness, flexibility) and driving process innovation and efficiency. </li></ul></ul><ul><ul><li>Business continuity is one of the fastest growing (10 percent) infrastructure solution areas with opportunity at US$4B. Compliance and a growing list of mission-critical applications are driving business continuity solutions. </li></ul></ul><ul><li>To learn more about current trends and news on these hot market topics and more, register to receive Forward View , our monthly magazine. </li></ul>
  7. 7. WE’RE FOCUSED ON BUILDING MID-MARKET CAPABILITIES TO HELP CUSTOMERS ACCELERATE THEIR INNOVATION AGENDAS IBM’s companywide focus shows ongoing commitment to mid-market success… … delivered via IBM Express Advantage, the platform for local execution in over 45 countries. <ul><li>Proven, flexible technology solutions and powerful new systems designed and developed with a balance of innovation, experience and energy to help you meet tomorrow’s business challenges. </li></ul><ul><li>Affordable, relevant industry-leading technology services , easily accessed through an expert network of trusted advisors. </li></ul><ul><li>Innovative software products and solutions that are easy to install, easy to integrate, easy to manage and priced right for the mid-market. </li></ul><ul><li>Competitive, simple, single-source financing to help you manage costs while simultaneously funding growth. </li></ul>
  8. 8. IBM EXPRESS ADVANTAGE – WHAT DOES IT MEAN FOR BUSINESS PARTNERS AND CUSTOMERS? CLIENT PERSPECTIVE IBM BUSINESS PARTNER PERSPECTIVE Simplified access to our local experts and resources through our telephone concierge and client-oriented Web portal. SIMPLIFIED EXPERIENCE PartnerWorld Contact Services is available globally to assist partners via telephone or Web. Highly skilled, local, trusted advisors who bring together industry-leading IBM technology solutions with local applications and services to solve the client’s business challenges. EXPERT ECOSYSTEM FOCUSED ON SMB PartnerWorld ® Express Advantage provides Business Partners with simplified access to comprehensive & SMB-specific benefits, resources and initiatives to drive and grow profit potential. IBM Express Advantage offerings are unique in the industry: they follow a rigorous development process and meet specific criteria to ensure they address the needs of mid-sized customers. EXPRESS ADVANTAGE OFFERINGS Business Partners combine their expertise and applications with IBM Express Advantage offerings to solve client business challenges.
  9. 9. IBM EXPRESS ADVANTAGE IS HOW IBM AND ITS BUSINESS PARTNERS WORK TOGETHER TO SERVE THE MID-MARKET To drive success in the mid-market, IBM created Express Advantage – a comprehensive, worldwide platform of mid-market offerings, combined with a robust Business Partner ecosystem with enablement tools and resources, and support for a rich customer experience to help you achieve success in this critical market space. “ The IBM Express portfolio is the perfect entry point to technology for mid-sized organizations like the village of Bolingbrook. It’s like a seed we help clients plant that can help them grow their business or solve challenges that may be unique to their company – quickly and for a modest investment.” – Stephan Moen, director, Business Development, NetSphere Strategies “ IBM TotalStorage ® technology provides the intelligent, automated capabilities that help us reduce the complexity of managing a variety of different environments. Only IBM enabled us to create an enterprise-class service offering priced for small and medium-sized businesses.” – Jeffrey Beallor, president, Global Data Vaulting
  11. 11. RECENT STRATEGIC ACQUISITIONS BY IBM ARE HELPING US DELIVER RELEVANT SOLUTIONS TO THE MID-MARKET <ul><li>New business and infrastructure solutions </li></ul><ul><ul><li>As a result of recent acquisitions, IBM will continue to deliver new solutions that address key mid-sized customer pain points: </li></ul></ul><ul><ul><ul><li>Business Intelligence and Performance Management (Cognos) </li></ul></ul></ul><ul><ul><ul><li>Business Continuity (Arsenal, FilesX) </li></ul></ul></ul><ul><ul><ul><li>Security Management (ISS) </li></ul></ul></ul><ul><ul><ul><li>Collaboration (Net Integration, Inc.) </li></ul></ul></ul>Express Advantage offerings represent a cross-IBM commitment to delivering industry-leading offerings Business solutions Infrastructure solutions Point products IBM is committed to enhancing its capabilities in the areas most important to mid-market clients. “ IBM’s recent acquisition of Cognos will benefit all parties involved: IBM will now be able to offer customers a state-of-the-art, end-to-end performance management solution, all from one vendor.” – Sky IT Group
  12. 12. CUSTOMERS ARE LOOKING FOR SOLUTIONS THAT CAN HELP STRENGTHEN THEIR INFRASTRUCTURE AND PREPARE FOR INNOVATION AND GROWTH IBM Express Advantage offerings address key areas of concern for mid-market customers, with new offerings building on IBM’s comprehensive existing set of solutions. IT Security 70 percent of mid-sized businesses plan to invest in security solutions, with network security being the most common capability targeted. How secure is your customer’s infrastructure? Business Continuity Business continuity is vital, and it’s not just about recovering from a disaster… data loss can also mean fines and damage to a company’s reputation. How well can your customers survive a disruption? Collaboration Over 60 percent of mid-sized firms say that collaboration tools are imperative to their business success and growth. How can you help your customers improve their collaboration with clients, suppliers and employees? IT Optimization IT resource optimization is one of top investment areas for mid-sized firms, with two-thirds planning to invest in hardware consolidation. How do you create a more reliable and fully optimized IT infrastructure for your customers?
  13. 13. ENHANCE IT SECURITY TO PROTECT YOUR CUSTOMERS’ BUSINESS <ul><li>Why it’s important </li></ul><ul><li>When it comes to security, mid-sized businesses’ most important goals are to protect privacy; reduce security breaches/incidents; and comply with regulatory standards. </li></ul><ul><li>How IBM solutions address the challenge </li></ul><ul><li>IBM Express Advantage offerings provide end-to-end protection that stops both external and internal threats before they impact a business. </li></ul><ul><li>New and existing IBM Express Advantage offerings </li></ul><ul><ul><li>Security products </li></ul></ul><ul><ul><li>IBM Threat Mitigation Services – network protection – Express multi-function security bundle – NEW </li></ul></ul><ul><ul><li>IBM Threat Mitigation Services – endpoint system protection – Express managed protection services for server – NEW </li></ul></ul><ul><ul><li>IBM Tivoli ® Identity Manager Express v4.6 </li></ul></ul><ul><ul><li>IBM Rational AppScan </li></ul></ul><ul><ul><li>Managed security services </li></ul></ul><ul><ul><li>IBM Threat Mitigation Services – network protection – Express managed multi-function security bundle – NEW </li></ul></ul><ul><ul><li>IBM Data Security Services for messaging security – Express managed e-mail security – REFRESH </li></ul></ul><ul><ul><li>IBM Threat Mitigation Services – application security – Express managed Web security – REFRESH </li></ul></ul><ul><ul><li>Professional security services </li></ul></ul><ul><ul><li>IBM Threat Mitigation Services – security enablement and vulnerability management – Express PCI assessments – NEW </li></ul></ul><ul><ul><li>IBM Threat Mitigation Services – security enablement and vulnerability management – Express penetration testing services – NEW </li></ul></ul><ul><ul><li>IBM Express Vulnerability Assessment </li></ul></ul>Customer concern: How secure is my IT infrastructure?
