Long-term mobile strategy for staying ahead of the curve
Mobile is quickly becoming the go-to platform, as users lean on the convenience of mobile devices before cracking open a laptop. This is causing a cataclysmic change in how we think about user behavior. Context goes hand-in-hand with creating good mobile user experiences. Gestures and more complex interactions are beginning to take shape. Cross-platform, cross-media, cross-channel are quickly becoming critical in the success or failure of products and services online.
Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve?
In this presentation, we'll explore mobile interaction design (IXD) at great depth, looking at where technology and innovation are taking the mobile industry, and what milestones we'll pass along the way, and we'll walk through some example mobile projects end-to-end.
What will I get out of this session?
- Knowledge of techniques and methodologies for mobile IXD
- Knowledge of how context impacts the mobile user experience
- An understanding of how new technologies are changing mobile
- A sense of where mobile is headed
Who should attend?
- User experience professionals
- Interaction designers
- Product managers
- Marketing managers
- Others who want to learn about mobile IXD
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Talk at SRI for Post Industrial Forum
June 28, 2023 5pm-8pm
https://post-industrial.institute/forum/
Frode Odegard invitation
https://www.linkedin.com/in/odegard/
AI, Machine Learning, and Data Science ConceptsDan O'Leary
An overview of AI, Machine Learning, and Data Science concepts, contrasting popular conceptions of AI to state-of-the-art methods in Data Science. An introduction to Machine Learning will compare supervised and unsupervised methods, give high-level descriptions of key methods, and discuss current use cases and trends.
Web version of presentation given to the Data Science Society of Auburn, a mix of undergraduate and graduate students interested in Data Science.
AI and Education 20240327 v16 for Northeastern.pptxISSIP
Prof. Mark L. Miller (https://www.linkedin.com/in/mlmiller751/), Northeastern University, class on AI and Education
Speaker: Jim Spohrer (https://www.linkedin.com/in/spohrer/)
===
Speaker: Dr. Jim Spohrer, retired Apple and IBM executive, currently Board of Directors for ISSIP.org (International Society of Service Innovation Professionals).
Title: AI and Education: A Historical Perspective and Possible Future Directions
Abstract: This talk will briefly survey my 50 years working in the area of AI & Education. At MIT (1974- 1978), MIT's summer EXPLO schools for AI and entrepreneurship classes. At Verbex (1978-1982), speech recognition, language models, early generative AI. At Yale (1982-1989), MARCEL, a generate- test-and-debug architecture and student model of programming bugs. At Apple (1989-1998), from content (SK8) to community (EOE) to context (WorldBoard). At IBM (1999 - 2021), service science and open source AI. At ISSIP (2021-present), generative AI and digital twins.
Bio:Jim’s Bio (142 words):
Jim Spohrer is a student of service science and open-source, trusted AI. He is a retired industry executive (Apple, IBM), who is a member of the Board of Directors of the non-profit International Society of Service Innovation Professionals (ISSIP). At IBM, he served as Director for Open Source AI/Data, Global University Programs, IBM Almaden Service Research, and CTO IBM Venture Capital Relations Group. At Apple, he achieved Distinguished Engineer Scientist Technologist (DEST) for authoring and learning platforms. After MIT (BS/Physics), he developed speech recognition systems at Verbex (Exxon), then Yale (PhD/Computer Science AI). With over ninety publications and nine patents, awards include AMA ServSIG Christopher Lovelock Career Contributions to the Service Discipline, Evert Gummesson Service Research, Vargo-Lusch Service-Dominant Logic, Daniel Berg Service Systems, and PICMET Fellow for advancing service science. In 2021, Jim was appointed a UIDP Senior Fellow (University-Industry Demonstration Partnership).
