This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in New York on Tuesday 3 November 2015 by Filip De Boeck (Managing Partner, InSites Consulting), Tom De Ruyck (Managing Partner, InSites Consulting) & Niels Schillewaert (Managing Partner & Co-Founder, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dannon case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
The Chief Consumer Officer at Kongress der Deutschen MarktforschungInSites on Stage
The Chief Consumer Officer, presented at the Kongress der Deutschen Marktforschung by Tom De Ruyck (InSites Consulting) on Monday May 19, 2014 in Berlin (DE).
I was asked to speak at the IPA Strategy Group's Modern Briefing event this morning. These are my thoughts on why participation is so important-it fundamentally disrupts business models-and how we can get better at briefing for participation:
-A business problem is a behavioural change in disguise
-Think about network insights, not consumer insights
-Move from "the single thing we want to say" to "the single thing we're going to make or do"
This book is a practical guide or playbook for startups and entrepreneurs to integrate Design Thinking into their psyche to get them on a fast track to deliver solutions that matter as opposed to solutions that customers want. This book ditches the mind-set of make and sell and coaxes leaders to adopt a more agile way of user journey based exploration. At the end, we end up with an approach that is repeatable, scalable, ROI driven and more importantly puts customers at the center.
Changing economy comes with new roads to success. Emerging business eco-systems bring co-creation and open innovation up as key competence and strategic means for competitiveness. How do you recognize multiple roadblocks to harvest benefits and orchestrate collaborative efforts to successfully master the bridge of open innovation?
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
The Power of Co-creation: working with consumers to win in marketBrand Genetics
The challenge for all marketeers is to make the audience care – which means developing a message that is meaningful, relevant and remarkable – this is where co-creation can help. Co-creation is about collaborating with people outside your organisation (eg. consumers, customers, experts) to develop ideas that add real value to their lives.
At Brand Genetics we believe it’s crucial to understand how to collaborate, with whom and what ‘developing ideas’ really means in this context. This presentation shares insights and practical tips on how – done right – co-creation can help you grow your business by being more consumer relevant, and draws on Brand Genetics’ experience of developing innovative new products and brands.
This was the keynote presentation at the Nutraformulate conference 2014
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...Kelsey Ruger
Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes people tick is critical to getting the desired response. In this session, we will take a look at some science and research that reveal common “people patterns” in thinking, decision-making and behavior that will allow you to create more engaging, creative and meaningful interactions that match the way people think and work, while delivering results.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in New York on Tuesday 3 November 2015 by Filip De Boeck (Managing Partner, InSites Consulting), Tom De Ruyck (Managing Partner, InSites Consulting) & Niels Schillewaert (Managing Partner & Co-Founder, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dannon case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
The Chief Consumer Officer at Kongress der Deutschen MarktforschungInSites on Stage
The Chief Consumer Officer, presented at the Kongress der Deutschen Marktforschung by Tom De Ruyck (InSites Consulting) on Monday May 19, 2014 in Berlin (DE).
I was asked to speak at the IPA Strategy Group's Modern Briefing event this morning. These are my thoughts on why participation is so important-it fundamentally disrupts business models-and how we can get better at briefing for participation:
-A business problem is a behavioural change in disguise
-Think about network insights, not consumer insights
-Move from "the single thing we want to say" to "the single thing we're going to make or do"
This book is a practical guide or playbook for startups and entrepreneurs to integrate Design Thinking into their psyche to get them on a fast track to deliver solutions that matter as opposed to solutions that customers want. This book ditches the mind-set of make and sell and coaxes leaders to adopt a more agile way of user journey based exploration. At the end, we end up with an approach that is repeatable, scalable, ROI driven and more importantly puts customers at the center.
Changing economy comes with new roads to success. Emerging business eco-systems bring co-creation and open innovation up as key competence and strategic means for competitiveness. How do you recognize multiple roadblocks to harvest benefits and orchestrate collaborative efforts to successfully master the bridge of open innovation?
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
The Power of Co-creation: working with consumers to win in marketBrand Genetics
The challenge for all marketeers is to make the audience care – which means developing a message that is meaningful, relevant and remarkable – this is where co-creation can help. Co-creation is about collaborating with people outside your organisation (eg. consumers, customers, experts) to develop ideas that add real value to their lives.
