Stand out on social media taunton 10.06.15
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Nina Goodwin presented on how to stand out on social media. She discussed listening to conversations on platforms like Twitter using hashtags and searches. She emphasized sharing quality content through influencers and creating content like images, videos and blogs tailored to audiences. Case studies showed how businesses used social media for marketing. Good photography tips included using natural light and composition. Emerging trends for 2015 include more video and interest-based social platforms. The overall message was that quality, engaging content shared through the right channels and influencers can help businesses stand out.
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Stand out on social media taunton 10.06.15
- 1. Stand out on Social Media Nina Goodwin @GUTS_SW
- 4. Housekeeping • Fire Alarms; • Breaks; • Mobile Phones; • Health & Safety.
- 5. Introductions Please introduce yourself to the rest of the group; your business and what you hope to get out of the session today.
- 6. Agenda • Background – Connecting Devon & Somerset; Get up to Speed; • Helping you standout on Social Media - The Social Media Engagement Ladder; • Listening – Google AdWords, # and Twitter searching; • Sharing – engage and share through influencers; • Content creation – What is content? How can you stand out? • Case Studies; • Photography – hints and tips; • Video; • Social media trends 2015.
- 7. Connecting Devon and Somerset • The Government ambition is to have the best Superfast Broadband Network in Europe by 2016; • Improved broadband (>2Mbps) to every business and community across Devon & Somerset by 2016; • Faster broadband (>24Mbps) to at least 90% of the area by 2016.
- 8. Update – March 2015 • More than 100,000 homes and businesses now have access to fibre broadband as a result of the CDS • Almost 90% of those can access speeds in excess of 24mbps
- 9. • Engineers have installed more than 78,000 km of underground optical fibres • 456 new fibre broadband cabinets are now ‘live’ • A further 224 fibre cabinets have been installed and are waiting for final works to be completed
- 10. Cabinets • The latest locations where new cabinets have gone ‘live’ since the beginning of the New Year include • Wells, Yatton, Winscombe, Wrington, Minehead, Chard and Crewkerne • Stoke Canon, Holsworthy, Chudleigh, Christow, Croyde West Monkton, Bratton Clovelly, West Coker, Churchill and Hartland.
- 12. Phase 1 - coverage
- 13. Phase 2 • BDUK announced a further £22.75m allocated to the CDS programme to support the extension of superfast broadband coverage to 95% of premises nationally. • This has been matched locally, which means the programme has over £45 million further to invest in bringing superfast broadband to the area. CDS on track to reach ambition of 100% superfast broadband coverage by 2020. • Procurement completed by Summer 2015
- 14. Get up to Speed….. • Fully funded business and community support alongside roll- out of superfast broadband • Helping to ensure we all make the most out of the superfast broadband • Delivered by Cosmic Peninsula Consortium
- 15. Where & When – Three Year Rollout
- 16. What help is there for Businesses to Get up to Speed? • Free sessions; • Showcase new technologies; • Hands-on Workshops; • Gadget shows; • Seminars; • Briefings; • Taster sessions; • Signposting to free advice and support – Superfast Business.
- 17. Helping you stand out on Social Media
- 19. What have you posted recently? Posts Blogs Images Videos Anything else…?
- 33. Listen Google Alerts Twitter Feedly Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
- 34. Listening
- 36. Hashtags Industry specific #HolidaysInSomerset #Holidays Geographic specific #Devon #Somerset Media specific #JournoRequest #PRRequest
- 37. Search
- 38. Advanced Search
- 39. Hootsuite
- 40. Tweetdeck
- 41. Sharing • Many ways – you sharing stuff; • You share they share; good content that others will share ideally influencers……
- 45. Engage and share through influencers
- 48. Internet stars are everyday people… • Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.
- 49. How do you find influencers? • Huffington Post 99 • The Guardian 99 • Accuweather 63 • BBC Radio1 94 • BBC News 83 • BBC Weather 70 • BBC Breakfast 79
- 50. Klout Expertise Want to make better decisions and create better trust when deciding who to follow? Do you want to engage with the right influencers on social media?
- 53. Content Creation
- 54. What is content? Images Archived content Infographics Video Blogs Web pages Podcasts PDF downloadable content Explainers
- 55. How can you stand out? Tell us what your USP is (Unique Selling Proposition) In other words… What makes you stand out from the others?
