Associate Professor Kai Riemer, Chair of Business Information Systems, University of Sydney
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DISRUPTIVE TECHNOLOGIES
Associate Professor Kai Riemer
Chair of Business Information Systems
The University of Sydney Business School
Disclosing New Worlds
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Since 2000 52% of Fortune 500 companies have disappeared
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What makes new technology disruptive?
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Disruptive Innovation according to Clayton Christensen
A story about:
- Products
- Markets
- Margins
The theory doesn’t explain what makes technologies truly disruptive
The “innovator’s dilemma”
is that “doing the right thing
is the wrong thing.”
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Disruptive change is path-breaking change
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Change and innovation are incremental:
problem solving, making the product better, making production cheaper,
à typically what business schools teach
How do industries normally evolve?
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– What do disruptors (entrepreneurs) do?
– Follow an anomaly, ‘a hunch’, dabble with technology, experiment
– New product/service is not bound by the established rules of the industry.
– Does not make sense against current understanding of the industry
The emergence of Disruptive Innovation
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– More and more people start using the
innovation
– Its potentials are discovered in use
– The world changes irreversibly,
the industry changes its trajectory
Disruptive Innovation discloses a new world
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74% of incumbents react to disruption only 2 yrs after its occurrence – or later
(data: Capgemini)
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Another Example – in 2007:
"The simple truth: convergence is a compromise
driven by financial limitations, not aspiration. In the
markets where multiple devices are affordable, the
vast majority would prefer that to one device fits all."
http://www.theguardian.com/media/2007/jun/29/digitalmedia.news
Path-breaking change cannot be extrapolated...
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Why do we have such a hard time
dealing with disruption, even when it
unfolds right in front of us?
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Visibility
Disruption happens gradually, but feels sudden.
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Information
Digital disruptors control information, not physical assets
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Risk
Risk adversity becomes the greatest risk.
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Risk
“Drop your Tools” (Karl Weick) – 1) Self-cannabalise, 2) Rethink incentive
structures and 3) budgeting / management processes
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Utility
Fundamentally different, not just better.
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Speed
As a consequence, incumbents are often late. And slow…
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V
I R U
S
Visibility
Information Risk
Utility
Speed
kai.riemer@sydney.edu.au | @karisyd
http://byresearch.wordpress.com
Sources of picture materials available from the speaker upon request.
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DISRUPT.SYDNEY
www.disruptsydney.com
Australia’s first disruption conference
23 September 2016
University of Sydney CBD campus