International business intro & globalisation

1. international
usinessB

2. Nguyen Hai Ninh. Dr.
Hanoi Foreign Trade University – International Business Department
Cell: (+84) 0915139839
Email: nguyen.haininh@hotmail.com

3. Class regulations
#1 On time (if you are late than teachers, pls wait until the break)
#2 No voice in class (pls show the respect for lecturer and others)
#3 No sleep (if you feel sleepy, feel free to go out, no need to ask for lecturer’s permission)
#4 No food (but drinks are permitted)
#5 No cellphone (switch off your phone ring before class starting)
#6 No laptop, ipad, ipod.
#7 No need to ask for the permission to be absence for class (don’t cheat or tell lie)
#8 No mark bargaining!!!

4. PART 1: INTERNATIONAL BUSINESS INTRO ^ GLOBALIZATION
PART 2: NATIONAL DIFFERENCES
PART 3: INTERNATIONAL MARKET SELECTION
PART 4: IB STRATEGIES
PART 5: IB ORGANIZATIONAL STRUCTURE
PART 6: INTERNATIONAL MARKET ENTRY MODES
COURSE STRUCTURE

5.
Inter'ational Business (IB) int1o
PART 1

6. Kick-off activity
By your own understanding, answer these following questions:
1. what is the international business?
2. What do you want to get from this course
3. Why do you want to join in this course?
Time allowance: 10 minutes
Write all of the answers on a clean paper and remember keeping it
until the end of the course.

7. International business
….all business transactions take place across the national borders
In which:
- Business transaction: Trade, Investment , Manufacture
- National borders: Geographic, Culture, Race

8. INTERNATIONAL
BUSINESS
WHYcompanies
engage in
reasons
Expand sales
Acquire, diversify production resources
Reborn the product life cycle
OPTIMIZE PROFIT
Reduce the dependence on the existing market

9. International Business Companies
…. companies that have significant assets and activities in multiple countries
INTERNATIONAL MULTINATIONAL GLOBAL TRANSNATIONAL
1 2 3 4
- Importer/Exporter
- No Investment
outside home country
- Investments in other countries
- Focus on Local Demand
adaptation
- Invested in many countries
- Market one-size fit product/
service in all market
- More complex organization
- Decentralized decision making,
R&D and marketing in each market

10. International Business Issues

11. GLOBALIZATION

12. nterconnection
ntegration
nterdependence
iGLOBALIZATION =
of regions, nations, economies and corporations

13. GLOBALIZATION V1.0
(from 1492 to 1800)
Geographical globalization
GLOBALIZATION V2.0
(from 1801 to 2000)
Economical globalization
GLOBALIZATION V3.0
(from 2001 to present)
Cultural & Social globalization
Thomas Friedman
Author of The World is Flat
The Stages of Globalization
UNCATEGORIZED
(before 1492)

14. ASIAN APPROACH

15. HUMAN APPROACH

16. In focus
- Business concept
- Economies
Broad view
- Emerging trend
- Transparency
- Economies, Politics,
Cultures…

17. Driven - factors of Globalization
Increase in and expansion of technology
Liberalization of cross-border
trade and
resource movements
Growingconsumer
pressures
GLOBALIZATION
Increase in and expansion of technology
Increasedglobal
competition
Expanded cross-national cooperation
Changingpoliticalsituations
Development of services that support
international business

18. Globalization of Markets
• Falling trade barriers à easier to sell globally
• Consumer tastes and preferences are converging
• Promoting same basic products worldwide
• NATIONAL MARKET , only the GLOBAL MARKET
… the merging of historically distinct and separate national markets
into one huge global marketplace

19. Globalization of Production
… the sourcing of goods and services from locations around the
globe to take advantage of national differences in the cost and
quality of factors of production like land, labor, and capital
• Lowering the over cost structure
• Improve quality and functionality of products/services

20. It has been said that arguing against
GLOBALIZATION
Is like arguing against
THE LAWS OF GRAVITY
(Kofi Annan – Former UN Secretary General)

21. GLOBALIZATIONcreates economic
policies where the Transnationals lord
over us, and the result is misery and
unemployment
(Evo Morales – President of Bolivia)

22. - New production and business
opportunities
- New markets, new production
sources
- Lower prices for goods and services.
- Greater economic growth
- Higher consumer income, and more
jobs
Globalization’s Pros & Cons
- Firms collapse, job losses
- Wealth - Poverty gap
- Child, women labor
- Environmental degradation
- The cultural imperialism of MNEs
- Financial crisis
- Country sovereignty

23. Go Global activity
Working in group to discuss the below topic:
“In your point of view, you support of against the Globalization.”
Present on class to express your ideas
Time allowance: not over 10 minutes (main presentation) + discussion
time
Group selection: by chance