This document discusses different models for integrating content management systems (CMS) and e-commerce platforms, including their pros and cons. It outlines three main models: side-by-side, CMS-heavy, and e-commerce heavy. The side-by-side model uses separate CMS and e-commerce systems, while the other models integrate the systems to varying degrees. It provides examples of companies using each model and factors to consider when choosing a model, such as the number of products, pricing complexity, and content needs. The document concludes that all models can work but that dedicated e-commerce platforms may still be better for large retailers due to product catalog and pricing requirements.
A Point of View for PIM in Retail, CPG and Distribution CompaniesShamanth Shankar
Gain a common understanding of PIM and its value to your organization. Understand why managing product information is critical to your Ecommerce / ERP initiative (upgrade or rip & replace)
How Product Information Management Solves Common Problems with Your Clients' ...nChannel, Inc.
Your job is to help your clients expand to new sales channels. But, their existing product data is too messy. Learn solutions to better manage their product data.
In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.
Best Practices for Implementing a Product Information Management SystemMelinda Cormier
Improve productivity and time to market with an agile PIM solution. Organizations that share duplicate, “stale” or even obsolete product information with customers and partners inflict harm to their brand, incur hefty, needless costs and inevitably lose revenue. The most successful companies eliminate these risks by investing in product information management (PIM) technology and better product content publishing processes.
A Point of View for PIM in Retail, CPG and Distribution CompaniesShamanth Shankar
Gain a common understanding of PIM and its value to your organization. Understand why managing product information is critical to your Ecommerce / ERP initiative (upgrade or rip & replace)
How Product Information Management Solves Common Problems with Your Clients' ...nChannel, Inc.
Your job is to help your clients expand to new sales channels. But, their existing product data is too messy. Learn solutions to better manage their product data.
In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.
Best Practices for Implementing a Product Information Management SystemMelinda Cormier
Improve productivity and time to market with an agile PIM solution. Organizations that share duplicate, “stale” or even obsolete product information with customers and partners inflict harm to their brand, incur hefty, needless costs and inevitably lose revenue. The most successful companies eliminate these risks by investing in product information management (PIM) technology and better product content publishing processes.
Product Information Management (PIM) system for all types of product - Right ...Right Information
In this presentation, you will learn how the product information management process can be simplified in your company. Product data during product lifecycle has a great impact on the efficiency and quality of the sales process and on the relations with customers. In most companies, the central data point starts in ERP systems. We propose a new way of thinking about the environment for advanced products, where organizations need to manage more than just basic information.
Read more on: https://rightinformation.com/
eCommerce Case Studies - A Little Book of SuccessDivante
See what we have achieved and learn what we can do for your business. Complex e-Commerce Implementation, Complex e-Commerce Optimization, Developing e-Commerce in Success-Fee Model, Seasonal Sales Support in e-Commerce, Online Presence Strategy, Sales Optimization, Automation Marketing, Complex e-Commerce Services, E-mail Marketing, E-mail Marketing, Testimonials and Effects
STEP (Stibo Enterprise Platform) TrailblazerStibo Systems
GET TO KNOW TRAILBLAZER
Stibo Systems’ Multi-domain master data management system allows companies to create a single authoritative view of their product and customer data, digital assets, and suppliers.
With this latest release, Stibo Systems has added
Ability to quickly access new industry-specific features
New customizable dashboard that focuses on what matters most
Enhanced matching and linking capabilities for product and customer data
Easily classified product data with auto-classification
Create interactive tablet based publications with dynamic page content
Personalize selling by using pre-defined templates
And much more
The case study discusses how Tarams Technologies’ E-commerce Platform Solution helped the client drive up sales and helped improve partnership with stakeholders.
Affinity Express Service Bureau 4.0 (AESB 4.0) is a revolutionary cloud-based workflow solution that enables news publishers to evolve into complete marketing resources for their advertisers, while increasing profits, lowering costs and improving productivity.
