This document provides a comparative site satisfaction report for an ecommerce company. It includes: - An overview of the iPSI benchmarking system used to measure website performance across key dimensions like trust, ease of use, and content. - The company's iPSI profile showing its ratings compared to industry averages and percentiles. - Analysis of visitor attributes like trust, navigation, and self-service showing most areas exceeding industry averages. - Recommendations to focus on improving content depth, building more trust, and driving new visitors to the site in order to increase sales opportunities.

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Company Information | www.example.com | +123 123-123-123 | Address of example | Country
Ecommerce Industry
Comparative Site Satisfaction
Report
By Shar Alam

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iPSI Definition
iPSI Profile and Percentile
Ecommerce iPSI: Attribute Analysis
Frequency of Visit
Recommendations
Ecommerce iPSI: Dimension Analysis
Site Satisfaction
Agenda

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iPSI serves as a comparative benchmark allowing website managers to continually measure their relative position in the ecommerce sector.
What is iPSI?
3
iPSI outlines 5 website dimensions deriving from 9 attribute questions

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iPSI Profile and Percentile
7.91
7.62
6.66
5.81
Industry Max
Your Rating
Industry Average
Industry Min
85th
Percentile
10th
Percentile
Aggregated information obtained from
15 webValidator® studiesdeployed on
the websites of leading ecommerce
brands.
Industry Data Origins

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Is a reliable source
that you trust?
1 5
Is a well-organized
site?
Has content that is
relevant to the purpose
of your visit?
Enables you to help
yourself?
4
Is easy for you to
navigate?
Trust
Ease of
Use
Organization
Relevancy
3
2
7
Encourages you to
return?
9
Gives you the amount
of detail you need?
You would refer to
others?
Enables you to find what
you’re looking for?
Trust
Referral
Return
Depth
Discovery
Self-service
1
2
3
4
5
6
7
8
9
Trust Ease of Use Organization Relevancy Referral Return Depth Discovery Self Service
Your Rating Industry Rating
Attribute Analysis
83.6%
86.50%
90.70%
90.70%
91.30%
90.70%
85.70%
85.70%
99.0%
Attribute questions and your percentiles according to each attributes
Attribute comparison between your rating and industry average

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9
Dimension Analysis
Dimension comparison between your rating and industry average
4
4.5
5
5.5
6
6.5
7
7.5
8
Motivation Adoption Content Navigation Interactivity
Your Rating Industry Rating
Industry Ranking Your Weakest
Dimensions:
Dimension Your Ranking
1 2
2 1
3 5
4 3
5 4
Motivation
• Organization
• Trust
Adoption
• Referral
• Return
Content
• Depth
• Relevancy
Navigation
• Ease of Use
• Discovery
Interactivity
• Self-service

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Frequency of Visit
Comparison between your users and industry average separated by first
time and repeat visitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Your Users Industry Average
First time Repeat
AAA is excellent at maintaining customer loyalty through repeat customers.
However, the website has fewer first-time visitors than the industry average.

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Overall Site Satisfaction
Source: xxx
0%
5%
10%
15%
20%
25%
0 1 2 3 4 5 6 7 8 9 10
Industry Average Your Users
SatisfiedNot Satisfied
 More customers are rating your
overall site as satisfactory than
industry average.
“Satisfied customer is the best
source of advertisement”
― G.S. Alag“
”

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Content
In terms of content, depth, and relevancy, your site is
doing better than the industry average. However,
further investigation showed that your site ranked on
the 85th percentile in the industry. Which means that
there 15% of the relevant industry that are producing
better and more in-depth content than your site.
Therefore, this sector should be prioritized.
2
The dimensional analysis showed that the industry
ranked number one on the motivational dimension.
However, your site ranked number two. Further
analysis in attributes showed that this deficiency
derives from the trust attribute. Your site is
exceeding the industry average for the trust attribute,
however, it is still on the 83rd percentile in the
industry. Therefore, establishing trust amongst your
website visitors is crucial.
Motivation1
1
3
2
The frequency of visit analysis showed your site has
31.7% less first-time visitors than the industry
average. Therefore, your website traffic is an
important area to focus on.
Discovery3
Areas to Focus On

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Recommendations
Content
Conducting an adequate amount of
research on relevant topics is the first
step to creating detailed and quality
content.
Trust Building
Transparency is a great to build trust
and rapport amongst your website
visitors. Find ways to be more
transparent about your business. Start
by editing your team page by making it
more personal relatable.
Web Traffic
Focusing on advertising and marketing is a
great way to drive first-time visitors to your
site. It is essential because the relevant and
high number of visitors equals the number of
opportunities you have to generate sales.

11. LO:GO 11Source: xxx
Thank you.