The document outlines the agenda for a RE/MAX Pennsylvania & Delaware Broker/Owners & Managers meeting. The agenda includes discussions on the state of the region, recruiting strategy, technology updates, and mergers and acquisitions. It also provides information on regional communication tools, general business topics like reporting statistics and team structures, commercial real estate, recruiting training, and social networking.
The document discusses Marconix, an internet marketing agency. It summarizes their 5 step process to help companies take their business global through a digital strategy. This includes situation analysis, assessing skills and infrastructure, internalization, targeting specific markets, and localization. It also outlines their core 4 process of getting companies found online, convincing potential clients, converting visitors into customers, and helping businesses grow. The document promotes Marconix's services and expertise in developing digital strategies and executing marketing plans to help companies succeed online.
DNAmonk.com aims to enable global entrepreneurs by establishing business organizations in the US and providing various services such as banking, legal paperwork, web technologies, business strategy, and investment opportunities. It offers a suite of services including incorporation, tax automation, regulatory compliance, and connections to industry partners through a one-stop online platform. The company's unique value proposition is to automate processes, integrate APIs with banks, and provide virtual addresses, system-generated legal documents, and AI-powered business projections to help founders focus on their core work.
CMAX Solutions is an IT services company that provides consulting, business solutions, system integration, application management, and outsourcing services. It was founded 4 years ago with a goal of becoming a global player in the IT industry. The company leverages comprehensive business and technology solutions across diverse domains. Its innovation is driven by a strong R&D team that delivers key solutions. CMAX Solutions aims to make technology an asset for businesses rather than a problem.
Digital marketing plan a growth strategiesAndrew Teh
R.A.C.E. is proposed as the strategies to achieve the growth of sales for KLIA Ekspres service.
R.A.C.E covers the marketing funnel from (R)each, (A)ct, (C)onvert, (E)ngage that designed to help brand engages their customers throughout the customer lifecycle.
R.A.C.E. strategies utilize 4 types of media (paid, own, earned, experience) that comprises of various marketing tactics or initiatives in order to help KLIA Ekspres to acquire, nurture lead and convert lead to customers for both local and international market.
Company Name provides a SaaS-based phone interviewing solution called InterviewPlus that streamlines the hiring process for contact centers and staffing firms. It automates scheduling, conducting and recording phone interviews to reduce hiring costs by 50% or more by capturing and sharing interview results online without manual work. The solution targets a total addressable market of over $2 billion by helping call centers, staffing agencies and other industries conduct more efficient phone screens.
Guerilla Marketing for Automotive RetailersRalph Paglia
Ralph Paglia presented guerrilla marketing and competitive conquest advertising strategies that some dealers use to take customers away from competitors. These include techniques like bidding on competitors' keywords in Google, using dealer websites to redirect to their own sites, and targeting "weaker" competitors. Some tactics are controversial or banned in some places. Attendees learned online tools and techniques to analyze competitors' keyword bids, budgets, and ways to select targets from the local dealer herd.
Automotive Guerilla Marketing by Ralph PagliaRalph Paglia
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.
This document discusses strategies for integrating SEO and SEM efforts. It presents findings from a study analyzing search engine data across the customer journey from awareness to decision. Key findings include that performance is highest when SEO and SEM have strong side-by-side coverage and drops as SEO positioning declines. The study provides recommendations for optimizing content and keywords at each stage to maximize visibility and drive more traffic, orders, and revenue from organic and paid search.
The document discusses Marconix, an internet marketing agency. It summarizes their 5 step process to help companies take their business global through a digital strategy. This includes situation analysis, assessing skills and infrastructure, internalization, targeting specific markets, and localization. It also outlines their core 4 process of getting companies found online, convincing potential clients, converting visitors into customers, and helping businesses grow. The document promotes Marconix's services and expertise in developing digital strategies and executing marketing plans to help companies succeed online.
DNAmonk.com aims to enable global entrepreneurs by establishing business organizations in the US and providing various services such as banking, legal paperwork, web technologies, business strategy, and investment opportunities. It offers a suite of services including incorporation, tax automation, regulatory compliance, and connections to industry partners through a one-stop online platform. The company's unique value proposition is to automate processes, integrate APIs with banks, and provide virtual addresses, system-generated legal documents, and AI-powered business projections to help founders focus on their core work.
CMAX Solutions is an IT services company that provides consulting, business solutions, system integration, application management, and outsourcing services. It was founded 4 years ago with a goal of becoming a global player in the IT industry. The company leverages comprehensive business and technology solutions across diverse domains. Its innovation is driven by a strong R&D team that delivers key solutions. CMAX Solutions aims to make technology an asset for businesses rather than a problem.
Digital marketing plan a growth strategiesAndrew Teh
R.A.C.E. is proposed as the strategies to achieve the growth of sales for KLIA Ekspres service.
R.A.C.E covers the marketing funnel from (R)each, (A)ct, (C)onvert, (E)ngage that designed to help brand engages their customers throughout the customer lifecycle.
R.A.C.E. strategies utilize 4 types of media (paid, own, earned, experience) that comprises of various marketing tactics or initiatives in order to help KLIA Ekspres to acquire, nurture lead and convert lead to customers for both local and international market.
