Trying to figure out whether your brand should be on Instagram? Curious about who's doing it well and what it takes to have a successful Instagram account?
Check out our handy and quick guide on Instagram for brands.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
Brands today need more content than ever before as they struggle to find cost effective ways to produce the volumes of assets needed for marketing. From technology to freelancers, brand have more options then ever before to create content. Learn how some of the most innovative marketers create consistent and compelling experiences at scale.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
LinkedIn is introducing new profile features like video cover stories and gender pronouns. It is also testing audio rooms and a skills path feature for hiring. Twitter is fighting COVID misinformation, testing Spaces, e-commerce, and reactions. It also faces a Russian ban. Pinterest launched new marketing tools. TikTok added Q&As, automated replies for businesses, and is looking at group chats. Instagram is testing hiding like counts, story labels, auto-captioning, and story drafts. It also added a remix feature to Reels. Snapchat acquired FitAnalytics and released an iOS 14 resource hub.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
Brands today need more content than ever before as they struggle to find cost effective ways to produce the volumes of assets needed for marketing. From technology to freelancers, brand have more options then ever before to create content. Learn how some of the most innovative marketers create consistent and compelling experiences at scale.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
LinkedIn is introducing new profile features like video cover stories and gender pronouns. It is also testing audio rooms and a skills path feature for hiring. Twitter is fighting COVID misinformation, testing Spaces, e-commerce, and reactions. It also faces a Russian ban. Pinterest launched new marketing tools. TikTok added Q&As, automated replies for businesses, and is looking at group chats. Instagram is testing hiding like counts, story labels, auto-captioning, and story drafts. It also added a remix feature to Reels. Snapchat acquired FitAnalytics and released an iOS 14 resource hub.
The slides presented at BrightonSEO April 2019. WeChat now is available for businesses outside of China, get to know more how you can utilise WeChat to engage with your Chinese customers.
2016 Social Media Best Practices for ITBKen Herron
July 8, 2016 presentation in Rovinj, Croatia to the members of the Istrian Tourist Board (ITB) on 2016 social media best practices for the travel, tourism, hospitality, and F&B industries covering the top practices, posts, networks, tools, mistakes to avoid, and daily checklists.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
WeChat is the largest social media platform in China with over 938 million monthly active users. It combines multiple functions like Facebook, Instagram, WhatsApp, etc into one app that is integral to daily life in Chinese cities. Official accounts must create high-quality image-heavy content that is useful and shareable to stand out among the 10 million+ accounts due to decreased views. Effective content types include articles, infographics, videos and slides. Menus and different types of posts can link to other pages and features within WeChat's ecosystem. Paid advertising options include moments ads, banners, and working with influencers, but the latter is generally most effective for customer targeting and building trust.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
The document discusses key social media and digital trends in 2016. It identifies reputation management, creating useful content ("youtility"), visual content, and employee/fan advocacy as major trends. Specifically, it notes that reputation is a business asset that must be actively managed. It also emphasizes using social media to provide useful information to customers and generate engagement through contests and visual content like photos and videos. Harnessing employees and fans as advocates through contests is also discussed as a way to crowdsource content.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
1. Brand growth on social media platforms like Weibo and WeChat has slowed as organic reach declines. Paid social advertising and influencer marketing will become more essential for brands in 2018.
2. Platforms are pushing more paid formats like ads and sponsored content to monetize, limiting the reach of organic posts. Brands need to incorporate paid social strategies to maintain growth.
3. Content quality remains a challenge, so brands must own specific formats, audiences, or moments to capture attention through more distinctive and engaging content on social media.
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Snapchat was created in 2011 and saw significant growth and funding in subsequent years. By 2015, Snapchat was raising $650 million in equity at a $16 billion valuation. Over two-thirds of Snapchat users are under 25, most are women. Brands can use Snapchat to raise awareness, drive store traffic through coupons, and showcase new products through its 10-second video format. While analytics are limited on Snapchat, key metrics include views, screenshots, followers, and completion rates. Major brands like H&M, Karmaloop, and CNN have seen engagement through creative Snapchat marketing campaigns. Maintaining a Snapchat presence requires creative effort but may not have high organizational costs. Forbes provides advice for
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
The document outlines a social media strategy with the following key objectives:
1) Build consumer brands and establish a strong online presence across major social media platforms to increase brand awareness, sales, and ROI.
2) Engage consumers in real-time conversations to strengthen brand integrity and drive viral marketing.