At Brand Genetics we believe it’s crucial to understand how to collaborate, with whom and what ‘developing ideas’ really means in this context. This presentation shares insights and practical tips on how – done right – co-creation can help you grow your business by being more consumer relevant, and draws on Brand Genetics’ experience of developing innovative new products and brands.
This was the keynote presentation at the Nutraformulate conference 2014
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...Kelsey Ruger
Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes people tick is critical to getting the desired response. In this session, we will take a look at some science and research that reveal common “people patterns” in thinking, decision-making and behavior that will allow you to create more engaging, creative and meaningful interactions that match the way people think and work, while delivering results.
The ultimate search of the perfect customer experience By Brian SolisJahia Solutions Group
Are you experienced?
The ultimate search of the perfect customer experience: What is means for brands and how to create them. Presented by Brian Solis.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
Taiwan CPC 2012 Workshop - Using UX Design Principles & Methodologies in Desi...MLD/Mel Lim Design
Aspiration and joyful satisfaction are intrinsic drives. They are the common denominators of all effort, beginning with design and extending to the client and user experience. What is created externally mirrors what is happening internally. To understand the whole requires learning to engage in empathic internal and external communication across cultures, teams, clients, and customers. This “practice” provides validation, adds to ideation, and forges strategies for demonstrating and building value.
Brand Activation is about the experience. How to bring the brand experience to the consumer to achieve the marketing objective. It was presented at the Virtual Public Lecture in Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita, on December 3rd, 2022. Brand activation involves various forms of channels and method, and should be focused on creating authentic brand experience rather than oversimplified the term with marketing event.
Solving for X: Why the Future of Business is ExperientialBrian Solis
Products don't define a brand, experiences do. Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive. By Judith Aquino, TeleTech.
In a world where digital personalization meets customer-centricity, how do we reshape our marketing and branding strategies to resonate with modern consumers? This keynote will explore the crucial shift from traditional product marketing to crafting holistic omnichannel experiences. We'll discuss the evolution from transactions to connections, highlighting the key transformations required in today's business landscape. Attendees will access the conceptual frameworks and methodologies to transcend products. The presentation will focus on designing and managing the complex set of “moments” that define modern brands, offering new perspectives on how to enhance brand connection with people. Through a rigorous understanding of how to overlay brand philosophy over customer experience, this keynote is conceived as an opportunity to challenge conventional thinking and inspire innovation in the way marketers approach consumers.
Here is an edited view of a Keynote presentation I have given to a variety of Ad Agency senior management. The focus really to question their current model in the holding companies and to be a catalyst for discussion about changes required to better address the changing consumer landscape and their demands for us all to be "Customer Obsessed".
Navigating the Product Tightrope: Balancing Innovation and Current User DemandsAggregage
https://www.productmanagementtoday.com/frs/24216764/navigating-the-product-tightrope--balancing-innovation-and-current-user-demands/email
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base.
This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act. Through real-world examples and expert guidance, you will gain valuable insights into effectively managing the tension between innovation and current user demands, ultimately leading to the development of products that delight customers while driving business growth.
Learning Objectives:
• Review the challenges of balancing innovation and current user demands: Explore the fundamental principles behind balancing innovation and user needs, and understand the potential consequences of neglecting either aspect
• Align innovation with user needs: Learn techniques for gathering user feedback, analyzing market trends, and identifying unmet needs to ensure that innovative ideas align with user demands
• Communicate and manage expectations: Develop communication skills to effectively convey the rationale behind product decisions that prioritize either innovation or current user demands. Learn strategies for managing stakeholder expectations and fostering a collaborative environment
• Navigate the competitive landscape: Gain insights into the competitive landscape and learn how to differentiate the product while meeting current user demands, ensuring the product remains relevant in the market
A brand positioning summarises the complex package of rational and emotional benefits and personality traits that drive stand-out, choice and forge enduring customer relationships. If products are people then brands should be friends or lovers. This mini presentation summarises The Marketing Directors' approach to brand positioning. For help to build your brand, call us on +44(0) 1628 400699 or pop into our Marlow or London office.
Sentinel Report is Globant’s initiative that consolidates not only information but also metrics, statements, market trends, insights, and industry updates on consumer behavior from all over the world. Latest edition of Sentinel Report describes how brands can infuse more customer-centric approach and incite strategic initiatives that regards context of interactions and the moments of impact with our consumers. It also brings out why and how to create relevant and meaningful relationships with customers, regardless of the channel they use.