Company Name provides a SaaS-based phone interviewing solution called InterviewPlus that streamlines the hiring process for contact centers and staffing firms. It automates scheduling, conducting and recording phone interviews to reduce hiring costs by 50% or more by capturing and sharing interview results online without manual work. The solution targets a total addressable market of over $2 billion by helping call centers, staffing agencies and other industries conduct more efficient phone screens.
Guerilla Marketing for Automotive RetailersRalph Paglia
Ralph Paglia presented guerrilla marketing and competitive conquest advertising strategies that some dealers use to take customers away from competitors. These include techniques like bidding on competitors' keywords in Google, using dealer websites to redirect to their own sites, and targeting "weaker" competitors. Some tactics are controversial or banned in some places. Attendees learned online tools and techniques to analyze competitors' keyword bids, budgets, and ways to select targets from the local dealer herd.
Automotive Guerilla Marketing by Ralph PagliaRalph Paglia
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.
This document discusses strategies for integrating SEO and SEM efforts. It presents findings from a study analyzing search engine data across the customer journey from awareness to decision. Key findings include that performance is highest when SEO and SEM have strong side-by-side coverage and drops as SEO positioning declines. The study provides recommendations for optimizing content and keywords at each stage to maximize visibility and drive more traffic, orders, and revenue from organic and paid search.
The document proposes search engine marketing solutions for Prudential Agency Distribution, including organic search engine optimization efforts. It would create a website called LIQO that acts as an online insurance directory and provides static, optimized pages for obtaining quotes for different insurance products in local areas. This is aimed to help insurance agencies rank highly in organic search results. The cost for Prudential is $349-299 per agency annually while agencies pay $799-599, with no increases for 3 years. Services include directory listings, static pages, lead forms, Google Business listings, and a basic 5-page agency website.
Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS CategoryMark Organ
There is little that is more rewarding for entrepreneurs and executives than creating an entirely new category, fueled by disruptive innovation. Consider the new giants of our time, like salesforce.com, Tesla and Uber, and the incredible value created by their leaders.
We have invited back serial entrepreneur Mark Organ to deliver a sequel to his top-rated presentation last year on category creation. In this session you will learn not just how to define and build your category, but how to dominate it. How do you market differently when building a category versus entering an existing one? How to craft messaging to appeal to the missionaries you need to build your category and company? How to leverage your customer advocates and key influencers to grow efficiently? Mark will answer these questions and much more.
This document provides summaries of several companies' experiences using ion interactive's landing page software to optimize digital marketing campaigns and increase conversions. It describes how American Greetings was able to quickly test over 40 unique landing pages through ion and increase conversions by 30% while decreasing cost per acquisition. It also summarizes how Bronto increased its paid search conversion rate from 2% to 15% and reduced paid search spend by over two-thirds by using ion to test 159 landing pages. Finally, it briefly outlines how Dell used ion's templates to more easily customize and globalize lead generation pages across multiple languages and regions.
SEO can be a highly profitable marketing channel for brands and agencies and there has been a large surge in traditional agencies developing SEO practices to serve their clients.
Despite the generally high ROI it provides, SEO still doesn’t have the same “brand” recognition as other digital channels (SEM, PLA, Display).
This presentation demonstrates the value of integrating with SEM create incremental lift for both campaigns that creates brand awareness for brands and each stage of the customer journey.
This was the keynote deck from Product Development Days 2020: Dare to Shift. For in-depth case studies presented here, check out the book "Business Model Shifts" - https://www.businessmodelsinc.com/about-bmi/books/business-model-shifts/
Dream Come True Travel is a large travel management company that has been in business since 1966. It has over 40 locations worldwide and 800 employees. The document discusses Dream Come True Travel's full service travel management offerings, including negotiated rates that provide savings, an online booking portal, reporting tools, and expense management integration. It emphasizes the company's high level of customer service, experienced staff, and focus on helping clients control costs and manage compliance.
National Positions Global SEO/Internet Marketing Company With Tony Ly, Automotive Industry Expert Offer Automotive Lead Generation Service Using Their Own Website.
Pitch Deck for Locorum, a marketing platform that connect local business with customers who are located cloth to them. Purpose of the presentation: to raise money. Build on BaseTemplates Pitch Deck Template.
Looking for a free conference call service but not sure where to start? We've got you covered. In this presentaiton we compare 4 of the top free conference call providers and give you the top choice for small business owners.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
The document provides marketing tips and strategies for companies with limited marketing budgets during an economic downturn. It recommends focusing on proven low-cost tactics like referral marketing, public relations, social media, search engine optimization, and networking. Specific tips include claiming business listings, building links, capturing leads from webinars, and using tools like Jigsaw and Zift Solutions to update websites affordably.
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
This document provides a proposal for online marketing services from Kontor Business Support. It discusses developing an effective internet presence through establishing goals, creating a website and landing pages, search engine optimization, paid search strategies like Google AdWords, social media marketing, blogging, and custom strategies. The total proposed cost is $42,600 for initial setup and 6 months of ongoing services.
