The document outlines the details of an advertising group including its members, layout, history, mission, vision, services, departments, internal and external environment, SWOT analysis, PEST analysis, technological advancements over the past 9 years, recent events, and conclusions. The group was established in 1966 and provides advertising, PR, and marketing services across various departments and media.

2. Topic :

3. Group members :
• SOHAIL AKBER 4247
• M. ADIL NAZIR 4290
• RASHID ALI 4244
• UMER EJAZ 4264
• FARHAD ALI 4245

4. Layout:
• Introduction
• Environment
• Swot Analysis
• Pest analysis
• Technological advancement
• events of Ad group
• Conclusion

5. Introduction:
• History
• Mission statement
• Vision
• Services
• Departments of AD groups

6. History :
• Established in 1966
• The Ad group Portfolio encompasses a rich
experience of over 44 years in Advertising,
Communications and (PR) Personal Relationship.
• It gathers their strengths from creative thought
processing, strategic marketing techniques, and
experience of a team of individuals talented by
nature and trained by profession.

7. Mission Statement:
“Our focus is on complete brand development
with our client brand positioning being
consistent across all media. We guarantee the
quality, creativity innovative design for our in
house team for bringing our head turning
ideas in to reality”

8. Vision:
• We are dedicated to providing his clients with
results-oriented advertising, public relations,
and total marketing support. We are
committed to providing products and services
that benefit our clients.
• We will maintain a financially strong, growth-
oriented company for the protection of our
employees and clients.

9. Services:
• Campaign Development
Print Advertising
Outdoor Advertising
Point of Sale
Packaging Design
In-Store Displays
• Production
Film Production
Animation
Graphic Design
TV and Radio Productions
(Jingles, Spots, Programs)

10. Cont….
• Media Services
Media Planning,
Buying & Relations
Publication Design
Media Briefings
Media Monitoring
• Event Management
Seminars
Conferences
Workshops
Product Launches
Road Shows
Training Programs
Press Conferences

11. Cont…
• Research
Focus Groups
Surveys
Communication
Arts
Research
• Public Relations Direct Communications
Interviews, Talk shows
Information Leaflets, Videos, CDs
Sampling and Disbursements
Exhibitions and Events

12. Cont…
• Indirect Communications
• Editorial Print & Broadcast
Endorsement of Celebrities,
• opinion makers, professional bodies
Sponsorships
• Web Designing &
Services
• Relationship Marketing
Government Relations

13. Departments :
• Account Servicing
• Account Planning
• Media
• Creative
• Production
• Finance and Accounting

14. Environment of AD group:
• Internal Environment
• External Environment

15. Internal environment :

16. Cont…
• strategy
• Structure
• Style
• Staff
• Skills
• systems

17. External environment:

18. Cont…..
• Market
• Media
• Climatic
• Legal
• Political
• Economic
• Demographic
• Technology

19. Swot Analysis :

20. Cont….
• Strength
• Weakness
• Threats
• Opportunities

21. Pest Analysis :

22. Cont…
• Social forces
• Political forces
• Economic sources
• Technological sources

23. Technological advancement of last 9
years:
• 2003: launch a campaign for advance designing
as a professional craft, strategic tool and vital
cultural force.
• 2004: launching of E marketing association
network
• 2005: launching of social media marketing Social
Media Marketing .This is the LARGEST and most
active social media group
• 2006: launching of Communication Arts which is
the premier source of for graphic designer, art,
and design firms.

24. Cont…
• 2007: Launch 3 new sections for Providing below
facilities to Government and Private sector
i.e.…Internet Advertising Electronic Media ,Television,
Cable Channels, FM Radio ,Print Media ,Magazine,
Newspapers, Web Sites.
• 2008: Launch of a Commercial media monitoring
service.
• 2009: Launch their Digital Printing House.
• 2010: Collaboration with (INP) Independent news
Advertising.
• 2011: Launch of new 3D Designing Campaign in
Advertising.

25. Events of AD group:
• May 14, 2011 ROCKASTATION – Live Concert featuring
Noori, EP and Karvan in Karachi
• May 23, 2011
Creative Pakistan Film Festival in Islamabad
• May 27, 2011
Annual Eqbal Ahmad Lecture by Noam Chomsky in Lahore
• May 14, 2011
Mega Melody Combat in Karachi

26. Cont…
• May 13, 2011
Monsters of Music and Fashion Fungama in Islamabad
• April 23, 2011
Avanti in Islamabad
• March 10, 2011
Run For Your Wife - Karachi Run in Karachi
• April 03, 2011
Tartuffe - A French Play in Urdu in Islamabad

27. Cont…
• April 30, 2011
Islamabad Music Festival - BANDWARS in Islamabad
• April 27, 2011
Classical Vocal training by Ustad Shafqat Salamat Ali Khan in
Islamabad
• April 30, 2011
Islamabad Music Festival - BANDWARS in Islamabad
• April 27, 2011
Classical Vocal training by Ustad Shafqat Salamat Ali Khan in
Islamabad

28. Conclusion:
• They should Offer the best and up-to-date
advertising service.
• They should Create easily understandable
business description.
• They should Educate customers about their
business.
• They should Ensure clear pricing structure.
• They should Open new management policies.