The social web requires companies to rethink how they approach content across the customer journey. We have evolved beyond the community manager and social strategist... A Social Bizologist leads the integration of social across business functions.
The document discusses measuring the effectiveness of content marketing programs. It provides examples of key performance indicators (KPIs) to measure, such as site traffic, engagement, and social engagement. It emphasizes keeping KPIs simple, consolidating content calendars, and measuring production time and inventory to show business value. Lessons learned include starting with one to three KPIs and using content performance metrics to identify content to repurpose.
The document discusses strategies and trends in B2B marketing and sales. It notes that 67% of the B2B buyer journey is now digital, and that peer references and social media engagement are important. It also emphasizes that B2B buyers are more informed than ever and seek information independently of sales pitches. Successful strategies require understanding buyers' needs at each stage, from awareness to consideration to relationship building, and providing personalized, relevant content.
This document discusses how brands can engage with consumers on social media. It provides examples of how different brands have successfully utilized social media strategies. Chumbak focused their search strategy on understanding their target audience. Antwerp Zoo shares varied content on channels and amplifies user-generated content to make consumers feel involved. Tourism Queensland turned consumers into advocates through successful engagement campaigns. Obermutten creates social value by recognizing fans online. Bing involved consumers through celebrity engagement and collaboration to achieve common goals. The document emphasizes tailoring content to channels, providing ways for users to engage further, learning from campaigns to improve, and making consumers feel like partners in building the brand.
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
The document discusses content marketing, which involves creating and distributing valuable content to attract and engage a target audience in order to drive business actions. It provides an overview of different types of content that can be used like blogs, videos, and infographics. Additionally, it covers developing a content marketing strategy and process, as well as methods for distributing content through various online and offline channels.
Digital Marketing: A Primer for Not-for-Profit OrganizationsZone 5
This document provides an overview of digital marketing for not-for-profit organizations. It defines digital marketing as marketing that takes place online, via social media, mobile apps, search engines, and personalized advertising. It then explains how digital marketing works through different channels and systems. Finally, it discusses how to measure the return on investment of digital marketing efforts through analytics and industry benchmarks.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
The document discusses measuring the effectiveness of content marketing programs. It provides examples of key performance indicators (KPIs) to measure, such as site traffic, engagement, and social engagement. It emphasizes keeping KPIs simple, consolidating content calendars, and measuring production time and inventory to show business value. Lessons learned include starting with one to three KPIs and using content performance metrics to identify content to repurpose.
The document discusses strategies and trends in B2B marketing and sales. It notes that 67% of the B2B buyer journey is now digital, and that peer references and social media engagement are important. It also emphasizes that B2B buyers are more informed than ever and seek information independently of sales pitches. Successful strategies require understanding buyers' needs at each stage, from awareness to consideration to relationship building, and providing personalized, relevant content.
This document discusses how brands can engage with consumers on social media. It provides examples of how different brands have successfully utilized social media strategies. Chumbak focused their search strategy on understanding their target audience. Antwerp Zoo shares varied content on channels and amplifies user-generated content to make consumers feel involved. Tourism Queensland turned consumers into advocates through successful engagement campaigns. Obermutten creates social value by recognizing fans online. Bing involved consumers through celebrity engagement and collaboration to achieve common goals. The document emphasizes tailoring content to channels, providing ways for users to engage further, learning from campaigns to improve, and making consumers feel like partners in building the brand.
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
The document discusses content marketing, which involves creating and distributing valuable content to attract and engage a target audience in order to drive business actions. It provides an overview of different types of content that can be used like blogs, videos, and infographics. Additionally, it covers developing a content marketing strategy and process, as well as methods for distributing content through various online and offline channels.
Digital Marketing: A Primer for Not-for-Profit OrganizationsZone 5
This document provides an overview of digital marketing for not-for-profit organizations. It defines digital marketing as marketing that takes place online, via social media, mobile apps, search engines, and personalized advertising. It then explains how digital marketing works through different channels and systems. Finally, it discusses how to measure the return on investment of digital marketing efforts through analytics and industry benchmarks.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
How to run a killer social media campaign Social Circle
The document provides an overview of how to plan and run a social media campaign using the CMI (Content Marketing Institute) framework. It discusses establishing goals and objectives, understanding your target audience through personas, developing a central story or theme, planning the process including a content calendar, and defining metrics to measure performance. The framework is demonstrated through an example of planning a quarterly content strategy around the theme of mortgages.
The Importance of an Always-on Content Strategy in Higher EducationLinkedIn
Data from LinkedIn Insights demonstrates how higher education marketers can drive reach, lift frequency, and optimize for engagement with an always-on content strategy.