"Smart Marketing. Customer Experience Insights are Golden".Chris Olson
"Smart Marketing. Customer Experience Insights are Golden". Keynote presentation by Chris Olson at the inaugural conference of Association of Library Communications & Outreach Professionals, October 9-10, 2011. Held in Glenside, PA.
Steven Zwerink illustrates the touchpoint model, designed to improve user experiences and bring delight to customers. Steven encourages simple designs and emotionally impact at all stages of product development. He bases all of this upon the extreme importance of any startup's first few customers.
This content was produced for the 2013 Mexico City Winter semester of the Founder Institute by Founder Institute mentor Steven Zwerink, traveling entrepreneur and lifestyle coach. Follow him on Twitter to learn more:
https://twitter.com/szwerink
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
22. THE ABILITY TO UNDERSTAND
THE CONSUMER BETTER
AND DELIVER UPON THAT
SUPERIOR UNDERSTANDING
THINK consumer centric. THINK AGAIN.
23. Support
me to make
the right
choice
Keep
me excited
and looking
forward
Help me
escape from
everyday
routine
Stay
within the
holiday mood
afterwards
To what extent do you agree with
the following statements about TUI?
CONSUMER NEEDS
BECOME KPIS
THINK consumer centric. THINK AGAIN.
36. #MINDS#HEARTS #ACTIONS
establishing a culture of
consumer centricity and
creating a mind shift among
employees.
delivering sparks of fresh
inspiration through dialogues
with consumers, in order to
craft or reshape strategic plans,
product development
roadmaps,…
concrete actions or changes
in the cycle of developing
new products. This level is
about bringing strategy into
action.
THINK consumer centric. THINK AGAIN.
38. ADAPT TO A CHANGING WORLD
Making
consumers the
focus instead of
technologies
Bringing relevant
lighting experiences
to the market instead
of products
THINK consumer centric. THINK AGAIN.
39. The benefit pyramid is a laddered model
covering all consumer needs for lighting.
The pyramid provides consumer guidance
for Philips Lighting propositions.
An exhaustive set of consumer insights
and use cases is anchored in the pyramid.
CONSUMER CENTERED FRAMEWORK
THINK consumer centric. THINK AGAIN.
41. Since July 2015
Consumer Consulting Board
Live in Europe & North-America
THINK consumer centric. THINK AGAIN.
42. #HEARTS
From research to a consumer centricity program
Make people active part of a bigger wave
Build proof points in an early stage
ENGAGING WITH CONSUMERS
THINK consumer centric. THINK AGAIN.
43. ENGAGING WITH CONSUMERS
#HEARTS
From research to a consumer centricity program
Make people active part of a bigger wave
Build proof points in an early stage
Consumer enthusiasm
“Sometimes I miss this
community. I´m really excited
about the new product ideas :-)”
“It's good to see Philips is working
hard on our ideas. I like their
feedback and I'm really looking
forward to further activities!!! :)
THINK consumer centric. THINK AGAIN.
44. ENGAGING WITH CONSUMERS
#MINDS
Consumer immersion via a consumer story
dashboard
From consumer validation to inspiration
THINK consumer centric. THINK AGAIN.
51. "It was really interesting to see
all the recipes people use
yogurt for. For example, the
pasta recipe really caught my
attention and I was surprised
people would use yogurt in
pasta. It was also eye-opening
to me to see people using
yogurt in savory recipes as I
thought consumers only
consumed yogurt as a sweet
treat."
FUN AND
INTRIGUING
FOR NON-CMI
AUDIENCES
THE impact
FOR DANNON
“The Studio is visually
appealing. .... as life is quite
busy, we unfortunately don't
take the time to socialize and
share this type of information
in person or online.”
THINK consumer centric. THINK AGAIN.
53. Real closeness to consumers
+30%
CONSUMER
FEELING
CONSUMER
CONTACT
STUDIO
USAGE
+230%
THINK consumer centric. THINK AGAIN.
54. #MINDS#HEARTS #ACTIONS
use new channels to
share insights
use metaphores
shift from evaluation
to opportunities
involve people in the
bigger picture
consumer enthusiasm
is contagious
deliver instant
gratification
follow the pace of the
business
deliver in small chunks
install triggers
THINK consumer centric. THINK AGAIN.