Yahoo
•
2 likes•634 views
Data from a variety of online and offline sources is used to target ads through real-time bidding (RTB). This data informs the bids buyers submit for each ad impression. More detailed data on users leads to higher bids. However, concerns remain about issues like viewability, fraud, and the large cut of spending that bypass publishers. Overall, while data targeting aims to improve efficiency and relevance, the complex RTB ecosystem still faces challenges around transparency, pricing, and metrics.
Report
Share
Report
Share
Download to read offline
Recommended
Marc Hergenröther
This document discusses affiliate marketing and programmatic advertising. It begins by describing how the author started in affiliate marketing and some key performance indicators. It then discusses market requirements and growth, internet usage, and credit card acceptance for different markets. Various advertising activities are described including display, search engine, and user retargeting. Results after 3 months included positive ROI, first payments after 3 months, and 30,000 Euro in revenue but depending on key advertisers. Scaling is discussed including adding more advertisers, networks, and countries. Real-time bidding and usage of various user data sources are also covered. Future directions discussed are data-driven and customer-centric advertising using 1st, 2nd, and 3rd party data. Ret
Trends in Online Display Advertising
Dirk Henke, Managing Director Eastern Europe, Middle-East & Africa at Criteo
ArabNet Riyadh 2013, December 3-4
playthe.net EIE London 2015
The document contains data on the number of people who visited pubs and bars in different age groups in London on November 17, 2015. It also provides information on Playthe.net, a digital out of home media company that collects big data on audiences at bars and public spaces. The company currently has over 4,500 digital displays across Spain, Portugal, and Hong Kong, collecting data on over 3.6 million daily users. Playthe.net aims to expand its network to 210,000 displays internationally by 2020 with projected revenues of $100 billion and a company value of $1 trillion.
Atranstechnologypresentation
Our company develops high cash revenue projects that enable merchants, customers and all stakeholders to enable business through our processes and programs, and customers to enjoy our products and services from all the great retailers around the world.
FETCH THEM_BRAND BROCHURE
This document discusses how brands can target customers in micro-moments throughout the day using mobile devices. It explains that collecting data from over 500 online and offline sources allows creating thousands of in-market audience segments in near real-time. These precise micro-audiences can then be delivered to existing marketing tools to influence purchases and preferences, providing higher returns for brands. Contact information is provided for the company that helps attract, retain, and grow customers using these mobile micro-moment targeting strategies.
7 базовых сюжетов сторителлинга для вашей презентации
О сторителлинге на примере 7 известных фильмов.
Я провожу тренинги по созданию презентаций. Подробнее на сайте http://www.lejneva.ru/
Что такое crm Xpress®?
crm Xpress® - это cистема управления взаимоотношениями с клиентами (CRM, сокращение от Customer Relationship Management), бизнес - приложение, предназначенное стать идеальным инструментом для создания и поддержания прекрасных отношений с существующими и потенциальными клиентами, при этом повышая производительность и эффективность.
Recommended
Marc Hergenröther
This document discusses affiliate marketing and programmatic advertising. It begins by describing how the author started in affiliate marketing and some key performance indicators. It then discusses market requirements and growth, internet usage, and credit card acceptance for different markets. Various advertising activities are described including display, search engine, and user retargeting. Results after 3 months included positive ROI, first payments after 3 months, and 30,000 Euro in revenue but depending on key advertisers. Scaling is discussed including adding more advertisers, networks, and countries. Real-time bidding and usage of various user data sources are also covered. Future directions discussed are data-driven and customer-centric advertising using 1st, 2nd, and 3rd party data. Ret
Trends in Online Display Advertising
Dirk Henke, Managing Director Eastern Europe, Middle-East & Africa at Criteo
ArabNet Riyadh 2013, December 3-4
playthe.net EIE London 2015
The document contains data on the number of people who visited pubs and bars in different age groups in London on November 17, 2015. It also provides information on Playthe.net, a digital out of home media company that collects big data on audiences at bars and public spaces. The company currently has over 4,500 digital displays across Spain, Portugal, and Hong Kong, collecting data on over 3.6 million daily users. Playthe.net aims to expand its network to 210,000 displays internationally by 2020 with projected revenues of $100 billion and a company value of $1 trillion.
Atranstechnologypresentation
Our company develops high cash revenue projects that enable merchants, customers and all stakeholders to enable business through our processes and programs, and customers to enjoy our products and services from all the great retailers around the world.
