Parle G marketing Mix

1. MARKETING MIX
-By
Aishwarya Todmal

2. 4 P’s of Marketing…………

3. PARLE –G……….
 Earlier Parle G was known as Parle Glucose and in
1980,the word G was added to Parle in order to
represent Glucose Or even Genius. Hence, the
name Parle G came into existence.
 Times have changed, but one thing has remained
unchanged, and that is the popularity of Parle G
biscuits.
 One of the major competitors for Parle G are low
cost Britannia biscuits like Marie, tiger and others.

4. PARLE-G ………
 Product:
 Parle G biscuits are taken as snacks during tea
times or any other time.
 The biscuits have:
 A high nutritional value with amazing taste.
 Care and caution is exercised in the purchase of
raw materials
 High hygienic standards.
 “Parle G Magix” was launched in2002, and this
biscuit is available in double tastes of ‘Cocoa’ and
‘Cashew’.
 “Parle G Milk Shakti”

5. PARLE –G……….
 Price:
 low price of the Parle products.
 high quality .
 Though Parle believes in focusing on quality, it still
has been able to manage low cost due to the high
volumes of production.
 The low pricing strategy of Parle G has enabled it
to retain its position as a market leader despite
several new biscuit brands coming in the market as
its competitors.
 Parle G focuses on a volume strategy and hence
keeping its prices slightly lower helps it to reach out
to a huge audience.

6. PARLE-G……..
 Place:
 Parle products are widely available across all
geographies across India.
 With a presence of very strong distribution network,
Parle has been able to reach over 6 million
retailers all over India.
 This is the reason why Parle products are present
in every place be it small shops or grocery stores to
large retail stores/chains.
 Restaurants, hotels and even small dhabas prefer
keeping Parle G as the biscuit to be served along
with tea or coffee.

8. PARLE-G………
 Promotion:
 Parle brand uses all media like TV, print, online ads
etc as a part of its marketing mix promotion &
marketing strategy.
 Parle brand has always been associated with
positive emotions and has incorporated qualities
like sharing and caring.
 Parle was able to connect with the children by
sponsoring shows like Shaktimaan where Parle
started giving out merchandise for the same.
 Parle has actively been involved in print and press
media.