An introduction of Precision Marketing Tool provided in WebSphere Commerce v7 FEP5. This presentation describes the key elements related to marketing activities, in particular: e-Marketing Spot, Web Activities, Dialog Activities, Customer Segments, Experiments, Mail Activities and Campaigns.
From a technology standpoint, an open source eCommerce platform is the best option for mid market enterprises. It is continuously tested by developers, so SMBs can save more and more on costs as they keep working with the system.
Study of e-commerce market for smartphones in IndiaPartha Bose
This is a subset of a market assessment done by IBM in early 2014. The assessment looked at the potential for e-commerce for the smartphone market in India. IBM colleagues, Sanjay Panikkar and Murali Tirupati, worked with me on this study.
Product Information Management (PIM) system for all types of product - Right ...Right Information
In this presentation, you will learn how the product information management process can be simplified in your company. Product data during product lifecycle has a great impact on the efficiency and quality of the sales process and on the relations with customers. In most companies, the central data point starts in ERP systems. We propose a new way of thinking about the environment for advanced products, where organizations need to manage more than just basic information.
Read more on: https://rightinformation.com/
eCommerce Case Studies - A Little Book of SuccessDivante
See what we have achieved and learn what we can do for your business. Complex e-Commerce Implementation, Complex e-Commerce Optimization, Developing e-Commerce in Success-Fee Model, Seasonal Sales Support in e-Commerce, Online Presence Strategy, Sales Optimization, Automation Marketing, Complex e-Commerce Services, E-mail Marketing, E-mail Marketing, Testimonials and Effects
STEP (Stibo Enterprise Platform) TrailblazerStibo Systems
GET TO KNOW TRAILBLAZER
Stibo Systems’ Multi-domain master data management system allows companies to create a single authoritative view of their product and customer data, digital assets, and suppliers.
With this latest release, Stibo Systems has added
Ability to quickly access new industry-specific features
New customizable dashboard that focuses on what matters most
Enhanced matching and linking capabilities for product and customer data
Easily classified product data with auto-classification
Create interactive tablet based publications with dynamic page content
Personalize selling by using pre-defined templates
And much more
The case study discusses how Tarams Technologies’ E-commerce Platform Solution helped the client drive up sales and helped improve partnership with stakeholders.
Affinity Express Service Bureau 4.0 (AESB 4.0) is a revolutionary cloud-based workflow solution that enables news publishers to evolve into complete marketing resources for their advertisers, while increasing profits, lowering costs and improving productivity.
An introduction of Precision Marketing Tool provided in WebSphere Commerce v7 FEP5. This presentation describes the key elements related to marketing activities, in particular: e-Marketing Spot, Web Activities, Dialog Activities, Customer Segments, Experiments, Mail Activities and Campaigns.
From a technology standpoint, an open source eCommerce platform is the best option for mid market enterprises. It is continuously tested by developers, so SMBs can save more and more on costs as they keep working with the system.
Study of e-commerce market for smartphones in IndiaPartha Bose
This is a subset of a market assessment done by IBM in early 2014. The assessment looked at the potential for e-commerce for the smartphone market in India. IBM colleagues, Sanjay Panikkar and Murali Tirupati, worked with me on this study.
Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following:
E-commerce and customer relationship marketing overview:
-Customer engagement
-Market opportunities
-Moving from transactional marketing to relationship marketing
-Business impacts
Adding campaign management to E-commerce:
-Solution components
-Merging online behavior with e-commerce activity
-Data organization
-Cross-brand integration- the enterprise customer model
-Coordinating promotions
-Marketing performance measurement and reporting
Business Advantages of Enhanced CRM:
-Greater average order size
-Increased revenue per customer
-Longer average customer tenure
-Improved customer profitability
-Reduced time to market for new programs/offers
-Continuous improvement in messaging relevance
-Ease of integrating additional brands
Juergen Schackmann investigates the various uses cases for Dynamic Models and describes and evaluates the various options on how to implement those with Django.
How to Steer Ahead of your Competitors through Ecommerce Technology SolutionsAppterra, Inc.