FETCH THEM_BRAND BROCHURE
This document discusses how brands can target customers in micro-moments throughout the day using mobile devices. It explains that collecting data from over 500 online and offline sources allows creating thousands of in-market audience segments in near real-time. These precise micro-audiences can then be delivered to existing marketing tools to influence purchases and preferences, providing higher returns for brands. Contact information is provided for the company that helps attract, retain, and grow customers using these mobile micro-moment targeting strategies.
7 базовых сюжетов сторителлинга для вашей презентации
О сторителлинге на примере 7 известных фильмов.
Я провожу тренинги по созданию презентаций. Подробнее на сайте http://www.lejneva.ru/
Что такое crm Xpress®?
crm Xpress® - это cистема управления взаимоотношениями с клиентами (CRM, сокращение от Customer Relationship Management), бизнес - приложение, предназначенное стать идеальным инструментом для создания и поддержания прекрасных отношений с существующими и потенциальными клиентами, при этом повышая производительность и эффективность.
Signposting workshop
Here are 3 potential services you could choose:
1. Student Counselling
2. AccessAbility Centre
3. Careers Service
Get creative with how you present the key information!
Let me know if you have any other questions.
Pwc
The document discusses how to turn data into actionable insights through a multi-step process. It outlines two case studies where this process was applied. For the first case of increasing low-performing store performance, the process identified cross-selling as a hypothesis, tested it with store data, and found opportunities to improve layout, staffing, and skills. For the second case of finding new fitness center locations, the process developed a model to estimate revenues in different catchment areas and identified optimal new locations based on potential revenues.
Tips for Successful Virtual Learning: Engage the Mind, Not the Mouse
Virtual Learning. In most cases the idea of participating in a virtual learning courses gives most of us twitches - although with the right planning, your virtual learning courses will be the talk of the organization, and in a GOOD way. Learning Rebels will show you the way!
Seagate
This document discusses Seagate's channel data stewardship program. It provides an overview of Seagate's data governance processes including customer onboarding, electronic ordering, data integrity processes, and continuous process optimization. The goals of the program are to ensure accurate sales and inventory data reporting from channel partners in order to calculate rebates and incentives correctly and make informed business decisions. Key metrics such as match rates and compliance scores are monitored monthly to measure the effectiveness of the program.
Bigger Than a Numbers Story
The document discusses workforce diversity statistics at Yelp as of July 31, 2015. Overall, 49% of Yelp's global employees were female and 51% were male. In non-tech roles, females comprised 45% and in tech roles they comprised only 25%. Regarding ethnicity in the US, 67% of employees were White, 14% were Asian, 8% were Hispanic, and 5% were Black. Ethnic diversity was higher in non-tech versus tech roles.
Fast Responsive Design for Higher Education
This document discusses principles and best practices for responsive design for higher education websites. It covers using a front-end framework, wireframing, designing, prototyping, and testing across devices. Key principles are to create a great user experience on all devices without dumbing down mobile, prioritize calls to action, and have an intentional look. Design best practices include managing whitespace, altering content order, using a flexible grid, and addressing touchscreen interactions.
Consumer engagement tips for insurance companies
Insurance companies are great at acquisition but bad at retention. Jack Morton offers our unique POV and 5 ways insurance brands can keep more customers.
Earth Day Quotes
Holiday celebrations in the workplace are a great way to break up the monotony of the work week. Earth Day allows us to celebrate the beauty of our planet while actively working to preserve that beauty for future generations. So utilize Earth Day as an opportunity to do some good. Make today a print-free work day. Have a waste-free lunch. Telecommute and cut down on your daily vehicle emissions. And above all, don’t forget to take a moment to step outside and bask in the splendor of our green earth.
Dvj insights
This document outlines a stepwise approach to using data to drive marketing growth. It involves: 1) integrating all relevant customer data sources, 2) determining relationships between sources and KPIs, 3) establishing the minimum contacts needed to impact KPIs, 4) predicting effects of new plans using an RPS index, and 5) defining audiences and growth drivers. The approach was used by a company to develop a growth path, launch a new campaign, and optimize their media plan to better achieve marketing goals.
TLabs - deutsche telekom
This document discusses privacy enhancing technologies and how to become a responsible data handler. It outlines the 7 principles of "Privacy by Design" which aim to embed privacy into system design from the start. Examples are given of how these principles can be applied, such as having a privacy expert on the design team, making privacy the default setting, and ensuring transparency. Benefits discussed include increased customer trust, profits, and insights. Trends in privacy research like differential privacy and artificial data are also mentioned. The overall message is that privacy should be seen as an opportunity rather than a hindrance.