This document discusses strategies for marketing, selling, and servicing connected consumers. It begins with an overview of the auto body industry and how the marketing landscape has changed. Traditional marketing is compared to digital marketing approaches. New strategies discussed include focusing on the connected consumer, prioritizing websites and mobile optimization, utilizing search engine optimization, email marketing, social media, online reviews and reputation management, video, and customer relationship management systems. The benefits of these approaches are explained, such as increasing sales, referrals, and profits through engaging more customers digitally.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
Certain retailers (Amazon, Overstock, eBay, Walmart, Target, Walgreens, Home Depot, etc.) are very strong in terms of natural search rankings, creating a barrier to entry for specialty retailers. While this is indeed a challenge, there is an opportunity for specialty retailers to grow, compete and flourish via natural search. While there is a real challenge, most consumers are brand savvy and knowledgeable of the products they desire. With this stated, there is a real opportunity for specialty retailers to market their brands and grow. http://www.PMDigital.com
SignaPay Insights - Small Business MarketingSignaPay
The document provides tips for small businesses on marketing, networking, data management, email marketing, and nurturing business leads. It discusses establishing an online presence through websites and social media, claiming local business listings, joining local organizations, using referrals, implementing a customer relationship management system, and developing targeted email campaigns. The overall message is on building brand awareness, managing customer data, and engaging with prospects at all stages from initial outreach through customer retention.
The document discusses strategies for a company called Duck9 to acquire, activate, and retain customers through contests, reminders, and educational content aimed at improving credit scores. It outlines tactics like leveraging user generated content, developing an "advocacy truth" message, and migrating prospects through different engagement levels. The goal is to eventually convert prospects into customers or referrals through non-sales focused mentorship.
This document describes the concept of LiquidSpace, which aims to revolutionize online trading communities by providing resources and mentorship to independent traders. It outlines the current challenges faced by home traders in competing with larger institutional traders, and how LiquidSpace will address this by offering collaborative workspaces with high-speed internet, market news feeds, training courses, and access to experienced mentors at an affordable price. The business model and management team are also summarized, with the goal of establishing LiquidSpace locations in major cities and building an online community to support traders globally.
El documento describe el proceso de Panamá para integrarse al Sistema de Integración Económica Centroamericana (SIECA). Panamá firmó una declaración conjunta con los países centroamericanos para iniciar el proceso de ajuste necesario para su incorporación al SIECA para el 2012. La integración mejorará el comercio entre Panamá y Centroamérica, que es el segundo socio comercial de Panamá.
The document discusses the evolution of real estate business models over time from small independent brokerages in the 1960s to the rise of franchising. It outlines the stages from franchising to 100% commission structures to profit and revenue sharing models. However, it argues that current models are broken and do not address the challenges of today's market conditions. It introduces Nextage Realty as a new "We" model that is designed to not just survive but thrive in the current economy by offering strong franchise support, training, team atmosphere, recruiting solutions and residual income potential while maintaining a consumer-centric focus.
The document proposes search engine marketing solutions for Prudential Agency Distribution, including organic search engine optimization efforts. It would create a website called LIQO that acts as an online insurance directory and provides static, optimized pages for obtaining quotes for different insurance products in local areas. This is aimed to help insurance agencies rank highly in organic search results. The cost for Prudential is $349-299 per agency annually while agencies pay $799-599, with no increases for 3 years. Services include directory listings, static pages, lead forms, Google Business listings, and a basic 5-page agency website.
Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS CategoryMark Organ
There is little that is more rewarding for entrepreneurs and executives than creating an entirely new category, fueled by disruptive innovation. Consider the new giants of our time, like salesforce.com, Tesla and Uber, and the incredible value created by their leaders.
We have invited back serial entrepreneur Mark Organ to deliver a sequel to his top-rated presentation last year on category creation. In this session you will learn not just how to define and build your category, but how to dominate it. How do you market differently when building a category versus entering an existing one? How to craft messaging to appeal to the missionaries you need to build your category and company? How to leverage your customer advocates and key influencers to grow efficiently? Mark will answer these questions and much more.
This document provides summaries of several companies' experiences using ion interactive's landing page software to optimize digital marketing campaigns and increase conversions. It describes how American Greetings was able to quickly test over 40 unique landing pages through ion and increase conversions by 30% while decreasing cost per acquisition. It also summarizes how Bronto increased its paid search conversion rate from 2% to 15% and reduced paid search spend by over two-thirds by using ion to test 159 landing pages. Finally, it briefly outlines how Dell used ion's templates to more easily customize and globalize lead generation pages across multiple languages and regions.
SEO can be a highly profitable marketing channel for brands and agencies and there has been a large surge in traditional agencies developing SEO practices to serve their clients.
Despite the generally high ROI it provides, SEO still doesn’t have the same “brand” recognition as other digital channels (SEM, PLA, Display).
This presentation demonstrates the value of integrating with SEM create incremental lift for both campaigns that creates brand awareness for brands and each stage of the customer journey.
This was the keynote deck from Product Development Days 2020: Dare to Shift. For in-depth case studies presented here, check out the book "Business Model Shifts" - https://www.businessmodelsinc.com/about-bmi/books/business-model-shifts/
Dream Come True Travel is a large travel management company that has been in business since 1966. It has over 40 locations worldwide and 800 employees. The document discusses Dream Come True Travel's full service travel management offerings, including negotiated rates that provide savings, an online booking portal, reporting tools, and expense management integration. It emphasizes the company's high level of customer service, experienced staff, and focus on helping clients control costs and manage compliance.
