Radio Pakistan is Pakistan's public radio broadcasting network established in 1947. It aims to inform the public about government policies and social issues. It has various departments like programming, operations, marketing, and engineering. Decision making is centralized with the minister of information at the top followed by the director general and directors of each department. It faces competition from private radio stations and declining listenership due to new technologies but aims to adapt and better serve audiences. Power 99 is a private radio station established in 2003 that promotes diversity, social issues, and human rights. It uses a democratic approach and has strategic locations and independent studios. It advocates for policy change and supports minority groups and civil society through its programming.

2.  Radio Pakistan is a public radio broadcasting
network.
 The First Pakistan Broadcasting Station
Commenced Transmission from Lahore on
14th August 1947
 first announcement was ‘THIS IS RADIO
PAKISTAN” instead of “THIS IS ALL INDIA
RADIO”.

3.  to inform the public about the policies and
achievement of the government, the social
issues and challenges that are to educate
people
 to entertain people through music program,
features and plays.
 They try to come up with new innovative
ideas thereby making the radio the most
preferred station with largest listenership

4. Departme
nts Radio
Pakistan
Production
Departme
nt
Hosts, co-
Host,
Anchors
Operations
staff
Production
staff
Marketing
/Sales
Departme
nt
Departme
nt of
Engineerin
g
Departme
nt of
Administr
ation
Accounts/
Finan
Departme
nt

5. Minister of
information
and Media
Director of
Enginerring
Director of
Programming
Director of
News
Controllers of Each
department
Depty
Controllers
Managers
Director of
Administratio
n
Director of
Finance
Director
General

6.  In the board of directors of Radio Pakistan
the Secretary to the Government of Pakistan
is the Ministry of Information and Media
Development. It consists of one well-known
person each from the four provinces relating
to media and management who is appointed
by the Federal Government.
 The board also includes the Additional
Foreign Secretary, Additional Secretary
Finance, the Director General, ISPR Managing
Director, PTVC. Director General, PBC are
the members of the board.

7.  FORMULATION
The Radio Pakistan also using the strategy of
formulation in which the rules are in written
form, in the public organization the Radio
Pakistan the rules are then regulated by the
Board of Directors.
The rules are made in such a way to achieve
the goals and objective effectively.

8.  The Director General is the responsible person in the
corporation
 Sometimes on the consent of the BOD the DG also performs
the functions of BOD.
 The job of Board of Directors is to formulate and
implement all programs and policies of the corporation.
The BODs have to prepare the annual revenue budget of
the Corporation and have to approve the budget and
expenditure
 .The BODs have to also make the plans for infrastructural
and technological development within the country and for
promotion of the Corporation’s interest abroad.
 There are total 5 directors, including the Director of
Administration, Engineering, Program, News and Finance.
The job of each director is to look after their departments

9.  The hierarchy of Radio Pakistan is vertical; in
the top is the minister of Information from
Federal Government then after the Director
General. Under the DG the directors of 5
departments are working. In addition there
are controllers in each department which
further lead deputy controllers of all the
departments.

10.  Radio Pakistan is facing difficulties due to the rapid
change in technology and life lane changing’s.
 Radio Pakistan has also entered into the digital era and
its programs are now available for people through
different sources. Apart from traditional radio receiver
the Radio Pakistan has introduced the technology that
people can listen through mobile phones and live
streaming through internet.
 The Radio Pakistan is the only government organization
that has a bilingual website and its programs and news
can be accessed in text, audio formats.
 The Information Technology Wing of Radio Pakistan is
entrusted with the responsibility of digitalization and
modernization.

11.  The department looks after all networks,
infrastructure of LAN/WAN, management and
development of official website, ensure live
streaming of different channels on web from all
over Pakistan, interconnection of PBC stations
through audio streaming, development of different
automation software for PBC, Digital audio solution
for all studios, Automated news gathering system,
deployment and management of FTP, proxy services
and digital audio library for all PBC Stations. The
responsibilities of IT department has extend to
introduce the up to date technology to meet the
challenges of modern era like audio/ video
streaming application development for mobile
users.

12.  TV is the first reason caused decline the Radio Broadcasting and listeners in Radio
Pakistan. As Radio Pakistan only communicates through Audio. People can only
listen to it understand and then react as on the other hand TV is more striking, eye-
catching, easier to understand and react. The constant changing competition which
radio is facing from last few decades is largest cause of decline in number of
listeners. Today people prefer watching TV for news and mobile phones. The era of
internet, Mobile Phone with Mass Storage Capacity, Cable TV, Local Cable TV
channels, Video games and now iPods’ have massively caused decline in number of
listeners as radio is a limited medium. Keeping the view of the conditions of
external environment the Pakistan Broadcasting Corporation has started the FM
transmissions in October 1998.The salient feature of FM broadcast is that it works as
community radio station, broadcasting programs in the language and target a
particular area in accordance with their style and taste. There are total 90 station
workings under Pakistan broadcasting corporation. Radio Pakistan has high end
competitors like FM100, FM103, FM107, FM107.4, FM99, and FM105 Etc. These FM
Radios are evaluated on several key factors such as type of music they play and the
programs they broadcast. Secondly, the promotional activities, the product offerings
and over all presence in the competitive arena. Keeping in view the geographical
locations the Radio Pakistan’s has extensive national network of MW, SW,FM stations
spread across the country, which covers 95% of population and 80% of the total area
in Pakistan. The stations are located in more than 64 cities including the 5 big cities
of Pakistan.