Ten Reasons Every Business Needs Remote Workers
Telecommuting is a phrase that's been around for quite some time, but until recently, the idea hasn't been a mainstream business practice. In PGi’s recent Global Telework Survey, it was found that more than ever before, companies are embracing flexible working, with 66 percent of respondents saying telecommuting is more positively viewed in their organization.
With remote work programs gaining more positive attention, it's important for businesses to understand just how important remote workers really are. Find out how businesses can reap huge benefits from having more remote workers on their force.
3 Things You Should Never Do on a Conference Call
To ensure successful conference calls, there are three things participants should avoid:
1) Multitasking, as it leads to drops in productivity and IQ. Participants should focus solely on the meeting.
2) Forgetting to mute oneself, as it can allow interruptions like barking dogs or eating chips to disrupt the call.
3) Coming unprepared, which risks falling behind or awkward interruptions, especially without visual cues over audio-only calls. Preparing ensures positive contributions.
5 Future of Work Trends and Challenges
Now that you've conquered mobility, flexibility and digital transformation, what work trends must businesses conquer next? Discover five here from PGi, and follow the conversation at the 2015 Collabosphere, the ultimate collaboration conference, Sept. 27-30 in Austin.
#COLLABOSPHERE
Seeking Jesus
The healing of the official’s son teaches vital lessons about what it means to seek Jesus and to believe in Jesus. It also reminds us of how great Jesus is, reminding us that our faith must be in Him because of who He is, the Christ, the Son of God.
Top 16 Books Hemingway Recommends
Top 16 best novels for students (and other interested in high literature persons) recommended by Ernest Hemingway.
How To Battle Employee Turnover
If you believe that your employees are your biggest resource, then you know the damage high employee turnover does to your business. The time and money you’ve invested in finding, hiring, and training employees walks right out your door when an employee quits.
How to battle employee turnover?
It starts with an understanding of why employees leave. Until you know their reasons, there is little you can do to stop the leak.
Project Management is for Everyone
https://www.wrike.com/work-management-report-2015 - You may not be a project manager, but that doesn't mean you don't manage projects. As the task of managing projects spans across all departments, we wanted to find out how non-project managers are handling it. Are people practicing standard approaches? Or is it all ad-hoc? And how is that affecting work management? Check out this SlideShare to find out how these "accidental project managers" are dealing with this role and how it's affecting their workplace satisfaction and productivity.
8 Tips For a Successful Business Lunch
Meetings don’t happen only inside the traditional meeting room. Business lunches are a great opportunity to discuss and close deals. The more relaxing setting and a tasty meal are a good combination for success.
However, beware of the differences between a business and a informal lunch with friends. Here are some tips about what to do and what not to do during a business lunch.
Taking your business into the future
Using today's social and digital tools are necessary to take your business into the future. Most consumers are ahead of businesses in their adoption of new technology. Content and social marketing are critical pieces to today's business success.
6 RTB secrets no-one tells you about
This is a short brief of how i see some of the current RTB challenges. We at IPONWEB are trying to invent some tricky things to help our clients to solve some of them.
6 RTB секретов
This document discusses 6 secrets of real-time bidding (RTB) advertising. It notes that second price auctions can be cheated. It also mentions that cookie lifetimes are usually short, many major advertisers now integrate directly with RTB exchanges, targeting is becoming more sophisticated using various data sources, the RTB ecosystem is highly fragmented, and fraud is a major problem estimated to cost over $1 billion.
More Related Content
Viewers also liked
Signposting workshop
Here are 3 potential services you could choose:
1. Student Counselling
2. AccessAbility Centre
3. Careers Service
Get creative with how you present the key information!
Let me know if you have any other questions.
Pwc
The document discusses how to turn data into actionable insights through a multi-step process. It outlines two case studies where this process was applied. For the first case of increasing low-performing store performance, the process identified cross-selling as a hypothesis, tested it with store data, and found opportunities to improve layout, staffing, and skills. For the second case of finding new fitness center locations, the process developed a model to estimate revenues in different catchment areas and identified optimal new locations based on potential revenues.
Tips for Successful Virtual Learning: Engage the Mind, Not the Mouse
Virtual Learning. In most cases the idea of participating in a virtual learning courses gives most of us twitches - although with the right planning, your virtual learning courses will be the talk of the organization, and in a GOOD way. Learning Rebels will show you the way!