National Positions Global SEO/Internet Marketing Company With Tony Ly, Automotive Industry Expert Offer Automotive Lead Generation Service Using Their Own Website.
Pitch Deck for Locorum, a marketing platform that connect local business with customers who are located cloth to them. Purpose of the presentation: to raise money. Build on BaseTemplates Pitch Deck Template.
Looking for a free conference call service but not sure where to start? We've got you covered. In this presentaiton we compare 4 of the top free conference call providers and give you the top choice for small business owners.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
The document provides marketing tips and strategies for companies with limited marketing budgets during an economic downturn. It recommends focusing on proven low-cost tactics like referral marketing, public relations, social media, search engine optimization, and networking. Specific tips include claiming business listings, building links, capturing leads from webinars, and using tools like Jigsaw and Zift Solutions to update websites affordably.
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
This document provides a proposal for online marketing services from Kontor Business Support. It discusses developing an effective internet presence through establishing goals, creating a website and landing pages, search engine optimization, paid search strategies like Google AdWords, social media marketing, blogging, and custom strategies. The total proposed cost is $42,600 for initial setup and 6 months of ongoing services.
This document discusses strategies for marketing, selling, and servicing connected consumers. It begins with an overview of the auto body industry and how the marketing landscape has changed. Traditional marketing is compared to digital marketing approaches. New strategies discussed include focusing on the connected consumer, prioritizing websites and mobile optimization, utilizing search engine optimization, email marketing, social media, online reviews and reputation management, video, and customer relationship management systems. The benefits of these approaches are explained, such as increasing sales, referrals, and profits through engaging more customers digitally.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
Certain retailers (Amazon, Overstock, eBay, Walmart, Target, Walgreens, Home Depot, etc.) are very strong in terms of natural search rankings, creating a barrier to entry for specialty retailers. While this is indeed a challenge, there is an opportunity for specialty retailers to grow, compete and flourish via natural search. While there is a real challenge, most consumers are brand savvy and knowledgeable of the products they desire. With this stated, there is a real opportunity for specialty retailers to market their brands and grow. http://www.PMDigital.com
SignaPay Insights - Small Business MarketingSignaPay
The document provides tips for small businesses on marketing, networking, data management, email marketing, and nurturing business leads. It discusses establishing an online presence through websites and social media, claiming local business listings, joining local organizations, using referrals, implementing a customer relationship management system, and developing targeted email campaigns. The overall message is on building brand awareness, managing customer data, and engaging with prospects at all stages from initial outreach through customer retention.
The document discusses strategies for a company called Duck9 to acquire, activate, and retain customers through contests, reminders, and educational content aimed at improving credit scores. It outlines tactics like leveraging user generated content, developing an "advocacy truth" message, and migrating prospects through different engagement levels. The goal is to eventually convert prospects into customers or referrals through non-sales focused mentorship.
This document describes the concept of LiquidSpace, which aims to revolutionize online trading communities by providing resources and mentorship to independent traders. It outlines the current challenges faced by home traders in competing with larger institutional traders, and how LiquidSpace will address this by offering collaborative workspaces with high-speed internet, market news feeds, training courses, and access to experienced mentors at an affordable price. The business model and management team are also summarized, with the goal of establishing LiquidSpace locations in major cities and building an online community to support traders globally.
El documento describe el proceso de Panamá para integrarse al Sistema de Integración Económica Centroamericana (SIECA). Panamá firmó una declaración conjunta con los países centroamericanos para iniciar el proceso de ajuste necesario para su incorporación al SIECA para el 2012. La integración mejorará el comercio entre Panamá y Centroamérica, que es el segundo socio comercial de Panamá.
The document discusses the evolution of real estate business models over time from small independent brokerages in the 1960s to the rise of franchising. It outlines the stages from franchising to 100% commission structures to profit and revenue sharing models. However, it argues that current models are broken and do not address the challenges of today's market conditions. It introduces Nextage Realty as a new "We" model that is designed to not just survive but thrive in the current economy by offering strong franchise support, training, team atmosphere, recruiting solutions and residual income potential while maintaining a consumer-centric focus.
El documento discute la integración aduanera en Centroamérica. Explica que Panamá y Costa Rica tienen integraciones aduaneras diferentes que se basan principalmente en manufacturas y recursos naturales. El objetivo general es fortalecer la integración aduanera y el crecimiento económico en la región mediante la creación de una unión aduanera y capacitación. Se analizan tanto las ventajas como las desventajas de la integración, y se hacen recomendaciones para promover el desarrollo sostenible y
Panamá se ha comprometido a unirse al Sistema de Integración Económica Centroamericana (SICA) y al Sistema de Integración Aduanera Centroamericana (SIECA). Esto implicará que Panamá deberá realizar cambios para adecuarse a las políticas comerciales y aduaneras de la región, como tener un arancel exterior común y permitir el libre comercio entre los países sin restricciones. Panamá iniciará un proceso de 18 meses para negociar los términos de su
Panamá se comprometió a unirse al Sistema de Integración Económica Centroamericana (SICA). Firmó una declaración para iniciar el proceso de incorporación al Sistema de Integración Aduanera Centroamericana (SIECA) para 2012, lo que implicará cambios para adecuarse a la región y permitir el libre comercio. El proceso incluirá talleres y negociaciones durante 18 meses para definir los detalles de la incorporación de Panamá.
