WordPress vs. Drupal and EPiServer. What are the reasons when customers do not choose WordPress? What is WordPress missing compared to Drupal and EPiServer?
What content strategists need to demand from the CMS guysPerttu Tolvanen
This talk is a brutally honest confession of a CMS expert and information architect about the state of Web CMS market today and how the rise of content and mobile devices is changing what we should expect from our Web CMS. The presentation will review the most important features of CMSs that are important for content strategists and what should content strategists demand from the CMS guys.
CMS battle between Drupal and EPiServer.
Summary:
If online service is your core business, Drupal is a strong platform for accelerating your own type of development—even a very unique and magnificent one. It is no coincidence that media companies are big players in the Drupal camp. Drupal's model is also well applicable to extremely multi-channel publishing and performance.
If your online service is primarily sales and marketing oriented, EPiServer's product features should get you excited. Web teams producing multi-language marketing sites, in particular, should consider EPiServer as a power tool.
This presentation is for prospective partners. It only provides high level overview of engagement model, benefits to partners & students and mutual responsibilities.
Why you should design your website like a mall (and how to do it)SEOSEON.com
What can web designers learn from mall designers? See why website is actually like a mall - at least if you build it like one. Get tips on crafting the perfect design brief and SEO & marketing considerations you should keep in mind when launching a new website. This presentation, and its presenter, are extremely thankful for their 45 minutes of fame on WordCamp Helsinki 2017, where this presentation was originally given.
WordPress vs. Drupal and EPiServer. What are the reasons when customers do not choose WordPress? What is WordPress missing compared to Drupal and EPiServer?
What content strategists need to demand from the CMS guysPerttu Tolvanen
This talk is a brutally honest confession of a CMS expert and information architect about the state of Web CMS market today and how the rise of content and mobile devices is changing what we should expect from our Web CMS. The presentation will review the most important features of CMSs that are important for content strategists and what should content strategists demand from the CMS guys.
CMS battle between Drupal and EPiServer.
Summary:
If online service is your core business, Drupal is a strong platform for accelerating your own type of development—even a very unique and magnificent one. It is no coincidence that media companies are big players in the Drupal camp. Drupal's model is also well applicable to extremely multi-channel publishing and performance.
If your online service is primarily sales and marketing oriented, EPiServer's product features should get you excited. Web teams producing multi-language marketing sites, in particular, should consider EPiServer as a power tool.
This presentation is for prospective partners. It only provides high level overview of engagement model, benefits to partners & students and mutual responsibilities.
Why you should design your website like a mall (and how to do it)SEOSEON.com
What can web designers learn from mall designers? See why website is actually like a mall - at least if you build it like one. Get tips on crafting the perfect design brief and SEO & marketing considerations you should keep in mind when launching a new website. This presentation, and its presenter, are extremely thankful for their 45 minutes of fame on WordCamp Helsinki 2017, where this presentation was originally given.
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
This report describes in detail the work done by me during my Summer Internship when I was doing my two year MBA at XIMB. The project was in the Digital Marketing domain, and broadly my work revolved around these topics-
1) SEO
2) Content Marketing
3) Creative Writing
4) Digital Tools
5) Digital Strategy
Summer Project Title: Implementing SEO and Content Marketing Strategies for Brand Awareness and Lead Generation
You can now download the full Content Strategy for UX Designers guide here:
https://gathercontent.com/resources/content-strategy-a-guide-for-ux-designers
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
Search Marketing Workshop seminar, outlining the key components of search marketing and how search marketing must now include more than just SEO and the techniques you need to know about to take full advantage.....
....A good introduction for small businesses looking to get started in online marketing.
A comprehensive guide to running your first presentation about Strapi. Whether it is for a call for tender, a meet-up or a conference, you can use this guide to know why using an Open-Source Node.js headless CMS is useful for your clients and yourself.