Seagate
This document discusses Seagate's channel data stewardship program. It provides an overview of Seagate's data governance processes including customer onboarding, electronic ordering, data integrity processes, and continuous process optimization. The goals of the program are to ensure accurate sales and inventory data reporting from channel partners in order to calculate rebates and incentives correctly and make informed business decisions. Key metrics such as match rates and compliance scores are monitored monthly to measure the effectiveness of the program.
Bigger Than a Numbers Story
The document discusses workforce diversity statistics at Yelp as of July 31, 2015. Overall, 49% of Yelp's global employees were female and 51% were male. In non-tech roles, females comprised 45% and in tech roles they comprised only 25%. Regarding ethnicity in the US, 67% of employees were White, 14% were Asian, 8% were Hispanic, and 5% were Black. Ethnic diversity was higher in non-tech versus tech roles.
Fast Responsive Design for Higher Education
This document discusses principles and best practices for responsive design for higher education websites. It covers using a front-end framework, wireframing, designing, prototyping, and testing across devices. Key principles are to create a great user experience on all devices without dumbing down mobile, prioritize calls to action, and have an intentional look. Design best practices include managing whitespace, altering content order, using a flexible grid, and addressing touchscreen interactions.
Consumer engagement tips for insurance companies
Insurance companies are great at acquisition but bad at retention. Jack Morton offers our unique POV and 5 ways insurance brands can keep more customers.
Earth Day Quotes
Holiday celebrations in the workplace are a great way to break up the monotony of the work week. Earth Day allows us to celebrate the beauty of our planet while actively working to preserve that beauty for future generations. So utilize Earth Day as an opportunity to do some good. Make today a print-free work day. Have a waste-free lunch. Telecommute and cut down on your daily vehicle emissions. And above all, don’t forget to take a moment to step outside and bask in the splendor of our green earth.
Dvj insights
This document outlines a stepwise approach to using data to drive marketing growth. It involves: 1) integrating all relevant customer data sources, 2) determining relationships between sources and KPIs, 3) establishing the minimum contacts needed to impact KPIs, 4) predicting effects of new plans using an RPS index, and 5) defining audiences and growth drivers. The approach was used by a company to develop a growth path, launch a new campaign, and optimize their media plan to better achieve marketing goals.
TLabs - deutsche telekom
This document discusses privacy enhancing technologies and how to become a responsible data handler. It outlines the 7 principles of "Privacy by Design" which aim to embed privacy into system design from the start. Examples are given of how these principles can be applied, such as having a privacy expert on the design team, making privacy the default setting, and ensuring transparency. Benefits discussed include increased customer trust, profits, and insights. Trends in privacy research like differential privacy and artificial data are also mentioned. The overall message is that privacy should be seen as an opportunity rather than a hindrance.
Ten Reasons Every Business Needs Remote Workers
Telecommuting is a phrase that's been around for quite some time, but until recently, the idea hasn't been a mainstream business practice. In PGi’s recent Global Telework Survey, it was found that more than ever before, companies are embracing flexible working, with 66 percent of respondents saying telecommuting is more positively viewed in their organization.
With remote work programs gaining more positive attention, it's important for businesses to understand just how important remote workers really are. Find out how businesses can reap huge benefits from having more remote workers on their force.
3 Things You Should Never Do on a Conference Call
To ensure successful conference calls, there are three things participants should avoid:
1) Multitasking, as it leads to drops in productivity and IQ. Participants should focus solely on the meeting.
2) Forgetting to mute oneself, as it can allow interruptions like barking dogs or eating chips to disrupt the call.
3) Coming unprepared, which risks falling behind or awkward interruptions, especially without visual cues over audio-only calls. Preparing ensures positive contributions.
5 Future of Work Trends and Challenges
Now that you've conquered mobility, flexibility and digital transformation, what work trends must businesses conquer next? Discover five here from PGi, and follow the conversation at the 2015 Collabosphere, the ultimate collaboration conference, Sept. 27-30 in Austin.
#COLLABOSPHERE
Seeking Jesus
The healing of the official’s son teaches vital lessons about what it means to seek Jesus and to believe in Jesus. It also reminds us of how great Jesus is, reminding us that our faith must be in Him because of who He is, the Christ, the Son of God.
Top 16 Books Hemingway Recommends
Top 16 best novels for students (and other interested in high literature persons) recommended by Ernest Hemingway.
How To Battle Employee Turnover
If you believe that your employees are your biggest resource, then you know the damage high employee turnover does to your business. The time and money you’ve invested in finding, hiring, and training employees walks right out your door when an employee quits.
How to battle employee turnover?
