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A Presentation on Interflow

Presented By
Nayab Ali Raza
Syed Mohammad Raza
Hammad Raja
Asad Raja
Jawad Hassan Butt
What is an Advertising Agency?
• An Ad Agency is a service business
• It creates, plans and handles ads & other
  forms of promotion for client independently.
• It handles overall client’s marketing &
  Branding strategies and Sales promo
• Ad agency aids the selling the client's products
  or services.
Interflow
• With offices in Karachi, Lahore and Islamabad
• It has 300 professionals to the industry.
• Mass effectiveness of electronic, print and out
  of home media to the intimacy of new media.
Interflow’s Profile
• Interflow has built and re-built brands
• Raised the bar on solution delivery and
  brought the spirit of custodianship to life over
  and over again.
• Over the years, Interflow has been intimately
  associated with successful brands such as
  Pepsi, Ufone, Citibank, HBL, Unilever, PTC, Nes
  tle etc.
Interflow’s History
• On July 1, 1983, Taher A. Khan’s determination
  to change the way advertising services were
  being delivered, gave birth to Interflow
  Communications.
• For almost three decades, Pakistan’s pioneer
  of marketing communication services
• Within 5 years became Pakistan’s one of the
  largest, most innovative advertising agencies
Interflow’s Philosophy


To be the Agency most valued by those who
             most value brands
Interflow’s Portfolio
• Electronic
  It is Above the Line (ATL) Advertising. For Instance
  Television and Radio
• Print
  It is Above the Line (ATL) Advertising like
  Newspaper
• Outdoor
  It is Below The Line (BTL) Advertising link
  hoarding and pamphlets that happens outdoor
Electronic Media
• This is A Ufone Ad, Created by Interflow.
• Ufone has been Interflow’s Valuable Client for
  almost a decade.
Interflow’s Departments
•   Admin
•   Accounts
•   Client Services
•   Creative/Design
•   Production
•   Marketing
•   HR
•   Recovery
•   Media – Buying, Planning, Execution, Billing
Interflow’s Organizational Structure
                    Mr. Taher A. Khan
                       CHAIRMAN

                           CEO

               Regional Resident Regional
                Head -   Head -    Head
               Karachi Islamabad - Lahore

                Director Finance


                    Director
                   Creativity

                    Director
                   Operations


                  Director HR


                 Director Event
                 Management

                   Director
                   Markeing
Interflow’s Services
Interflow’s Clients
Interflow’s Clients
Interflow’s Group Electronic TV
• TV One – Entertainment
• News One – New, Current Affairs
• WasebTV – Saraiki Channel
Interflow’s Awards and Achievements
• Media Recognition - Pakistan Television Network (PTV) 1988-89
  Indian Abby Awards
• Pakistan Advertising Association (PAA) Advertising Excellence
  Awards ‘91
• A Tribute to Creativity 2001 – 2002
• 18th Pakistan Advertising Association (PAA) Awards 2004
• Indian Abby Awards - ABBY 2007
• Aurora – Eurus Awards, March 17, 2007
• 16th All Pakistan Newspapers Society (APNS) Awards 1999 - 2000
• Social Marketing & Community Service
• Best Single Mass Medium Advertising
• Pepsi Co Award (held in NYC with worldwide participation)
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Interflow

  • 1. A Presentation on Interflow Presented By Nayab Ali Raza Syed Mohammad Raza Hammad Raja Asad Raja Jawad Hassan Butt
  • 2. What is an Advertising Agency? • An Ad Agency is a service business • It creates, plans and handles ads & other forms of promotion for client independently. • It handles overall client’s marketing & Branding strategies and Sales promo • Ad agency aids the selling the client's products or services.
  • 3. Interflow • With offices in Karachi, Lahore and Islamabad • It has 300 professionals to the industry. • Mass effectiveness of electronic, print and out of home media to the intimacy of new media.
  • 4. Interflow’s Profile • Interflow has built and re-built brands • Raised the bar on solution delivery and brought the spirit of custodianship to life over and over again. • Over the years, Interflow has been intimately associated with successful brands such as Pepsi, Ufone, Citibank, HBL, Unilever, PTC, Nes tle etc.
  • 5. Interflow’s History • On July 1, 1983, Taher A. Khan’s determination to change the way advertising services were being delivered, gave birth to Interflow Communications. • For almost three decades, Pakistan’s pioneer of marketing communication services • Within 5 years became Pakistan’s one of the largest, most innovative advertising agencies
  • 6. Interflow’s Philosophy To be the Agency most valued by those who most value brands
  • 7. Interflow’s Portfolio • Electronic It is Above the Line (ATL) Advertising. For Instance Television and Radio • Print It is Above the Line (ATL) Advertising like Newspaper • Outdoor It is Below The Line (BTL) Advertising link hoarding and pamphlets that happens outdoor
  • 8. Electronic Media • This is A Ufone Ad, Created by Interflow. • Ufone has been Interflow’s Valuable Client for almost a decade.
  • 9. Interflow’s Departments • Admin • Accounts • Client Services • Creative/Design • Production • Marketing • HR • Recovery • Media – Buying, Planning, Execution, Billing
  • 10.
  • 11. Interflow’s Organizational Structure Mr. Taher A. Khan CHAIRMAN CEO Regional Resident Regional Head - Head - Head Karachi Islamabad - Lahore Director Finance Director Creativity Director Operations Director HR Director Event Management Director Markeing
  • 15. Interflow’s Group Electronic TV • TV One – Entertainment • News One – New, Current Affairs • WasebTV – Saraiki Channel
  • 16. Interflow’s Awards and Achievements • Media Recognition - Pakistan Television Network (PTV) 1988-89 Indian Abby Awards • Pakistan Advertising Association (PAA) Advertising Excellence Awards ‘91 • A Tribute to Creativity 2001 – 2002 • 18th Pakistan Advertising Association (PAA) Awards 2004 • Indian Abby Awards - ABBY 2007 • Aurora – Eurus Awards, March 17, 2007 • 16th All Pakistan Newspapers Society (APNS) Awards 1999 - 2000 • Social Marketing & Community Service • Best Single Mass Medium Advertising • Pepsi Co Award (held in NYC with worldwide participation)