Anvil Mercy Corps NW Social Media 101 | January 2015 | Rachel SwaneyAnvil Media, Inc.
Social media offers a unique marketing channel that allows businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Rachel Swaney of Anvil Media for this engaging seminar and learn how to create and properly optimize social media profiles, target the right audiences on each network, develop a compelling content calendar and more. Swaney will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this seminar, you will be able to set up, optimize and utilize social media to move your business and marketing forward.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
How To Dominate Page One of Google - #edgelondon – May 2014Koozai
Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Anvil Mercy Corps NW Social Media 101 | January 2015 | Rachel SwaneyAnvil Media, Inc.
Social media offers a unique marketing channel that allows businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Rachel Swaney of Anvil Media for this engaging seminar and learn how to create and properly optimize social media profiles, target the right audiences on each network, develop a compelling content calendar and more. Swaney will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this seminar, you will be able to set up, optimize and utilize social media to move your business and marketing forward.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
How To Dominate Page One of Google - #edgelondon – May 2014Koozai
Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
This presentation will help you to understand SEO Trends and tactics which you can follow to create a winning strategy for 2021. Watch this presentation to get detailed information about new updates from Google which are planned to launch in May 2021 and how you apply them to stay ahead of your competition.
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
Graham Wilkinson, Client Performance Director at Columbus, presented on Search Engine Optimisation at the second of the Digital Communication in Government series on December 10. The series focuses on improving digital capabilities across the Victorian Public Service and promoting best practice.
http://dpc.vic.gov.au/index.php/resources/communication/digital-communication-in-government-series
***Update Dec 2013****
* Fixed external links
* Included basic SEO process
* Included answer to (not provided)
* Included answer to hummingbird
* Included answer to the latest Penguin (2.1)
* New keyword discovery process using Adwords keyword planner
* New template available
* Extra content marketing tips
* Extra freebies
---------------------
A SEO plan for Startup to quickly validate the opportunity that exist for them by leveraging Organic traffic from Google.
Disclaimer: this is a first draft at this method and I will update the content moving forward. Please leave comments and ratings on the following page:
http://www.inmarketingwetrust.com.au/seo/seo-training/
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Aula365 es una red social de aprendizaje con un servicio de apoyo escolar multimedial interactivo para el hogar. Está planteado como un espacio (ecúmene), en donde se busca interpelar el pensamiento crítico y creativo de los estudiantes a través del desempeño y la promoción de la inteligencia colaborativa por encima de la inteligencia individual enciclopédica reinante en la era industrial
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
This presentation will help you to understand SEO Trends and tactics which you can follow to create a winning strategy for 2021. Watch this presentation to get detailed information about new updates from Google which are planned to launch in May 2021 and how you apply them to stay ahead of your competition.
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
Graham Wilkinson, Client Performance Director at Columbus, presented on Search Engine Optimisation at the second of the Digital Communication in Government series on December 10. The series focuses on improving digital capabilities across the Victorian Public Service and promoting best practice.
http://dpc.vic.gov.au/index.php/resources/communication/digital-communication-in-government-series
***Update Dec 2013****
* Fixed external links
* Included basic SEO process
* Included answer to (not provided)
* Included answer to hummingbird
* Included answer to the latest Penguin (2.1)
* New keyword discovery process using Adwords keyword planner
* New template available
* Extra content marketing tips
* Extra freebies
---------------------
A SEO plan for Startup to quickly validate the opportunity that exist for them by leveraging Organic traffic from Google.
Disclaimer: this is a first draft at this method and I will update the content moving forward. Please leave comments and ratings on the following page:
http://www.inmarketingwetrust.com.au/seo/seo-training/
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Aula365 es una red social de aprendizaje con un servicio de apoyo escolar multimedial interactivo para el hogar. Está planteado como un espacio (ecúmene), en donde se busca interpelar el pensamiento crítico y creativo de los estudiantes a través del desempeño y la promoción de la inteligencia colaborativa por encima de la inteligencia individual enciclopédica reinante en la era industrial
Nuestro complejo Ona Jardines Paraisol ha sido galardonado por los usuarios de TRIPADVISOR con el PREMIO A LA EXCELENCIA por la calidad de sus servicios y atención.