- 56. Granddad of Content Marketing • Energy Drinks business Media company
- 59. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first' strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, Editorial, photos COPE Create Once Post Everywhere
- 60. Tailor Content to suit your audience
- 61. Meformers vs Informers Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. Informers had more 2x followers of meformers. Sharing information is better for your follower count than sharing about yourself.
- 62. Plan your content • 70/20/10 • 70% planned campaigns • 20% near future • 10% Real time
- 63. Content planning 6 week content planner w/c --------- --- 1 2 3 4 5 Planned events/seas onal fixtures Video Photos Blog Facebook Twitter Pinterest
- 65. Case Studies
- 66. Ozy has his own Twitter account
- 68. Make it personal
- 69. Oatley Vineyard Embraced social media recently Facebook Twitter Pinterest Google + YouTube
- 70. Blog
- 72. Sense of humour
- 77. Picture this... “ This person is at the top of his profession and is a world-wide household name. He is about to manipulate a sphere. The situation is tense, a very important confrontation – two top groups and the confrontation has reached a possible; tie-breaking situation. This person is in control and is able to make best use of the advantage for the rest of his group. With his fellow group members support and with his natural talent he takes his group into a possible winning position by placing the sphere where the rules stipulate! ”
- 78. ...or
- 80. "A picture is worth a thousand words" • "A picture is worth a thousand words" refers to the idea that a complex idea can be conveyed with just a single image. • Visualisation - making it possible to absorb large amounts of data quickly.
- 81. Lighting • Natural light is best • Middle of the day • Avoid using a flash if possible • No direct sunlight, shadows.
- 82. Composition • Create a sense of time and place • Think in three dimensions • Take something away • Tell a story
- 83. Good images help sell! • Ebay; • Amazon • Your website • Your blog • On Flickr • On your Facebook page On... Insert image here
- 85. Love your camera • Experiment with your camera - have a play; • Make notes, start a notebook of the settings that worked and the ones that ‘didn’t’. • It will become a fantastic source of reference for future photography trips.
- 86. Canva.com
- 87. Design your own content
- 88. Picmonkey.com
- 89. Editing
- 90. Resizing
- 91. Instagram • Filters • Video • Embed images in to your website
- 92. Instagram
- 93. Video
- 94. • Video for sales and marketing; • Product descriptions, visualisations; • Expert analysis, talks; • Case studies, testimonials • Becoming significant in search results; • Pre sales: research • Post sales : support What about video?
- 95. Video for customer support Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
- 98. Watching video online • Adobe’s latest study highlighted that tablets and phones now make up 26% of all online video consumption a 59% hike since 2013. • Smartphones now dominate consumption over tablets; • According to research, video completion was on a mobile devices was low, with 16.6% of videos watched reaching 75% finished.
- 99. Technology • What are your customers using?
- 100. Social Media – trends for 2015 • Vlogging will continue to grow • Social wallets • Social Platforms more interest based • Ability to humanise your brand - This will be the single- most important factor in social media success in 2015
- 101. What can you do to help? • Host a session in work, in your community, in your Association? • Support the message – Become a champion – Distribute leaflets in your area – Distribute leaflets from work Any other ideas?
Editor's Notes
- Cosmic is an IT and consultancy business. We are based in Honiton, East Devon. Our services are designed to support and improve the use of computers, internet and other digital technology, including websites, IT training, technical support and consultancy. We are a social enterprise, continually involved in a range of projects, such as the Connecting Devon and Somerset, which achieve meaningful social impact for individuals and organisations across the South West. I hope you find today enjoyable and please feel free to ask any questions.
- Go through housekeeping
- To kick things off Get learners to introduce themselves; Write up expectations on a flip chart; explain which will/will not be met.
- Phase 1 roll out
- CDS will be using the Government’s national procurement framework for most of the area. However, the CDS partnership is keen to open up this second stage to other potential providers. Therefore, running an open procurement process in Dartmoor and Exmoor National Parks allowing bids from other suppliers. CDS expect to have completed procurement for SEP Summer 2015
- Get up to speed is a programme designed to help community groups and businesses make the most of the new superfast infrastructure roll out. We aim to inspire and support everyone to become more social, to save money and to become more competitive by embracing new technologies and services that are available because of the new fibre broadband. Cool Tourism project is a European Partnership – 11 local authorities; co funded by the European Regional Development Fund; working together to help compete effectively in the global tourism market
- BT and the Connecting Devon and Somerset (CDS) programme, of which BT is a major partner, are working hard to make high-speed broadband as widely available as possible. More than 20,600 homes and businesses in the Yeovil exchange area now have access to this exciting technology through BT’s commercial plans and the CDS programme. Further work is being carried out and the current programme is expected to increase coverage to more than 22,800 premises. This is more than 97 per cent of premises in the Yeovil exchange area. The current CDS programme expects to make superfast broadband available to around 90 per cent of homes and businesses across Devon and Somerset and to ensure that all homes and businesses in the intervention area have access to at least 2Mbps. Furthermore, the public sector partners recently obtained additional funding to further extend fibre coverage.