3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
Media Storm's December Digital Trends:
- Snapcash
- Facebook@Work
- Google Contributor
- Ingur x Promoted Posts
- Nielsen X Moat
- Instagram > Twitter
- Mail Online doubles
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
LINE presentation at Tech in Asia meetupTech in Asia
With 200 million users, LINE is one of the largest chat app products in the world. 80.3 percent of LINE's users are monthly active users (MAU) sending out five billion messages per day.
LINE Official Accounts allow businesses to send interactive messages and stickers to promote their brand. One sponsored sticker set is from the snack brand Oishi, encouraging users to purchase their products.
The slides presented at BrightonSEO April 2019. WeChat now is available for businesses outside of China, get to know more how you can utilise WeChat to engage with your Chinese customers.
2016 Social Media Best Practices for ITBKen Herron
July 8, 2016 presentation in Rovinj, Croatia to the members of the Istrian Tourist Board (ITB) on 2016 social media best practices for the travel, tourism, hospitality, and F&B industries covering the top practices, posts, networks, tools, mistakes to avoid, and daily checklists.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
WeChat is the largest social media platform in China with over 938 million monthly active users. It combines multiple functions like Facebook, Instagram, WhatsApp, etc into one app that is integral to daily life in Chinese cities. Official accounts must create high-quality image-heavy content that is useful and shareable to stand out among the 10 million+ accounts due to decreased views. Effective content types include articles, infographics, videos and slides. Menus and different types of posts can link to other pages and features within WeChat's ecosystem. Paid advertising options include moments ads, banners, and working with influencers, but the latter is generally most effective for customer targeting and building trust.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
The document discusses key social media and digital trends in 2016. It identifies reputation management, creating useful content ("youtility"), visual content, and employee/fan advocacy as major trends. Specifically, it notes that reputation is a business asset that must be actively managed. It also emphasizes using social media to provide useful information to customers and generate engagement through contests and visual content like photos and videos. Harnessing employees and fans as advocates through contests is also discussed as a way to crowdsource content.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
1. Brand growth on social media platforms like Weibo and WeChat has slowed as organic reach declines. Paid social advertising and influencer marketing will become more essential for brands in 2018.
2. Platforms are pushing more paid formats like ads and sponsored content to monetize, limiting the reach of organic posts. Brands need to incorporate paid social strategies to maintain growth.
3. Content quality remains a challenge, so brands must own specific formats, audiences, or moments to capture attention through more distinctive and engaging content on social media.
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Snapchat was created in 2011 and saw significant growth and funding in subsequent years. By 2015, Snapchat was raising $650 million in equity at a $16 billion valuation. Over two-thirds of Snapchat users are under 25, most are women. Brands can use Snapchat to raise awareness, drive store traffic through coupons, and showcase new products through its 10-second video format. While analytics are limited on Snapchat, key metrics include views, screenshots, followers, and completion rates. Major brands like H&M, Karmaloop, and CNN have seen engagement through creative Snapchat marketing campaigns. Maintaining a Snapchat presence requires creative effort but may not have high organizational costs. Forbes provides advice for
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
The document outlines a social media strategy with the following key objectives:
1) Build consumer brands and establish a strong online presence across major social media platforms to increase brand awareness, sales, and ROI.
2) Engage consumers in real-time conversations to strengthen brand integrity and drive viral marketing.
3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
Media Storm's December Digital Trends:
- Snapcash
- Facebook@Work
- Google Contributor
- Ingur x Promoted Posts
- Nielsen X Moat
- Instagram > Twitter
- Mail Online doubles
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
LINE presentation at Tech in Asia meetupTech in Asia
With 200 million users, LINE is one of the largest chat app products in the world. 80.3 percent of LINE's users are monthly active users (MAU) sending out five billion messages per day.
LINE Official Accounts allow businesses to send interactive messages and stickers to promote their brand. One sponsored sticker set is from the snack brand Oishi, encouraging users to purchase their products.
LINE : The Social Network success storyHUB INSTITUTE
With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America or Spain (15M users in 3 months!), the platform is now arriving to Europe... More info : http://line.naver.jp/en
This document discusses how to effectively use Instagram for brands. It provides key Instagram statistics like having over 600 million monthly active users who are primarily younger than 35. It explores how brands can engage on Instagram through posting photos and videos daily using hashtags and location tags. Case studies of Audi and Indian Motorcycles show how high quality photos and engaging hashtags can increase likes and comments. The document emphasizes that Instagram should not be overlooked as it is an important part of the larger Facebook network and critical for reaching younger audiences.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
INSTRAGRAM | BUSINESS MODEL | COMMUNITY PROVIDERMdAyazQureshi
Instagram is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger launched for the first time in October 2010 on iOS. They began work in San Francisco by developing a mobile check-in app named Burbn which was later renamed Instagram as they re-focused on photo sharing.