What Am I Buying? Understanding Website Cost and TechnologyIan Mariano
Your website is a crucial part of your brand experience, and the decisions you make can make or break its effectiveness. Technology decisions are key to a successful site—having insight into the technology and its associated costs can help you make choices that benefit your site and your organization.
Building A Site For Your Dev Community For PublicLauren Cooney
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
Is your current nonprofit website and Content Management System (CMS) clunky, outdated and hard to navigate? Are you considering a website redesign? Or maybe you heard of WordPress, Joomla and Drupal but would like to learn more? If so, this is the presentation for you.
Andy McIlwain (SIDEKICK) discusses how nonprofits can benefit from using a CMS and covers popular CMS options and how they compare side-to-side.
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
This report describes in detail the work done by me during my Summer Internship when I was doing my two year MBA at XIMB. The project was in the Digital Marketing domain, and broadly my work revolved around these topics-
1) SEO
2) Content Marketing
3) Creative Writing
4) Digital Tools
5) Digital Strategy
Summer Project Title: Implementing SEO and Content Marketing Strategies for Brand Awareness and Lead Generation
You can now download the full Content Strategy for UX Designers guide here:
https://gathercontent.com/resources/content-strategy-a-guide-for-ux-designers
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
Search Marketing Workshop seminar, outlining the key components of search marketing and how search marketing must now include more than just SEO and the techniques you need to know about to take full advantage.....
....A good introduction for small businesses looking to get started in online marketing.
A comprehensive guide to running your first presentation about Strapi. Whether it is for a call for tender, a meet-up or a conference, you can use this guide to know why using an Open-Source Node.js headless CMS is useful for your clients and yourself.
What Am I Buying? Understanding Website Cost and TechnologyIan Mariano
Your website is a crucial part of your brand experience, and the decisions you make can make or break its effectiveness. Technology decisions are key to a successful site—having insight into the technology and its associated costs can help you make choices that benefit your site and your organization.
Building A Site For Your Dev Community For PublicLauren Cooney
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
Is your current nonprofit website and Content Management System (CMS) clunky, outdated and hard to navigate? Are you considering a website redesign? Or maybe you heard of WordPress, Joomla and Drupal but would like to learn more? If so, this is the presentation for you.
Andy McIlwain (SIDEKICK) discusses how nonprofits can benefit from using a CMS and covers popular CMS options and how they compare side-to-side.
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
Katsaus verkkokauppajärjestelmien markkinaan, ja miten eri järjestelmät palvelevat erilaisia verkkokauppakonsepteja. Mainittuja järjestelmiä mm. Magento, WooCommerce, Shopify, SAP hybris, IBM Commerce, Episerver Commerce, Sitecore Commerce, Drupal Commerce, MyCashflow, Vilkas, React, Liferay.
Katsaus Suomen verkkokauppajärjestelmien markkinaan. Esityksessä käsitellään keskeisiä järjestelmien markkinaan vaikuttavia trendejä, erilaisia verkkokauppojen konseptimalleja sekä näihin sopivia järjestelmiä. Lisäksi käsitellään eri järjestelmien kumppanikentän tilannetta ja tulevaisuuden kehityksen suuntia.
Should you invest in native mobile apps, bots or web apps? This presentation gives examples from different business areas and discusses the reasons to choose between native apps and web apps. Also it covers few latest examples of Facebook Messenger bots.
Typical concepts and technology choices in Nordics. Overview to different concepts and technology alternatives - especially for Office 365 and SharePoint.
Do you need SharePoint?
- What an enterprise buyer needs to understand about Microsoft, SharePoint and Office 365
SharePoint is often taken as a given, but there are many areas where it comes up short. Also Microsoft’s focus has strongly turned to Office 365 and that also has many implications to current SharePoint customers. You could even argue that whether on-premise SharePoint has a future at all. In any case right now you should choose very carefully the areas for SharePoint implementations.
