This document provides tips for optimizing social media profiles and posts on platforms like Twitter, Google+, and engaging with followers through hosting chats, highlighting content, and responding to current events to strengthen an online brand presence. It includes optimizing bios, photos, Google+ posts, hosting a Twitter chat, showing behind-the-scenes content, pinning tweets, and distributing surveys, ebooks and infographics.

1. BEYOND HASHTAGGING
TWEET UP
@EricaCampbell
@HomesDotCom

2. Photo by SEOPlanter - Creative Commons Attribution License https://www.flickr.com/photos/81413866@N05 Created with Haiku Deck

3. OPTIMIZE BIOS & PHOTOS

4. OPTIMIZE BIOS & PHOTOS

5. OPTIMIZE GOOGLE+ POSTS

6. Photo by James Cridland - Creative Commons Attribution License https://www.flickr.com/photos/18378655@N00 Created with Haiku Deck

8. HOST A TWITTER CHAT

9. Photo by dsevilla - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/49014237@N00 Created with Haiku Deck

11. SHOW BEHIND THE SCENES

12. PINNED TWEETS

13. HIGHLIGHT FEATURE CONTENT

14. RESPOND TO NEWS EVENTS

15. HOST A GOOGLE HANGOUT

16. GOOGLE AUTHORSHIP

17. SURVEYS, eBOOKS, INFOGRAPHICS

19. Photo Credit: RebelMouse.com

21. bitly.com/AboutECB
@EricaCampbell
+EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum
Erica Campbell Byrum
Director of Social Media
Homes.com & ForRent.com