How Did Instagram Transform Itself Towards Community Building Tool?NetContent
Instagram is one of the fastest-growing apps since its launch in the year 2010. It has a bright future ahead of it, thanks to its constant tactical updates while maintaining a close resemblance to its original software. Learn about the Instagram Journey where it has transformed itself from being a simplistic camera app to a community-building application.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Instagram is a social media platform launched in 2010 that allows users to share photos and videos. It has over 400 million active users who share over 80 million photos per day. Businesses can use Instagram to showcase their brand by sharing behind-the-scenes photos, providing inspiration to followers, and reposting customer photos to engage their audience. Strategies like hashtags, sponsored ads, and encouraging customer sharing allow companies to promote their products and services on Instagram.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
This document discusses using Instagram for a company's social media marketing. It begins by explaining what Instagram is and how businesses are using the platform. It then discusses the types of businesses that are using Instagram successfully, including both B2C and some B2B companies. The document considers how businesses can be profitable on Instagram and provides ideas for how the sample company discussed could specifically use Instagram by establishing their brand, running campaigns involving clients, and curating high-quality posts. It concludes by discussing best practices for an Instagram strategy and how engagement on the platform could benefit the company.
The document provides information about three popular social media platforms: Snapchat, Instagram, and Twitter. It discusses their origins, target audiences, features, and sources of revenue. Snapchat allows users to share temporary photos and videos and has over 158 million daily users. Instagram began as a photo sharing app and is now owned by Facebook with over 700 million active monthly users. Twitter is a microblogging platform that allows users to post short messages and has an estimated 645 million users who send over 58 million tweets per day. All three platforms generate significant revenue from advertisements targeted towards their mainly younger user bases.
Snapchat is a multimedia messaging app with over 158 million daily users. It was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown as a playful app for teens and young adults to send disappearing photos and videos. While initially popular among younger users, Snapchat's user base has grown to include older age groups as well. The app generates revenue through advertising filters and sponsored lenses that are popular with users and brands.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
This document discusses emerging trends in social media and technology for 2018. It identifies five key trends: (1) (Re)curation, which involves delivering information in smarter, more personalized ways through algorithms and features like Facebook Explore; (2) Reference not deference, with social platforms giving more power to users and influencers through feedback mechanisms; (3) Never-ending frictionless, looking at solutions to remove friction from user experiences; (4) Utility to empathy, with technologies focusing on enabling empathy and enhancing interactions; and (5) Ephemeral-ised, involving the creation, sharing, and consumption of quicker, more meaningful content. Each trend is explained with examples of how social platforms are evolving to address them.
Antler is a TikTok marketing agency that focuses on short form video content. They aim to tap into Gen Z audiences on TikTok to help brands grow their online presence. The agency was founded by Vic and Matt who have experience growing personal and brand accounts on social media. They also have account executive Amber and creative executive Amy on their team. Antler proposes a campaign for Hospitality Rising that would create a TikTok channel to showcase jobs in the hospitality industry and encourage Gen Z to apply. The campaign would include always-on posting of content like job vacancies, "hospitality heroes", and venue tours. It would also implement a two-step job application process and community management to engage TikTok
Snapchat is a mobile app known for its disappearing photos and videos. It has grown rapidly since launching in 2011 and now has over 80 million active users globally. While most of its users are young (ages 13-25) and female, Snapchat has introduced new features like Stories that allow brands to reach this difficult demographic. Several major brands have had success using Snapchat to engage users and drive sales through exclusive content and discounts. However, Snapchat also has disadvantages for brands like a lack of metrics and an inability to achieve viral sharing within the app. Overall, Snapchat provides an innovative new format for brands to experiment with mobile advertising and messaging.
1. Investing in social media will become essential for businesses in 2014 as they recognize its importance for lead generation, referral traffic, and revenue. Businesses will need to hire social media professionals.
2. Google+ will grow in importance and challenge Facebook's leadership as the number two social network, with the potential to become a personalized web experience integrated with Google products like search.
3. Visual content like images and video will dominate social media strategies over text, with the rise of apps like Instagram, Vine and Tumblr that encourage short-form visual sharing.
GUIDE: Building Better Social Media CampaignsMohamed Mahdy
This document provides an overview of planning microcontent efforts. It recommends beginning by analyzing competitors' microcontent campaigns to understand what works. It also suggests brainstorming ongoing microcontent for conversations as well as campaigns with specific goals and timeframes. The document advises focusing microcontent efforts on daily conversations rather than just major events, as it is easier to stand out against fewer competitors on a regular day. Overall microcontent should be planned to engage audiences and position the brand.