Presentation takes a critical approach to SharePoint’s future roadmap and evaluates Microsoft’s Office 365 future plans. SharePoint’s strongest areas will be reviewed, but also those areas will be highlighted where SharePoint is lacking compared to competitors. Presentation also discusses the strongest competitors right now - and what competitors Microsoft sees as most relevant right now.
Key takeaways:
- Understand the weaknesses and strengths of SharePoint
- Understand Microsoft’s business goals for SharePoint and Office 365
- Get insights to future development of SharePoint and “safe implementation areas"
Due to different reasons, many organisations look for alternatives to SharePoint as intranet platform. This presentation will cover the most typical intranet scenarios and most typical competing systems for them. The presentation will analyze the market from the perspective of Scandinavia and will cover systems like Liferay, Confluence, EPiServer, Alfresco, etc.
Key questions:
What are the most common WCMS and portal systems that are challenging SharePoint in the areas where SharePoint is weak?
In what kind of situations you should question SharePoint as being the default choice for intranet? How to make that argument and also offer strong alternatives?
What are the key differentiators between systems? Eg. language management, document management, search capabilities.
Where is the WCMS market going? Can we expect more competitors to SharePoint in the future?
SharePoint alternatives.
Title: SharePoint - Where it comes up short and what you could use instead.
Six typical scenarios and most common challengers in Scandinavia:
1. Social, one company intranets
2. Social intranets for complex organisations
3. Social team sites & document management
4. Partner extranets
5. Customer extranets
6. Websites (without eCommerce)
Examples of competing systems mentioned: IBM Connections, Atlassian Confluence, Liferay, Drupal, Interact intranet product, Salesforce, Oracle WebCenter Suite, Huddle, EPiServer, Alfresco.
Future of blogging platforms and tools. Advice for selecting your blog platform. Course lecture for Aalto University course (Blog Or Die). How to select between building your own website or going inside some social media site or media website?
Koulutusmateriaali keväältä 2013. Perttu Tolvanen. North Patrol Oy.
Materiaali käsittelee intranet-hankkeen konseptointia, teknologiavalintoja, kumppanivalintoja ja projektin läpivientiä.
Koulutusmateriaali. Kevät 2013. Erilaiset extranet-konseptit ja tyypilliset teknologiavaihtoehdot. Katsauksessa mainittuna mm. SharePoint, Confluence, Liferay, Drupal.
Koulutusmateriaali. Koulutus pidetty teknillisen yliopiston johtamiskoulutusohjelman osana keväällä 2013. Kohderyhmänä johtajia teollisuus-, teknologia- ja asiantuntijayrityksistä.
Kouluttaja: Perttu Tolvanen.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. Avoiding a CMS
misfit - going beyond
technology fit and looking at
cultural fit
Perttu Tolvanen, Web & CMS Expert, @perttutolvanen
1
North Patrol Oy 2014 / 2014-02-04 / CMS Expert Group / Copenhagen
3. Agenda
Requirements &
technology fit
we know – what
else needs to
considered?
3
North Patrol Oy 2014
Cultural fit as an
idea and as
approach to
selecting
products that
live “with you”
Elements of
cultural fit, eg.
community fit,
partner fit, roadmap
fit, ecosystem fit …
4. Elements of CMS selection
-
1) Concept
requirements &
technology fit
2) Cultural fit
getting along the
following five years
getting along the first
year or so
3) The random
stuff: politics,
existing
partnerships,
who likes who,
the money
North Patrol Oy 2014
-
-
Background for this model is in
”current situation analysis”
projects where clients have asked
North Patrol to evaluate the
current state of CMS and give
recommendation of development
efforts (eg. continue with the old
or buy something new)
Typically this model is used to
give structure to interviews of key
stakeholders, editors, web team
members, marketing people…
Sometimes the client has already
done concept designing,
sometimes they are just
beginning…
5. Overview of cultural fit
The
Client
• Current state analysis as a starting point:
– How does the client operate their Websites
currently? How many people, what roles and
competences? What kind of software
development has been done to the current
platform?
– What kind of existing partnerships? What
kind of improvement expectations?