Situado en una área tranquila de Salou, nuestro complejo de apartamentos está situado en el centro de Salou, a sólo 10 minutos de sus playas de arena dorada. Los servicios del complejo incluyen una piscina exterior con una cascada artificial (abierta desde del 15 de junio al 15 de septiembre).
Nuestros recién renovados apartamentos de 1 y 2 habitaciones de hasta 45m2 ofrecen el confort de habitaciones independientes y de una cocina totalmente equipada.
Ona Jardines Paraisol ofrece 56 apartamentos de 1 y 2 habitaciones totalmente equipados. Todos ellos disponen de baño, cocina con todos los electrodomésticos (incluye microondas y lavadora) utensilios y menaje para la estancia, salón comedor y balcón o terraza.
Servicios en las habitaciones:
Cocina equipada
Amenities cocina y baño
Teléfono
TV por satélite
WIFI
Aire acondicionado
Equipo de música
Ropa blanca de cama y de baño
Plancha / tabla planchar
Secador de pelo
Caja fuerte
Un juego de mesa donde ofrece la mejor mezcla de los juegos tradicionales mas los ejercicios y preguntas basadas en los mejores expertos de desarrollo personal y organizacional de los últimos 30 anios.
A specialist premium drinks agency based in central London, offering sales marketing, importation and & distribution for the world´s top premium drinks brands.
Mecanismos para afrontar el estrés y qué es el burn-outmaggenmartinez
Descripción de que es el estrés y el burn-out, sus implicaciones psicológicas y físicas, y maneras de manejar el estrés. No describe maneras para manejar esto si es crónico y ligado con otras sintomas patológicas como depresión, trastornos, etc.
¿Para qué la certificación energética de las viviendas?
Sr. D. José Luis Pérez, Centro de Asesoramiento Tecnológico del Colegio Oficial de Arquitectos de Asturias
Gain Local Online Visibility in 2018 and Beyond - Anvil MediaAnvil Media, Inc.
Showing up for local search results is a pillar of success for many local businesses. Join us to learn the most important elements when trying to show in the search results, maps, and local packs for searches with local modifiers.
What you will learn:
What are the local ranking factors? What are the most important?
How to optimize your website for local search.
What offsite factors need to be accounted for?
WHO: Nic Jolin has been working in SEO for over 4 years. He has experience in building a variety of SEO strategies, including local, and providing the tactics for doing so. Join Nic Jolin as he provides the insights into gaining local visibility in the search engine results pages.
Anvil's No Bad Reviews Online Reputation Management Webinar for NATDAAnvil Media, Inc.
Anvil's Kent Lewis presented on the importance of monitoring your organization's online presence to help maintain your reputation, credibility, and sales for NATDA members
Conversion Rate Optimization: Increasing revenue via A/B testing and improvin...Anvil Media, Inc.
This covers the various aspects and strategies involved in A/B Testing, how A/B testing helps to improve your conversion rate, and how that can ultimately help your business.
WIN Marketing Local Search Program is a professional implementation of local search for small business. that means effective, not expensive. See the attached presentation for both the problem we are facing, and the solution!
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
As major search engines continue to adjust result features and update their algorithms, strategies for schema markup will also continue to change and new opportunities will arise. With hundreds of different types of schema to use, picking a direction can seem rather daunting. In our next webinar, Anvil’s SEO experts will provide guidance on 2020 schema markup trends and how to align these with your business goals and strategies. Are you looking to learn more about FAQ schema and how it can affect impressions and user-engagement? Would you like more insight about different structured data tools such as the Rich Results test or Google’s Structured Data Markup Helper? Join our discussion to understand how to leverage technology to stand out among your competition.
This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings.
It also discusses what tools, tactics and techniques are recommended and are successful for online businesses can utilize without having to spend a lot. Finally it looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
Similar to Get your local business found on local search (20)
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building a memorable brand cost-effectively and memorably, providing a strong foundation to weather one of the most challenging years in modern history and enter 2021 with significant momentum.
