The document discusses the landscape of content management systems (CMS) like WordPress, Drupal, and Episerver in the context of web project development in Finland. It outlines typical website concepts including e-commerce, community-based, marketing-focused, and content-centric sites, emphasizing WordPress's challenge to other CMS products, particularly for smaller budgets. However, it notes that larger clients may find WordPress unsuitable for complex needs, such as demanding e-commerce integrations and multi-regional setups.

1. Perttu Tolvanen / 2015-05-08 / WordCamp Finland
WordPress vs. Drupal and EPiServer

2. 2
Advisor in buying web projects

3. 3
Typical website concepts and
how the most typical CMSs match
those concepts (in Finland)

4. Website concepts (high-level)
eCommerce
Communities
Marketing and sales
focused websites
Content-centric
websites

5. Website concepts (high-level)
eCommerce
Communities
Marketing and sales
focused websites
Content-centric
websites

6. Website concepts (high-level)
eCommerce
Communities
Marketing and sales
focused websites
Content-centric
websites

7. Website concepts (high-level)
eCommerce
Communities
Marketing and sales
focused websites
Content-centric
websites

8. Website concepts (high-level)
eCommerce
Communities
Marketing and sales
focused websites
Content-centric
websites

9. Website concepts (high-level)
Communities
eCommerce
Marketing and sales
focused websites
Content-centric
websites

10. Website concepts (high-level)
Communities
Future
Possible
future
eCommerce
Marketing and sales
focused websites
Content-centric
websites

11. Website concepts (high-level)
11
Marketing and sales
focused websites
Content-centric
websites
Communities
eCommerce

12. Website concepts (high-level)
12
Marketing and sales
focused websites
Content-centric
websites
Communities
eCommerce
Future

13. Website concepts & CMSs (inFinland)
Communities
eCommerce
Marketing and sales
focused websites
Content-centric
websites

14. Website concepts & CMSs (inFinland)
Communities
eCommerce
Marketing and sales
focused websites
Content-centric
websites

15. Website concepts & CMSs (inFinland)
Communities
eCommerce
Marketing and sales
focused websites
Content-centric
websites

16. Website concepts & CMSs (inFinland)
Communities
eCommerce
Marketing and sales
focused websites
Content-centric
websites

17. Website concepts & CMSs (inFinland)
Communities
eCommerce
Marketing and sales
focused websites
Content-centric
websites

18. Website concepts (high-level)
Communities
Future
Possible
future
eCommerce
Marketing and sales
focused websites
Content-centric
websites

19. Website concepts (high-level)
19
Marketing and sales
focused websites
Content-centric
websites
Communities
eCommerce
Future

20. Final thoughts
• WordPress has challenged all the small players, and even mid-size players. Especially
companies using their own CMS products have harder time to sell their product.
• It is fairly typical that a customer says to North Patrol’s consultant that ”why we
shouldn’t do this with WordPress?” And often we don’t see any reason to challenge
that thinking. Especially if the client’s budget is less than 50 000 euros.
• That said, there are still lot of (large) customers who see WordPress as not suitable for
their needs. And some of them have good reasons, for example:
– Integrated and demanding eCommerce
– Marketing automation (and other digital marketing capabilities)
– Integrated customer community (or demanding extranet needs)
– Complex multi-lingual (and even multi-region/brand) setup
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21. Perttu Tolvanen
Web & CMS Expert, Partner
Perttu Tolvanen is a CMS expert that helps clients
choose partners and technologies for their Web and
eCommerce projects. His daily work involves writing
RFPs, analyzing proposals, meeting vendors and
facilitating workshops. Most typical cases for him are
large web projects where client organisations are
renewing their web presence from websites to
eCommerce.
perttu.tolvanen@northpatrol.com
+358 50 685199
@perttutolvanen
http://www.perttutolvanen.com
linkedin.com/in/perttutolvanen
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22. North Patrol is your expert in selecting the best vendors
and technologies for your next web project. We are an
independent consulting company without ties to system
vendors, and can help select the best implementation
plan and vendor to save you headaches in the long run.
We have participated in projects using e.g. the following
products: Drupal, WordPress, EPiServer, Sitecore,
Sitefinity, Liferay, SDL Tridion, Magento, Hybris.
www.nortpatrol.com
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Advisor in buying
web projects