  14. 14. IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – EXPRESS MULTI-FUNCTION SECURITY BUNDLE <ul><li>Offering summary </li></ul><ul><li>The Express multi-function security bundle provides comprehensive preemptive security in a single appliance, and at a single price. This bundle offering combines six security modules found in the Proventia Network Multi-Function Security appliance with computer-based training, empowering the user with the necessary equipment and training to control the network environment. The Proventia MFS is a UTM network security solution providing: </li></ul><ul><ul><li>State-of-the-art firewall protection. </li></ul></ul><ul><ul><li>Industry-leading Intrusion Prevention System (IPS) security. </li></ul></ul><ul><ul><li>Virtual Private Network (VPN) capability. </li></ul></ul><ul><ul><li>Behavioral and signature antivirus protection. </li></ul></ul><ul><ul><li>Anti-spam protection, and URL filtering using the world's largest database. </li></ul></ul><ul><ul><li>Additional offerings such as professional security configuration services, and additional years of hardware and software maintenance are also available, allowing for a true all-in-one security offering. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Base bundle offering that provides all the materials and instructions necessary to develop a do-it-yourself (DIY) secure network for mid-market customers with limited IT resources. </li></ul></ul><ul><ul><li>Simply the most threat mitigation services in a single solution. </li></ul></ul><ul><li>Financing – US$80/month for 36 months, includes Proventia MX1004 appliance, E-learning module and first year of maintenance </li></ul><ul><li>Pricing – List US$1,893 </li></ul>NEW Complete threat mitigation security for DIY networks Comprehensive preemptive security in a single appliance, and at a single price <ul><li>Quick facts </li></ul><ul><ul><li>The most complete threat mitigation in a single solution </li></ul></ul><ul><ul><li>Designed for the client that would rather manage security in-house </li></ul></ul><ul><ul><li>IBM Business Partners make money helping clients deploy UTM protection themselves </li></ul></ul><ul><ul><li>Available through Express Seller program </li></ul></ul><ul><li>More info: </li></ul>Back
  15. 15. IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – EXPRESS MANAGED MULTI-FUNCTION SECURITY BUNDLE <ul><li>Offering summary </li></ul><ul><li>The Express managed multi-function security bundle provides managed preemptive security for any business looking to outsource its security management, or for businesses with limited IT resources. This managed security offering combines the functionality and ownership of an IBM ISS Proventia Network Multi-Function Security appliance with the award-winning capabilities of the IBM ISS Managed Security Service Group. Combining the Proventia Network Multi-Function Security appliance, maintenance for the life of the agreement, and full managed services, this solution gives clients a complete offering at a competitive price. The Proventia Managed MFS is a UTM network security solution providing: </li></ul><ul><ul><li>State-of-the-art firewall protection. </li></ul></ul><ul><ul><li>Industry-leading Intrusion Prevention System (IPS) security. </li></ul></ul><ul><ul><li>Virtual Private Network (VPN) capability. </li></ul></ul><ul><ul><li>Behavioral and signature antivirus protection. </li></ul></ul><ul><ul><li>Anti-spam protection, and URL filtering using the world's largest database. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Base bundle offering that provides all the materials and instructions necessary to develop secure network with managed contract for 24 months for mid-market customers with limited IT resources. </li></ul></ul><ul><ul><li>Simply the most threat mitigation services in a single solution. </li></ul></ul><ul><li>Financing – US$482/month for 36 months, includes appliance, 2 years of management and maintenance </li></ul><ul><li>Pricing – Starting list US$10,800 </li></ul>NEW Complete threat mitigation security with managed preemptive security Comprehensive managed preemptive security in a single appliance, and at a single price <ul><li>Quick facts </li></ul><ul><ul><li>Simply the most complete threat mitigation solution in a single package period! </li></ul></ul><ul><ul><li>Fully managed for the client so it is easy to stay secure </li></ul></ul><ul><ul><li>IBM Business Partners make money while becoming trusted security advisors to their mid-market clients </li></ul></ul><ul><ul><li>Available through Express Seller program </li></ul></ul><ul><li>More info: </li></ul>Back
  16. 16. IBM THREAT MITIGATION SERVICES – ENDPOINT SYSTEM PROTECTION – EXPRESS MANAGED PROTECTION SERVICES FOR SERVER <ul><li>Offering summary </li></ul><ul><li>IBM Threat Mitigation Services – endpoint system protection – Express managed protection services for server is a turnkey solution of managed security services and IBM Proventia Server IPS/IBM RealSecure ® Server Sensor that safeguard servers and help customers meet regulatory compliance. It is the only server security solution that provides the most comprehensive host-based risk mitigation solution on the market. </li></ul><ul><ul><li>Unique file integrity monitoring and system activity auditing </li></ul></ul><ul><ul><li>Broadest OS support: Windows ® , Linux ® , AIX ® , Solaris and HP-UX </li></ul></ul><ul><ul><li>Helps clients to meet regulatory compliance and protect from insider threats </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Fully integrated offering combining software, services and maintenance all in one package for mid-market customers with 24x7 guaranteed event monitoring and management by IBM. </li></ul></ul><ul><ul><li>The most comprehensive combination of security, compliance and management. </li></ul></ul><ul><ul><li>Proventia Server IPS and RealSecure Server Sensor use multiple layers of defense to facilitate accurate, preemptive protection against system/network-level, application-level and internal threats. </li></ul></ul><ul><ul><li>Combination of an integrated firewall with vulnerability-centric intrusion prevention and comprehensive system auditing in a single agent. </li></ul></ul><ul><li>Financing – US$134/month for 24 months, includes software, annual maintenance and updates and MSS </li></ul><ul><li>Pricing – List US$3,150 </li></ul>NEW Turnkey, affordable management of security services for server Management of multiple layers of defense provide accurate, preemptive protection against internal threats at both the system/network and application levels <ul><li>Quick facts </li></ul><ul><ul><li>Improves business continuity, productivity and performance </li></ul></ul><ul><ul><li>Up to a US$25,000 credit if SLAs are not met </li></ul></ul><ul><ul><li>Maintain and improve regulatory compliance </li></ul></ul><ul><ul><ul><li>SOX, GLBA, Basel II, PCI, HIPAA, etc. </li></ul></ul></ul><ul><ul><li>Reduces security costs by up to 55 percent </li></ul></ul>Back
  17. 17. IBM DATA SECURITY SERVICES FOR MESSAGING SECURITY – EXPRESS MANAGED E-MAIL SECURITY <ul><li>Offering summary </li></ul><ul><li>Express managed e-mail security from IBM is designed to act as a client’s first line of defense by scanning e-mail and eliminating threats before they reach the network. The solution is fully hosted by IBM and requires no hardware or software installation at client sites. The service consists of four independent modules, each of which can be selected individually or in any combination so the solution may be tailored to meet the individual client’s e-mail security needs: </li></ul><ul><ul><li>Antivirus provides comprehensive protection against e-mail transmitted viruses; it is especially effective against new and unknown viruses. </li></ul></ul><ul><ul><li>Anti-spam does an excellent job of removing spam from the inbox while assuring good e-mails are delivered. </li></ul></ul><ul><ul><li>Image control gives the client tools to fight off inappropriate images that are being sent through e-mail. </li></ul></ul><ul><ul><li>Content control provides the client with tools to restrict and control inappropriate, confidential and personal information from moving though e-mail. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Hosted solutions that allow internal IT staff to focus on more strategic initiatives and price scaled to meet any size mid-market client </li></ul></ul><ul><ul><li>Helps mitigate risks by scanning and quarantining threatening e-mails before they reach the network </li></ul></ul><ul><ul><li>Helps provide control over inappropriate images and confidential information </li></ul></ul><ul><ul><li>Higher-value service, including performance-based SLAs backed by financial remedy </li></ul></ul><ul><ul><li>Offers better protection at a lower TCO </li></ul></ul><ul><li>Pricing – List US$2,400; $2/user/month, one option for 100 users for 12 months </li></ul>REFRESH Eliminate threats from viruses, spam and other invasions Mitigates risks by quarantining threatening e-mails before they reach your network <ul><li>Quick facts </li></ul><ul><ul><li>Fast spam relief </li></ul></ul><ul><ul><li>Stop threats before they reach the client’s network </li></ul></ul><ul><ul><li>No equipment or software to buy and maintain </li></ul></ul><ul><ul><li>Helps IBM Business Partners make money while meeting their mid-market client’s critical security needs </li></ul></ul><ul><li>More info: </li></ul>Back