El documento discute las diferencias en las integraciones aduaneras entre Panamá y Costa Rica y los otros países centroamericanos. Panamá se enfoca principalmente en manufacturas y recursos naturales de baja tecnología, aunque importa muchos medicamentos de Costa Rica. El objetivo general es fortalecer la integración aduanera regional para promover el crecimiento económico. Esto incluye la creación de una unión aduanera y capacitación para funcionarios aduaneros. Panamá podría ofrecer servicios financieros y log
Panamá se ha comprometido a unirse al Sistema de Integración Económica Centroamericana (SICA) y al Sistema de Integración Aduanera Centroamericana (SIECA). Esto implicará que Panamá deberá realizar cambios para adecuarse a las políticas comerciales y aduaneras de la región, como tener un arancel exterior común y permitir el libre comercio entre los países sin restricciones. Panamá iniciará un proceso de 18 meses para negociar los términos de su
Callbox provides direct marketing, sales force management, and web marketing services through outsourced telemarketing. They have received awards for top outsourcer and have over 1 million records in their Asia Pacific data warehouse categorized by country, industry, and annual sales. Their services include lead generation, list management, web design, and social media marketing to help companies create sales opportunities and capture more online leads.
Callbox provides direct marketing, sales force management, and web marketing services through outsourced telemarketing. They have received awards for top outsourcer and have over 1 million business records in their APAC data warehouse. Their services include lead generation, appointment setting, surveys, web design, and social media marketing to help companies create sales opportunities and capture online leads.
How does our lead generation process works, what services are included, learn more about the Callbox Data Warehouse in the Asia Pacific and work with the Top Outsourcer for the 2011.
For for information, visit us at:
http://www.callboxinc.com/resources/media-gallery.html
Callbox provides direct marketing, sales force management, and web marketing services through telemarketing and a global data warehouse. It has received awards for top outsourcer and has over 6,000 clients worldwide across various industries. Services include lead generation, appointment setting, surveys, list management, web design, and social media marketing.
Planning your 2020 Digital Marketing BudgetMilestone Inc
This document provides a summary of a webinar about planning digital marketing budgets for 2020. The webinar included discussions on setting business goals, website strategy, key mobile technologies, search industry trends, and recommendations for SEO, paid marketing, analytics and budgeting. Presenters provided tips on integrating marketing and sales, developing buyer personas, optimizing for voice search and speed on mobile, and taking an omnichannel approach to digital advertising through audience segmentation and personalization.
Ralph Paglia ILM Implementation For General Motors DealersRalph Paglia
Courtesy Chevrolet has emerged as the top internet retailer of new and used Chevrolets. It uses an integrated online and traditional marketing strategy along with business development centers and dedicated internet sales teams to dominate the online car buying experience. The dealership generates over 60,000 online leads annually and sold over 4,000 vehicles in 2006 through its internet sales department by implementing an effective lead management process. This process involves routing online leads into a customer relationship management tool, having staff make initial contact within 30 minutes, and scheduling test drive appointments to convert leads into sales.
The document discusses various technologies and tools that can be used in the real estate owned (REO) industry. It describes products from CoreLogic that provide market analytics, distressed sales reports, and other data-driven solutions. It also discusses offer management platforms from Concourse 360 and RealtyBid that help streamline the transaction process. Finally, it recommends technologies like drones, Google alerts, Dropbox, and video conferencing to aid with tasks like property marketing, document sharing, and client communication.
Internet Battle Plan - Growing Your BDC and Internet Sales Department in a Ca...Ralph Paglia
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew their internet sales team from 10 to 300 cars per month through organic growth. They focused on human resource development, defining clear sales processes, generating large quantities of high-quality leads, and ensuring adequate staffing levels and resources to handle high lead volumes. Key aspects that contributed to their success included developing specialized internet sales teams, documenting roles and responsibilities, and implementing processes to efficiently manage high call and email volumes from leads.
Getting the Most Hits Search Engine Marketing Best Practicesdreamforce2006
The document discusses best practices for search engine marketing and using Salesforce for Google AdWords. It provides an overview of how paid search advertising works and how to set up campaigns, keywords, ads and landing pages. It also shares examples from Yamaha Corporation of America's use of these tools to generate leads and optimize their campaigns.
Whitney Romito-Mason has over 20 years of experience in sales, marketing, and account management. She has a track record of exceeding sales goals and generating high ROI marketing campaigns for B2B clients. Romito-Mason's expertise includes new business development, digital marketing, content creation, and community outreach. She has worked in automotive sales, media sales, and currently serves as Business Manager for an auto dealership, where she coaches a team of 11 salespeople.
