This document provides an overview of public relations consultancies in Pakistan. It describes 5 major PR firms in the country - CMC, APR, Shamrock Communications, Mediators, and Shazia Abbasi Consulting. For each firm, it outlines their history, team members, services offered, and key clients. The document serves to introduce the PR industry in Pakistan and some of its leading players.

1. PR CONSULTANCIES
IN PAKISTAN
OVERVIEW

2. WHAT IS PUBLIC RELATIONS
According to The Chartered Institute of Public Relations:
• Public relations is about reputation - the result of what you
do, what you say and what others say about you.
Public relations is the discipline which looks after reputation,
with the aim of earning understanding and support and
influencing opinion and behaviour. It is the planned and
sustained effort to establish and maintain goodwill and mutual
understanding between an organization and its publics.
2

3. IMAGE CONSULTANTS: PR
INDUSTRY IN PAKISTAN
• From one-man bands handling public relations for small trade
associations, to affiliates of international image-building firms
serving multinational concerns, PR agencies come in all shapes
and sizes in Pakistan.
• According to one estimate, there are up to 15 large and
medium-sized PR agencies in the country
• Here I will explain few of the PR consultancies in detail.
3

4. 1-CMC (Corporate & Marketing
Communications)
• CMC was founded in 1980 as a full-fledged
communications company entitled “Thirdworld
Communications Private Limited”.
• Name changed to “Corporate & Marketing
Communications (CMC) (Pvt.) Ltd.” in 1990.
• Operating as a communications management agency.
• It is internationally affiliated with United Nations Global
Compact, World Economic Forum, International Public
Relations Association, Institute for Public Relations,
International Communications Consultancy Organization,
Global Alliance for Public Relations and Communications
Management.
• Offices in Karachi & Islamabad, catering to national and
international clients. 4

5. TEAM MEMBERS
Syed Jawaid Iqbal- President & CEO
Javed Ansari - Senior Vice President - Creative &
Content
Faisal Siddiqi - Account Management & Business
Development
Farah Asim - Group Account Manager
Farah Iqbal - Group Account Manager
Syed Ovais Akhtar- Associate Account Manager
Haroon Rasheed - Creative Manager 5

6. Services offered by CMC
SERVICES
Media
Relations
Strategic
Counseling
Event
Management
Feature
Articles
Media
Materials
Community
Work
Speaking
Engagements
6

7. 1-MEDIA RELATIONS
Broadcast
Placement
MEDIA
RELATIO
NS
Product
Reviews
Product
Launches
Competitions
Promotions
7

8. 2- Strategic Counseling
Media
Strategy
Strategic
Counseli
ng
Employee
Relations
Crisis & Issue
Management
Monitoring
Industry Issues
Communicatio
ns Strategy
and Messages
8

9. 3-Event Management
Brand-related
Events
Event
Manag
ement
Press
Conferences
and Tours
Seminars
Get-togethers
Round
Tables
Exhibitions
9

10. 4- Feature Articles
Background
/ Overview
Articles
Feature
Articles
Case Study
Articles
Technical
Articles
Case Study
Articles
10

11. 5-Media Materials
Press
Releases
Media
Materia
ls
Press Kit
Designing
Photo
Captions
Internet
Publicity
Interviews
Event
Portfolios
Newsletter
Creation
Digital Video
Newsreels
11

12. 6-Community Work
Foundations
Community
Work
Health Care
Donations
Education
12

13. 7-Speaking Engagements
Speaker
Training
Speaking
Engagements
Speaker
Speech
Placement Writing
13

14. KEY CLIENTS
• Bank Alfalah Limited
• Barclays Plc*
• Microsoft*
• Sui Southern Gas
Company Ltd
• K-Electric (formerly
KESC)
• Deutsche Bank*
• Descon Engineering Ltd.*
• Javedan Corporation
(Naya Nazimabad)*
• Teradata
• Procter & Gamble
• Philips Electrical Industry
Pakistan Ltd.*
• Nestlé
• Indus Motor Company
(Toyota-Daihatsu)
• Pakistan Dairy Associates
(PDA)*
• Sun Academy, UK
• Stallion Textiles (Pvt) Ltd.
• Wackenhut Pakistan
Private Limited*
14