  18. 18. IBM THREAT MITIGATION SERVICES – APPLICATION SECURITY – EXPRESS MANAGED WEB SECURITY <ul><li>Offering summary </li></ul><ul><li>Express managed Web security from IBM is designed to help clients protect their data from unintentional exposure resulting from malware, identity theft and phishing scams. Among its capabilities are protecting IT infrastructure and business continuity by virtually eliminating performance degradation and system crashes, as well as reducing the need for additional hardware and software solutions. It also offers potential improvements in employee productivity by protecting desktop performance, helping prevent access to inappropriate Web sites and helping clients streamline Web security configuration and administration through a Web interface. The service consists of two independent options, they can be selected individually or together so the solution meets the client’s Web security needs: </li></ul><ul><ul><li>Antivirus and anti-spyware provides comprehensive protection against viruses and spyware threats that are transmitted while surfing the Web. </li></ul></ul><ul><ul><li>URL filtering provides a complete set of tools to empower clients to control what types of Web sites employees may access while at work </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Hosted solutions that allow internal IT staff to focus on more strategic initiatives and price scaled to meet any size mid-market client need </li></ul></ul><ul><ul><li>Helps mitigate risk of harmful viruses, worms, spyware and other threats from the Web before they reach the network </li></ul></ul><ul><ul><li>Helps improve productivity by controlling employees’ ability to surf to non-business related sites </li></ul></ul><ul><ul><li>Higher-value service, including performance-based SLAs backed by financial remedy </li></ul></ul><ul><ul><li>Offers better protection at a lower TCO </li></ul></ul><ul><li>Pricing – List US$300 setup, $2.56/user/mo URL filter for 100 users for 12 months </li></ul>REFRESH Eliminate virus and spyware threats; filter URLs employees can visit Protect data from unintentional exposure resulting from malware, identify theft and phishing scams <ul><li>Quick facts </li></ul><ul><ul><li>Stop Web threats in their tracks outside the client’s network </li></ul></ul><ul><ul><li>Simple controls over employee Web surfing </li></ul></ul><ul><ul><li>No equipment or software to buy and maintain </li></ul></ul><ul><ul><li>Helps IBM Business Partner make money in the rapidly growing security space </li></ul></ul><ul><li>More info: </li></ul>Back
  19. 19. IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT AND VULNERABILITY MANAGEMENT – EXPRESS PCI ASSESSMENTS <ul><li>Offering summary </li></ul><ul><li>All merchants and service providers that store, process, use or transmit payment cardholder data must comply with the standard. The standard is enforced by the card companies and their acquirer banks. Express PCI assessments provides remotely delivered network vulnerability scans to satisfy PCI Data Security Standard (DSS) quarterly network scan assessment requirements. The solution offers expert guidance in interrupting the results of the network vulnerability assessments and identifying areas of non-compliance, in addition to validating that remediation actions have properly addressed the issues and meet the compliance standards of PCI DSS. </li></ul><ul><ul><li>Recognized by the Payment Card Industry as an approved provider of security assessment services for compliance with the PCI standard </li></ul></ul><ul><ul><li>The mid-market offering is a fixed price (US$2,250/ remote scan) for up to 40 active IP addresses. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Certified PCI subject matter expertise to walk clients through the entire compliance process </li></ul></ul><ul><ul><li>The only vendor with solutions that address all 12 PCI requirements enabling a comprehensive and cohesive PCI strategy for the client </li></ul></ul><ul><ul><li>Acts as advocate for client with PCI Standards Board to get compensating controls approved </li></ul></ul><ul><li>Pricing – List US$2,250 per scan for up to 40 IP addresses </li></ul><ul><li>Financing – US$67/month for 36 months </li></ul>PCI compliance assessments for merchants processing payment card information Periodic network vulnerability assessments to validate PCI Data Security Standard compliance for up to 40 IP addresses by an approved ASV <ul><li>Quick facts </li></ul><ul><ul><li>Satisfies PCI DSS requirement for validated quarterly perimeter scans </li></ul></ul><ul><ul><li>To be a qualified assessor, both the organization and individual consultants must be certified </li></ul></ul><ul><ul><li>IBM ISS is “Globally Certified” to perform PCI services and holds the following designations: </li></ul></ul><ul><ul><ul><li>Qualified Security Assessor (QSA) </li></ul></ul></ul><ul><ul><ul><li>Approved Scanning Vendor (ASV) </li></ul></ul></ul><ul><ul><ul><li>Qualified Payment Application Security Company (QPASC) </li></ul></ul></ul><ul><ul><ul><li>Qualified Incident Response Company (QIRC) </li></ul></ul></ul>NEW Back
  20. 20. IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT AND VULNERABILITY MANAGEMENT – EXPRESS PENETRATION TESTING SERVICES <ul><li>Offering summary </li></ul><ul><li>Express penetration testing services demonstrate, via real world exploitation scenarios, how attackers can significantly impact your business. During controlled exercises, IBM Professional Security Services consultants attempt to penetrate network perimeter defenses, gain access to internal systems and provide evidence that critical systems and data can be compromised. Identified gaps in the client’s security are documented along with recommended solutions designed to close those gaps. These consultants are highly trained, experienced security professionals who are able to leverage security intelligence from the IBM X-Force ® research and development team. </li></ul><ul><ul><li>Assesses perimeter security posture and identifies weaknesses that can lead to compromise </li></ul></ul><ul><ul><li>Encourages executive support on direction of security strategy and resources </li></ul></ul><ul><ul><li>Supports efforts to achieve compliance with government and industry regulatory guidelines </li></ul></ul><ul><ul><li>Fixed price (US$15,000) for a remote penetration test of up to 5 external IP addresses (for onsite delivery; travel and living expenses additional) </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>IBM Professional Security Services consultants are 100 percent security focused and utilize proven consulting methods, based on International Organization for Standardization (ISO) 17799 Security Standard best practices. </li></ul></ul><ul><ul><li>Team consists of certified security experts with leadership, consulting, investigative, law enforcement and research and development backgrounds </li></ul></ul><ul><li>Pricing – List US$15,000 for base services includes up to 5 external IP Addresses </li></ul><ul><li>Financing – US$446/month for 36 months </li></ul>Identifies network vulnerabilities by simulating covert and hostile techniques typically used by malicious attackers to gain remote access to sensitive data <ul><li>Quick facts </li></ul><ul><ul><li>Provides a “hackers-eye” view of the client’s network </li></ul></ul><ul><ul><li>Demonstrates the impact of vulnerabilities in practice rather than highlighting theoretical weaknesses </li></ul></ul><ul><ul><li>Provides a compelling event to help mid-market customer prioritize security among other IT initiatives </li></ul></ul><ul><ul><li>Collaboration with IBM X-Force research and development team ensures that service methodology is updated according to the latest techniques and trends </li></ul></ul>Demonstration of perimeter network security weaknesses that can lead to system and data compromise NEW Back
  21. 21. SAFEGUARD VITAL DATA FROM LOSS TO MAINTAIN BUSINESS CONTINUITY <ul><li>Why it’s important </li></ul><ul><li>The loss of critical data can bring a company to its knees. Not only is there the potential for an interruption in business that causes lost revenue, failure to protect data can lead to regulatory action and fines, and cause irreparable damage to a company’s reputation in the marketplace. </li></ul><ul><li>How IBM solutions address the challenge </li></ul><ul><li>For April 2008, Express Advantage has new Information Protection Services offerings that leverage IBM expertise and leading technology to ensure the protection and recoverability of data. </li></ul><ul><li>New and existing IBM Express Advantage offerings </li></ul><ul><ul><li>IBM Information Protection Services – Remote Data Protection Express – NEW </li></ul></ul><ul><ul><li>IBM Information Protection Services – Data Retention and Archival – E-mail Management Express – NEW </li></ul></ul><ul><ul><li>IBM Disaster Recovery Services for Data Center Recovery – Recovery Express </li></ul></ul><ul><ul><li>IBM Data Backup Express </li></ul></ul><ul><ul><li>Tivoli Storage Manager Express </li></ul></ul><ul><ul><li>IBM DB2 Express V9.5.1 </li></ul></ul><ul><ul><li>IBM Informix Dynamic Server Express Edition v11.50 </li></ul></ul><ul><ul><li>IBM System Storage DS3400 Express </li></ul></ul><ul><ul><li>IBM System Storage TS2230 Tape Drive Express Model </li></ul></ul>Customer concern: How well will we survive a disruption?