It starts with an understanding of why employees leave. Until you know their reasons, there is little you can do to stop the leak.
Project Management is for Everyone
https://www.wrike.com/work-management-report-2015 - You may not be a project manager, but that doesn't mean you don't manage projects. As the task of managing projects spans across all departments, we wanted to find out how non-project managers are handling it. Are people practicing standard approaches? Or is it all ad-hoc? And how is that affecting work management? Check out this SlideShare to find out how these "accidental project managers" are dealing with this role and how it's affecting their workplace satisfaction and productivity.
8 Tips For a Successful Business Lunch
Meetings don’t happen only inside the traditional meeting room. Business lunches are a great opportunity to discuss and close deals. The more relaxing setting and a tasty meal are a good combination for success.
However, beware of the differences between a business and a informal lunch with friends. Here are some tips about what to do and what not to do during a business lunch.
Taking your business into the future
Using today's social and digital tools are necessary to take your business into the future. Most consumers are ahead of businesses in their adoption of new technology. Content and social marketing are critical pieces to today's business success.
Viewers also liked (20)
Tips for Successful Virtual Learning: Engage the Mind, Not the Mouse
Tips for Successful Virtual Learning: Engage the Mind, Not the Mouse
Similar to Yahoo
6 RTB secrets no-one tells you about
This is a short brief of how i see some of the current RTB challenges. We at IPONWEB are trying to invent some tricky things to help our clients to solve some of them.
6 RTB секретов
This document discusses 6 secrets of real-time bidding (RTB) advertising. It notes that second price auctions can be cheated. It also mentions that cookie lifetimes are usually short, many major advertisers now integrate directly with RTB exchanges, targeting is becoming more sophisticated using various data sources, the RTB ecosystem is highly fragmented, and fraud is a major problem estimated to cost over $1 billion.
6 RTB secrets no-one tells you about
This document discusses 6 secrets of real-time bidding (RTB) advertising. It notes that by automating and optimizing display advertising trading and serving through RTB, publishers and advertisers can improve return on investment. It also mentions that second-price auctions can be manipulated, cookie data has a short lifetime, major advertisers are integrating directly into the RTB ecosystem, targeting is becoming more sophisticated through various data sources, the RTB ecosystem is highly fragmented, and fraud is a major problem estimated to cost over $1 billion.
What Is a Data Management Platform and Why You Should Care?
Knotice CEO & Founder Brian Deagan looks at what is a DMP and why you should care at the IgnitionOne European Automotive Summit, June
20140704 wer braucht noch agenturen app nexus voss
This document discusses the growth of real-time advertising (RTA) and programmatic marketplaces in Europe. It notes that programmatic advertising will be a $78 billion market by 2017. The document outlines different types of programmatic marketplaces, including auctions, performance, guaranteed, and deals marketplaces. It also summarizes the results of a survey of over 600 European advertisers, agencies, and publishers on their use of RTA, which found over €3 billion in annual advertising spend. Finally, it discusses the need for marketers to develop RTA sales strategies, agencies to operationalize marketplaces, and publishers to offer programmatic inventory.
Harnessing Innovation for the Digital World
IgnitionOne's Country Manager for France and Southern European, Florian Grouffal, looks at how marketers can harness innovation for the digital world
Telling The Digital Story
This document discusses digital storytelling for marketers. It presents digital storytelling as a way to engage audiences, create awareness, and drive desire and conversion. The key elements needed are described as a central data management platform hub integrated across channels like search, display, email and mobile. This allows analyzing user behaviors and interests to develop engagement scoring and profiles. The goal is to put the user at the heart of the digital strategy and tell their story through segmentation, personalized messaging and a 360-degree view of their interactions. Building blocks include CRM integration, online consumption data, click journeys, and tracking responses across channels to improve conversion.
Future with iBILLBOARD webrazzi 2012.pptx [automatycznie zapisany]
The document discusses real-time bidding (RTB) in online advertising. It provides examples of how RTB benefits advertisers by allowing them to purchase more impressions at a lower cost per mille (CPM) compared to traditional media planning. The document also gives an example of how RTB benefits publishers by increasing their fill rates and CPM when combining direct sales with an RTB exchange like iBillboard. It concludes by introducing iBillboard as an RTB certified monetization consultant.
Changes in Performance Marketing: Customer Lifetime Value
Kristoffer Ewald, CIO, NetBooster Group, presents 'Changes in Performance Marketing: Customer Lifetime Value' at Digital Day 2016 in Cologne, Germany.