15. 2- APR (Asiatic Public Relations )
• Asiatic Public Relations Network (Private) Limited grew out of
being a small department mainly dealing with the media
within Asiatic Advertising (now JWT Pakistan) founded in
1963, into an independent PR company in 1992.
• Affiliated internationally with Hill & Knowlton, APR is
becoming one of the leading communications and public
relations agencies in Pakistan.
• Offices in Karachi, Lahore and Islamabad offering a
countrywide coverage to clients.
15

16. TEAM MEMBERS
Zohare Ali Shariff
Chief Executive Officer
Mustafa Hussain
Director Client Services
Sarfraz Ahmed
Senior Manager Client Services
Khurram Zia Khan
Sr. Media Manager
Hareem Deeba
Sr. Manager, Sustainability
16

17. Services offered by APR
SERVICES
Public Relations
Counseling
Media Outreach
Strategic Writing
Government
Relations
Employee
Relations
Creative Design
Community
Relations
CSR &
Sustainability
Event
Management
Issue & Crisis
Management
17

18. RETAINER CLIENTS
18

19. PROJECT-BASED CLIENTS
• Allianz EFU
• ABN AMRO
• Acer Computers
• Aga Khan Development Network.
• AKD Securities
• Ar-Raheem Jewellers
• Atlas Asset Management
• Atlas Bank*
• Bayer
• BBC World
• Bosicor Pakistan Limited
• Cisco Systems
• Continental Biscuits
• Deutsche Bank
• E-Tech Group
• English Biscuit Manufacturers (EBM)*
• Elli-Lilly Pakistan Limited
• Engro Chemical*
• Engro Foods Pvt. Ltd*
• Fauji Fertilizer Company Limited
• Faysal Bank Limited
• Habib Bank Limited
• International Power Global Development
• Khushhali Bank Limited
• Kodak Pakistan
• Lawrencepur Weaving and Textile Mills
Limited
• Mercedes Benz
• Microsoft Pakistan
• Mobilink GSM
• National Bank of Pakistan
• National Foods Limited*
• New Jubilee Insurance
• OMV Pakistan
• ORIX Leasing Pakistan Limited
• Overseas Investors Chamber of Commerce
& Industry
• Pakistan State Oil
• Pakistan Microfinance Network
• Shell Pakistan
• School of Leadership
• SZABIST
• The PRIDE Project
• UCH Power Limited
• UNDP
19

20. 3- SHAMROCK Communications
(Pvt.) Ltd
• Shamrock positions itself as an independent communications
leader, service-driven, both in corporate and brand public
relations with a promise of protecting clients in a rapidly
changing and increasingly connected world.
• With corporate office in Karachi and branch offices in Lahore
and Islamabad, it is the only PR Company in Pakistan with
senior-level representations in all three corporate cities of the
country.
20

21. TEAM MEMBERS
Mohammed Abid
Chief Financial Officer
Mr. Menin Rodrigues
President & CEO
Rizwan Haider Shah
Director Operations
M. Ashar Noman
Head of Media Relations
Mehtab A. Siddiqui
Manager Logistics & Support
Mr. Adnan Ali Mughal
Manager Client Services -
Islamabad
W. John Richard
Manager Operation
Sheraz Mohiuddin
Media Manager – Karachi
Huzefa Muhammad
Assistant Manager - Social
Media
Ms. Sehrish Alfred
Assistant Manager - Media
Relation
Uzair Yousuf
Assistant Manager - Client
Services
Abdul Hayee
Assistant Manager - Client
Services Support
21

22. Services offered by Shamrock
Development of Corporate Media Policy
Strategic Communications Content Development
Media Relations & Press Events
Print & Television Media News Monitoring & Analysis
Media Training Programs
Community Relations & Cause Related Marketing
Crisis Management 22

23. ESTEEMED CLIENTS
Microsoft Pakistan Mobilink Pakistan Movenpick Hotel
Pak-Qatar Family Takaful
School of Leadership Syngenta Pakistan BMA Capital Management2 3