  22. 22. IBM INFORMATION PROTECTION SERVICES – REMOTE DATA PROTECTION EXPRESS <ul><li>Offering summary </li></ul><ul><li>IBM Information Protection Services – Remote Data Protection Express is an automatic, security-rich and offsite data backup and recovery service for your Windows servers and PCs. This turnkey service, focusing on distributed/remote environments, includes the hardware, software, monitoring and management necessary to implement an effective data protection strategy. </li></ul><ul><ul><li>For mid-market companies with limited IT resources and budgets that face a growth of distributed data and regulatory pressures. </li></ul></ul><ul><ul><li>Reduces backup windows by using automated, de-duplication technologies. </li></ul></ul><ul><ul><li>A pay-as-you-use pricing model helps ensure predictable monthly costs and requires no up-front capital investment. </li></ul></ul><ul><ul><li>IBM has more than 40 years of experience providing business continuity and disaster recovery capabilities, a reputation for excellent service in this area and a successful disaster recovery track record with its clients. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Predictable monthly expense via pay-as-you-use model with flexible options to fit any mid-market client’s backup needs </li></ul></ul><ul><ul><li>Skilled IBM storage specialists worldwide who provide 24x7 monitoring and management </li></ul></ul><ul><li>Pricing – List TBD per GB per month includes automatic, secure and reliable backups for customers up to 1,000 seats </li></ul>NEW Automatic offsite data backup & recovery service Turnkey remote data backup and recovery services with pay-as-you-use pricing and automated de-duplication technologies <ul><li>Quick facts </li></ul><ul><ul><li>Pay-as-you-use pricing model offers customers predictable backup expense </li></ul></ul><ul><ul><li>Quicker, more reliable and potentially less costly than tape backups </li></ul></ul><ul><ul><li>Unique data de-duplication algorithm helps minimize customers’ backup storage usage </li></ul></ul><ul><ul><li>Secure solution can be part of a larger data protection strategy </li></ul></ul><ul><ul><li>More Info: Click here </li></ul></ul>Back
  23. 23. IBM INFORMATION PROTECTION SERVICES – DATA RETENTION AND ARCHIVAL – E-MAIL MANAGEMENT EXPRESS <ul><li>Offering summary </li></ul><ul><li>With E-mail Management Express from IBM, you can choose from a newly expanded portfolio including e-mail continuity and e-mail archiving, both with special features and options that can be combined to help support your diverse e-mail management needs hosted by IBM. With the e-mail continuity service you can gain an on demand backup e-mail system designed to provide consistent and reliable access to your vital e-mail communications no matter what. Even when your primary e-mail system goes down, your e-mail access can be restored within 60 seconds. Our services are built on years of experience, technical expertise and proven technology to help provide you with a comprehensive solution that can be as sophisticated and reliable as it is cost-effective. </li></ul><ul><ul><li>Support both IBM Lotus Notes ® and Microsoft ® Exchange software running on a variety of operating systems and in a wide range of IT environments. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>With fixed per user pricing scaling up to 1,000 users, this IBM-hosted service is ideal for any mid-market customer requiring reliable and consistent e-mail service. </li></ul></ul><ul><ul><li>Help end users find critical e-mails quickly by providing detailed search functionality and access to the archive as well as lost message recovery. </li></ul></ul><ul><ul><li>Increase storage efficiency by storing e-mails in a security-rich, offsite facility based on your specific e-mail retention policies </li></ul></ul><ul><ul><li>Comprehensive outage protection, helping to ensure that the archive is available at virtually all times. </li></ul></ul><ul><ul><li>Virtually eliminate the data loss window typically associated with tape-based backup solutions. </li></ul></ul><ul><ul><li>Pricing – From l ist US$ .91 per user per month, up to 1,000 users </li></ul></ul>NEW Provide constant access to vital e-mail communications IBM hosted e-mail management and archival ensures uninterrupted access to critical e-mail tools and data <ul><li>Quick facts </li></ul><ul><ul><li>Quick and easy service </li></ul></ul><ul><ul><li>Can combine services to meet each customer’s needs </li></ul></ul><ul><ul><li>For all size customers in all industries </li></ul></ul><ul><ul><li>Easy pricing and implementation handled by IBM and MessageOne </li></ul></ul><ul><ul><li>Secure solution can be part of a larger data protection strategy </li></ul></ul><ul><ul><li>More Info: </li></ul></ul>Back
  24. 24. WORKING SMARTER THROUGH IMPROVED COLLABORATION WITH CLIENTS, SUPPLIERS AND EMPLOYEES <ul><li>Why it’s important </li></ul><ul><li>Collaboration is a top-of-mind issue for mid-sized companies. Over 60 percent of mid-sized firms say that collaboration tools are imperative to their business success and growth. Nearly 70 percent of mid-sized companies indicate that employee productivity is one of their top challenges to growth and profitability. And, approximately three in four mid-sized firms are either implementing or planning to implement new collaboration tools. </li></ul><ul><li>How IBM solutions address the challenge </li></ul><ul><li>IBM announces a significant expansion to its mid-market software portfolio with IBM Lotus Foundations , a family of small business software servers, services and other offerings to help make better use of business intelligence and improve collaboration with clients, suppliers and employees. </li></ul><ul><li>New and existing IBM Express Advantage offerings </li></ul><ul><ul><li>IBM Lotus Foundations – NEW </li></ul></ul><ul><ul><li>Lotus Complete Collaboration Express Starter Pack </li></ul></ul><ul><ul><li>Lotus Complete Messaging Express Starter Pack </li></ul></ul><ul><ul><li>IBM System i™ IP Telephony Express </li></ul></ul><ul><ul><li>IBM WebSphere Portal Express V6 </li></ul></ul><ul><ul><li>IBM Lotus Domino Collaboration Express v8 </li></ul></ul><ul><ul><li>IBM Lotus Domino Messaging Express v8 </li></ul></ul><ul><ul><li>IBM Lotus Domino Utility Server Express v8 </li></ul></ul><ul><ul><li>Lotus Quickr </li></ul></ul><ul><ul><li>Lotus Sametime </li></ul></ul>Customer concern: How can I make better use of business intelligence and improve my collaboration with customers, suppliers and employees?
  25. 25. IBM LOTUS FOUNDATIONS <ul><li>Offering summary </li></ul><ul><li>Coming soon, IBM will provide a complete IT solution for businesses under 500 employees who have limited or no in-house technical resources and want to focus on running their business rather than worrying about IT. Lotus Foundations is a family of small business software servers, installed on-premise, that will be offered through IBM Business Partners. </li></ul><ul><li>The first offering – IBM Lotus Foundations Start – will include the following: Lotus Notes & Domino mail and collaboration platform, file management, directory services, firewall, back-up and recovery, and office productivity tools in the form of Lotus Symphony. </li></ul><ul><li>Lotus Foundations gives system integrators and independent software vendors the opportunity to integrate their new or existing applications into the Lotus Foundations platform with minimal effort. </li></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Optimized for businesses with limited or no in-house technical resources </li></ul></ul><ul><ul><li>Ease of use and management </li></ul></ul><ul><ul><li>Self-managing and self-healing systems; self-discovery of problems and automatic resolution </li></ul></ul><ul><ul><li>Integrated backup and disaster recovery </li></ul></ul><ul><ul><li>Optional SMB-ready integrated business applications </li></ul></ul><ul><li>Availability in 2Q 2008 in English with additional languages following later in the year. </li></ul>NEW Empowering the small business Flexible, affordable complete IT solution for small companies to run their businesses. <ul><li>Quick facts: </li></ul><ul><li>Features </li></ul><ul><ul><li>Backup and disaster recovery </li></ul></ul><ul><ul><li>Print and fax server </li></ul></ul><ul><ul><li>Remote access (secure VPN) </li></ul></ul><ul><ul><li>Firewall </li></ul></ul><ul><ul><li>E-mail and collaboration </li></ul></ul><ul><ul><li>Mobile access to e-mail </li></ul></ul><ul><ul><li>Office productivity applications </li></ul></ul><ul><ul><li>Antivirus and Antispam </li></ul></ul>Back
  26. 26. OPTIMIZE IT FOR LOWER COST AND BETTER USE OF RESOURCES <ul><li>Why it’s important </li></ul><ul><li>Achieving growth and competitive advantage requires an IT environment that supports the better use of resources. This not only helps the bottom line through lower capital and operating expenditures, it also helps companies address sustainability concerns. </li></ul><ul><li>How IBM solutions address the challenge </li></ul><ul><li>Robust IBM Express infrastructure solutions and systems help simplify and automate resource, application and IT process management, while creating an optimal operating environment. </li></ul><ul><li>New and existing IBM Express Advantage offerings </li></ul><ul><ul><li>IBM SurePOS™ 100 Express – NEW </li></ul></ul><ul><ul><li>IBM BladeCenter ® JS12 Express – NEW </li></ul></ul><ul><ul><li>IBM Power 520/550 Express – NEW </li></ul></ul><ul><ul><li>IBM System Storage N3300/N3600 Express – NEW </li></ul></ul><ul><ul><li>IBM Express Asset Recovery Solutions </li></ul></ul><ul><ul><li>IBM BladeCenter Business Express </li></ul></ul><ul><ul><li>IBM BladeCenter S Express </li></ul></ul><ul><ul><li>IBM Tivoli Monitoring Express </li></ul></ul><ul><ul><li>IBM Rational Build Forge Express Edition V7.0.2 </li></ul></ul><ul><ul><li>IBM Express IT Strategy Assessment </li></ul></ul><ul><ul><li>IBM Express Web Effectiveness Assessment </li></ul></ul>Customer concern: How do I create a more reliable and fully optimized IT infrastructure that helps support my “green” IT strategy?
