The document discusses using social media to integrate into a real estate agent's business plan. It defines social media as tools for sharing information online and via mobile. It recommends agents use social media to enhance but not replace their offline presence, and establish an online hub across multiple platforms like Twitter, LinkedIn, Facebook, and YouTube to demonstrate expertise and build community. The document provides examples of how to create an action plan for social media use, including setting up profiles, connecting with contacts, and posting recommendations and reviews.