- Understand how you can stand out on Social Media Introductions – what is your business? How much do you currently use social media? Show what you can use. undergone a digital explosion over the past few years and social media sits at the heart of the rapid changes that have taken place.
- Talk around the room – who? What sites? Get people talking. Knowledge, specific areas to cover. Clients where are they? Example – of your mum – Facebook at it’s busiest in the evening. Not selling but market in a subtle way. Pinterest is all about the women – tourism area women tend to make the decisions in the household – all about images and photos. Average person keeps there phone with them for 14 hours a day. Social media and mobile phone/tablet – more tablets being brought then laptops. Google + - third attempt at a social media. Pin in map you will have a Google+ account. YouTube need a Google+ account. Gmail address links to your Google plus account – no one is using it. Around 7% using it. Difficult to use. Who uses videos? Powerful when marketing your business. About human beings and how they react. Will watch a video rather then read text. Newspapers set in columns to consume information. Can film a video from phone and upload. LinkedIn:
- Interactive? Take 3-4 suggestions. Compliments to say well done for using these. What have you put out recently? Not that scary – easy to put a barrier up – take a toe and dip it in the water. Setting your audiences expectations Key word is social Need to be aware that a generation coming up that know no different – remember social media is just a tool. Looking at the possibilities and finding the extra time. Photos – human love images. Good images – think a bit differently.
- Facebook is still the biggest kid on the block – will Google+ surpass this by 2016 – Jeff Bullas 1.15 billion Facebook users – 23% of Facebook users login at least 5 times per day Handout – Explain handout. There is a cool tourism workshop. Nice to go through and see how it works. Ask yourself is this for me? Met Office as an example – What is your goal? Awareness? Reasonably up to date – 1.3 billion. E-Consultancy, social media examiner send out regular to do. No wrong and right just do what you want to do. Ed Millaband #rubbishtorygovernment What sort of relationship do you want with your customers? FB restricting what you can see – people will see 10% - boost post – better user experiences. Harder to do for free. Need to get people to comment Share and like examples/competition – come up with compelling and entertaining content. Content creation later on. – What are your competitors doing? Fabulous for learning. Radio advert as an example – emotion and repetition cause memories. Have to get people to feel? Lots of story telling
- Not very intuitive. Important to understand from our users point of view. There are now over 1 billion with Google+ enabled accounts 359 million active users Growing by 33% per year Age bracket – 45-54 year old bracket increased it usage on Google+ by 56% Around for less than three years – got the backing of Google.
- 550 million registered users Fastest growing network – 44% growth between 2012-2013 215 million active users Twitter are changing – what we like to see. Very immediate. No rules, lots of opinions. Late 30’s/40’s. Teenagers moving away from FB. Twitter will shrink links to 22 characters (23 with a space) Pro’s and con’s – favourite channel it’s where I get my news.
- Instagram has changed to a must have 200 million monthly active users 60 million photos posted daily – 1.6 billion likes every single day; # are an important discovery method; gain exposure to niche groups and relevant areas of interest young demographics
- Don’t allow access to your inbox Networking tool for B2B Initial set up was for recruitment – online CV Nickname for LinkedIn is FB for adults
- 20 million active monthly users a month Pinterest more popular than twitter Women are four times more likely to be users than man Bride scenario – can set up a board, search internet and then pin the photo to cork board. Stays there, not stealing anyone’s photos. Decision. Because you have pin from a website link back to that website – really important to have good images. Second place for driving traffic to websites – helping to drive traffic. Understanding how people might be using these sites. User, pins and boards. Search function – follow boards and people or pinners. Permission to post on boards – need to give permission.