Digital First Brussels 14 - Key ingredients to lead generation 2.0 (16/10/2014)
3 key elements to succesful lead generation.
Adapt your message & appraoch to the digital body language of your consumer.
Be relevant, personal and easy.
Illustrated with a few examples
Digital travel summit channel attribution 2014 04-01
Algorithmic marketing channel attribution: why it's important, who is doing it, how it will change your business and how to decide what method is right for you.
Creating intelligent content: How to automate personalised, one-to-one market...
Now more than ever as organisations we need to accelerate our digital engagement and use our content intelligently, sensitively and helpfully.
One of the only ways to connect with customers is digitally, and so the challenge for us as brands is how do we deliver a relevant and engaging experience at scale? And, within that, how do we make sure that we're tailoring the right content, to reach our audiences in the right ways, at the right time?
In this webinar, we'll discuss the importance of personalisation in delivering an outstanding customer experience and the challenges marketers face when it comes to delivering true one-to-one personalised journeys. We will then look how Episerver's new Content Intelligence and Content Recommendations can, through the power of AI, help marketers gain deep content insights and automate true one-to-one, personalised marketing at scale.
Creating intelligent content: How to automate personalised, one-to-one market...
Now more than ever as organisations we need to accelerate our digital engagement and use our content intelligently, sensitively and helpfully.
One of the only ways to connect with customers is digitally, and so the challenge for us as brands is how do we deliver a relevant and engaging experience at scale? And, within that, how do we make sure that we're tailoring the right content, to reach our audiences in the right ways, at the right time?
In this webinar, we'll discuss the importance of personalisation in delivering an outstanding customer experience and the challenges marketers face when it comes to delivering true one-to-one personalised journeys. We will then look how Episerver's new Content Intelligence and Content Recommendations can, through the power of AI, help marketers gain deep content insights and automate true one-to-one, personalised marketing at scale.
Filip Lauweres - Conversion Day 2014
This document discusses marketing automation and the digital marketing suite. It describes elements of marketing automation 1.0 and 2.0, including CRM integration, lead generation, analytics, content personalization, and bridging digital channels. The document outlines how the digital marketing suite can build engagement profiles from online data to optimize interactions across channels like search, display, social media, and more. It provides examples of how the suite can implement smart retargeting, dynamic creative, lookalike targeting, and media mix modeling.
Integrated Marketing - Get the always-on, integrated marketing machine to dri...
Integrated Marketing - Get the always-on, integrated marketing machine to dri...DigitalMarketingShow
This document discusses integrated marketing and getting the "always-on, integrated marketing machine" to drive business forward. It outlines how marketing is shifting from one-time campaigns to always-on efforts across digital and offline channels. The objectives of always-on marketing are to progress buyers through their journey, from initial consideration to purchase. Key aspects include understanding buyer personas, measuring the right KPIs, using multiple positioning strategies, following a process of thinking, doing and measuring, and having the right people and skills for this new approach.3Ton30: The Many Faces of Ad Fraud
According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it?
Ian Trider, Centro’s Director of RTB Platform Operations, covers:
-The basics of ad fraud - what it is and its many forms
-How rampant ad fraud is and who (and what) is responsible
-Tips and best practices for identifying fraud and how to protect yourself
thinkLA Programmatic Summit 2014 Carl Kalapesi Presentation Slides
Programmatic advertising involves the automated buying and selling of digital ad space. It allows advertisers to target the right audience with the right ad at the right time at scale. Real-time bidding (RTB) is one method of programmatic advertising where ads are bought and sold via an automated auction that takes place every time an ad impression is available. While concerns remain around transparency, fraud and understanding, programmatic advertising has the potential to personalize advertising at scale by leveraging rich audience data and automating the delivery of individually tailored ads.
Playbook The Ins and Outs of First Party Data_final
The document provides an overview of first-party data, which is data collected directly from users on a publisher's own website. It can include browsing history, search queries, engagement, and other information shared by users. While this data belongs to the publisher, users trade it for access to content. The document also discusses second-party data shared between known parties, and third-party data which is aggregated and sold by data companies without transparency into its origins. It aims to help publishers understand and leverage their first-party data.
What do wine and AI have in common - Ronan Lundy, Quantcast
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
Programmatic Buying: Unlocking Better Monetization for Publishers
Elias Gagas, the Managing Director of TailWind, participated at IAB Romania's “Digital Publishing & Αdvertising day 2014” in Bucharest, where he explained how Publishers can monetize the rapidly growing Programmatic market.