– What kind of future ambitions? What kind of
ambitions does marketing have? Business
divisions? IT?
– What kind of integrations and add-ons is
required in the future?
2. Style of inhouse software
development
1. Current agency
relationships
3. Web team
competences
4. Content
producer network
5. Partner
competences and
availability
6. Roadmap
ambitions
The
Client
CMS
7. Add-on /
integration
expectations and
availability
The
Client
8. Ecosystem
expectations and
availability
6. 1. Current agency relationships
• How does the client operate
right now with agencies?
• Eg. Does their marketing
work tightly together with
the web team / agency or
do they just ”order stuff”
from them?
1. Current agency
relationships
a) Creative partner
agency
In-house team
(eg. media companies)
c) Strong technical
partner
b) Ad agency +
technical partner
7. 1. Current agency relationships
• How does the client operate
right now with agencies?
• Eg. Does their marketing
work tightly together with
the web team / agency or
do they just ”order stuff”
from them?
1. Current agency
relationships
a) Creative partner
agency
In-house team
(eg. media companies)
c) Strong technical
partner
b) Ad agency +
technical partner
8. 2. Style of in-house software dev
• Is the CMS seen as a
platform or as a tool?
• How much custom
development the client has
done to the current
platform? Is it businessspecific tailoring or general
add-ons?
2. Style of inhouse software
development
a) ”Build everything
on top of CMS”
b) Integrate to other
systems
c) CMS as a tool,
Website as a standalone service,
minimum integration
9. 2. Style of in-house software dev
• Is the CMS seen as a
platform or as a tool?
• How much custom
development the client has
done to the current
platform? Is it businessspecific tailoring or general
add-ons?
2. Style of inhouse software
development
a) ”Build everything
on top of CMS”
b) Integrate to other
systems
c) CMS as a tool,
Website as a standalone service,
minimum integration
10. 3. Web team competences
• What kind of competences
does the ”core web team”
have? Search engine
optimization? Marketing
optimization?
• Eg. What kind of future
plans there is to expand the
web team?
3. Web team
competences
a) ”Web marketing
team”, 5+ people
b) Web team has inhouse developer /
front-end skills
c) Communication
team is responsible
for the web, 2-3
persons
11. 3. Web team competences
• What kind of competences
does the ”core web team”
have? Search engine
optimization? Marketing
optimization?
• Eg. What kind of future
plans there is to expand the
web team?
3. Web team
competences
a) ”Web marketing
team”, 5+ people
b) Web team has inhouse developer /
front-end skills
c) Communication
team is responsible
for the web, 2-3
persons
12. 4. Content
producer network
4. Content producer network
• How many content
producers there are?
• What is a typical task for a
normal content producer?
• How often different tasks
are done?
b) Large network of content
producers that have specific tasks
(think global brands)
a) Large network, decentralized, independent
authors (think universities)
c) Centralized
content editor team
13. 4. Content
producer network
4. Content producer network
• How many content
producers there are?
• What is a typical task for a
normal content producer?
• How often different tasks
are done?
b) Large network of content
producers that have specific tasks
(think global brands)
a) Large network, decentralized, independent
authors (think universities)
c) Centralized
content editor team
14. 5. Partner competences
• What is expected from the
partner? User-experience
skills? Concept design skills?
Training support for content
authors? Integration skills?
• What kind of project
manager would be ideal?
• Do we want specialized
partners or a ”fat cat”
partner?
• Are we skilled in partner
management?
5. Partner
competences and
availability
a) Creative CMS partner
b) Technical CMS
partner
c) Technical development
partner
15. 5. Partner competences
• What is expected from the
partner? User-experience
skills? Concept design skills?
Training support for content
authors? Integration skills?
• What kind of project
manager would be ideal?
• Do we want specialized
partners or a ”fat cat”
partner?
• Are we skilled in partner
management?
