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The document discusses the definition, nature, objectives and functions of public relations, noting that it is the art and science of managing communication between an organization and its key audiences to build and sustain a positive image. It outlines the essential functions of PR including internal and external communication, community relations, media relations and acting as a trusted counsel. The document also covers PR models, advantages, disadvantages, ethics and skills required of PR professionals.
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- 3. - INTRODUCTION Roadmabe - Question - Quote ( talk about us ) - Definition of public relation - Nature - Objective - Competency function - Essential function - Model - Advantage - Disadvantage's - Ethics - Skill of PR Member - definition review - Outline
- 4. What do uknow about PR ?
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- 7. Management functionthat establish and maintain the relationship between an organization and the public on whom it’s success or failure depends - Definition • Other definition : using communication to adapt relationships between organizations and their publics’ (Carl H. Botan “International public relations: Critique and reformulation” in Public Relations Review, Vol. 18, No. 2, 1992: 149-152)
- 8. Public relationsis the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive image. - Nature
- 9. • Public relationsprovides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. • The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. • Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. - OBJECTIVE
- 10. • It providesrelevant information on planning technical and organizational developments, inventions and their potential utilization, etc. • The scope of public relation is wide and also include political field. Entrepreneurs, teachers, political leaders, social workers, religions, leaders are all involved in public relations day in and day out. • In business public relation is tool of management like marketing, production and finance. It is investing and creating asset for an organization which is finally reflected in improved performance profitability, and growth of the organization.
- 11. 1. internal publicrelation 2.External public relation 3.Community public relation 4.Media relation 5.Trusted counsel - Competency function
- 12. - Communication withinan organization. Mission Statements: Helps employees set priorities and goals Calibrates employees to the shared goals and milestones for an organization 1-Internal Relations & Employee Communications
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- 14. Establish the relation between organization andbenefit’s 3- community relation
- 15. Develop public trust anddigital marketing 4-media relation
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- 18. R = Research A= Action C = Communication E = Evaluation -Marston’s four-step “ ” model describes the PR process:
- 19. research strategicand plan implement , exudate and communicate evaluate publicity and special events issues management crisis management -Essential function
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- 21. Credibility Cost Avoidance of Clutter LeadGeneration Ability to reach specific groups Image Building -Advantages.
- 22. Difficult to quantifyPR benefits Lack of control ‘Deft’ management required -Disadvantages of PR
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- 24. -Skill of PRmember Strategic Message Development Media Relations and Publicity Presentation Skills Training Media Training and Coaching Opinion/Editorial Writing Press Conferences Media/Press Kits Collateral Materials Audio-Visual Programs Video News , Releases and Blogs Market/Issue Research Special Events Working under stress Initiative
- 25. Advertising –Information placed in the media by an identified sponsor that pays for time or space. Marketing – Management function that identifies human needs and wants, and offers products and services to satisfy those demands by targeting customers -Definition review:
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- 27. 2/ Publicity –Information from outside source used by the media because it has news value. 3/ Government relations – Involves flow of information to and from legislative bodies. 4/ Lobbying – Primary purpose is to influence legislation and regulation -Definition review:
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