Implementing exceptional B2B e-commerce technology solutions to differentiate your business from your competitors is a strategy. It will demonstrate your proficiency and keep you ahead of those who are slower to act. It also enhances your customer loyalty and reduces your actual costs. In a word, it puts you in a major position of economic advantage. Here are some tips to help you stay ahead in your B2B business.
Importance of advertisement in e commerceyatheesh km
Importance of Advertisement ,types of advertisement ,result of advertisement ,how advertisement help to e-commerce ,result of advertisement ,internet growth in advertisement
Fully Extensible eCommerce in J2EE, Spring MVC,Hibernate
jVoiD is being developed by Schogini Inc., a global leader in eCommerce with 12+ years of experience and catering to 5,000+ ecommerce customers world-wide. Being one of the largest extension developers for Magento Commerce Schogini has faced numerous enquiries for an equally exaensible platform, but with multi-dimensional scalability. At Schogini we love Magento and realize the big gap for an enterprise class eCommerce solution using Java that matches the extensibility of Magento - hence, jVoid a 100% extensible solution using Java
About the Author:
Adam Roozen comes from 20 years of eCommerce and technology experience, including leadership roles for Walmart’s Sam’s Club eCommerce division. His diverse background includes strategy, marketing, site experience, program management, and technology design and development.
With the increasing intersection of the eCommerce and cloud industries, Echidna has put significant capabilities and processes in place to implement a wide range of eCommerce websites quickly, safely, and with high quality due to our creation and use of a robust implementation methodology. Put simply, our abundant experience has created a process to ensure we can do great work for you. This presentation gives a high-level overview of the methodology that we've proven to be highly effective when implementing and deploying cloud-based eCommerce platforms.
MongoDB and Ecommerce : A perfect combinationSteven Francia
Presentation given at the MongoDB NYC Meetup by Steve Francia, VP of Engineering at OpenSky. OpenSky uses MongoDB to develop the next ecommerce platform. OpenSky also uses Symfony 2, Doctrine 2, PHP 5.3, PHPUnit 3.5, jQuery, node.js, Git (with gitflow) and a touch of Java and Python. The OpenSky team contributes back to many of these technologies and employs core members of the Symfony 2 and Doctrine 2 teams.
With more than 200 million users‚ India has the third largest number of internet users in the world after China and USA. And yet‚ online retail stands at 8% of organized retail and only 0.5% of overall retail market in India. The e–tailing market is thus poised to grow at a massive 55% p.a. from INR 139 billion in FY13 to INR 504 billion in FY16. A major reason for this rapid growth has been consumer access to products at attractive prices. The e–commerce business model has facilitated cutting out expensive real estate by reaching the consumer directly and thereby being able to offer better prices to consumers.
Taobao vs. eBay - The battle within the Chinese eCommerce marketYannick Pinkinelli
Team presentation in the module Global Strategy with the task to analyze the battle between eBay and Taobao within the Chinese eCommerce market and its inferences.
Web CMS vs. Custom applications - different approachesPerttu Tolvanen
This presentation offers you examples and tips in choosing whether to build your custom application on top of Web CMS or to do it as a stand-alone custom application (built using some framework).
What content strategists need to demand from the CMS guysPerttu Tolvanen
This talk is a brutally honest confession of a CMS expert and information architect about the state of Web CMS market today and how the rise of content and mobile devices is changing what we should expect from our Web CMS. The presentation will review the most important features of CMSs that are important for content strategists and what should content strategists demand from the CMS guys.
The First Kilometre: Building a Back-End That Sets You Up For Success Demac Media
The front end of an E-Commerce platform may get all the attention but more often than not, it's the back end that will determine whether you're a successful E-Commerce Case Study or a highlight of 5 Things You Don't Want to Do in 2014. This presentation will help to ensure it's not the latter.
An overview about the steps and considerations to make when choosing the right eCommerce platform. Also, outlines the top 10 Western and top 3 Chinese eCommerce platforms.
This presentation outlines an approach to selecting an appropriate ecommerce platform then outlines the leading open source options for the Western and Chinese markets.
