SlideShare a Scribd company logo
Institutions of different 
magazines
Kerrang 
Institution: Bauer Media Group 
Copies sold per week: 70,456 
Genre: Rock 
Target audience: Adults 
Other media involvement: 
◦ Kerrang Radio 
◦ K! TV 
◦ Annual awards ceremony 
◦ Annual rock concert 
About the company 
Kerrang publish 300 magazines in 15 countries and 19 million 
magazines sold every week. They are a multi-agency meaning 
that products have benefits of cross media convergence. 
Kerrang Australia is the most recently published edition and the 
Bauer sister company mainly focuses on the UK magazines.
Q 
Institution: Bauer Media Group 
Copies sold per month: 377,000 
Genre: Alternative 
Target audience: Adults 
Other media involvement: 
◦ Radio 
◦ TV-QTV 
◦ Annual Q awards 
About the company 
Q launched a radio station in 2008 but is only available on digital 
TV. It was suppose to be called “Cue” but changed the name so 
there was no confusion with a snooker magazine. Q is also known 
for its charitable nature and organisations.
Rolling Stone 
Institution: Wenner Media LLC 
Copies sold per month: 228,469 
Genre: Pop 
Target Audience: White women in their 20’s 
Other media involvement: 
◦ Weekend festival in Germany 
◦ Restaurant founded 2011-13 
◦ Merchandise 
About the company 
It is an American based magazine but also has editions in 16 other 
countries. Rolling stone changed their layout in the 1990’s to try and 
target a younger audience but has recently gone back to their 
original layout. In 1977 the magazine changed their headquarters 
from San Francisco because there was no cultural background 
and started the magazine in New York.
NME 
Institution: IPC Media-Inspire 
Copies sold per week: 18,184 
Genre: Rock, Indie 
Target Audience: Mainly men aged 15-30 
Other media involvement: 
◦ Tours 
◦ Awards 
◦ Web-show 
About the company 
NME’s sales are plummeting as the year goes on by 13.2%. 
NME started as a newspaper and transferred to a magazine 
after around 30 years. NME stands for new musical express and 
has been published every week since 1952.
Vibe 
Institution: Spin Media 
Copies sold in 2011: 301,408 
Genre: Rap 
Target Audience: 12-24 years 
Other media involvement: 
◦ Website 
◦ YouTube 
About the company 
Vibe magazine was first published in 1993 in partnership with 
Time Inc. The magazine was formally named “Volume” but the 
co-founding editor changed the name to as we know it; Vibe. 
Vibe is known for their creative covers and repetitive 
celebrities. The magazine shut down in 2009 and was re-launched 
in 2010.

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Instituions of different magazines.

  • 2. Kerrang Institution: Bauer Media Group Copies sold per week: 70,456 Genre: Rock Target audience: Adults Other media involvement: ◦ Kerrang Radio ◦ K! TV ◦ Annual awards ceremony ◦ Annual rock concert About the company Kerrang publish 300 magazines in 15 countries and 19 million magazines sold every week. They are a multi-agency meaning that products have benefits of cross media convergence. Kerrang Australia is the most recently published edition and the Bauer sister company mainly focuses on the UK magazines.
  • 3. Q Institution: Bauer Media Group Copies sold per month: 377,000 Genre: Alternative Target audience: Adults Other media involvement: ◦ Radio ◦ TV-QTV ◦ Annual Q awards About the company Q launched a radio station in 2008 but is only available on digital TV. It was suppose to be called “Cue” but changed the name so there was no confusion with a snooker magazine. Q is also known for its charitable nature and organisations.
  • 4. Rolling Stone Institution: Wenner Media LLC Copies sold per month: 228,469 Genre: Pop Target Audience: White women in their 20’s Other media involvement: ◦ Weekend festival in Germany ◦ Restaurant founded 2011-13 ◦ Merchandise About the company It is an American based magazine but also has editions in 16 other countries. Rolling stone changed their layout in the 1990’s to try and target a younger audience but has recently gone back to their original layout. In 1977 the magazine changed their headquarters from San Francisco because there was no cultural background and started the magazine in New York.
  • 5. NME Institution: IPC Media-Inspire Copies sold per week: 18,184 Genre: Rock, Indie Target Audience: Mainly men aged 15-30 Other media involvement: ◦ Tours ◦ Awards ◦ Web-show About the company NME’s sales are plummeting as the year goes on by 13.2%. NME started as a newspaper and transferred to a magazine after around 30 years. NME stands for new musical express and has been published every week since 1952.
  • 6. Vibe Institution: Spin Media Copies sold in 2011: 301,408 Genre: Rap Target Audience: 12-24 years Other media involvement: ◦ Website ◦ YouTube About the company Vibe magazine was first published in 1993 in partnership with Time Inc. The magazine was formally named “Volume” but the co-founding editor changed the name to as we know it; Vibe. Vibe is known for their creative covers and repetitive celebrities. The magazine shut down in 2009 and was re-launched in 2010.