This is the powerpoint that accompanied the keynote presentation Anna Anderson presented at Visit Grand Rapids' Annual Meeting on February 18, 2014.

2. The American Purchasing Process
Awareness
Social Discovery
Consideration of Purchase
Experience
Shared Experience

3. Awareness – SEO / Google Local
Social Discovery – Social Media
Consideration of Purchase – Blogging & Inbound
Experience – Inbound & Analytics
Shared Experience – Social Media & Google Reviews

4. So what
is
SEO?

5. “SEO” is Search Engine
Optimization
This is a function that allows an
individual to optimize his or her
web page so as to get the
highest rankings in search
engines.”

6. “SEO” is an investment, it’s
something that you don’t have
to pay for each time a person
views or clicks on your ad!

7. SEO should be a magnet
bringing traffic to your site

8. It’s all about being where your
customers are, trust me they
are online!

9. 75% of people don’t go beyond
the first page in Google!

10. Google says that 16% of daily
searches they haven’t EVER
seen before!

11. Check out the super cool
results I found!
Found through a blog
Google authorship enabled
Promoted a book through the blog
Social links were enabled
Yep, I’m a follower and will make these!

12. Link Building… Where do I start?
• Connect with local businesses
• Create a valuable resource
• Infographic
• Slideshows
• Joint press releases
• Social sharing

13. Domain Authority Checker
www.moonsy.com/domain_authority/

14. PR Web articles are for notable
events within your company or
your area.

16. The example below shows that
there was a 400% increase in
traffic in the first month!

17. • Mobile web browsing is
projected to take over
desktop Internet usage by
2015…or sooner.
• 90% of people use
multiple screens to access
the web.

18. • 90% of smartphone
searches result in a
purchase or a visit to a
business.
• 61% of visitors will return
to Google to find a site that
IS easily readable.

19. Who is your target market? Who is
your dream customer?

20. Creating targeted personas take
time but, the results are powerful!

21. True SEO isn’t the icing on the cake
it’s the ingredient that makes
growth happen = Yeast

22. So what
is
Google
Analytics?

26. 4 Types of Goals
1.
2.
3.
4.
Destination
Duration
Page/Screens Per Visit
Events – Completing a form
submission!

27. Setting up a Google Analytic
Account
• Create an Analytic account
• Set up your dashboard
• Install Analytic tracking code
• Schedule traffic reports

28. It’s time to start
The Journey =
BLOGGING

29. Blogging Fuels your SEO &
Social Media strategies!

30. You don’t have to be a
professional to blog!
Blogging builds
confidence within your
audience.
Your company is
provided with a voice
through blogging

31. 60%
of businesses who
blog acquire more
customers.

32. Blogging should be:
• Relevant
• Answer questions
• Provide a solution

33. Blog Topic Ideas:
• Listen to your customers
questions
• Use your elevator pitch
• This vs. That
• Reasons to consider
• Use facts and numbers in blogs

34. How do I start blogging?
• Yourdomainname.com –
Strongest SEO value!
• Wordpress.com – Free
• Blogger – Free
• Tumblr - Free

35. Social Media =
Join the
Chatter!

36. It’s the personal marketing voice
you need to listen too!

37. Facebook:
Post 4 times a week
Be VERY visual!
• Gallery’s are great
• Images with blogs
• Posts with images

38. Facebook:
Engagement:
Post questions
Contests
Giveaways
Create Interaction

39. Facebook Pay to Play:

40. Google +:
• Google+ Launched in 2011
• 300 million users
• Second LARGEST social channel
next to Facebook

41. Google +:
Google+ improves Google’s
search intelligence. Google+
provides information on users
search and trends of users
through social media.

42. Google +:
Posting tips!
• Use #hashtags
• Images
• Links

44. Visual Social Media:
Once you have Facebook and
Google+ down, the next step is
to use visual social media!
• Instagram
• Pinterest
• You Tube

45. Visual Social Media:
Video is HUGE
Video can increase
conversions by 2060%!

46. 43% of all
searches on
Google carry
local content!

47. How Optimized
Is your
Google Local
Listing?

49. We are able to see:
• Area businesses
• Images
• Reviews
• Location
• Maps
• Website interaction
Google projects coming soon –
Reservations!

50. B

51. Claiming Your Google Listing
• Are you listed
• Have you claimed the listing?
• Do you have ownership access?
• Is your information properly listed:
• Location
• Hours
• Services
• Are your images current?
• Do you have reviews?

52. So what
is
Inbound???

53. Inbound marketing is
about drawing customers
to your business, not
interrupting their lives
with noise they aren’t
interested in.

54. Inbound strategy focuses
on value, providing
quality information
based off of the users
interests.

55. So what is Inbound?
• Providing resources
• Targeted E-mails
• Follow-up messages
• Social engagement
• User tracking

56. Planning the perfect fishing trip:
• What type of bait to use
• Should you hire a guide
• Type of boat / equipment
• Things to pack
• Weather to consider
• Best times to fish
• Types of fish to fish for

57. 80% of people
ignore Google
sponsored ads /
PPC.

58. Start creating resources that will
live forever!
Resources also continue to
create leads 5 years after you
created them.
Resources never die, they just
need freshened up.

59. According to Search Engine
Journal, inbound leads cost 60%
less then outbound leads!

60. Inbound marketing is
about creating a
remarkable experience
for current and
prospective customers,
resulting in a happier
more educated customer!

61. Be human like Netflix
came into your home.
How can you be a
breathing entity within
the home.

62. Don’t get caught up in doing
it perfect… Start someplace,
it’s your voice.

63. Don’t get caught up in doing
it perfect… Start someplace,
it’s your voice.
Get Going, it’s your
year to thrive!