Product Line Economics:
Markets, Products, Reuse Potential --- how to benefit from PL and when not to do it..
These are the slides for a course at JKU Linz. It gives a short (<1 hour) overview of various aspects of the business aspects of Product Line Engineering (PLE) ranging from incentives to do PLE, factors that impact the decision all the way to when not to do PLE.
Best e commerce website development services in indiaVidhi Batra
Web development company offering ecommerce website development services in magento, wordpress, php, .net, etc. and integrating the portal with payment gateway and so on.
Hosting Types in WordPress and WooCommerceFrank Maounis
A small presentation regarding hosting types in WordPress and WooCommerce. What is important when choosing a hosting for your eShop and what it really matters at the end.
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
Katsaus verkkokauppajärjestelmien markkinaan, ja miten eri järjestelmät palvelevat erilaisia verkkokauppakonsepteja. Mainittuja järjestelmiä mm. Magento, WooCommerce, Shopify, SAP hybris, IBM Commerce, Episerver Commerce, Sitecore Commerce, Drupal Commerce, MyCashflow, Vilkas, React, Liferay.
Katsaus Suomen verkkokauppajärjestelmien markkinaan. Esityksessä käsitellään keskeisiä järjestelmien markkinaan vaikuttavia trendejä, erilaisia verkkokauppojen konseptimalleja sekä näihin sopivia järjestelmiä. Lisäksi käsitellään eri järjestelmien kumppanikentän tilannetta ja tulevaisuuden kehityksen suuntia.
Should you invest in native mobile apps, bots or web apps? This presentation gives examples from different business areas and discusses the reasons to choose between native apps and web apps. Also it covers few latest examples of Facebook Messenger bots.
Typical concepts and technology choices in Nordics. Overview to different concepts and technology alternatives - especially for Office 365 and SharePoint.
WordPress vs. Drupal and EPiServer. What are the reasons when customers do not choose WordPress? What is WordPress missing compared to Drupal and EPiServer?
Do you need SharePoint?
- What an enterprise buyer needs to understand about Microsoft, SharePoint and Office 365
SharePoint is often taken as a given, but there are many areas where it comes up short. Also Microsoft’s focus has strongly turned to Office 365 and that also has many implications to current SharePoint customers. You could even argue that whether on-premise SharePoint has a future at all. In any case right now you should choose very carefully the areas for SharePoint implementations.
Presentation takes a critical approach to SharePoint’s future roadmap and evaluates Microsoft’s Office 365 future plans. SharePoint’s strongest areas will be reviewed, but also those areas will be highlighted where SharePoint is lacking compared to competitors. Presentation also discusses the strongest competitors right now - and what competitors Microsoft sees as most relevant right now.
Key takeaways:
- Understand the weaknesses and strengths of SharePoint
- Understand Microsoft’s business goals for SharePoint and Office 365
- Get insights to future development of SharePoint and “safe implementation areas"
Due to different reasons, many organisations look for alternatives to SharePoint as intranet platform. This presentation will cover the most typical intranet scenarios and most typical competing systems for them. The presentation will analyze the market from the perspective of Scandinavia and will cover systems like Liferay, Confluence, EPiServer, Alfresco, etc.
Key questions:
What are the most common WCMS and portal systems that are challenging SharePoint in the areas where SharePoint is weak?
In what kind of situations you should question SharePoint as being the default choice for intranet? How to make that argument and also offer strong alternatives?
What are the key differentiators between systems? Eg. language management, document management, search capabilities.
Where is the WCMS market going? Can we expect more competitors to SharePoint in the future?
CMS battle between Drupal and EPiServer.
Summary:
If online service is your core business, Drupal is a strong platform for accelerating your own type of development—even a very unique and magnificent one. It is no coincidence that media companies are big players in the Drupal camp. Drupal's model is also well applicable to extremely multi-channel publishing and performance.
If your online service is primarily sales and marketing oriented, EPiServer's product features should get you excited. Web teams producing multi-language marketing sites, in particular, should consider EPiServer as a power tool.
