UNCF Presentation
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The document provides background information on the United Negro College Fund (UNCF), which supports historically black colleges and universities. It discusses key facts like the UNCF's decreasing donations in recent years. Research presented includes statistics on U.S. charities, African American demographics, donor demographics, and technology/charity trends. A direct marketing strategy is proposed to target younger potential donors using direct mail, email, and print advertisements. The strategy aims to increase donations by 1-2% over previous response rates.
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This is the final presentation booklet from my COM 353 course. Our team, "Royal Public Relations," created this capital campaign for our client, Almost Home Kids in Naperville, Illinois.
Be The Match PR Research Project
This was a semester long research project about how Be The Match could gain more membership through using USF as a resource.
Creating Engaging Communications for Non-Profits
Today's marketing communications are very different than 15, 10, even 5 years ago! For many non-profits, marketing communications go hand in hand with fundraising communications. In this workshop, we will discuss using a targeted, integrated, and measurable approach to your communications to further both your business and fundraising objectives and create a more engaged audience.
Compassionate Companies Contribute To Their Communities
Compassionate companies contribute to their communities through charitable donations and cause marketing. A survey found that Americans expect companies to support charitable causes, even during economic downturns. When companies inform the public about their charitable efforts, it boosts their brand reputation. Donating time, money, and resources to vetted charities has positive impacts on communities and individuals in need.
Compassionate companies contribute to their communities
Compassionate companies contribute to their communities through charitable donations and cause marketing. A survey found that Americans expect companies to support causes, even during economic downturns. Cause-related marketing can boost sales and benefit charities while also improving employee morale and public opinion of the company. When companies inform the public about their charitable support, such as Home Depot's support of Olympics and Dannon Yogurt's support of breast cancer awareness, it strengthens their brand. Charitable contributions are important for communities, and donors should carefully research charities to make sure donations are used effectively.
Final Report
HQCC is a suicide prevention crisis center located in Lawrence, Kansas that provides free counseling services via phone and online chat. It was founded in 1969 and has since expanded its services, becoming part of the National Suicide Prevention Lifeline network. HQCC's services include a 24/7 crisis hotline, a phone line for kids, and a new online chat service. It aims to increase awareness of its services on college campuses and improve its social media presence and online search results to attract more users and funding.
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UNCF Presentation
- 1. Natasha Blyznyuk Ashley Garove Edyta Krynska Susana Santacoloma Christine Stemkowski
- 4. Research
- 11. Strategy
- 14. Positioning
- 17. Offer
- 27. Budget
- 28. Campaign Budget
- 31. Direct Mail Piece The letter
- 32. Direct Mail Piece The Reply Card
- 33. E-mail Creative
- 34. Print Ads
- 36. Database Target Marketing
- 40. Budget and Response Analysis
- 43. THANK YOU