Cammy Bean discusses the journey of becoming an instructional designer, emphasizing that many fall into the role by accident rather than design. She highlights the importance of good design in eLearning, urging designers to be purposeful, understand their constraints, and create engaging, emotionally resonant content. The document also introduces a structured approach to instructional design, providing essential strategies to improve learning experiences.

1. The Accidental Instructional Designer
Cammy Bean, VP of Learning Design
Kineo

2. Once upon a time…
When I grow up,
I want to be…
A singer!
A writer!
A teacher!

3. But instead, I became an
instructional designer.
What’s that,
Mommy?

4. And I (sort of) grew up.

7. It turns out, most of us are
here completely by accident.

8. So how do we create an ID
career for ourselves with
purpose and passion?

9. Let’s start
with pie!

10. Learning

11. Creative

12. Business

13. Technology

14. Learning Creative
TechnologyBusiness
The well-rounded L&D
professional needs the whole
pie.

15. Those who do it all, look like
this…

16. …although the reality may
look more like this.
Photo credit: http://www.flickr.com/photos/creative_tools/4324925700/

17. What’s your favorite piece of
pie?
Learning Creative
TechnologyBusiness

18. Enjoy your slice of pie. But
develop new tastes.

19. Learning Creative
TechnologyBusiness
Where’s your gap and what are you going to do
about it?

20. A cautionary tale.

21. What’s missing in eLearning
Instructional Design?

22. It’s certainly not more of this.

23. The missing piece? Often, it’s Design.

24. Close
your eyes
and
imagine...
good
design.

25. What was it?

26. Boiling down the
qualities of Good
Design...

27. How does it feel?

28. How does it look?

29. How does it make
you feel?
(Good Design
makes us feel.
And it makes us
feel human.)

30. Do you know what to
do with it?

31. Does it solve
the problem?

32. What
IS
Design?

33. “Art can exist for
art’s sake. Design
cannot.”

34. Matt Ward: http://blog.echoenduring.com/2010/05/25/what-is-design/
Design must have a
PURPOSE.

35. So how do
we design
better
eLearning?

36. Know your
constraints.

37. Be a consumer.

38. ....and
think.

39. Know what problem you’re
solving.

40. Think about the big
picture, the SYSTEM.

41. Observe, d
on’t
assume.

42. Make it emotional.

45. Make it intuitive.

46. Avoid the Clicky Clicky
Bling Bling
NOCCBB
CCBB

47. And make sure
the interactivity
counts.

48. (Hint: interactivity is more than
just this.)

49. Interactivity: Get them thinking
and reflecting. No clicking
required.

50. Interactivity: Get them
involved.
Ask: what would you do?

51. Interactivity: Get them doing. (Think
workbooks and action plans).

52. Rip off
good stuff
and reuse
proven
models.

53. The Knowledge & Skill Builder
1
Gain
Attention
2
Set
Direction
3
Present
Content
4
Exemplify &
Practice
5
Assess &
Summarize
6
Call
to
Action

54. The Guided Story.

56. The Goal Based Scenario.

57. Design
within your
box.

58. Or go blow the box up.

59. And most of all, remember the
people, man.

61. Hey, look. I wrote a book!

62. Take Your Learning to
the Next Level
The Accidental
Instructional Designer
is available in the
ASTD Store
in Salon GHI and at
www.astd.org/accidentaldesigner

63. Cammy Bean
email: cammy.bean@kineo.com
twitter: @cammybean
blog: http://cammybean.kineo.com
References and more on design:
http://www.diigo.com/list/cammybean/design