The document summarizes key points from the Episerver Ascend - 2016 conference. It discusses the Metropolitan Police's digital transformation projects to empower officers with accessible digital tools. This allows them to focus on priority work instead of paperwork. The Met migrated systems to Episerver's cloud platform on Microsoft Azure for scalability, security and simplified pricing. The keynote speaker discussed how organizations must adapt to the era of rapid technological change and the "fourth industrial revolution." He noted the new generation is always connected and thinks differently. Innovation is key to survival, while inaction can severely impact company profits. Brands must earn attention by engaging audiences with personalized experiences instead of one-size-fits-all campaigns.

1. Episerver Ascend – 2016 Conference

2. The Met Police's
latest digital projects

3. Aims
• Police officers and staff are empowered and informed
via their digital workspace
• Reduce large quantities of paperwork
• Accessible anywhere, from any device
• Police officers and staff can focus on what matters
most, playing their part in making London the safest
global city
The Met Police's latest digital projects
Speakers:
Martin Fewell, Director of Media & Communications at Metropolitan Police
Peter Mann, Client Services Director, CDS

4. If a force as large as the met police can undertake
such large digital transformation then it is a
possibility for any other police force to do the same
The Met Police's latest digital projects

5. How
• Engage with customers via forums etc – get to know
their customers
• Get to know the staff too – empower and engage them
so they feel part of the project
• Make work and procedure as seamless as possible so
police officers and staff can focus on what matters
most
• Options to roll out to other areas where forces can try
our different aspects of the new system
The Met Police's latest digital projects
Speakers:
Martin Fewell, Director of Media & Communications at Metropolitan Police
Peter Mann, Client Services Director, CDS

6. Migrating to the
Episerver cloud (DXC)

7. Benefits
• Cloud located on Microsoft Azure - a strong, reliable
service. Azure were the first to conform to ISO 27018
Cloud Privacy Standard
• Scale on demand, unlimited capacity & pay for only
what you need
• Extensive monitoring 365/24/7 and issue resolution –
plus can triage other issues to the other suppliers
• Simple pricing on content items & page views, so
pricing will grow with your site
Migrating to the cloud

8. Migrating to the cloud
Solving client challenges

9. Keynote: Acceleration in the era
of chaos and change
Talk by: Igor Beuker

10. We are in the age of the forth industrial revolution
• Currently in a chaotic changing time – but chaos is opportunity
• Adapt to survive
• Our way of building businesses is often based on the assumption that the future is going to be
like the past
• Don’t be scared of this new industrial revolution – all the past ones created more jobs and
wealth, why should this one be any different
Acceleration in the era of chaos and change
It is not the strongest of the species that
survives, nor the most intelligent that survives. It
is the one that is most adaptable to change.
Charles Darwin

11. The new generation
• The new generation lives through an interface, it changes their
behaviour – other generations find it hard to understand
• They will swipe brands to one side like they do Tinder profiles
• They start out their careers as CEO and Founder – a social
status
• They are ‘always on’ hyperconnected tech ninjas
Acceleration in the era of chaos and change

12. Math Men
• Don’t think of the ROI, the real question is: What is
the risk if I don’t do this?
• They look at the world differently, innovatively, 10
steps ahead (and the gap is widening all the time)
• Most brands have embraced mobile first, well that’s
old news, Math Men are now embracing AI first –
Google have just made the switch
• “I skate where the puck is going
to be, not where it has been”
(Wayne Gretzy)
Acceleration in the era of chaos and change
Mad Men
• Most dangerous statement: “We have always done
it this way”
• Boardroom with head in the sand – “we don’t think
it’ll last”, “we don’t believe in ….”
• “But in my industry it’s different” - it’s not, all
industries are evolving
• It’s just a gimmick, It’s just hype
• I need to see a business case, what is the ROI? I
need to know what will happen
• …leads to “we didn’t see this coming!”
vs

13. Acceleration in the era of chaos and change

14. Inaction
73% of inaction is high risk, company
profits decline by 40% in 3-5 years
27% of inaction is radical, company
profits decline by 30% in 1-3 years
Acceleration in the era of chaos and change
Innovation
86% of innovation is low risk, it
generates 30% of company profits
14% of innovation is radical, it
generates 70% of company profits
vs

15. Engaging with the audience
“Brands are becoming media outlets”
• Today you can still buy media, but you can no
longer buy attention. You have to earn it
• It’s not about buying ‘likes’ - that is just an ego
boost, it’s not a true reflection of loyal customers
• Beyond one-size-fits all TV campaigns, it’s about
personalised experiences and content
• Facebook & Google – good examples of media
owners masquerading as technology companies
Acceleration in the era of chaos and change

16. Slides by: Anna Bravington
Account Director, Redweb
annabravington@redweb.com
Redweb.com - @Redweb
@annabravington