Similar to Yahoo (20)
What Is a Data Management Platform and Why You Should Care?
What Is a Data Management Platform and Why You Should Care?
20140704 wer braucht noch agenturen app nexus voss
20140704 wer braucht noch agenturen app nexus voss
Future with iBILLBOARD webrazzi 2012.pptx [automatycznie zapisany]
Future with iBILLBOARD webrazzi 2012.pptx [automatycznie zapisany]
Changes in Performance Marketing: Customer Lifetime Value
Changes in Performance Marketing: Customer Lifetime Value
Digital First Brussels 14 - Key ingredients to lead generation 2.0 (16/10/2014)
Digital First Brussels 14 - Key ingredients to lead generation 2.0 (16/10/2014)
Digital travel summit channel attribution 2014 04-01
Digital travel summit channel attribution 2014 04-01
Creating intelligent content: How to automate personalised, one-to-one market...
Creating intelligent content: How to automate personalised, one-to-one market...
Creating intelligent content: How to automate personalised, one-to-one market...
Creating intelligent content: How to automate personalised, one-to-one market...
Integrated Marketing - Get the always-on, integrated marketing machine to dri...
Integrated Marketing - Get the always-on, integrated marketing machine to dri...
thinkLA Programmatic Summit 2014 Carl Kalapesi Presentation Slides
thinkLA Programmatic Summit 2014 Carl Kalapesi Presentation Slides
Playbook The Ins and Outs of First Party Data_final
Playbook The Ins and Outs of First Party Data_final
What do wine and AI have in common - Ronan Lundy, Quantcast
What do wine and AI have in common - Ronan Lundy, Quantcast
Programmatic Buying: Unlocking Better Monetization for Publishers
Programmatic Buying: Unlocking Better Monetization for Publishers
More from Christina Azzam
Tempur sealy
This document provides an overview of Tempur and its history. It discusses how Tempur material was developed by NASA in the 1970s for astronauts and was later commercialized. Scientists in Sweden and Denmark further refined the material for use in mattresses. Tempur products were launched in 1991 and were instantly successful worldwide. The company has since expanded globally and merged with Sealy Corporation in 2013 to become the world's largest bedding company. The document also describes Tempur's proprietary material and manufacturing process as well as opportunities to strengthen relationships with retailers and enhance customer experience through collaborative marketing.
THUNDERHEAD
The document discusses moving from thinking about customer interactions in terms of channels to thinking about the customer journey. It argues that businesses need to view interactions from the customer's perspective across all touchpoints to provide a seamless, consistent experience. The document provides examples of brands that have improved customer engagement and outcomes by taking a customer journey approach that emphasizes personalization, relevance and consistency across interactions.
THE QOE day 2
This document discusses the concept of "Perpetual Experience" which aims to combine customer, employee, and digital experiences. It is authored by Carl Lyon and published by The QoE Group. The document is divided into several parts that discuss topics like disruption, responding to disruption, developing the methodology, and delivering on methodologies. It also includes sections on perpetual thinking, experience journeys, incubation hubs, and using the perpetual experience methodology for people experiences in digital work environments.
THE QOE day 1
The document provides an overview of Carl Lyon and The QoE Group's work developing and implementing their Perpetual Experience methodology. It summarizes several projects they have delivered for clients, describing the brief/challenge for each project and the solutions and outcomes delivered through applying their Perpetual Experience approach. These include designing digital customer service operations, validating and improving customer segmentation, testing new contact channels, enabling knowledge sharing across markets, improving digital task completion rates, and developing customer experience strategies and blueprints.
TEVA PHARMACUITICALS
Retailers have seamlessly integrated online and offline sales channels to provide customers with a unified shopping experience. Pharma companies can learn from retailers by more closely integrating various touchpoints like physicians, clinical trials, samples, and digital channels. The document discusses how pharma marketing can adopt practices from retail like private label products, ensuring promises are kept, and presenting a cohesive brand experience across channels.
SEAGATE
Seagate provides a customer portal called Seagate Direct that offers self-service business-to-business applications for direct customers. The portal provides secure access to applications for ordering, returns, pricing, marketing, billing, and support. It improves efficiency for customers and Seagate by reducing manual processes. Key applications on the portal include online ordering (SOLO), price lists, sales and marketing programs, billing status, and electronic returns. The portal has over 1,000 users that generate over 100,000 visits per quarter. Feedback from customers on usability has been positive.