- 40/50 million users – purely mobile can view online. Still involving – Jane Sharp Vine is a short-form video sharing service. Founded in June 2012, it was acquired by microblogging website Twitter in October 2012, just prior to its official launch. The service allows users to record and edit five to six-second long looping video clips, and to "revine", or share others' posts with followers. Some Vines are revined automatically based on what is popular. The videos can then be published through Vine's social network and shared on other services such as Facebook and Twitter. Vine's app can also be used to browse through videos posted by other users, along with groups of videos by theme, and trending videos Fun place to be – Oreo Example Talent agency
- Launched in 2011 – so fairly new to the social media platform; 100 million active users; 70 % female users; 400 million snaps per day; 71% under the age of 25; Take a photo and video and send to your contact – has a life 1-10 seconds. Brands starting to use it – maximum 10 seconds – could be such a powerful tool
- Google have cornered search and video. 1-3 millenniums watch no broadcast TV
- Help to climb rankings for search engine. 12 million blog via social networks; 77% adult users read blogs;
- What’s interesting here is the amount of time on average we spend on social media on any device…..2h13m! Wow! What’s also not surprising is that we spend more time on a PC or tablet then we do watching television…..and of course we are using are mobiles and smart phones to access the internet
- Facebook – continued 4% in two years/LinkedIn 6% 8% in two years/Pinterest 7% 13% in two years/Instagram 9% 13% in two years/Twitter 5% 7% in two years. Indication of visual becoming more popular. FB/Twitter – early 30/40’s depending on what you read. What do you think? 50% of over 65’s on FB. Over eight in ten (83%) of adults now go online using any type of device in any location. Nearly all 16-24s and 25-34s are now online (98%), and there has been a nine percentage point increase in those aged 65+ ever going online (42% vs. 33% in 2012). The number of adults using tablets to go online has almost doubled; from 16% in 2012 to 30% in 2013. While almost all age-groups are more likely than previously to use tablets in this way, use by those aged 35-64 has doubled, while use by 65-74s has trebled; from 5% to 17%. Six in ten UK adults (62%) now use a smartphone, an increase from 54% in 2012. This increase is driven by 25-34s and 45-54s, and those aged 65-74 are almost twice as likely to use a smartphone now compared to 2012 (20% vs. 12%).
- This is there strategy; Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android, also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others. Cosmic as example; Show the journey you make through Social Media Listen = Research BBC very good at podcasts.
- Google Alerts – allows you to monitor the web for interesting new content; Options to set up: How often (daily/weekly), sources, region, how many (best results), deliver to.
- Helen Botterill, Kingwood rose example working from a shed in the back garden – ended up with a 4 page spread in county living magazine and on website. Instagram - #PicOfTheDay How we are using and how you might leverage this for your buisness. Negative of Twitter: Bing example – Microsoft Tesco – It’s Sleepy time so we are off to hit the hay! See you at 8 tomorrow for more #TescoTweets #susanalbumparty???
- #journorequest – Country Living, Small Business Sunday, Great Interior Design Challenge Selling all over the world Now most of stock sold on Facebook
- If this stuff useful? Can you find? Dig a little bit deeper. Difference between speech marks/no speech marks Twitter has decided what I see
- Have a play with this; positive and negative comments;
- Good content that others will share ideally influencers……
- This image demonstrates how quickly and exponentially information, advertisements, ideas, etc. can be spread by utilizing social media. It is also a great depiction of how a Youtube video can go viral, propelling its creator to fame, even it is often short lived. When applying the concept to business, it is clear how a good business idea such as Starbucks receiving customer suggestions and ideas can spread so rapidly. A good idea will spark interest and interest will lead to sharing. With so many users on sites such as Facebook, Youtube, and Twitter, the sharing occurs at an incredibly fast rate. A recent example of this sort of viral phenomena is littlefriendsphoto.com a one man pet photography business in Los Angeles
- An English fashion, beauty and lifestyle vlogger (a video blog or video log); 2 million subscribers to her YouTube channel; 130 million video views; 900k followers on Twitter; 1 million on Instagram Mulberry send her bag to review; have a look at her channel; good bit advertising; Engage new audiences.
- Collaboration with Tanya Burr Make up artist super user YouTube – took her to Claridges, dressed by Mulberry (More views and exposure through their channels)
- 6.5 million subscribers; Teen award for blogger; generation that all about this; try to understand how people re using these channels; Example – John Harvey
- Klout Expertise is a new way to discover the most influential SME’S on social media. Rolling out this month, users will be able to easily see who the experts are for all topics found on Klout and identify individual Klout expertise. To be considered a Klout Expert on a topic, users must be in the top few percentages of all global users. Log in to your Klout account to find out more.