  27. 27. IBM SurePOS 100 EXPRESS <ul><li>Offering summary </li></ul><ul><li>The IBM SurePOS 100 Express is a fully integrated POS system engineered for small to mid-sized retailers that need the same reliability and performance as large, global organizations and demand exceptional value. The space-saving POS processor provides the power to run today’s off-the-shelf and customized software applications for front-end and back-office functions, including checkout and inventory control. Yet, the energy-efficient processor helps reduce power consumption to help lower total cost of ownership. </li></ul><ul><ul><li>Helps speed checkout by enabling faster transactions </li></ul></ul><ul><ul><li>Energy-efficient processor and chipset reduce power consumption </li></ul></ul><ul><ul><li>Enhances customer service (transaction accuracy, price lookup) </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Energy-efficient Via C7 2 GHz processor draws only 20W maximum power </li></ul></ul><ul><ul><li>All-in-one design and flexibility to connect new and existing peripherals and create a cost-effective configuration without putting together unproven solutions from multiple vendors </li></ul></ul><ul><ul><li>Retail-hardened construction helps extend service life to seven or more years </li></ul></ul><ul><li>Financing – US$31/month for 36 months </li></ul><ul><li>Pricing – Starting at US$1,300 per unit </li></ul>NEW True green POS solution for mid-sized retailers The power to run today’s front-end and back office POS functions yet with energy efficiency to lower total cost of ownership IBM Retail Green Initiative Product stewardship that helps the environment and your client’s bottom line. The use of recycled materials and energy-efficient processor technology positions IBM as a leader in today’s eco-conscious retail environment. Learn more. Retail hardened IBM retail hardening helps ensure system reliability in a variety of environments. Retail-hardened construction helps extend service life to seven or more years. Learn more. Retail hardened whitepaper Lower cost of ownership Unlike many PC-based POS systems, the SurePOS 100 Express has an extended marketing life of at least 24 months, which helps simplify servicing and upgrading Assess your POS total cost of ownership Back
  28. 28. IBM BLADECENTER JS12 EXPRESS <ul><li>Offering summary </li></ul><ul><li>If you’re looking for a great alternative to a traditional AIX, IBM System i™ or Linux server then look no further. The powerful IBM BladeCenter JS12 blade combined with a BladeCenter S chassis provides exceptional flexibility in an extremely efficient design – making it the right choice for your new server. </li></ul><ul><ul><li>The JS12 is a preconfigured blade optimized with storage and memory at an attractive price. </li></ul></ul><ul><ul><li>Combines deployment flexibility of BladeCenter with ease of management and maintenance to better manage IT assets. </li></ul></ul><ul><ul><li>Includes built-in IBM PowerVM™ virtualization to increase utilization while decreasing costs. </li></ul></ul><ul><ul><li>Supports AIX, IBM System i and Linux operating systems providing a huge portfolio of over 15,000 native POWER ™ applications to select from. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>IBM POWER6 ™ processor-based server that brings the muscle and scalability of mainframes to blades </li></ul></ul><ul><ul><li>Supports AIX, IBM System i and Linux </li></ul></ul><ul><ul><li>Cut costs and consolidate workloads with PowerVM virtualization </li></ul></ul><ul><ul><li>Leverage EnergyScale ™ Technology capabilities to customize the power consumption of Power6 processor based servers </li></ul></ul><ul><li>Financing – US$108/month for 36 months </li></ul><ul><li>Pricing – List US$4,228 per blade server </li></ul>NEW Improve virtualization and energy savings Combining the efficiencies of BladeCenter with the scalability of Power while supporting AIX, Linux and IBM i operating systems <ul><li>Quick facts </li></ul><ul><ul><li>Proven BladeCenter technology and blade leadership </li></ul></ul><ul><ul><li>Power, flexibility, availability and built-in virtualization at a great price </li></ul></ul><ul><ul><li>POWER6 processor running two 64-bit cores at 3.8 GHz </li></ul></ul><ul><ul><li>Up to 64 GB of memory through eight DIMM slots </li></ul></ul><ul><ul><li>Two integrated SAS hard drives giving you up to 293 GB of storage on the blade itself. </li></ul></ul><ul><ul><li>Support for AIX, IBM i and Linux operating systems </li></ul></ul>Back
  29. 29. IBM POWER 520/550 EXPRESS <ul><li>Offering summary </li></ul><ul><li>For small and medium-size clients UNIX ® , IBM System i and Linux clients, who need easy-to-use, easy-to-manage, flexible, and efficient platforms. The Power 520 and 550 Express servers utilize POWER6 processors with attractively configured offerings that include innovative availability features, outstanding price/performance and energy efficiency. Unlike Windows-based servers, the System i editions allow businesses to manage risk and grow by offering a system which delivers security, scalability and trusted technology. </li></ul><ul><ul><li>For ERP and CRM application servers, the Power 520 and 550 deliver the outstanding performance of the POWER6 processor – the world’s fastest chip. </li></ul></ul><ul><ul><li>The performance and virtualization capabilities make it possible for single or multiple applications to run faster and be more responsive. </li></ul></ul><ul><ul><li>The Power 520 and 550 Express servers provide tremendous configuration flexibility to meet most capacity and growth requirements. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>Leverage EnergyScale Technology capabilities to customize the power consumption of Power6 processor-based servers. </li></ul></ul><ul><ul><li>Cut costs and consolidate workloads with PowerVM virtualization. </li></ul></ul><ul><ul><li>Improve performance per watt with Power 520 and 550 Express servers – with 2X HP rx6600 and 2.5X Sun SPARC Enterprise M4000. </li></ul></ul><ul><ul><li>Choice and flexibility </li></ul></ul><ul><ul><ul><li>AIX, System i and Linux editions are attractively priced, easy to order </li></ul></ul></ul><ul><ul><ul><li>Portfolio of over 15,000 industry-proven solutions </li></ul></ul></ul><ul><li>Financing – US$175/month for 36 months </li></ul><ul><li>Pricing – List US$5,576 per server </li></ul>NEW The world’s fastest chip Flexible entry servers providing outstanding performance while supporting AIX, i and Linux operating systems <ul><li>Quick facts </li></ul><ul><li>Power 520 Express: </li></ul><ul><ul><li>1, 2, or 4 core - 4.2 GHz POWER6 processors </li></ul></ul><ul><ul><li>Up to 64 GB of memory </li></ul></ul><ul><li>Power 550 Express: </li></ul><ul><ul><li>2, 4, 6, or 8 - 3.5 GHz or 4.2 GHz POWER6 processors </li></ul></ul><ul><ul><li>Up to 256 GB of memory </li></ul></ul><ul><li>Power 520/550 Express: </li></ul><ul><ul><li>AIX, i and Linux editions </li></ul></ul><ul><ul><li>PowerVM editions </li></ul></ul><ul><ul><li>SAS & PCIe support </li></ul></ul>Back
  30. 30. IBM SYSTEM STORAGE N3300/N3600 EXPRESS <ul><li>Offering summary </li></ul><ul><li>IBM N3000 Express systems offer versatility via unified file and block storage – CIFS, NFS, iSCSI and FC protocols are supported – and can be used as primary or secondary storage. These systems are designed to address storage consolidation challenges as well as application server virtualization projects. With Data ONTAP, the N3000 Express systems offer the ability to use storage efficiently by helping increase utilization through thin provisioning (FlexVol and FlexClone) and reduce storage space requirements with SNAP/SHOT ® technology. </li></ul><ul><ul><li>Versatile, integrated system designed to support concurrent block I/O and file serving over Ethernet and Fibre Channel SAN infrastructures. </li></ul></ul><ul><ul><li>Management simplicity with FlexVol’s on-the-fly thin provisioning allows applications and users to get more storage space dynamically and non-disruptively without IT staff intervention. </li></ul></ul><ul><ul><li>Rapid backup and recovery with file or application-level recovery in seconds with SNAP/SHOTand SnapRestore software. </li></ul></ul><ul><li>What makes this offering unique? </li></ul><ul><ul><li>N3000 Express wizard allows setup in 15 minutes and with minimum IT intervention making this an ideal storage solution for mid-market customers </li></ul></ul><ul><ul><li>Supports Fibre Channel, iSCSI, NFS, CIFS, HTTP and FTP protocols. </li></ul></ul><ul><ul><li>Can unify SAN and NAS storage needs onto a single system supporting primary, secondary, near-line, archive and data retention applications. </li></ul></ul><ul><ul><li>Application-aware software, data protection, replication, backup, recovery and management technologies of the N3000 Express series provide compelling value over competitive products </li></ul></ul><ul><li>Financing – US$204/month for 36 months </li></ul><ul><li>Pricing – System list prices starting at US$8,000 </li></ul>NEW Storage consolidation with rapid backup and recovery Mid-sized clients can unify SAN and NAS storage to a single platform featuring SAS, FC and SATA drive support for primary, secondary, block and file I/O. <ul><li>Quick facts </li></ul><ul><ul><li>2008 iF product design award-winning storage systems </li></ul></ul><ul><ul><li>Designed for a 15-minute setup using the N3000 Express easy start wizard </li></ul></ul><ul><ul><li>Thin provisioning for dynamic volume changes without IT staff intervention </li></ul></ul><ul><ul><li>SnapManager software provides application-aware, data protection and disaster recovery automation for Exchange, VMware, SharePoint, SQL Server, Oracle and SAP environments </li></ul></ul>Back