Readings:Apple's ATG Authoring Tools:
URL: https://dl.acm.org/doi/pdf/10.1145/279044.279173 Blog: WorldBoard
URL: https://service-science.info/archives/2060 Blog: Reflecting on Generative AI and Digital Twins
URL: https://service-science.info/archives/6521 Book: Service in the AI Era
Attached: Pages 46-54.Video: Speech Recognition (History)
URL: https://youtu.be/G9z4VAsw_kw
Thanks, -Jim
--Jim Spohrer, PhDBoard of Directors, ISSIP (International Society of Service Innovation Professionals) Board of Directors, ServCollab ("Serving Humanity Through Collaboration")Senior Fellow, UIDP ("Strengthening University-Industry Partnerships")Retired Industry Executive (Apple, IBM)
Top 3 Computer Vision Trends and How to Build For ThemAllie Miller
Key insights on artificial intelligence and computer vision from a leading AI Product Manager. Learn about data customization, machine learning, IBM, Apple, flexible deployments, and AI bias.
Presentations from the AI conference held by EiTESAL that showcases the challenges met in the AI market in Egypt. presented by eng. Ahmed Hassaan from Orange.
Ultra Fast, Cross Genre, Procedural Content Generation in Games [Master Thesis]Mohammad Shaker
In my MSc. thesis, I have re-tackled the problem of procedurally generating content for physics-based games I have previously investigated in my BSc. graduation thesis. This time around I propose two novel methods: the first is projection based for faster generation of physics-based games content. The other, The Progressive Generation, is a generic, wide-range, across genre, customisable with playability check method all bundled in a fast progressive approach. This new method is applied on two completely different games: NEXT And Cut the Rope.
Long-term mobile strategy for staying ahead of the curve
Mobile is quickly becoming the go-to platform, as users lean on the convenience of mobile devices before cracking open a laptop. This is causing a cataclysmic change in how we think about user behavior. Context goes hand-in-hand with creating good mobile user experiences. Gestures and more complex interactions are beginning to take shape. Cross-platform, cross-media, cross-channel are quickly becoming critical in the success or failure of products and services online.
Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve?
In this presentation, we'll explore mobile interaction design (IXD) at great depth, looking at where technology and innovation are taking the mobile industry, and what milestones we'll pass along the way, and we'll walk through some example mobile projects end-to-end.
What will I get out of this session?
- Knowledge of techniques and methodologies for mobile IXD
- Knowledge of how context impacts the mobile user experience
- An understanding of how new technologies are changing mobile
- A sense of where mobile is headed
Who should attend?
- User experience professionals
- Interaction designers
- Product managers
- Marketing managers
- Others who want to learn about mobile IXD
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Talk at SRI for Post Industrial Forum
June 28, 2023 5pm-8pm
https://post-industrial.institute/forum/
Frode Odegard invitation
https://www.linkedin.com/in/odegard/
AI, Machine Learning, and Data Science ConceptsDan O'Leary
An overview of AI, Machine Learning, and Data Science concepts, contrasting popular conceptions of AI to state-of-the-art methods in Data Science. An introduction to Machine Learning will compare supervised and unsupervised methods, give high-level descriptions of key methods, and discuss current use cases and trends.
Web version of presentation given to the Data Science Society of Auburn, a mix of undergraduate and graduate students interested in Data Science.
AI and Education 20240327 v16 for Northeastern.pptxISSIP
Prof. Mark L. Miller (https://www.linkedin.com/in/mlmiller751/), Northeastern University, class on AI and Education
Speaker: Jim Spohrer (https://www.linkedin.com/in/spohrer/)
===
Speaker: Dr. Jim Spohrer, retired Apple and IBM executive, currently Board of Directors for ISSIP.org (International Society of Service Innovation Professionals).
Title: AI and Education: A Historical Perspective and Possible Future Directions
Abstract: This talk will briefly survey my 50 years working in the area of AI & Education. At MIT (1974- 1978), MIT's summer EXPLO schools for AI and entrepreneurship classes. At Verbex (1978-1982), speech recognition, language models, early generative AI. At Yale (1982-1989), MARCEL, a generate- test-and-debug architecture and student model of programming bugs. At Apple (1989-1998), from content (SK8) to community (EOE) to context (WorldBoard). At IBM (1999 - 2021), service science and open source AI. At ISSIP (2021-present), generative AI and digital twins.