SharePoint alternatives.
Title: SharePoint - Where it comes up short and what you could use instead.
Six typical scenarios and most common challengers in Scandinavia:
1. Social, one company intranets
2. Social intranets for complex organisations
3. Social team sites & document management
4. Partner extranets
5. Customer extranets
6. Websites (without eCommerce)
Examples of competing systems mentioned: IBM Connections, Atlassian Confluence, Liferay, Drupal, Interact intranet product, Salesforce, Oracle WebCenter Suite, Huddle, EPiServer, Alfresco.
Future of blogging platforms and tools. Advice for selecting your blog platform. Course lecture for Aalto University course (Blog Or Die). How to select between building your own website or going inside some social media site or media website?
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
Integrating CMS and eCommerce platforms
1. Integrating CMS
and eCommerce
platforms - different
models and pros & cons for each
model
Perttu Tolvanen, Web & CMS Expert, @perttutolvanen
North Patrol Oy 2014 / 2014 1 -10-06 / CMS Expert Group / Helsinki
3. Agenda
Typical
differences
between CMS
platforms and
eCommerce
platforms
3 North Patrol Oy 2014
Different
models: a) side-by-
side, b)
WCM-heavy, c)
eCommerce-heavy
Key decision
factors in
choosing the
right model
4. Areas of strenght
North Patrol Oy 2014
eCommerce platforms
• product catalog(s)
• product bundles / complex
product taxonomies
• order life cycle management
• payment processes (inc. taxes)
• dynamic/personalized pricing
models
• automated
promotion/personalization/emails
• faceted search & product listings
WCM platforms
• enabling custom user experience
• content management (pages,
content items, metadata)
• rich media management
• mobile delivery options
• campaign management, enabling
rich visual experiences
• flexible personalization system
• flexible platform for unique
concepts
15. Side-by-side model
• Two systems: WCM for the .com and
eCommerce platform for the /store or
/webshop
• Why?
– Marketing and eBusiness often separate units
– eCommerce is only for few markets
– Faster version 1.0 implementation
– Integrating eCommerce system to existing product
data & logistics systems usually cheaper & easier
– Overall can be cost-effective to implement, if
limited a) amount of products and b) complexity
– Best-of-breed thinking
Apple.com store.apple.com
Polar.com
This just sucks…
Suunto.com
www.polars
hop.com
Webshop.s
uunto.com
• Key questions:
1. Which systemowns the ”buying
experience”?
2. Which systemowns the product pages?
3. Returning customers: Do we
personalize for them?
16. Side-by-side model
• Challenges:
1. Heavy integration required between two systems
(although one-way integration can be done pretty easily)
2. Returning customers: Single-sign-on and order
history can be challenging to syncronize between
systems
3. All major changes require work on both systems
slow and expensive to make major user
interface or concept changes
4. Duplicate work: Lot of stuff has to be done two
times (page templates, navigation systems,
possibly even search)
Apple.com store.apple.com
Polar.com
Suunto.com
www.polars
hop.com
Webshop.s
uunto.com
• Benefits:
1. Faster implementation with ’out-of-the-box’
eCommerce platform
2. Best-of-breed idea, and eCommerce
can be a difficult area!
3. Marketing and sales can have their own
systems (!)
17. Side-by-side model – final thoughts
1. If you know what you are doing, side-by-side model can be pretty good.
2. But themore you rely on external partners, the more complex and difficult it
can be. You need strong project management to manage two systems.
3. Recommendation: If you are a brand store that doesn’t have a lot of repeat
customers and complex pricing models you should consider the side-by-side
model. But even then you should decide which system owns 90% of the buying
experience (=WCM for brand stores). See Suunto.com as a good example.
19. Example: Suunto.com
North Patrol Oy 2014
The website has a lot of rich
media content, e.g. video
backgrounds – and everything
is very mobile-friendly
(responsive) the website is
like a huge campaign website
that wants to tell stories about
Suunto’s products and
customers.
Suunto.com runs on EPiServer.