  31. 31. IBM FINANCING ADVANTAGE: AFFORDABLE, SIMPLE, ACCESSIBLE, COMPLETE FINANCING OPTIONS FOR YOUR FIRM <ul><li>IBM Financing Advantage is designed to help you capture the high-growth, mid-market opportunity with accessible, simple processes and complete financing options. You can leverage it to close more business and gain better margins. Financing IT and solution acquisitions can help your clients by deferring upfront investment costs, conserving cash for higher-yielding investments and protecting against technology obsolescence. </li></ul><ul><li>Simplifies budgeting and planning: </li></ul><ul><ul><li>Combine IBM hardware, software, services and other non-IBM products in a single contract with a single monthly payment. </li></ul></ul><ul><li>Fast and simple financing </li></ul><ul><ul><li>Rapid online financing, a Web-based tool, simplifies and accelerates the finance process, delivering credit, price and contract in under ONE hour. </li></ul></ul><ul><li>Complete solutions for IBM and non-IBM </li></ul><ul><ul><li>Client financing for HW/SW/services on transactions as small as US$1K. </li></ul></ul><ul><ul><li>IBM Flexible Credit for Resellers. </li></ul></ul><ul><li>Enhanced software and services financing </li></ul><ul><ul><li>Unlike many other vendors, IBM does not require HW content in most instances. </li></ul></ul><ul><li>IBM Express Asset Recovery Solutions </li></ul><ul><ul><li>A safe, secure and environmentally friendly way to dispose of your clients’ old equipment. </li></ul></ul><ul><li>IBM Financing Advantage helps you in many ways </li></ul><ul><ul><li>Build loyal clients </li></ul></ul><ul><ul><li>Increase follow-on sales opportunities </li></ul></ul><ul><ul><li>Decrease discounting by making payments more affordable </li></ul></ul><ul><ul><li>Reduce Days Sales Outstanding, improving Business Partner cash flow </li></ul></ul><ul><ul><li>Earn fees for selling financing to customers </li></ul></ul>
  32. 32. ENHANCED VALUE FOR MID-SIZED CUSTOMERS IBM AND IBM BUSINESS PARTNERS– A POWERFUL TEAM <ul><li>Comprehensive IBM Express Advantage offering portfolio for mid-sized businesses </li></ul><ul><li>Enhanced Business Partner enablement tools all through PartnerWorld Express Advantage </li></ul><ul><li>Easy assess to IBM and IBM BP resources </li></ul><ul><li>Simple multivendor financing </li></ul><ul><li>Award-winning technical support and tools </li></ul><ul><li>Over 100,000 IBM Business Partners worldwide </li></ul><ul><li>Local client support </li></ul><ul><li>Application software </li></ul><ul><li>Partner ecosystem </li></ul><ul><li>Implementation services </li></ul><ul><li>Systems integration expertise </li></ul><ul><li>Industry and solution expertise </li></ul><ul><li>Application design </li></ul><ul><li>Over 2,500 ISV applications produced and enabled for IBM Express Advantage </li></ul><ul><li>More than 1400 dedicated Built On IBM Express Portfolio offerings </li></ul><ul><li>Complete, best-of-breed solutions that combine IBM offerings with IBM Business Partner value-add to address specific mid-market business challenges </li></ul>IBM Business Partners Customer Value Unique value-add The best of all worlds + =
  34. 34. GROW PROFIT, SIMPLY, WITH IBM EXPRESS OFFERINGS, INCENTIVES, FINANCING, SALES ENABLEMENT RESOURCES AND MORE Grow Focus on high-opportunity/high-growth areas such as security, collaboration, business continuity and IT optimization, supported by IBM’s US$100M marketing engine. Profit Drive higher margins by offering differentiated solutions and financing, and take advantage of IBM incentives that allow you to retain as much as 40 percent additional margins. Simply Do business easily with IBM by taking advantage of an improved lead management system, simplified incentives and dedicated resources to support Business Partners in the mid-market. We’re focused on making the mid-market a win-win for Business Partners and IBM
  35. 35. A FOCUS ON HIGH OPPORTUNITY AREAS AND MAJOR MARKETING INVESTMENTS WILL HELP YOU GROW IN 2008 Grow Focus on high-opportunity/high-growth areas like security, collaboration, business continuity and IT optimization, supported by IBM’s US$100M marketing engine. <ul><li>New IBM Express Advantage Offerings focus on three key areas for 2008: IT security, business continuity and IT optimization, and offer Business Partners an opportunity to sell high-growth infrastructure solutions. </li></ul><ul><ul><li>ITO: US$10.6B worldwide opportunity, 9.6% CAGR </li></ul></ul><ul><ul><li>IT Security: US$4.6B worldwide opportunity, 18.7% CAGR </li></ul></ul><ul><ul><li>Business Continuity: US$3.9B worldwide opportunity, 11% CAGR </li></ul></ul><ul><li>IBM provides easy-to-use tools to help you map out a path to grow profitably. </li></ul><ul><ul><li>GTS Product Affinity Guides – help you quickly identify services aligned with server and storage platforms </li></ul></ul><ul><ul><li>The Grow Your Business with IBM Software tool allows you to explore the top cross-brand sell scenarios – spanning all five IBM SWG Brands – plus IBM hardware - based on your skill sets and customer install base </li></ul></ul><ul><li>IBM Global Technology Services recent acquisitions in security and business continuity allows IBM to provide our channel partners with new opportunities to provide managed services in these high growth IT solution markets. </li></ul><ul><li>In 2008, IBM is making major investments in marketing programs to drive awareness and demand at the city level – a US$100M investment in local marketing. </li></ul><ul><ul><li>Co-marketing and demand generation programs and Campaign Designer tools help Business Partners create demand </li></ul></ul>
  36. 36. ACHIEVE HIGHER PROFITS WITH FINANCING AND TOOLS TO HELP DIFFERENTIATE SOLUTIONS Profit Drive higher margins by offering differentiated solutions and financing, and take advantage of IBM incentives that allow you to retain as much as 40 percent additional margins. <ul><li>Business Partners can achieve higher margins by differentiating solutions with resources from IBM including: </li></ul><ul><ul><li>Solutions Builder Express speeds the creation and delivery of solutions by reducing time of implementation by 50 percent, improving quality and increasing operational efficiency. </li></ul></ul><ul><ul><li>The Built on IBM Express program, with over 1,400 solutions, enables Business Partners to build solutions specifically designed for the mid-market, then helps to market them via a broad range of IBM communications and a Built on Express logo to signify the collaboration between IBM and the Business Partner. </li></ul></ul><ul><ul><li>IBM Global Financing : With over US$3B in SMB customer financing, IBM Financing Advantage allows you to close the deal with smart options for managing your customers costs and one-hour contract turnaround. IBM Flexible Credit floor financing program, designed to provide Resellers incremental lines of credit to purchase technology products and services from their suppliers or distributors, including IBM. </li></ul></ul><ul><li>IBM offers incentives that allow its Business Partners to retain additional margins and invest in the growth of their firms. A Simplified 2008 incentive portfolio rewards Business Partners for winning strategic growth opportunities linked to partner investments in: </li></ul><ul><ul><li>Closing mid-market business, especially new and competitive wins; selling specified industry and infrastructure solutions; and increasing the amount of IBM storage attached to IBM servers. </li></ul></ul><ul><li>“ With the use of Solution Starting Points, we have accelerated solution design, planning and implementation, improving customer satisfaction.” </li></ul><ul><li>Ernesto Fernandez, product manager, Aktio </li></ul>
  37. 37. DOING BUSINESS WITH IBM HAS NEVER BEEN SIMPLER FOR BUSINESS PARTNERS Simply Do business easily with IBM by taking advantage of an improved lead management system, simplified incentives and dedicated resources to support Business Partners in the mid-market. <ul><li>An improved lead management system helps Business Partners turn high-quality leads into wins. </li></ul><ul><ul><li>Business Partners are our preferred route to market in the mid-market. Now, 100 percent of all STG mid-market leads will be sent to the business partner identified as the most skilled at meeting the client requirements. Powered by new, crisper lead passing guidelines, a new tool will help sellers quickly select the most appropriate business partner to pass the lead to-- the partner with highest odds of closing the deal. </li></ul></ul><ul><li>More than 1,500 dedicated resources to support Business Partners in the mid-market (, CRBPs, MM TSRs) </li></ul><ul><ul><li>Business Partners should work closely with their CRBPs on lead progression and utilize the latest tools like GPP which is a key element of the new lead management system. </li></ul></ul><ul><li>An investment of over US$100M in demand generation and advertising in the mid-market. </li></ul><ul><li>Quickly and easily access information, expertise and skills you need through the PartnerWorld Express Advantage (PWEA) Web site, providing free, comprehensive resources with simplified access to mid-market benefits within IBM PartnerWorld. </li></ul>
  38. 38. EMPOWERING THE BUSINESS PARTNER ECOSYSTEM PartnerWorld Express Advantage provides simplified access to SMB-specific benefits within PartnerWorld designed to drive sales and profit potential End-to-end support for Business Partners focused on SMB Understand the market Educate and enable Develop product or solution Generate awareness and leads Team and win deals Publicize successes Integrated business and infrastructure solutions strategy Product and solution component strategy PartnerWorld Industry Networks — Industry Optimized Recognizes Business Partners for their expertise in delivering industry specific business solutions and provides incremental marketing resources Business Continuity Specialty Recognizes IBM Business Partners who successfully develop and implement infrastructure solutions for SMB clients and provides additional marketing benefits Built on IBM Express Advantage Offerings Distinguishes and promotes IBM Business Partner mid-market solutions with additional go-to-market resources. Express Seller Helps accelerate sales of IBM product offerings to SMB clients via advertising and customizable materials Business Partners can use to generate leads.