Bio:Jim’s Bio (142 words):
Jim Spohrer is a student of service science and open-source, trusted AI. He is a retired industry executive (Apple, IBM), who is a member of the Board of Directors of the non-profit International Society of Service Innovation Professionals (ISSIP). At IBM, he served as Director for Open Source AI/Data, Global University Programs, IBM Almaden Service Research, and CTO IBM Venture Capital Relations Group. At Apple, he achieved Distinguished Engineer Scientist Technologist (DEST) for authoring and learning platforms. After MIT (BS/Physics), he developed speech recognition systems at Verbex (Exxon), then Yale (PhD/Computer Science AI). With over ninety publications and nine patents, awards include AMA ServSIG Christopher Lovelock Career Contributions to the Service Discipline, Evert Gummesson Service Research, Vargo-Lusch Service-Dominant Logic, Daniel Berg Service Systems, and PICMET Fellow for advancing service science. In 2021, Jim was appointed a UIDP Senior Fellow (University-Industry Demonstration Partnership).
Readings:Apple's ATG Authoring Tools:
URL: https://dl.acm.org/doi/pdf/10.1145/279044.279173 Blog: WorldBoard
URL: https://service-science.info/archives/2060 Blog: Reflecting on Generative AI and Digital Twins
URL: https://service-science.info/archives/6521 Book: Service in the AI Era
Attached: Pages 46-54.Video: Speech Recognition (History)
URL: https://youtu.be/G9z4VAsw_kw
Thanks, -Jim
--Jim Spohrer, PhDBoard of Directors, ISSIP (International Society of Service Innovation Professionals) Board of Directors, ServCollab ("Serving Humanity Through Collaboration")Senior Fellow, UIDP ("Strengthening University-Industry Partnerships")Retired Industry Executive (Apple, IBM)
Top 3 Computer Vision Trends and How to Build For ThemAllie Miller
Key insights on artificial intelligence and computer vision from a leading AI Product Manager. Learn about data customization, machine learning, IBM, Apple, flexible deployments, and AI bias.
Presentations from the AI conference held by EiTESAL that showcases the challenges met in the AI market in Egypt. presented by eng. Ahmed Hassaan from Orange.
Similar to 12 Rules You Should to Know as a Syrian Graduate (20)
Ultra Fast, Cross Genre, Procedural Content Generation in Games [Master Thesis]Mohammad Shaker
In my MSc. thesis, I have re-tackled the problem of procedurally generating content for physics-based games I have previously investigated in my BSc. graduation thesis. This time around I propose two novel methods: the first is projection based for faster generation of physics-based games content. The other, The Progressive Generation, is a generic, wide-range, across genre, customisable with playability check method all bundled in a fast progressive approach. This new method is applied on two completely different games: NEXT And Cut the Rope.
Short, Matters, Love - Passioneers Event 2015Mohammad Shaker
Short, Matters, Love is a presentation I prepared for freshmen students at the Faculty of Information Technology in Damascus, Syria organised by Passioneers - 2015
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
31. 1. Noor Shaker, Mohammad Shaker and Mohamed Abou-Zleikha. Towards Game-Independent Models of Player Experience,
in Proceedings of Artificial Intelligence and Interactive Digital Entertainment (AIIDE 15), 2015.
2015
2. Noor Shaker, Mohamed Abou-Zleikha and Mohammad Shaker. Active Learning for Player Modeling, in Proceedings of the
10th International Conference on Foundations of Digital Games, 2015.
2015
3. Mohammad Shaker, Noor Shaker, Julian Togelius and Mohamed Abu-Zlekha. A Progressive Approach to Content
Generation, in Proceedings of EvoGames: Applications of Evolutionary Computation, Lecture Notes on Computer
Science, 2015. Nominated for best paper award.
2015
4. Walaa Baghdadi, Fawzyah Shams Aldeen, Rawan Al-Omari, Zeina Alhalwani, Mohammad Shaker and Noor Shaker. A
Procedural Method for Automatic Generation of Spelunky Levels, in Proceedings of EvoGames: Applications of Evolutionary
Computation, Lecture Notes on Computer Science, 2015. Nominated for best paper award.
2015
5. Mohammad Shaker, Noor Shaker, Mohamed Abu-Zlekha and Julian Togelius. A Projection-Based Approach for Real-time
Assessment and Playability Check for Physics-Based Games in Proceedings of EvoGames: Applications of Evolutionary
Computation, Lecture Notes on Computer Science, 2015. Nominated for best paper award.