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
Anvil Webinar : How to Create and Manage a Podcast for Your Brand Anvil Media, Inc.
Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate a very engaged group of listeners, with 85 percent listening until the end of each podcast. Individuals and brands now have an opportunity to engage prospects and customers in a new, compelling, and affordable way: audio branding. This webinar will focus on helping your brand determine if podcasting is a viable marketing platform, help develop a compelling content strategy for optimal engagement and outline syndication best practices to maximize reach.
With over 600 million active users, LinkedIn is the premier business-to-business social media platform. Whether you’re a graduating senior, recently furloughed due to COVID-19, or are making a career change; this webinar is for you. pdxMindShare founder and President of Anvil Media, Kent Lewis, will share LinkedIn best practices that will help you increase awareness, industry credibility, and expand your network.
How (and Why) to Build an Effective Influencer Marketing StrategyAnvil Media, Inc.
The first step in creating a successful influencer marketing program is to outline your overall objectives, whether they be brand awareness, brand perception, engagement or conversions.
Content is always evolving but is your brand keeping pace? In our next webinar, our Vice President, Mike Terry, will discuss the trends and evolution of content marketing to help you develop an effective content strategy for 2020 and beyond.
Creating an Effective Presence on Amazon: Marketing Best PracticesAnvil Media, Inc.
Join us as Anvil’s President, Kent Lewis, walks through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
Anvil marketing your marketing recession proof 0319Anvil Media, Inc.
Anvil Media, digital marketing agency specializing in PPC, SEO. This webinar outlines effective techniques for marketers interested in maintaining, if not increasing, budgets during a recession and improving performance during a downturn.
An Introduction to Blockchain Marketing: Decentralizing a Centralized WorldAnvil Media, Inc.
What:
Bitcoin. Blockchain. Cryptocurrency. These days, the internet seems so rife with cyber-punk buzzwords it can feel like you’re living in a bad Snow Crash fanfiction. But it’s no surprise these words sound foreign to most people; they are describing an emergent technology built upon and fundamentally changing the use of a platform people already use every day, but rarely understand: the Internet.
When it comes to blockchain, there are plenty of scammers and people trying to capitalize on ignorance to make a quick buck, but don’t let that deter you from this new technology and the opportunities it can yield. Education is the key to realizing the full potential of any new technology and it will help you sift through the noise to determine which organizations are offering something of real value.
Anvil’s Andrew Jones provides a crash course in blockchain and its potential effect on the way people view and approach marketing. Andrew will also address some common misconceptions people have surrounding the technology such, as what it is and what it’s used for. Then decide for yourself whether it’s just a fad or the next catalyst for major societal change!
Who:
Hailing from the Great Lakes State, Andrew moved to Portland after graduating college to learn more about digital marketing and the way people interact with content online. With experience on the creative side of advertising and work on a political common ground initiative, Andrew understands the importance of empathy when it comes to communicating ideas to new people, the fundamental goal of marketing.
While fascinated with new technologies like cryptocurrency and the applications it has for human life, Andrew likes to relax by watching cartoons or spending time in the woods. When he needs to satiate his competitive side, he travels around the country taking it out on the court with his dodgeball team.
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
How To Build PPC Campaigns from the Ground Up - Anvil MediaAnvil Media, Inc.
You wouldn’t build a house on a sand dune or construct walls from cardboard, yet many advertisers plan campaigns around flimsy data and flawed content.
Join Anvil Media’s Paid Media Strategist, Brett Myers, as he guides you through the process of building a sturdy, successful marketing campaign from the foundation up, enabling you to raise the roof on your KPIs.
Learn how to:
- Build a campaign based on your business goals
- Identify the most successful marketing channels based on your audience
- Learn how to craft ads that highlight your brand’s value proposition and drive users to your campaign goal
- Determine campaign budgets that allow room for growth and flexibility
WHO: Brett Myers has never seen a digital marketing challenge he wasn’t eager to tackle head-on, and with a decade of experience in developing, building, and maintaining PPC campaigns across a multitude of industries (including OSU, Enjoy Life Foods, and eBags), he’s seen his fair share. Join Brett as he uncovers the core strategic principles needed to create digital marketing campaigns that not only meet but exceed your business goals.