  39. 39. END-TO-END SUPPORT FOR BUSINESS PARTNERS FOCUSED ON SMB Understand the market Industry Insights Infrastructure Solutions Insights Market and Industry Intelligence PartnerWorld University SMB College Competitive Advisor Educate and enable Know Your IBM Grow your Business IBM Software Express Buying and Selling guide PartnerWorld Industry Networks Virtual Innovation Center Sales and Technical Certifications Develop product or solution Solutions Builder Express Solutions Consultant Express Tool IBM Express Managed Services Tech Line IBM Innovation Center Generate awareness and leads Marketing Center IBM Campaign Designer ™ Lead Management Tool SMB Incentives Application Showcase Sales Plays Dashboards Team and win deals SMB Teaming Toolkit Express Seller Toolkit Partner Plan Business Partner Connections Attach Connector Publicize successes Global Solutions Directory Built on IBM Express Offerings Client Reference Submission Advantage in Action Forward View
  40. 40. GROW YOUR BUSINESS WITH IBM SOFTWARE BY LEVERAGING CROSS-SELLING OPPORTUNITIES <ul><li>Explore over 300 cross-brand sell scenarios and 100 products across all five IBM software brands – plus IBM hardware. </li></ul><ul><ul><li>Based on your existing skills and selected to meet most pressing customer needs (product to product scenarios) </li></ul></ul><ul><ul><li>Links to specific IBM sales , marketing and training, materials and estimated return on investment </li></ul></ul><ul><ul><li>Integrates with top IBM Business Partner programs , including the Business Partner Profitability Tool, Software Value Incentive, Virtual Innovation Center, Value Packages, Partner Connections and more </li></ul></ul><ul><li>Sharpen your competitive edge by adding additional solutions and services. </li></ul><ul><ul><li>New release of an expanded portfolio – April 30, 2008 </li></ul></ul><ul><ul><li>IBM Express and mid-market solutions added! </li></ul></ul><ul><ul><li>Translated versions </li></ul></ul><ul><ul><li>Desktop version </li></ul></ul> /partnerworld/growyourbusiness Tivoli Storage Manager Express Rational Application Developer CommonStore for Lotus Domino X-sell System x, p, i, BladeCenter WebSphere Application Server Lotus Notes If you sell.. Centralized, automated data protection Accelerated application development for WAS environment Comprehensive e-mail archiving Which provides… Back
  41. 41. KEY SOFTWARE MARKETING/SALES RESOURCES, NEWLY RELEASED AND REFRESHED WITH THE LATEST OFFERINGS <ul><li>Two of the most popular, respected and downloaded IBM software assets </li></ul><ul><li>Express Software Buying and Selling Guide </li></ul><ul><ul><li>Express software portfolio – easy to read </li></ul></ul><ul><ul><li>Software value messages – why buy </li></ul></ul><ul><ul><li>Offering comparison tables </li></ul></ul><ul><ul><li>Supported operating systems listed </li></ul></ul><ul><ul><li>Customer stories/links to Case Study Guide </li></ul></ul><ul><ul><li>Download the Software Express Buying and Selling Guide here </li></ul></ul><ul><li>Express Advantage 100 Software Case Study Guide </li></ul><ul><ul><li>Real customer and Business Partner Express success stories </li></ul></ul><ul><ul><li>Sorted by industry, geography, IBM brand </li></ul></ul><ul><ul><li>Download the Software Case Study Guide here </li></ul></ul>Back
  42. 42. SOLUTIONS BUILDER EXPRESS HELPS YOU CREATE WINNING SOLUTIONS, QUICKLY AND EASILY “… SBE has allowed my company to expand beyond being primarily a Lotus software reseller to selling more of the IBM software portfolio and even hardware. We have multiple deals in our pipeline that we would never have had due to our involvement in Solutions Builder Express.” – Carol Schreiber, president, Workgroup Connections Inc. <ul><li>SBE is one of four key technical benefits on IBM PartnerWorld - a rich technical resource to help Business Partners develop and deliver value-added solutions built with IBM Express portfolio content. </li></ul><ul><li>Two NEW Starting Points </li></ul><ul><li>(1) Assess and Protect for Server Security </li></ul><ul><li>(2) IBM Lotus Complete Collaboration Express Starter Guide </li></ul><ul><li>NEW Solutions Consultant Express Tool v2.5 helps reduce solution design time by 25% . </li></ul><ul><li>Value to partners: </li></ul><ul><ul><li>Reduces risk </li></ul></ul><ul><ul><li>Increases operational efficiency </li></ul></ul><ul><ul><li>Simplification </li></ul></ul><ul><ul><li>Get Started: </li></ul></ul><ul><ul><li>Visit /partnerworld/solutionsbuilder/ </li></ul></ul><ul><ul><li>Click on the “Get Started” tab </li></ul></ul><ul><ul><li>Use SBE to build your solution, then nominate your solution as a Built on IBM Express Advantage Offering </li></ul></ul>Back
  43. 43. CAMPAIGN DESIGNER GIVES YOU ACCESS TO A WIDE VARIETY OF MARKETING COLLATERAL THAT HELPS TO ENHANCE YOUR IMAGE <ul><li>With Campaign Designer, you can clearly link your business to IBM and leverage IBM’s marketing investments. Campaign Designer lets you create compelling </li></ul><ul><ul><li>E-mails </li></ul></ul><ul><ul><li>Postcards </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Self-mailers </li></ul></ul><ul><ul><li>Invitations </li></ul></ul><ul><ul><li>PLUS have access to valuable downloads and print ad guidance! </li></ul></ul>
  44. 44. IBM BELIEVES THE STRENGTH OF ITS VAST BUSINESS PARTNER NETWORK LIES IN THE ABILITY TO WORK TOGETHER TO DELIVER RICHER SOLUTIONS TO CLIENTS <ul><li>The Built on IBM Express Advantage Offerings (BOE) mark signifies that IBM and the Business Partner have worked together to provide mid-sized customers a solution that is: </li></ul><ul><ul><li>Designed to give your customers a competitive business advantage </li></ul></ul><ul><ul><li>Proven in the marketplace with successful implementation in a mid-sized customer environment </li></ul></ul><ul><ul><li>Based on at least one IBM Express Advantage offering (servers, storage, software or services) </li></ul></ul><ul><li>Get started by registering your BOE solution: </li></ul><ul><ul><li>PartnerWorld BOE solution registration </li></ul></ul><ul><li>Benefits for you – our IBM Business Partner: </li></ul><ul><ul><li>Provides differentiation and gives more visibility through marketing collateral and inclusion in mid-market Web portals </li></ul></ul>IBM Business Partners have successfully implemented over 1,400 Built on IBM Express advantage solutions to their mid-sized customers Back
  45. 45. NORTEL PROVIDES A SIMPLE, RELIABLE, COST-EFFECTIVE UNIFIED COMMUNICATION AND COLLABORATION SOLUTION FOR A GROWING SOFTWARE COMPANY <ul><ul><li>Built on Express Solution </li></ul></ul><ul><ul><li>Nortel’s Software Communication Server, a Unified Communications and Collaboration Server designed from the ground up for businesses with fewer than 1,000 employees </li></ul></ul><ul><ul><li>Express content includes Power 520 Express, and features integration with Lotus ® Sametime, Lotus Domino, and Microsoft ® Exchange </li></ul></ul>BOE Business Partner: Nortel Networks Client: PFW Systems Corporation Business challenge: PFW Systems Corporation, a leading provider of management software for equipment dealerships throughout North America, sought to improve employee communications while simplifying IT and telephony infrastructures. <ul><li>Solution Benefits…the Impact of Innovation </li></ul><ul><li>Provided a unified experience to allow people to communicate how they want, wherever they want, using whatever device they want </li></ul><ul><li>Deployment of system within days and not weeks or months </li></ul><ul><li>Reduced need for costly moves adds and changes of the telephony systems </li></ul>
  46. 46. SYNERGY PLUS HELPS AN AUSTRALIAN AUTO CLUB SERVE ITS MEMBERS BETTER WITH IMPROVED CONTENT MANAGEMENT <ul><li>BOE Business Partner: Synergy Plus </li></ul><ul><li>Client: Royal Automobile Club of Victoria (RACV) </li></ul><ul><li>Business challenge: RACV needed a way to keep the content available on its extensive intranet organized and updated promptly and efficiently. </li></ul><ul><ul><li>Built on Express Solution </li></ul></ul><ul><ul><li>A new, decentralized content management model that leverages out-of-the-box IBM Express capabilities to shorten time-to-value. </li></ul></ul><ul><ul><li>Express content includes WebSphere Portal Express and Lotus Forms Express. </li></ul></ul><ul><li>Solution Benefits…The Impact of Innovation </li></ul><ul><li>Gave responsibility for content management to individual departments, improving freshness of information and yielding business agility. </li></ul><ul><li>Non-IT staff able to publish and maintain content with a minimum of training. </li></ul><ul><li>Consistent navigation and page layout eases use. </li></ul><ul><li>Three-month delivery, on time and within budget. </li></ul>
