Strudy of Parle products business and suggestions for increasing revenue and regain the market leader position.

1. By,
Rahul Gadge,
Aug-2020

2. ORGANIZATION FOR STUDY & PRESENTATION
Parle Products Private Limited

3. Introduction
• Established in 1929 by Late. Mohanlal Dayal Chauhan,
• Product launch: Confectionaries (1929), Biscuits (1939)
• Original Company split into: Parle Products, Parle Agro, Parle Bisleri
• India’s leading manufacturer of confectionery and biscuits
• Parle Products employs 50,500 people and operates 10 company-
owned plants and 120 contract manufacturing units.

4. FACTS ABOUT PARLE
• largest selling biscuit brand in the world
• First FMCG brand to cross Rs 5,000 cr mark in retail sales
• Ranked 8th as one of the most trusted brands in India for 2020,
• 400 million Parle G biscuits being produced daily,
• It was established before independence in British era.
• Place all the Parle-G packets produced in a year, around the Earth’s
circumference, and you would circle the earth 192 times.
• 4551 people in some part of the world, enjoy a Parle-G every second.

5. • Intensified competition,
• Counterfeit goods,
• Consumer awareness
• Consumer health and safety
• Stringent tax regime
• Lack of infrastructure
• Regulatory issues
• Environmental
ISSUES WITH ORGANIZATION

6. REVENUE & COMPETITORS
• Annual Turnover- INR 9,000 Cr. Approx. in
2019 with growth rate of 6.4%
• Approx. 30% share in biscuit market , 20% in
confectionaries
• Indian biscuit market will reach INR 53.9
billion in 2022. And in turn which is expected
to reach INR 89 billion by 2024.

7. AILING FACTORS
• Weak supply chain & distribution
network,
• Limited marketing/advertisement,
• Less dominant sales team,
• Star product is in maturity stage.

8. Effect on Economy
• The Indian biscuit industry was growing at 15 per cent pre-Covid-19
pandemic but during the lockdown it went up to over 50 per cent.
• Parle G breaks 40 years of sales records.
• Registered a record sale of its parle G in india amid lockdown.
• Increase its market share by 4.5-5% in india.
• Contributed to its popularity among masses and relief providers.
• Affordable for people from all ecnomic groups.

9. WHAT IS TO BE DONE
• Increase CSR activity by keeping COVID 19 in mind,
• Increase social media engagement,
• Increase ATL marketing,
• Position Star Product Parle G as a substitute for meal,
• Introduction of Parle G immunity booster biscuit,
• Weekly/Monthly product basket,
• Effectively using online delivery platform,
• Strengthen SCM line.

10. Effects after implementation
• Enhancement of Brand image,
• Increase connect with masses,
• Increase in overall revenue,
• Higher employment opportunities,
• Empowering India in it’s fight against COVID-19

11. • https://en.wikipedia.org/wiki/Parle_Products,
• https://brandequity.economictimes.indiatimes.com/news/industry/
most-trusted-brands-2020/74800967,
• https://www.thebetterindia.com/118788/parle-g-story-mumbai-
chauhan-glucose-biscuit-swadeshi-movement-
india/#:~:text=400%20million%20Parle%2DG%20biscuits,the%20Mo
on%20can%20be%20covered.
• http://www.fnbnews.com/Top-News/impact-of-covid19-pandemic-
outbreak-on-biscuits-industry-59231
REFERENCES

12. THANK YOU !!