5. Partner
competences and
availability
a) Creative CMS partner
b) Technical CMS
partner
c) Technical development
partner
16. 6. Roadmap
ambitions
6. Roadmap ambitions
a) eCommerce ambitions
• Where is the company’s
web presence going?
Towards ecommerce?
Deeply integrated order
tracking? Automatic
content suggestions?
Automated email
marketing?
e) Multilanguage ambitions
b) E-service ambitions
(think government)
c) Development
platform ambitions
d) Marketing
optimization
ambitions
17. 6. Roadmap
ambitions
6. Roadmap ambitions
a) eCommerce ambitions
• Where is the company’s
web presence going?
Towards ecommerce?
Deeply integrated order
tracking? Automatic
content suggestions?
Automated email
marketing?
e) Multilanguage ambitions
b) E-service ambitions
(think government)
c) Development
platform ambitions
d) Marketing
optimization
ambitions
18. 7. Add-on expectations
• Does the web team expect
that new things can be
experimented fast and
cheap? (”WordPress-style”)
• Is the web team trying out
every new social media
platform when it comes
out?
7. Add-on /
integration
expectations and
availability
a) ”We know what we are
doing” – just give me a
basic system that works
b) ”We want to
develop lot of new
stuff fast and cheap”
c) ”We want to try new
stuff all the time”
19. 7. Add-on expectations
• Does the web team expect
that new things can be
experimented fast and
cheap? (”WordPress-style”)
• Is the web team trying out
every new social media
platform when it comes
out?
7. Add-on /
integration
expectations and
availability
a) ”We know what we are
doing” – just give me a
basic system that works
b) ”We want to
develop lot of new
stuff fast and cheap”
c) ”We want to try new
stuff all the time”
20. 8. Ecosystem expectations
• What kind of training and
manuals does the web
team expect?
• Are there expectations of
code sharing with partners
or with other userorganisations?
• (Does the web team expect
that knowledge of this CMS
will be good ”careermove”?)
a) ”We roll our own, just
give me a support
forum”
c) Professional manuals,
training possibilities,
reference clients nearby
8. Ecosystem
expectations and
availability
b) ”We want new
friends, career-boost
and free beer”
21. 8. Ecosystem expectations
• What kind of training and
manuals does the web
team expect?
• Are there expectations of
code sharing with partners
or with other userorganisations?
• (Does the web team expect
that knowledge of this CMS
will be good ”careermove”?)
a) ”We roll our own, just
give me a support
forum”
c) Professional manuals,
training possibilities,
reference clients nearby
8. Ecosystem
expectations and
availability
b) ”We want new
friends, career-boost
and free beer”
22. Analysis: Cultural fit
The
Client
• Example results:
– Drupal has strong agency support, especially
from creative agencies.
– Drupal has an extensive add-on ecosystem
and there are available expertise and training
possibilities in the area.
– EPiServer is feature-rich for the centralized
web team and user-friendly for the expanding
content producer network.
– EPiServer also has a roadmap that fits with
the ambitions of the marketing department.
• And like in technology fit… there rarely is a
perfect cultural fit. You just have to get the
expectations right!
2. Style of inhouse software
development
1. Current agency
relationships
3. Web team
competences
4. Content
producer network
5. Partner
competences and
availability
6. Roadmap
ambitions
The
Client
CMS
7. Add-on /
integration
expectations and
availability
The
Client
8. Ecosystem
expectations and
availability
23. Examples of cultural CMS misfits
personal favorites
1.
Going Drupal without in-house development team or without development-focused
attitude…
2.
Going EPiServer or SharePoint and expecting lots of free add-ons and widgets…
3.
Going Drupal and expecting the partner to ”know the product”…
4.
Going EPiServer and expecting the partner to be skilled in designing impressive
websites and consulting in web marketing…
5.
Going Drupal and expecting the community to develop all the modules that the
organisation needs in the future…
6.
Going Drupal and expecting that it somehow supports a strong web team to do a lot
of stuff without buying expensive development time…
Note: Examples are true-life stories from Finland