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0Anvil Media, Inc.
Anvil President and Founder walks you through optimizing your website for voice search and position 0, as well as sharing important statistics to influence your strategy accordingly.
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Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
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Website: http://www.anvilmediainc.com/
Facebook: https://www.facebook.com/AnvilMediaInc/
LinkedIn: https://www.linkedin.com/company/anvi...
Twitter: https://twitter.com/anvilmedia
Instagram: https://www.instagram.com/anvilmedia/
Anvil Media 2018 Webinar, "Using Data Insights" Presented by Stephen HammillAnvil Media, Inc.
In part of Anvil Media's Lunch and Learn Seminars, our own Director of Insight presented on how to use and learn from data insights to better communicate and message customers.
Anvil Media presents: Tips and Tricks for Planning a Successful Holiday Marke...Anvil Media, Inc.
Kent Lewis, President, and CEO of Anvil Media teams up with Google to present tips and tricks for planning a successful holiday marketing campaign.
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Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
Drive Sales in Senior Living with Content MarketingAnvil Media, Inc.
Anvil is hosting a seminar with Conveyor to demonstrate how Senior Living Homes can capture this demographic. Learn how you can utilize content marketing to build your brand and increase your inbound marketing leads at this informational seminar.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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Astoundingly, the new local listing format shows in the #1 rank position 93% of the time – a HUGE increase from the 25% of time that the old 7 pack used to show in the #1 position.
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In order to truly succeed in local search, you'll need to participate in both organic search and social media activities. Notice that the green oval for local search extends beyond the blue and yellow circles of organic search and social media; there are some additional tactics specific to local search that don't apply to the other two kinds of marketing.
both organic search ranking factors (things related to your website) and social media factors (such as reviews left for your business on your Google+ Local Page, Yelp, Citysearch, and other sites around the web).
Moz Local creates and maintains business listings on top data aggregators that factor most into local search engine results. These aggregators include Acxiom, Infogroup, Localeze, Factual and Foursquare– by utilizing these you can ensure your location information is correct across the internet.
Snack-Pack vs 7-Pack – In addition to the names of businesses, Google’s local 7-pack also contained addresses and phone numbers. Now, phone numbers are gone, but addresses remain.
Store Hours vs Phone Number – store hours are displayed (when available) in place of phone numbers, which helps people know if a business they are looking up is about to close soon.
Goodbye Google+ Link – Google’s old local pack contained links to Google+ business pages — those are now gone. Instead, Google is more prominently featuring a link to the business’s own website.
In August 2015, Google released a new local search display format that will have a major impact on local businesses. The update was not a change in local search ranking factors, but rather a change in the way local business information is displayed on the search engine results page (SERP).
In the past, Google displayed a variety of organic and local results. Typically, seven local results (the “7-Pack”) were shown, depending on the location and search inquiry. Following this recent update, however, we are now seeing only three local results (the “3-Pack” or “Snack Pack“).
Summary Of Changes To Local Search Results
The local search pack in the SERPs now shows three listings instead of seven. The number of organic results remains unchanged.
With the reduction of local search results from seven to three, many companies will need to increase local ad spend to keep consistent traffic. This is especially true now that ads may be taking up increasing space above the fold (especially on mobile).
A large map has been added to the local search 3-pack, taking up a lot of valuable space above the fold.
Desktop and mobile results are now in the same format. (Results still may be different.)
Address and phone number have been removed from many local search results.
Photos have been removed from many searches.
Review stars are not displayed for most branded searches.
Actual SERP display varies greatly depending on business type.
Implications For Searchers & Local Businesses
Local businesses will need to invest in paid advertising to maintain their previous level of visibility in local search results.
As more searchers click on local ads — and as more local businesses invest in PPC advertising — competition and click costs will likely increase.
New home service ads might remove the local search pack (or push it below the fold) for certain business types.