The document discusses building an Instagram clone app for business purposes. It notes that Instagram has over 1 billion users who post 80 million photos daily, making it very successful. This inspired many businesses to clone Instagram and try to make money from photo and video sharing apps through advertising, sponsored posts, and social commerce. The document recommends considering unique features to stand out from competitors. It promotes a company called MacAndro that builds photo sharing apps like Instagram clones.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
The document discusses several marketing trends for 2023, including increased focus on TikTok, social commerce, and accessibility. TikTok will continue expanding advertising tools and features to court more advertisers. Social commerce is expected to grow significantly by 2025 as social platforms improve in-app purchasing capabilities, though some setbacks occurred in 2022. Accessibility will also remain an important issue, with platforms improving auto-captioning and companies implementing higher accessibility standards as part of diversity efforts.
Similar to WTR (What The ruckus) on Instagram (20)
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
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2. WTR ? 2
It would be really easy to chalk up Instagram’s success to filters, food pics
and selfies but then we’d be left with the question - why did Instagram
succeed where a slew of other filter-based photo apps failed?
Because Instagram’s success hinged on embracing a combination of
simplicity, ephemera and visual-first content.
The brainchild of Kevin Systrom and Mike Krieger, Instagram began life as
an overly-complicated Foursquare clone called Burbn in 2010, letting users
checkin, collect points and share photos. But from the ashes of this failed
app came something far more engaging and user friendly. The creators
quickly realized users were sharing images far more than checking-in so
after a quick pivot Instagram was born.
In its first year Instagram had over a million registered users, by 2011 that
number totaled more than 10 million and as of 2014 the base was upwards
of 300 million users who have created a staggering 20 billion photos and
videos to date. Demographically, the app skews female (68%), and younger
- under 35 years of age (90%). But one of the biggest reasons for its
meteoric success can be attributed to it’s massive popularity with
celebrities.
Oh, and unlike Snapchat, Instagram had no issue with Facebook’s advances
and sold to the social media behemoth in 2012 for $1 billion.
INSTAGRAM IN 5 MINUTESThe story on …. Instagram
3. Features
Users
Top Brands
• Simple and elegant photo
and video sharing
• numerous filters and
editing abilities
• Robust search and
tagging abilities
• Advertising platform
rolled out in 2014
• Under 35 - Millennials &
Gen-Xers
• Predominantly female
(68% of users)
• TOMS
• Starbucks
• Superdry Global
• GoPro
WTR ? 3
PROS
• Fast and easy way to create videos
and share them across channels
(FB/TW)
• Discovery tab allows for savvy
hashtaggers to grow audience
• Emerging ad platform means more
metrics and ability to scale quickly
CONS
ruckus rating
• Mobile-only tool means limited
posting options
• Analytics and user data are slim
and still developing
• Visual medium means bar for
content quality is set high
• If you’re an apparel, beauty, alcohol
brand or anyone else chasing down
20 – 35 year olds – get on it ASAP!
Just be prepared to put in the effort.
INSTAGRAM IN 5 MINUTESKey Plot Points
Instagram
Founders
Mike Krieger &
Kevin Systrom
4. WTR ? 4
INSTAGRAM IN 5 MINUTESThe story Continues
Roadmap/New Features
An ad platform means more metrics, which in turn leads to
smarter targeting and user information for marketers.
Hopefully Facebook’s acquisition means they’ll bring solid
metrics to the Instagram platform as well as their relatively
nuanced way of incorporating ads into regular content. Also,
because Instagram content tends to be immediate and
personal - there’s a huge opportunity for brands to
incorporate user-generated content into their own streams.
Summary
Instagram is one of the fastest growing social networks of all
time and with Facebook now guiding its hand chances are it’ll
keep growing. The tool is right where it should be in terms of
being relevant to a young demographic and attracting a mix
of big-name brands and big-name celebrities. How long it
can hold on to the young demo while still growing remains to
be seen, but for now there are few channels better for
engaging with young professionals.
5. WTR ? 5
INSTAGRAM IN 5 MINUTESWanna make a Ruckus
About Us Connect Team
Gary Edgar
Managing
Director
Linda Andross
Managing
Partner
Katie Boland
Sr. Social
Strategist
We built ruckus to work
with brands to find and
tell their story through
rich, compelling and
relevant social content.
Find out how we can
help you make a ruckus.
@ruckusdigital
+ruckus digital
416 934 2119
gary@ruckusdigital.ca
www.ruckusdigital.ca