SlideShare a Scribd company logo
Instagram and Hootsuite
Best Practices & Dashboard Overview
Speaker Bio
Ella Badis
Hootsuite Social Media Coach
@Hoot_EllaBadis
Join the conversation using #HootsuitePro
Introduction to Instagram
Building an Instagram Strategy
Instagram on Hootsuite
Agenda
• Social network for visual content:
images & videos
• Over 300+ million users
• Popular with teens and adults
between the ages of 18 - 29
• Encourages user-generated content
• Add popular # hashtags to visual to
discover your content
Tweet your questions with #HootsuitePro
What is Instagram?
• Grow your social presence
• Build community together
• Showcase brand personality
• Monitor brand mentions by
customers
Why you should be on Instagram?
Building an Instagram Strategy
Ask yourself, what do you hope to accomplish by
using Instagram?
• Do you want to share a creative visual portfolio
of your work, product and/or service?
• Do you want give followers a behind the scenes
look at your company culture?
• Share stories from your community and/or
campaigns?
1. Set Goals
Tweet your questions with #HootsuitePro
S.M.A.R.T Goals
Goal: To increase brand
exposure by getting 10 likes on
each of my Instagram photos
by end of August.
Steps to Achieve: PIC
1. Post 3 visuals per day at different time
2. Insert hashtags in each visual
3. Compare engagement on weekly basis
S.M.A.R.T Goals
Tweet your questions with #HootsuitePro
Tweet your questions with #HootsuitePro
• Conduct an Instagram audit to
determine what your followers are
saying about you
• Monitor your followers to see what
kind of content they are sharing
• Is your audience already using
unique hashtags?
Tweet your questions with #HootsuitePro
2. Get to know your fans
Tweet your questions with #HootsuitePro
Brand Hashtag
Tagline that is central to
your business (Long-
term)
Unique word for your
contest, promotion
and/or marketing
campaign (Short-term)
Campaign Hashtag
Very popular
keywords/topics and are
instantly changing in real
time
Trending
Tweet your questions with #HootsuitePro
3. Ella’s Bucket of Hashtags
Examples of each type of hashtags
Brand Hashtag
Examples
Tweet your questions with #HootsuitePro
Campaign Hashtag
Examples
Tweet your questions with #HootsuitePro
Trending Hashtag
Examples
Tweet your questions with #HootsuitePro
Keep it to
the point
Use capital
letters for
multiple
words
Avoid
hashtag
overload
Associate
something
unique to
your brand
Look up
hashtags
before you
use!
Add
hashtag to
printed
materials
#Tip: #How #To #Hashtag
Tweet your questions with #HootsuitePro
Instagram on Hootsuite
Tweet your questions with #HootsuitePro
Add Instagram to your Hootsuite dashboard
Make sure you have the latest version of Hootsuite installed on your
device.
Ensure that your Push Notifications are turned on (Phone: Settings)
○ iPhone/Android
○ Hootsuite Mobile App
○ Instagram on Hootsuite App
Tweet your questions with #HootsuitePro
Instagram for Hootsuite Checklist
Thank you
Join the conversation using #HootsuitePro
@Hoot_EllaBadis

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webinar

  • 1. Instagram and Hootsuite Best Practices & Dashboard Overview
  • 2. Speaker Bio Ella Badis Hootsuite Social Media Coach @Hoot_EllaBadis Join the conversation using #HootsuitePro
  • 3. Introduction to Instagram Building an Instagram Strategy Instagram on Hootsuite Agenda
  • 4. • Social network for visual content: images & videos • Over 300+ million users • Popular with teens and adults between the ages of 18 - 29 • Encourages user-generated content • Add popular # hashtags to visual to discover your content Tweet your questions with #HootsuitePro What is Instagram?
  • 5. • Grow your social presence • Build community together • Showcase brand personality • Monitor brand mentions by customers Why you should be on Instagram?
  • 7. Ask yourself, what do you hope to accomplish by using Instagram? • Do you want to share a creative visual portfolio of your work, product and/or service? • Do you want give followers a behind the scenes look at your company culture? • Share stories from your community and/or campaigns? 1. Set Goals
  • 8. Tweet your questions with #HootsuitePro S.M.A.R.T Goals Goal: To increase brand exposure by getting 10 likes on each of my Instagram photos by end of August. Steps to Achieve: PIC 1. Post 3 visuals per day at different time 2. Insert hashtags in each visual 3. Compare engagement on weekly basis S.M.A.R.T Goals Tweet your questions with #HootsuitePro
  • 9. Tweet your questions with #HootsuitePro • Conduct an Instagram audit to determine what your followers are saying about you • Monitor your followers to see what kind of content they are sharing • Is your audience already using unique hashtags? Tweet your questions with #HootsuitePro 2. Get to know your fans
  • 10. Tweet your questions with #HootsuitePro Brand Hashtag Tagline that is central to your business (Long- term) Unique word for your contest, promotion and/or marketing campaign (Short-term) Campaign Hashtag Very popular keywords/topics and are instantly changing in real time Trending Tweet your questions with #HootsuitePro 3. Ella’s Bucket of Hashtags
  • 11. Examples of each type of hashtags Brand Hashtag Examples Tweet your questions with #HootsuitePro
  • 12. Campaign Hashtag Examples Tweet your questions with #HootsuitePro
  • 13. Trending Hashtag Examples Tweet your questions with #HootsuitePro
  • 14. Keep it to the point Use capital letters for multiple words Avoid hashtag overload Associate something unique to your brand Look up hashtags before you use! Add hashtag to printed materials #Tip: #How #To #Hashtag Tweet your questions with #HootsuitePro
  • 16. Tweet your questions with #HootsuitePro Add Instagram to your Hootsuite dashboard Make sure you have the latest version of Hootsuite installed on your device. Ensure that your Push Notifications are turned on (Phone: Settings) ○ iPhone/Android ○ Hootsuite Mobile App ○ Instagram on Hootsuite App Tweet your questions with #HootsuitePro Instagram for Hootsuite Checklist
  • 17. Thank you Join the conversation using #HootsuitePro @Hoot_EllaBadis