WCM-heavy
20. Example: XXL.no/.se/.fi
North Patrol Oy 2014
The website is just
another store for XXL. The
website is about product
search, pricing info,
product listings. It doesn’t
try to tell stories – it just
sells. XXL webshops run
on hybris.
eCommerce-heavy
21. WCM
(e.g. EPiServer)
eCommerce
eCommerce platform is just the last step or completely
invisible (as a service layer only) – orWCM handles the
whole process (e.g. EPiServer Commerce / Sitecore)
Tyically the model for ”brand stores”.
eCommerce platform
(e.g. hybris)
WCM (?)
eCommerce platform owns the website. WCM is either
inside the eCommerce platform or in background
content repository role (eg. Drupal / WordPress).
Typically the model for retailers.
22. Typical reasons behind the choice
22
eCommerce-heavy model is chosen
• by retailers that have thousands
of products and categories
• by retailers that are building tight
relationship between stores and
digital channels
• by manufacturers who have large
existing customer bases to whom
they want to automate marketing
and promotions
• by B2B companies that have
highly complex pricing models
and require log-ins to see pricing
info and other details
WCM-heavy model is chosen…
• by manufacturers like Suunto.com
who have a lot of content and
visual experiences to offer
• by companies that do a lot of
campaign-style content publishing
• by companies that have a
complex and custom buying
process (especially fulfilment
process), eg. airlines, hotel chains
• by companies that are building a
very unique website concept, e.g.
a webshop that includes lot of
community-style features
23. Challenges
23
eCommerce-heavy model:
• Less flexible templating system
• Lot of features can be lost if highly
customized layout is used
• Lack of CMS features, and can be
expensive and difficult to
complement with a CMS
• Personalization systems not very
flexible, e.g. for campaign
purposes
WCM-heavy model:
• Usually more integration work –
and challenges related to
integrations
• Often slower to implement due to
integration work and more
custom templating system
• Product catalog features often
much simpler than in eCommerce
platforms
• Payment process support and
order lifecycle management
usually quite simple
24. Summary: key decision factors
1. Large amount of products (thousands of products, think XXL) +1 for eCommerce-heavy approach
2. Large amount of product changes / bundle changes (possibly coming fromseveral catalogs, or just a complex product
taxonomy) +1 for eCommerce-heavy approach
3. Complex pricing models (dynamic pricing, depending on several factors, often B2B challenge – but can also be B2C,
especially if there is a lot of discounts given) +1 for eCommerce-heavy approach
4. Complex and customcheckout/fulfilment process (eg. hotels, airlines, food eCommerce) +1 for WCM-heavy approach
5. Lot of content that needs to bemanaged (thousands of pages, different kinds of content producer roles) +1 for WCM-heavy
approach
6. Campaign-heavy online business with richmedia requirements (think Suunto.com) +1 for WCM-heavy approach
7. Community desires +1 for WCM-heavy approach
8. Cross-promotion concept where content needs to have product recommendations and product pages need to have
content recommendations +1 for WCM-heavy approach
9. Requirements for unified analytics across content and product pages and checkout process (and possibly capabilities to use
this analytics data automatically, e.g. for personalization) +1 for WCM-heavy approach
10. Your additions? => perttu.tolvanen@northpatrol.com // This is certainly a work-in-progress and I hope to do an updated
version of this in the future.
=> Final score gives advice whether to do side-by-side model,
WCM-heavy or eCommerce-heavy model.
25. Conclusions
1. There are business cases for all models.
2. CMSs are evolving and building eCommerce feature sets (through acquisitions or in-house)
but it will take years to truly catch up the dedicated eCommerce platforms
3. For big brand stores the availability of choices is really good right now – for large
retailers it often still makes sense to go with eCommerce platforms (due
complexities related to product catalog or to dynamic pricing requirements).
4. Future: For most customers eCommerce should be an invisible service that could be
”started” from any point – and content producers could embed it everywhere they
want. But right now the productmarket isin’t really taking huge steps in this
direction.