  47. 47. FRONTLINE CONSULTANCY LEVERAGES IBM TECHNOLOGY TO DELIVER COLLABORATIVE SOLUTIONS THAT HELP A LIGHTING COMPANY WORK SMARTER <ul><ul><li>Built on Express Solution </li></ul></ul><ul><ul><li>Kudos CMS, a powerful application designed to manage intranet and Web site design, creates electronic forms and builds dynamic workflows quickly and easily. </li></ul></ul><ul><ul><li>Express content includes Lotus Utility Server Express running on IBM System x™ industry- leading server technology </li></ul></ul>BOE Business Partner: Frontline Consultancy Client: Ring Lighting Business challenge: Ring Lighting, a provider of customized lighting solutions to retail and wholesale clients, needed to get its geographically dispersed design team to work more closely together. <ul><li>Solution Benefits…The Impact of Innovation </li></ul><ul><li>Improved collaboration between the design project team who resides in multiple locations </li></ul><ul><li>Improved workflow and project management </li></ul><ul><li>Collaborative design environment </li></ul><ul><li>Higher productivity and better teaming from the same number of employees </li></ul>
  48. 48. PRAGMATIX PROVIDES A SECURE, MANAGED HOSTING SOLUTION TO A FAST-MOVING HEALTHCARE STARTUP <ul><ul><li>Built on Express Solution </li></ul></ul><ul><ul><li>Pragmatix Gold, a flexible managed hosting solution that can handle all of the client’s technology needs now and in the future, offering collaboration tools, file sharing, e-mail, database and Web server, packaged together. </li></ul></ul><ul><ul><li>Express content includes IBM xSeries ® servers, IBM Express Managed Services (Online Backup, E-mail Continuity, E-mail Security). </li></ul></ul>BOE Business Partner: Pragmatix Client: Helix Health Business challenge: Helix Health needed secure and mobile business applications to provide secure communication of sensitive medical data, but lacked the budget and technical expertise to deploy a solution on its own. <ul><li>Solution Benefits…The Impact of Innovation </li></ul><ul><li>Ability to enter new markets with minimal investment </li></ul><ul><li>Reduced operating cost </li></ul><ul><li>Improved security </li></ul><ul><li>Improved technology service levels </li></ul><ul><li>Reduced technical expertise requirement within the customer organization </li></ul>
  49. 49. NINE PREMIER BUSINESS PARTNERS BAND TOGETHER TO CREATE AN ENVIRONMENTALLY RESPONSIBLE VIRTUALIZED INFRASTRUCTURE SOLUTION <ul><ul><li>Built on Express Solution </li></ul></ul><ul><ul><li>Three-in-a-box combines IBM servers with VMware virtualization software, Netapp storage and supporting education and integration/ deployment services. </li></ul></ul><ul><ul><li>Express content includes IBM System x/BladeCenter Express </li></ul></ul>BOE Business Partners: InterAccess, SLTN, Imtech Brocom, E-Storage, Qurius, Tectrade, BP Solutions, Extravar, Promax (grouped as Bewust Ondernemen) Client: Multiple clients worldwide Business challenge: Customers seeking to do business in a more responsible way are looking for infrastructure solutions that provide time efficiency, security, optimum use of resources and low environmental impact. <ul><li>Solution Benefits…The Impact of Innovation </li></ul><ul><li>Provides a high degree of flexibility, scalability and reliability. </li></ul><ul><li>Meets Bewust Ondernemen’s fundamental criteria of optimizing time, security, space, growth and energy consumption. </li></ul>
  51. 51. IBM HAS ENHANCED CUSTOMER PORTALS AND CUSTOMER SUPPORT FOR MID-SIZED BUSINESSES AROUND THE WORLD <ul><li>The Express Advantage Concierge is focused on providing a superior and differentiating client service. </li></ul><ul><ul><li>Our skilled agents respond to customer needs and connect callers with the right people and information resources…and then follow up to make sure needs are met. </li></ul></ul><ul><ul><ul><li>23 percent of Concierge interactions are converted into validated leads* </li></ul></ul></ul><ul><ul><ul><li>35 percent of Concierge open validated leads were for Business Partners* </li></ul></ul></ul><ul><ul><ul><li>38 percent of Concierge win revenue was closed by Business Partners*  </li></ul></ul></ul><ul><li>Web-based customer resources are now more extensive and accessible than ever, with easy-to-find links from the Express Advantage Web site and more SMB Software Web sites worldwide – now in 36 countries and 16 languages. </li></ul>* U.S. only A SIMPLE FACT: The quicker you respond to opportunity, the more you stand to gain. Contact us with any questions you may have and we’ll get you answers – fast.
  52. 52. LEARN MORE ABOUT EXPRESS ADVANTAGE AND HOW IBM WILL HELP YOU GROW PROFIT, SIMPLY, IN THE MID-MARKET <ul><li>To learn more about IBM Partner World Express Advantage go to: </li></ul><ul><li> /partnerworld/smb </li></ul><ul><li>Visit PartnerWorld Express Advantage today to learn how to: </li></ul><ul><ul><li>Build, promote and sell high-value, differentiated solutions with Built on Express </li></ul></ul><ul><ul><li>Leverage new infrastructure and industry insights to better understand your new opportunities in the mid-market </li></ul></ul><ul><ul><li>Use new sales plays based on critical customer needs </li></ul></ul><ul><ul><li>Participate in Value Nets and team with other Business Partners, ISVs and RSIs to enter new solution areas </li></ul></ul><ul><ul><li>Leverage the IBM Marketing Center and Campaign Designer to generate demand and control your in-house marketing costs </li></ul></ul><ul><ul><li>Read how other Business Partners are succeeding with IBM in the Express Buying & Selling Guide and the Express Advantage 100 Software Case Study </li></ul></ul><ul><ul><li>Enhance your industry and business skills with the many educational and certification programs available through PartnerWorld, including Industry Insights, Value Nets and Sales Plays </li></ul></ul><ul><ul><li>Offer your customers IBM financing options to defer upfront investment costs and conserve cash for higher-yielding investments </li></ul></ul>
  53. 53. APPENDIX Back
  54. 54. THANKS TO CONTINUOUS CHANGE, THERE ARE NEW OPPORTUNITIES FOR IBM BUSINESS PARTNERS FOCUSED ON THE MID-MARKET Redefining your role in the mid-market The role of Business Partners has evolved – in a flat world, true partnership comes from complementary expertise and collaborative innovation. You are our primary channel to mid-market <ul><li>IBM + Business Partners = A Winning Combination </li></ul><ul><ul><li>Our scale + your local presence </li></ul></ul><ul><ul><li>Our technology + your applications, solutions and skills </li></ul></ul><ul><ul><li>Our support + your industry knowledge </li></ul></ul>MID-MARKET OPPORTUNITY IS US$253B AND GROWING 5 percent YTY
  55. 55. SOLUTIONS BUILDER EXPRESS TARGETS KEY AREAS OF INTEREST TO MID-SIZED CUSTOMERS <ul><li>IT Security </li></ul><ul><li>Managing User Accounts Inside Your IT Infrastructure </li></ul><ul><li>Assess and Protect for Server security </li></ul><ul><li>Business Continuity </li></ul><ul><li>Managing Data Backup </li></ul><ul><li>Storage Management </li></ul><ul><li>Managing the Health and Availability of Your IT Infrastructure </li></ul><ul><li>Easy Implementation of Real-time Continuous Backup </li></ul><ul><li>eMail Archiving and Records Compliance Foundation </li></ul><ul><li>Collaboration </li></ul><ul><li>Collaborative Portal </li></ul><ul><li>Automating Business Processes with eForms </li></ul><ul><li>IBM Lotus Complete Collaboration Express Starter Guide </li></ul><ul><li>IT Optimization </li></ul><ul><li>Managing the Health and Availability of your IT Infrastructure </li></ul><ul><li>Managing Systems Inventory and Software Distribution </li></ul><ul><li>Integrated Server and Virtual Storage Management </li></ul><ul><li>IBM Tivoli Provisioning Manager for OS Deployment </li></ul><ul><li>SBE portfolio has 20+ essential infrastructure solutions </li></ul><ul><ul><li>Common user scenarios </li></ul></ul><ul><ul><li>Solution architecture </li></ul></ul><ul><ul><li>Bill of material </li></ul></ul><ul><ul><li>Project planner </li></ul></ul><ul><ul><li>Implementation instructions </li></ul></ul><ul><ul><li>Reusable services assets </li></ul></ul><ul><li>All content is packaged by Solution Starting Point or Technical Reference </li></ul><ul><li>SBE portfolio has a Solutions Consultant Express Tool </li></ul><ul><ul><li>Design solutions </li></ul></ul><ul><ul><li>Training </li></ul></ul>
  56. 56. MARKET SAVINGS THROUGH CAMPAIGN DESIGNER INTEGRATED MARKETING TOOLS Campaign Designer makes it easy to bring your solutions to market, with a comprehensive set of tools and assistance from IBM. With Campaign Designer, you have access to everything you need to do marketing with IBM, from funding to lead generation to planning, and much more. Campaign Designer components Learn more about Campaign Designer Typical Demand Gen Costs to Market IN HOUSE IBM Creative development US$900 US$0 Copy development 500 0 Image development 3,000 0 Graphic design 600 0 Printing 1,000 0 TOTAL US$7,000 US$0 Marketing intelligence and planning Leads and opportunities Marketing training Marketing vendors IBM current campaigns IBM magazines Co-marketing funding Campaign components Campaign tools, playbooks and kits Back