We have been able to develop a thorough understanding of the marketing challenges that exist in wide-ranging industries. Thus, we provide marketers enough flexibility to choose from our pre-packaged Maine Business Mailing List or get a custom list designed based on their specific preferences. Global B2B Contacts is dedicated to deliver result-oriented State Wise Email List that gives you an impressive competitive advantage, driving more sales and keeping your clients happy.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
3 dmsc 2013 objective data performance plansRalph Paglia
The document discusses strategies for using objective data to create performance plans and compensation models for automotive dealership employees. It emphasizes the importance of aligning employee evaluations and pay plans with business objectives and strategies. The document recommends establishing clear roles, responsibilities, processes and metrics for lead response to improve sales conversion. It also stresses the importance of adequate staffing and skills for outbound calls and follow-up to maximize sales from online leads.
Digital Dealer Recruit Screen Hire WorkshopRalph Paglia
Ralph Paglia's presentation used during the 11th Digital Dealer Conference "Recruit Screen Hire" Workshop for car dealers in Las Vegas on October 6, 2011
- The document discusses AdoRoi, a solution that connects prospects to dealers through SMS, IVR, web, and other platforms to improve ROI on advertising spending.
- It analyzes which media and communications generate the most leads and sales in different regions. Reports provide insights into improving promotional ad campaigns.
- The system distributes leads to dealers, tracks sales team progress, and allows dealers to update lead statuses through SMS or online to increase dealer productivity and responsiveness.
Business to business marketing can be a tricky pursuit, but with the right business email list, building your list of committed B2B clients, finding new leads, and growing your own business is not as complicated as you once believed.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
our Transportation Industry Email and Mailing List target companies that provide infrastructure, vehicles, and operations Transportation. Our Transportation Industry List has thousands of contacts within Roads, Railways, Airways, Waterways, Canals and Pipelines.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
The document discusses marketing techniques for the 21st century. It notes that the modern marketer must invest in web properties, search marketing, tailored messaging, landing pages, measurement, public relations using the web, and community engagement. Effective marketing now relies on an integrated approach across these online channels.
Automotive digital advertising for car dealers v4Ralph Paglia
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who discuss best practices in digital advertising and lead management for auto dealerships. Specific topics covered include the use of search engine advertising, display ads, and radio ads on platforms like Google AdWords and Google Audio. Case studies are presented showing how dealerships have increased leads, sales, and revenue through digital advertising strategies. Metrics for measuring the effectiveness of digital advertising campaigns are also discussed.
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who will discuss best practices in digital advertising and lead management. It also provides an overview of the current state of digital advertising, how dealers can implement digital advertising strategies, and metrics to measure the success of digital advertising campaigns. Key topics covered include the growth of digital advertising spending, how consumers now research vehicles online, and approaches for dealers to set up their own digital advertising or work with partners to implement turn-key solutions.
This document summarizes a presentation given at a digital advertising dealer summit. It discusses several speakers who shared their expertise in topics like digital marketing best practices, lead management, and metrics. It also outlines the OEM's three-tiered approach to digital advertising for dealers, including do-it-yourself options, setup and training, and turnkey solutions. Key performance metrics for digital advertising campaigns like impressions, clicks, leads, and vehicle sales are also reviewed.
2. Agenda State of the Region Regional business & updates Recruiting strategy Lunch Technology update Mergers & acquisitions Steve Murray, Editor, Real Trends Cocktails & hors d’oeuvres
3. Value Proposition “Literally, what it is the customer gets for what s/he pays. The term is also used to describe some unique value a brand, company, product or service offers that its competitors don't. Often used interchangeably with differentiation, it is one of the factors to consider when determining a marketing strategy.” - Reid Neubert reid@neubertweb.com
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6. Demand Success Speaking Tour Philadelphia Thursday, October 29 9:00 AM Downtown Marriott Pittsburgh Friday, October 30 9:00 AM Airport Marriott
7. State of the Region Healthy Region Agent Count Poised for Growth Broker Exchange Recruiting RE/MAX Agents Survey/business planning for 2010
12. Brand “First what it is NOT: A brand is not a company logo. The logo is only the visual representation of the brand. What it is, is not as easy to explain. In the end, a brand is the associations people have with the company, product or service that are beyond its real, tangible aspects. It is important to realize that the brand exists in the minds of the marketplace. From the company side, a brand is a unique promise of quality.” Brand Equity “The amount of "juice" a brand has built up, i.e., how well-known and regarded a brand is. The more equity a brand has, the more valuable it is to the owning organization.”