13.  As Radio Pakistan is the oldest corporation in
Pakistan and is wide sized corporation
including number of employees in different
departments. There are total 32 broadcasting
houses and the Radio Pakistan covers 95%of
the population of Pakistan

14.  PRIMARY OBJECTIVE: The Radio Pakistan should work upon
the strategy to capture more small Pakistani cities where
other FM Radio broadcasters have not entered to capture
the market.
 SECONDRY OBJECTIVE: To prepare and bring new programs
and segments for listeners like youth, female oriented
programs and educational public awareness related
programs.
 To make the corporation more effective the Radio Pakistan
has designed Marketing plan for all the channels .The PBC
has targeted the market in such a way that will increase
the sales. They have different target markets such as the
Advertisement Market, which is divided amongst children,
youngsters, young adults, and even aged people like to
listen their choice of music and different programs. All of
these are taken care very well and represents high
potential for future market growth.

15.  The Target Customer Profile is also a strategy being
used by the Radio Pakistan to make the organization
work effectively. Radio Pakistan targeting the market by
using the following factors such as lifestyles, attitudes,
occasions.
 Radio is the source of entertainment for every
individual of any age group weather it is children,
youngsters, housewives, or aged people. Radio Satisfy
different needs of the people such as entertainment,
Recipe of different types of food, Child care tips,
Career guidance etc. Radio Pakistan takes care of all
these needs in the best way by broadcasting shows
keeping in mind the customer needs and their free
time. On this basis Radio Pakistan segmented their
customer and targeted them in such a way that no other
FM Station could change the bit of positioning done by
it.

16.  The Radio Pakistan relies on the Ministry of
information and Broadcasting. The Federal
Government may make rules for carrying out the
purposes of this Act. The Federal Government
provides funds to Radio Pakistan. As the Radio
Pakistan is a spokesman to the government of
Pakistan. The sources of income to the Corporation
and the radio Pakistan rely on the following:
 (a) Grants-in-aid made by the Federal Government
for approved projects of the
 Corporation;
 (b) Moneys paid by the Federal Government for the
expenditure incurred by the Radio Pakistan on the
external services and other services performed at the
same instance and on behalf of Government.


17.  Decision making in Radio Pakistan is
centralized as the decisions are made on the
top of the hierarchy. The directors of each
department are then responsible to make
decision of their departments respectively.

18.  REWARD SYSTEM
According to the director of Administration the reward system
has been eradicated. In the past the reward system was
available.
 TEAMWORK
There exists teamwork in Radio Pakistan. The team work is in
the form of like: The News Department collaborates with the
Engineering Department, where the Engineering Department
deals with technical tasks like installation of transmitters at
different places. All the departments in the Pakistan
Broadcasting Corporation are interlinked and work as one.
 CONFLICT RESOLUTION STRATEGY
Conflict resolution strategies are used in the Radio Pakistan.
According to the questioner filled by the Director of
Administration, it results that mostly the accommodating
strategies and collaborative strategies of conflict resolution
are used within the organization. According to him they avoid
the dominating strategy; if the conflict remains unsolved
then the higher authority has to dominate.

19.  Power99 started its transmission on 23rd
March, 2003
 Power99 is private centered radio channel
that believes in preservation and respects for
varied culture, languages and traditions. In
this way it tries to institute non-violent
society and diversified Pakistan

20.  humanist and progressive society.
 social, ethical and religious problems
 promote the neglected part of the society
including the
 religious minorities
 contribute in the society positively

21.  Radio News Network (ROUND UP)
 The magazine show (Manzar
 mazboot rishtay addresses
 meri khamoshi KO biyan milay
 human rights
 roundtable discussion

22.  Formulation
 SPECIALIZATION
 CENTRALIZATIOn
 TECHNOLOGY

23. Director/ CEO
Station Manager
Operations
Manager
Chief Engineer Sales Manager
Program
Director
On-Air
Personalities
Managing
Director

24.  strategically well-located
 donors, partners and clients
 an independent studio
 peaceful and broad social fiber

25.  democratic, developmental and participatory
approach to development and change.
 The company is equipped to handle multiple
deadlines using its operations in human resource
management, supervision, Planning and Operations
management and deliver on-time quality programs.

26.  Advocacy partnership, with civil society
organizations, plays a central role in Power99 policy
guidelines for educating the public, swaying public
opinion and influencing policy-makers.
 Decisions to support legislative initiatives are
frequently influenced by the media campaigns.
 Power FM 99 has broad range of professional fluent
in several languages such as Urdu Punjabi, Saraiki,
Potohari, Sindi, Pashto, Balochi, Barahvi, Dari and
English. These include researchers, writers,
broadcasters and producers they work exclusively
for each language and culture.