2015
6. Noor Shaker and Mohammad Shaker. Towards Understanding the Nonverbal Signatures of Engagement in Super Mario
Bros, in Proceedings of the 2014 Conference on User Modeling, Adaptation and Personalization (UMAP 2014), 2014.
2014
7. Mohammad Shaker, Noor Shaker and Julian Togelius. Evolving Playable Content for Cut the Rope through a Simulation-
Based Approach, in Proceedings of Artificial Intelligence and Interactive Digital Entertainment (AIIDE 13), 2013. [Poster]
2013
8. Mohammad Shaker, Noor Shaker and Julian Togelius. Ropossum: An Authoring Tool for Designing, Optimizing and Solving
Cut the Rope Levels, in Proceedings of Artificial Intelligence and Interactive Digital Entertainment (AIIDE 13), 2013.
2013
9. Mohammad Shaker, Mhd Hasan Sarhan, Ola Al Naameh, Noor Shaker and Julian Togelius. Automatic Generation and
Analysis of Physics-Based Puzzle Games, in Proceedings of the 2013 IEEE Conference on Computational Intelligence and
Games (CIG 2013), 2013. Nominated for best paper award.
2013
10. Noor Shaker, Mohammad Shaker, Ismaeel Abuabdallah, Mehdi Zonjy, and Mhd Hasan Sarhan. A Quantitative Approach
for Modeling and Personalizing Player Experience in First-Person Shooter Games, in the Extended Proceedings of the
2013 Conference on User Modeling, Adaptation and Personalization (UMAP 2013), 2013. [Poster]
2013
Publications
71. “Everyone has at least a few areas in which they could
be in the top 25% with some effort. In my case, I can
draw better than most people, but I’m hardly an artist.
And I’m not any funnier than the average standup
comedian who never makes it big, but I’m funnier than
most people. The magic is that few people can draw well
and write jokes. It’s the combination of the two that
makes what I do so rare. And when you add in my
business background, suddenly I had a topic that few
cartoonists could hope to understand without living it.
Capitalism rewards things that are both rare and
valuable. You make yourself rare by combining two or
more “pretty goods” until no one else has your mix.”
Scott Adams
72. “Everyone has at least a few areas in which they could
be in the top 25% with some effort. In my case, I can
draw better than most people, but I’m hardly an artist.
And I’m not any funnier than the average standup
comedian who never makes it big, but I’m funnier than
most people. The magic is that few people can draw well
and write jokes. It’s the combination of the two that
makes what I do so rare. And when you add in my
business background, suddenly I had a topic that few
cartoonists could hope to understand without living it.
Capitalism rewards things that are both rare and
valuable. You make yourself rare by combining two or
more “pretty goods” until no one else has your mix.”
Scott Adams
73. Me, Mohammad:
• Engineering, 200k LOC Engine
• Artificial Intelligence
• Research, 10 papers
• Design, UI, UX
• Art and Drawing
• Business / Startup
74. Me, Mohammad:
• Engineering, 200k LOC Engine
• Artificial Intelligence
• Research, 10 papers
• Design, UI, UX
• Art and Drawing
• Business / Startup
75. Me, Mohammad:
• Engineering, 200k LOC Engine
• Artificial Intelligence
• Research, 10 papers
• Design, UI, UX
• Art and Drawing
• Business / Startup
76. Me, Mohammad:
• Engineering, 200k LOC Engine
• Artificial Intelligence
• Research, 10 papers
• Design, UI, UX
• Art and Drawing
• Business / Startup
77. Me, Mohammad:
• Engineering, 200k LOC Engine
• Artificial Intelligence
• Research, 10 papers
• Design, UI, UX
• Art and Drawing
• Business / Startup
78. You* if you are
a top 10% engineer.
* You == Syrian
79. You* if you are
a top 1% engineer.
* You == Syrian
83. If you don’t like
something. Do
something about it.
9
84. If you don’t like
something. Do
something about it.
9
Be aggressive and clear about what you
want while staying fair; e.g. salary, position,
relationship, in life and work.