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14. Advertising Plan National advertising Margaret Kelly TV Ads CMN $100 Million Regional advertising Eagles, Senators and University of Delaware sponsorships continue 2010 plan will be similar to 2009 plans Drive brand-name awareness and traffic to remax.com
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16. 2009 Summer Conference - Recap Renewed energy and confidence Social networking Recruiting and marketing to multiple generations Value proposition Watch MTOD this Fall for various videos and materials from the 2009 Summer Conference
17. Save the Dates 2010 RE/MAX International Convention Sunday, February 28 - Wednesday, March 3Orlando World Center Marriott Orlando, Florida Online registration opens October 26! 2010 RE/MAX Broker/Owner ConferenceSunday, August 10 – Tuesday, August 12 Hyatt Denver Convention Center Denver, Colorado
36. Team Defined A Sales Associate (Team Leader) and one or more licensed Individuals (Team Members) whose services are retained or secured to assist the Team in connection with the Leader’s real estate activities AND/OR Two or more licensed individuals working together who promote themselves as a “Team”
45. Industry experts2010 Schedule January 18-22 April 12-16 July 12-16 October 11-15 February 15-19 May 10-14 *August 16-20 November 8-12 March 15-19 June 14-18 September 13-17 December 6-10
49. ONLY way to get Commercial Listings on remax.com
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51. Commercial Division What do you get from adding a Commercial Division? Expand your recruiting base Diversify your business Broaden your referral base Does your office qualify? Contact Kevin Bair, Supervisor, Commercial Development 303-796-3919 or kbair@remax.net
58. FHA 203K Loan Program RE/MAX Town Hall and www.re-buildusa.com
59. Franchise Agreement Changes Promissory Note for the Renewal Fee – 6 monthly payments Quota – 60% of current associates or minimum quota for market size If the owner passes away, the heirs may sell the franchise or close the franchise Late Fees reduced from 20% to 10%
79. How Long Is Too Long? - 2007 94% of Customers want response in 4 hours Source: CAR 2007 Internet Vs. Traditional Buyer
80. How Long Is Too Long? - 2009 84% of Customers want response in 2 hours
81. Agent Lead Acceptance – 2009 Accepted by agent offered to first 46.10% Accepted by agent after first agent 33.15% Bounced to Broker 17.64% Pending Acceptance 3.12%
82. Office Lead Distribution Settings Sites with single agent lead distribution 68.20% Sites with multiple agent lead distribution 15.09% Sites with leads going to broker 12.46% Sites with leads going to a specific person 4.25% The majority of offices have lead acceptance going to one agent at a time for 4 hours.
89. Foreclosure Search to Launch Soon! Help Agents Prepare NowNationwide August Statistics Unique Visitors: 2.1 Million Listings Displayed: 4.2 Million Unique Leads: 150,665 Avg. Leads per Day: 4,860
137. Twitter Simple Easy Answers one question. What are you doing? (in 140 characters or less)
138. Twitter Ideas Post links to your listings Post links to photos using TwitPic also free, and can upload directly from your phone Post industry updates Keep the “personal” tweets intermingled
145. 600,000 new users each day1. Personal Profiles Friends = Mutual Acceptance 2. Business Pages Fans = One Way Acceptance
146. Facebook Ideas Post listings to your wall Ask questions and answer questions Create a Business Page or Group More than 6 million users become “fans” each day Create Events Open houses, buyer information seminars, etc.
149. LinkedIn Resume-Based Model Professional Networking “Utilize” Your Resume and Accomplishments Use for recruiting Ask existing top producers in your office to give you referrals
150. LinkedIn Ideas Average LinkedIn user is 41 and makes $109,000/year Average user belongs to 3-4 groups, mostly professional association groups Ask for and give recommendations Create discussions and generate conversation
151. Fun Facts Facebook was originally called FaceMash in 2003 at Harvard Founder Mark Zuckerberg purchased the domain facebook.com for $200,000 in 2005 Microsoft owns ~2% of Facebook Twitter is now used by law enforcement, American Red Cross to disseminate info about disasters May 2009 Michael Massimino tweeted from space Nielsen Online claims Twitter has only a 40% retention rate Between 2004-2005 Facebook received $40 million from venture capital firms
152. Social Networking Crystal Ball Where have we been? In April 2008, MySpace was 73% of Social Networking usage In April 2009, MySpace was 29% of Social Networking usage Twitter usage grew 3712% from April 2008-2009
153. What should I do next? Sign up and create accounts Link to, follow, or join RE/MAX International Lurk and Learn Create your strategy Jump right in and participate! Cross Market yourself
212. LinkedInThe average Real Estate Professional spends $1,480 per year on online marketing. With RE/MAX, all tools, training, and support listed, are included at no additional cost!
- Reid is a marketing expert in the Bay Area who has helped start-up and large companies with their marketing initiaves, incl. Wells Fargo- Exercise
You see how tough it is to stay relevant…..some of the things our leadership is doing….RE/MAX Executives have had multiple meetings with Washington officials regarding new legislative initiatives; most recently Dave Liniger met with Housing and Urban Development (HUD) Secretary Shaun Donovan to give his thoughts on how the Short Sale process could be refined to benefit both agents and consumers Dave and RE/MAX Execs have also met with real estate industry influencers including The Department of the Treasury, Freddie Mac and Fannie Mae and the Mortgage Bankers Association to find common positioning for real estate stakeholders with regard to proposed legislation and initiatives. RE/MAX is also meeting with asset management companies and organizations like Wells Fargo, Bank of America, Citi and others, to discuss the ongoing management of short sale and foreclosure properties.
we want to be prepared and ensure that our very best Sales Associates are available to accept these listings. Search Web Roster for SAs with specific criteria: - foreclosures listed as a specialty 100% Club or above - appropriate designations, like CDPE. Netted about 5,000 individuals - register online with Integrated Asset Services (IAS), the asset management company we will be working with on our up-coming projects. Instructions for the online registration are contained in the email message. IAS is currently handling in the neighborhood of 7,000 distressed assets at any given time. At this point, they have requested agents with REO expertise. We expect to soon add an additional list of individuals with specific short sales training and certification. Update Mainstreet Profile!Our goal is to have the RE/MAX organization represented by our very best. The only way we can identify the most qualified Sales Associates is through their Web Roster profile on Mainstreet. If you have Associates in your office who may qualify for this program, but they do not receive Dave’s email, be sure they update their profile on Mainstreet, and always encourage them to earn the CDPE designation. We will be adding to our qualified Associate list throughout the process.