24. 4-MEDIATORS
• Mediators was established in 1988 at Karachi, as the first
Public Relations & Communications Consultancy in Pakistan by
Babar Ayaz, a professional journalist.
• Mediators is the pioneer and also the largest in Public
Relations Consultancy in Pakistan.
• Mediators is affiliated with Burson-Marsteller (BM), the
world’s leading communications and public relations
consultancy.
• Mediators is also associated with The Economist Group of the
UK, and looks after its conferences business in Pakistan. In a
short span of time Mediators has earned the respect and
recognition of prestigious clients. 24

25. TEAM MEMBERS
Babar Ayaz-Managing Director
Zal Noshirwani- Director Client Services
Dr. Samia Khan Babar- Director CSR Projects & Healthcare Projects
Adarsh Ayaz - Assistant Director
Khawar Ayaz - Regional Director – Islamabad
Mir Wajahat Ali - Manager Information Technology
Aurangzeb Raja- Manager Operations (Lahore)
Syed Abid Ali - General Manager Account Services & Special Projects
Rauf - Manager Client Services & PRO (Client & Media Relations – Islamabad)
Zulfiqar Saeed- Co-ordinator
Abdul Rasheed Khan - Manager Administration & Incharge Media Monitoring &
Scanning
Ali Mehdi - Manager Creative Services
25

26. Services offered by Mediators
Preparing &
placing
articles,
advertorials,
features etc
Publication
Print Media
Coverage Of
The Client And
Its Projects
And Relevant
Articles And
Analysis
Crisis
Management
Media
Relations
Government
And Corporate
PR
26

27. LEADING CLIENTS
• Hewlett Packard (HP)
• General Electric (GE)
• Monsanto Pakistan Pvt
Ltd
• Oxford University Press
(OUP)
• United Nations
Children’s Fund (UNICEF)
• GlaxoSmithKline (GSK)
• United Energy Pakistan
Limited (formerly BP
Pakistan Limited)
• Unilever Pakistan Limited
• Helexpo, Thessaloniki,
Greece
• Messe Muenchen
International, Germany
• Usetec, Cologne
• Dawood Public School
• Messe Munchen
Company
27

28. PROJECT BASED CLIENTS
• Philip Morris International (PMI)
• ABACUS
• Al-Noor Sugar Mills
• Anti Counterfeit & Infringement Forum
(ACIF)
• Allied Dunbar
• Sanofi-Aventis
• Arfeen International
• Bximco
• CISCO Systems
• Computer Associates (CA)
• C.S. First Boston Bank
• DHL Pakistan
• English Speaking Union of Pakistan
• Export Promotion Bureau
• ICI Pakistan
• Wyeth Pakistan Limited
• Johnson & Johnson
• Kot Addu Power Company (KAPCO)
• Karachi Port Trust
• Microsoft
• Network Television Marketing
• Noon Group of Companies
• Orix Leasing Pakistan
• Pakistan Petroleum Exploration &
Production Companies Association
(PPEPCA)
• Pakcom (Instaphone)
• Shell Pakistan Limited
• Small Business Finance Corporation
• Sui Southern Gas Company (SSGC)
• Telstra OTC Australia
• UBS Securities (Pakistan)
• VDMA German Textile Machinery
Association
• Islamabad Stock Exchange
28

29. 5- SHAZIA ABBASI CONUSLTING
• Shazia Abbasi Consulting (SA Consulting) is a full-service Public
Affairs firm.
• The firm has over 10 years of experience in the growing Public
relations field.
• SA Consulting specializes in Public Affairs Advocacy & Strategic
Communications with a view to building stakeholder relations,
identifying business development opportunities and
enhancing the socio-political understanding of National and
Multinational Corporations, Institutes and Organizations
investing and operating in Pakistan.
29

30. TEAM MEMBERS
SHAZIA ABBASI - CEO
AYYAZ MALIK - Director Operations
ALI HASAN RASHEED - Creative Manager
MUHAMMAD RAMZAN KAYANI - Manager
Administration 30

31. Services offered by SA Consultancy
SERVICES
STRATEGIC
COMMUNICATIO
NS
GOVERNMENT
& REGULATORY
AFFAIRS
STAKEHOLDER
MANAGEMENT
Community
Relations & Land
Acquisition
Civil Society /
NGO’s
Law
enforcement
BUSINESS
INTELLIGENCE &
DEVELOPMENT
31

32. KEY CLIENTS
32

33. Wajeeha Azam
BS Final Year
33