1. Language forms the core of culture and includes speech, writing, numerals, and symbols used to convey all aspects of a culture. 2. Communication is the exchange of ideas, feelings, and information through verbal and nonverbal means like speech, gestures, and writing. 3. Culture is learned and shared by a group, and encompasses norms, values, knowledge, artifacts, and symbols that are communicated among its members.

2.  Language
Is an abstract system of word and meaning and
symbols for all aspects of Culture. It includes
speech, written character, numerals ,symbols.
 Communication
the activity of conveying information through the
exchange of ideas, feelings, intentions, attitudes,
expectations, perceptions or commands, as by
speech, gestures, writings
 Paralanguage
The language of Gesture, and expression
 .

3. Verbal Non-verbal

4. Environment
Noise source
Channel
Source
Sender Receiver
Message
Feedback
Noise Source
Environment

5. Barriers Overcoming Barriers
Semantic Clarify Ideas Before Sending
Filtering of negative Information Motivate the receiver
Lack of credibility of sender Discuss differences in frames of
reference
Mixed signals Foster informal Communication
Different Frames of reference Communicate feeling behind the
facts
Value judgment Be aware of non verbal
communication
Information Overload Obtain feedback
Poor Communication Skills Adapt to other Person
Communication style
Engage in mete-communication

7. Phonology Semantics
Grammar Pragmatics

8.  Phonology
Refers to a system of sound.

9.  Semantics
Is a study of word meanings and word
combination
 Grammar
Refers to the structure of language through its
morphology and syntax.
 Pragmatics
Is Concerned rules for the use of appropriate
language particular contexts.

11.  Refers to the attitudes,values,customs,and
behavior patterns that characterize a social
group.

12.  Culture is the learned
norms,values,knowledge,artifacts,language,a
nd symbols, that are constantly
communicated among people who share a
common way of life.
- Calhoun,et al.,(1994)
THE CHARACTERISTIC OF CULTURE
Culture is:
 Learned
 Shared by a group of people

13. Cumulative
Change
Dynamic
 Ideational
Diverse
Culture gives us a range of permissible
behavior

14. 1. Language-defines what is the mean of
human. It forms the core of all culture.
2. Symbols-is anything that that carries a
particular meaning recognize by people who
share culture. Symbols serve as the basis for
everyday reality.

15. 1.Ideas/Knowledge/Beliefs-
2.Values-are defined as culturally defined
standards of desirability, goodness and
beauty which serve as the broad guidelines
for social living.
3. Accounts- Are how people use that common
language to
explain,justify,rationalize,excuse or
legitimize our behavior to themselves and
others.

16.  Norms
 Ares rules and expectations by which a
society guides the behavior of its members.
Types of Norms
Mores
laws Folkways
Rituals

17.  Mores
They are customary behavior patterns or folks
which haven taken on a moralistic value.
 Folkways
are behavior patterns of society which are
organized and repetitive.
 Laws
Are formalize norms, enacted by the people who
are vested with government power and enforced
by political and legal authorities designated by
the government
 Rituals
Are highly scripted ceremonies or strips of
interaction that follow a specific sequence of
actions.

18.  Material components of culture refer to
physical objects of culture such as machines,
equipment, tools, books, clothing etc.

19.  The cultural of groups is an integrated
network of folkways,mores,system of beliefs,
and institutional patterns it can be broken
into simple units or elements called Cultural
traits.
 Cultural traits, either of a material or non-material
culture, represents a singled element
or combination of elements related to a
specific situation.

20.  Enculturation
It is the process of learning culture of ones own
group.
 Acculturation
It is the process of learning some new traits from
another culture
 Assimilation
It is term used for a process in which an individual
entirely loses any awareness of his/her previous
group identity and takes on the culture and
attitudes of one another group.

21.  Culture helps the individual fulfill his
potential as a human being.
 Through the development of culture, man can
overcome his physical disadvantages and
allows him to provide himself with
fire,clothing,food and shelter.
 Culture provides rules of proper conduct for
living in a society.
 Culture also provides the individual his
concepts of family.

22.  Practices considered immoral or Taboo to a
certain group of people but are accepted by
other groups with a different cultural
orientation.