Local businesses previously listed in positions 4–7 will likely see a drop in website traffic.
Customers looking for phone numbers will have to look harder. This may increase click-through to the business website in some instances.
The local search 3-pack looks very plain, often with no photos, possibly lowering engagement and reducing clicks to the website.
Ranking in the top three in local search results is more important than ever.
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Each page should have a unique primary keyword or phrase (as well as several secondary keywords)
Link to your most important content from your homepage and primary navigation
Utilize internal linking to link to important pages within the content of other pages
Each location should have it’s own dedicated page (if you have multiple locations)
Feature your phone number and address on every page
Use headlines on your pages to reassure users they are in the right place
Use sub-headings and images to help users quickly and easily pick up on the main themes of each page
Have a goal for each page
Ensure your site is indexable (search site:yourdomainhere.com to find out if it is)
Ensure your site is crawlable (search cache:yourdomainhere.com/pagename)
Utilize Analytics and Google Search Console (formerly Webmaster Tools)
Make sure your NAP (Name, Address, Phone Number) is crawlable (in HTML)
Make sure your site loads quickly (https://developers.google.com/speed/pagespeed/insights/)
Optimize your site for Mobile devices
Link your Google My Business Page
Ensure Redirects are set up correctly (use 301 redirects)
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Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business's contact information and categorization. To paraphrase former Arizona Cardinals' coach Dennis Green, citations help search engines confirm that businesses "are who we thought they were!“
Citations also validate that a business is part of a community. It's hard for someone to fake membership in a chamber of commerce or a city or county business index, or being written about in a local online newspaper or popular blog.
Citations and links from these kinds of websites can dramatically improve your local search engine rankings.
Data aggregators
In the United States, there are four primary aggregators of local business data. Infogroup, Neustar Localeze, Acxiom, and Factual have all compiled unique indexes of approximately 20 million business locations across the United States. These indexes are typically compiled by scouring traditional phone books, business group membership rosters, banking and phone records, and databases from business registration entities.
Local search engines
Local search engines like Google and Bing crawl the web for citations that will validate or correct the business information in their own indexes. Getting listed on sites like Yelp, Foursquare, Hotfrog, and others can shore up search engines' confidence in the accuracy of your business name, location, and website. Most local businesses will need to engage in a concerted citation building campaign that ensures that they are listed in as many relevant, quality local business directories as possible.
Local blogs
Local blogs are a great place to get your business listed. These will obviously vary by particular geography, but if you simply perform a search on your favorite search engine for "[your city] blog" or "[your neighborhood] blog," you'll likely see good candidates.
The sites that show up for these kinds of searches are, by definition, very well-indexed by the search engines, and highly associated with a particular neighborhood, city, or region in local results. Businesses that are mentioned or linked to on these blogs are viewed as trusted, relevant results in the local search engines.
Locally focused directories
Like local blogs, local directories are well-indexed by the search engines and are highly associated with a particular city or region. Directories which are edited by a human are much better than those which are "free for all". Human-edited directories are less susceptible to spam, and are therefore more trusted by the local search engines. Two examples of terrific locally focused directories are Best of the Web's Regional Directory and Yahoo's Regional Directory. You can perform searches for things like "[your city] directory" or "[your state] directory" to find good prospects for these kinds of citations.
Industry-focused directories or blogs
If a website is focused on topics and keywords related to your products and services, it may be included among the sites that the local search engines count as citation sources—even if that website or directory is not focused on a particular region. For instance, the membership directory of your trade organization or a blog that is popular among readers in your industry will both probably be crawled by the local search engines for citations. Searches like "[your industry] directory" or even "[your keyword] directory" will give you some ideas of the kinds of sites on which to get listed.
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Consumers are concerned with fake reviews
Businesses writing fake reviews of themselves to boost their ratings on review sites compared with rivals
Firms writing or commissioning fake negative reviews to undermine rivals, for malicious reasons, or for personal gain
Review sites cherry-picking positive reviews
Sites allowing businesses to remedy negative reviews, that go unpublished, meaning a complete picture is not clear to review site users
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