- Can see the % of network contributions – 83% FB/17% Twitter Shows your own recent activity Can schedule content to share through Klout and create content to share Can search to see how influencing people are……
- Social media is busy; full of load of rubbish; what differs you from the noise?
- Who is there target audience?
- Content Marketing provides the content for social media – and social media amplifies the content. Content Marketing creates relevant content on your website and gives inbound links to your website making your SEO better
- Used on 6 different channels – including websites blog e-newsletter; reps from media 9 in the room; send us your content; audio clip to use on Radio; Ben Bradshaw;
- YouGov Profiles is the new media planning and audience segmentation tool for brands and their agencies. It joins 120,000 integrated data points from over 200,000 of YouGov's most active UK panellists to give marketers a richer and more detailed portrait of their customers and the products and services they use Background YouGov Profiles was launched in the UK November 2014. What is YouGov Profiles? YouGov Profiles is the new media planning and audience segmentation tool for brands and their agencies. It joins 120,000 integrated data points from over 200,000 of YouGov’s most active UK panellists to give marketers a richer and more detailed portrait of their customers and the products and services they use. Brands and agencies who subscribe to YouGov Profiles receive comprehensive data on their customers and potential customers. This is both proportionally significant data (what makes fans and customers of a particular brand or thing distinct from their competitors) and the more comprehensive data about the overall size of their audience etc. The data in YouGov Profiles is updated continuously, allowing brands and agencies to assess consumer behaviour with greater granularity, accuracy, and immediacy than ever before. The product’s holistic approach to data helps brands and agencies to profile advanced segments quickly, plan more effective advertising campaigns, and formulate more relevant and targeted communications. What does YouGov Profiles show? It shows how every single panel member interacts and engages with traditional (TV, radio, press, print) and new media (online, social, mobile) channels. This connected data is unique to the research industry and it means YouGov clients can mine its huge seam of information in real-time and understand more about their audiences than ever before. The information in the tool ranges from demographic and lifestyle data to consumer and brand information (such as where people shop and what type of car they own), which can be analysed against consumers’ complete media consumption. The power of YouGov’s methodology allows it to collect the long tail of personal attributes, including in more niche areas (such as their musical preferences) and more abstract considerations (such as personality type). What is YouGov Profiler – are YouGov Profiles and YouGov Profiler the same thing? The YouGov Profiler, free-to-use app, is a showcase for some of the more fun, consumer-friendly data on the full version of YouGov Profiles. It represents a small fragment of the information available to Profiles customers and the tool is more of a sketch than the detailed canvas available to brands and their agencies on YouGov Profiles. Does the app show the “average” fan/customer? No. If it did, most groups would look very similar, and you wouldn't learn a lot about the specifics of particular thing. Instead it shows what is proportionally unique about a group when it is compared to their natural 'comparison set' (for example, fans of Downton Abbey compared to anyone who has rated any TV shows). We present the datapoints that most over-score in our target group (as measured by index/“z-scores”). So, if something is only true of 1% of the overall population, but is true of 6% of our target group, it might score very highly (and shows you something interesting and particularly true about that group). However, it does not mean it is true of all of them. For example, the results for a some particular football teams show a female character; this does not mean that most fans are female, but simply that compared to other football teams, there are more female fans of that team than you would expect. Are some of the sample sizes on YouGov Profiler too small to be statistically robust? If the sample says 52 people it does not mean that we only surveyed 52 people. Instead it means that among the tens of thousands of people we questioned, 52 have so far identified themselves as fans or customers of that particular brand. Although obviously the larger a sample size is the more confident you can be about the correlations, we include small sample sizes in YouGov Profiler because they can still show you a lot about a particular group. How come Profiler suggests fans of Justin Bieber are so old? The YouGov panel used within the Profiler app only includes adults over the age of 18. There is no teen or child component, so it just shows the profile of the adult UK population. The YouGov Panel can survey those younger and it can be done on request. When will YouGov Profiles be available in other markets? After the successful launch in the UK, YouGov is currently preparing to roll-out YouGov Profiles in the other countries in which it has panels so that brands and their agencies in other markets can enjoy the benefits of YouGov’s unrivalled connected dataset.