Lost agents & officesPA/DE had positive gain in AugustPoised for growthRecruiting other RE/MAX AgentsBonding/Synergy within the RegionPassion
2005 – we know we won’t be back here anytime soon
2007/2008We don’t want to be back here, ever2 extremesUse the lessons learned as we move forward in this New MarketSmart businessSmart Growth
Our agents either have to deliver on the brand’s promise of quality to the consumer, or they blow it and dilute the brand’s promise for that consumer.Similarly, the BO either delivers on the brand’s promise to their agents or you don’t. It they don’t the brand ultimately loses value in the hearts and minds of his or her agents and it doesn’t exist for them.Passion comes in. Because if you don’t believe it and communicate the promise of the brand, they won’t internalize it and they are less likely to feel loyalty to the brand. If the value isn’t communicated, there is no loyalty.
Reid Neubert
Q1-Q2 national TV SOV is attached. RE/MAX had 99.9% SOV in the first quarter, but CB has since launched a broadcast campaign and has about 29% SOV, with RE/MAX still dominating the medium with 71%.
Three new TV commercials will be created for 2010. The message will be communicated by Margaret Kelly.The national ad campaign will not be finalized until the end of the year (Dec or Jan), so we will not be able to mention the 2010 plan details in the meeting. in1992 RE/MAX launched a partnership with CMN and have raised $97 million dollars. The donations are 100% from RE/MAX Associates! We are striving to reach our goal of $100 million dollars by the end of 2009. We will generate a considerable amount of press at the end of the year as we approach the goal, and we are asking Brokers to encourage their agents to keep doing great things in order to reach this goal & increase involvement on a local level.
Get ready for some football, and RE/MAX!In September, and throughout the football season, catch RE/MAX ads airing during Westwood One radio broadcasts of NFL games. In addition to RE/MAX commercials, the sponsorship includes RE/MAX tie-ins such as the “RE/MAX Play of the Game,” and the Touchdown for Kids program, benefitting Children’s Miracle Network.Even more football action is on tap in October, with RE/MAX sponsoring TV coverage of NCAA football. Other September advertising highlights include:Re-airings of Primetime hits including NCIS, House, CSI: Miami and Law & Order. Cable shows and movies including Good Eats,It's Easy Being Green, Armageddon and SportsCenter. Home and real estate programming including Smart Tips, What You Get For The Money, Hidden Potential, and Nightmares for Rent.
Statistics are due by the 5th of each monthThis key for billing, regional stats and agent recognition/trackingAwardable incomeReview hand-out of each item that is awardableThree options for reporting statsBy handForms are included in billingExcel spreadsheetsDownload from MainstreetLone Wolf or BBOPJust print specific reports and send
Team member Status optionsTeam memberWould include all agents that actively list and sell real estate including:Buyer’s agentsListing agentsThey receive same benefits as all individualsLeadsWebsitesClub awardsExplain feesDues, CFF and Ad fundLicensed AssistantAdministrative purposes only – regardless of State allowancesLimited benefitsNo production, no leads, no websites, no awards, should not advertise themselves as agentsFeesDuesCan be paid by position, not personCFF & reduced ad fundBusiness cards/marketing materialsConsult trademark manual for LA requirements on cards and marketing materials
a search engine specifically designed for real estate investors that incorporates their patent-pending technology that ensures agent involvement and thus protect commissions. InvestorLoft contacted me requesting the names of the top brokers in our various markets as they are rolling out to the Florida region. They have only a very limited amount of broker slots available in each market, Director of Business Development for InvestorLoft on this email as he would like to speak with you directly about InvestorLoft and the impact it could have for you, your agents, and your office.InvestorLoft has launched our renovated Success Team Lead Network. Our re-engineered program allows more agents in each market to participate in our lead generation program at a significantly reduced advertising rate. Each market is defined by county, and we have designated a VERY limited amount of agent spots available in each county to receive our investor leads; smaller counties have only 1 spot available and the largest counties allow 5 agents to receive our leads.The pricing for our Success Team program is a 1-time setup fee of $299 plus a monthly fee ranging from $9 to $199/month; depending on the size, population, and listing count of each individual county. Because these prices are within the marketing budget of the majority of agents servicing investors in this market, we anticipate the demand to own these Success Team spots to be very high. As a RE/MAX partner, we would like to offer these available spots to RE/MAX agents nationwide prior to opening these spots to other real estate brands. Therefore, we will aggressively market this program throughout the RE/MAX agent network during the week of August 10th through the 14th. Starting August 17th, the balance of the Success Team spots will be open to the general Realtor public. This is where we need your help. We are requesting that you identify the top 20 brokers/agents in your regional coverage area. These would be agents who have experience in working with real estate investors.