3. Research Methodology
The research was conducted at an
Islamabad-based advertising and
PR agency in first week of January
2014 to know what high school
students think of internet and their
preferential digital platforms.
Findings are being shared with
stakeholders.
4. Discussion
Credit
Q: Do high school going students
think internet as set of digital
platforms?
A: Ninety-five (95%) answered yes.
Q: Is predictive analysis of digital
media for 2016 correct?
A: US digital media companies like
Facebook must use this research
findings for strategic global
marketing.
Q: Should established Pakistani
brands hire services of digital
media influencers?
A: Yes.
Sajid Imtiaz, Member Advertising Age
Feedback: sajedimtiaz@hotmail.com