- Source Howard Scott National Trust Near future echos what’s going on in yoru news, press etc
- Might work might not work for them;
- A short blog on a local person rescuing someone from a fire. Day in the life; does it add value to my clients;
- Wife of couple has embraced everything; putting out as much content as they can to flood the market; seems to working for them
- Card Games – Taking on their journey with them. Technology is scary but they’re embracing it and learning as they go along Behind the scenes look; makes businesses human; staying with them in their hotel; A little bit of vulnerability
- Chat about Pinterest; boards possible holiday destinations; leaves a link from their Pinboard back to website; Pinterest is second best social media site traffic to your site; FB drives majority of traffic because it creates those links; Website is verified
- Pictures I like that don't fit my other boards
- Not about offer; selling and digging a bit deeper; how can you tell people;
- When customers come to stay; Teamed up with local restaurant; local attractions.
- Don’t use Getty Images; use original pictures or pay to get them professional; think about lighting and composition; have smart phones easy to upload pictures with a few clicks;
- 45 seconds to read/or read out – Point making is that it’s visually better to see something;
- Natural window lighting usually rules the roost in professional food photography. (If you can get natural window lighting on an overcast day, then you’re even luckier). The soft, dispersed lighting usually given by natural window lighting that casts very soft shadows works beautifully with a lot of food photographs. Generally the best lighting is from the front side (ie coming over the shoulder of the photographer), but all angles of natural light can be made to work. Depending on how much light is available, you may need to consider a tripod. Reflectors – If you want to disperse the light even more or tone down some of the shadows, then reflecting natural lighting is also high on the scale of desirability. This can be done with a purpose-built reflector or you can improvise with light coloured material (white sheets/cloths) or reflective material (foil). Artificial Lighting – Sometimes, you’re just not going to be able to get in a position to take advantage of natural lighting. Using strobes on food is a huge topic, but suffice to say that you will often need to soften and disperse the light as much as possible with the use of soft-boxes and reflectors. Dark Food Photography – a growing trend in some food photography is to go the low light style and a dark setting. This is more about using the dark colours of the food and its background and surroundings in combination with natural window lighting such as in the example below. It is very effective in creating mood. You can see some more amazing
- Take smart phone picture - reflectors
- Design with hundreds of free elements and fonts; chose from Library of more that 1 million premium images for $1 Work with others
- Tutorials; Royal Features Sizing images – if not sure how to do on a 400 pixels – every image the same size;
- When you save – names are Bond actors – Never watched a James Bond movie in my life it doesn’t mean much to me.
- Repost app -
- Vimeo is a video-sharing website in which users can upload, share and view videos. Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. The name Vimeo was created by Lodwick, as a play on the words video and me. Vimeo is also an anagram of the word movie. As of September 2013, Vimeo's search feature requires Google Analytics to work properly and users of Firefox and Chrome web browsers cannot search on Vimeo without disabling privacy protection You tube owed by Google
- Video – compelling content Axminster tools setup half a kitchen and half a shed.. They film every new tool using them and publish the film. This is successful for Axminster tools – enhanced their basket buying rate by 50% What could you do like this? One a fornight average 10,000 profit. £260,000. email list of 168,000 people.
- http://www.youtube.com/watch?v=Ld7x1gz4Hzk Sony Xperia now has its own you tube channel with self support videos. This has reduced their need to customer service as people can fix themselves
- Show the video – this video footage was then used - https://www.youtube.com/watch?v=Jas66ZCKpPI Content first strategy You tube Not professionally filmed just on smartphone Embedded advert Put in newsletter Used same content through all communication channels Filmed it and uploaded it to YouTube
- http://www.dotrising.com/2014/10/23/online-streaming-rockets-388-since-2013/?ce_b4=bWF0dEBjb3NtaWMub3JnLnVr&utm_source=Dot+Rising&utm_campaign=9899e42b0b-23_10_2014_NL&utm_medium=email&utm_term=0_03ccdb13ba-9899e42b0b-14894837 http://www.klok.fi/wp-content/uploads/2013/11/blinkx-video-habits-infographic-4-thumb.jpg
- Understand the platforms they are using; Competitors
- Morgan Stanley believe mobile web will outstrip desktop web by 2015 Daily active mobile users on Facebook grown 15% in 2014 – mobile is no longer a secondary channel, it’s becoming first-choice; Customers want to hear the truth from other customers – not so much brand themselves; growing emphasis Are phones are now are wallets – Buy button on FB and Twitter trailing Social Media a financial arena as well as a social one Social networks are more likely interest-focused – uniting users through Common hobbies and passions; image based sites Instagram, Pinterest and Tumblr; Google +; how we consume updates (images over text based; video’s GIF’s