MICROSOFT
Digital transformation can be either a blessing or a curse depending on how companies approach it. It has shifted power to customers by giving them a voice online. While companies see themselves as delivering value, there is often a large gap between that perception and how customers experience it. Technology allows companies to gain insights into customers and personalize interactions to close that gap and build trust through better experiences.
KPN
The document is a seminar from 2017 hosted by an unnamed company. It is titled "Empower your CIO Journey" and contains the company URL and copyright information repeated multiple times. The high-level topic is empowering the journey of a Chief Information Officer through a seminar event.
Presentation: Western Union
This document discusses unleashing innovation through an omni-channel approach. It provides examples of how relationships between merchants and customers have evolved from visible to invisible connections through various mediums like paper, metal, and digital. It outlines Western Union's omni-channel presence through various digital and physical channels in many countries. Finally, it lists recommendations for getting started with an omni-channel approach, including reorganizing by customer need, building cross-channel processes, listening to customers, and designing solutions rather than products.
Presentation: Titan
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
Presentation: Target
The document outlines a Devil's Advocate Group that aims to combat groupthink within an organization. It presents views from "Group Think" and counters each with an alternative "Counter View". The "Counter Views" suggest not assuming all smart people work for the company, valuing developing and commercializing ideas over just discovering them, buying other companies' intellectual property if it advances business goals, creating an innovative culture by exposing teams to new possibilities, and testing ideas externally as well as internally.
Presentation: Reliance Industries
This document discusses innovation and provides examples. It defines innovation as involving risk-taking, path-breaking, and value creation. Dhirubhai Ambani is provided as an example of an innovative risk-taker. Innovation is described as a joint effort that requires an open culture and employee empowerment. Metrics like scaling up proof-of-concepts are discussed as measures of innovation success. Management of innovation should involve ideation, championing of ideas, and allowing ideators to work on projects. Case studies on challenging conventional wisdom in areas like engineering design and process are also presented.
Presentatioin - Geomarine biotechnologies
The document discusses the definitions, stages, driving forces, methods, and tools of innovation including brainstorming, the 5W1H method, TRIZ, and contrasts strengths and weaknesses in innovation. It also provides examples of innovative buildings, technologies, and the work of Geomarine Biotechnologies in developing indigenous probiotics, value-added products from marine waste, and training programs to transfer technologies.
Presentation: TEVA
This document discusses building digital customer journeys with care. It provides an overview of different approaches to understand customers such as open listening, netnographic research, digital landscape analysis, and customer panels. The goals are to understand customer emotions, language, events, best times for content, and moments. Outputs include engagement metrics, audience insights, and content analytics. It also discusses using data from wearables and connected devices to better monitor and predict health conditions. The overall message is that to build effective customer solutions, companies need to care about customers, find new ways to collect helpful data, and think about their journeys beyond direct interactions.
Presentation: The wirter
This document discusses the results of implementing a new communication style at a company's executive complaints team. The new style focused on being consistent, distinctive, empathetic, and efficient. According to a team manager, the new style has led to quicker email responses from the team and less aggressive customer responses. The general manager reported complaints were reduced from 28% to less than 20%. The document suggests the new communication style was the main factor in reducing repeat complaints.
Presentation: The QoE (Introduction)
This document discusses the concept of "Perpetual Experience" which is defined as providing continuous, real-time customer experiences powered by information. It involves focusing on both customer and employee experiences. The document outlines several companies that The QoE Group has worked with and proposes the use of "Perpetual Thinking" sessions that bring groups together to stimulate sharing, learning, and innovation. It also discusses developing an "Incubation Hub" and "Experience Engine" to empower employees, understand customer needs, and innovate new solutions using artificial intelligence. The goal is to continuously gather experiences and knowledge to address issues, implement validated solutions, and improve future customer interactions.
Presentation: The QoE (Case Study)
This document contains 3 case studies related to digital experiences and customer service. It discusses projects with KCOM focused on digital culture and collaboration, a project with Vodafone to plan 24/7 digital assistance, and a current project with a UK plc to develop a new customer vision and strategy. Key insights involve the importance of real-world, real-time knowledge and contextual understanding to drive organizational change and improve customer experiences.
Presentation: Sparkcentral
The presentation discusses how companies can deliver effortless customer experiences through messaging. It notes that messaging will overtake phone and email as the main customer service channel by 2020. The presentation recommends that companies: 1) engage customers on social media platforms like Facebook and Twitter, 2) build a 360-degree view of customers by linking identities across channels, 3) scale messaging capabilities using machine learning and chatbots to handle growing message volumes, 4) prioritize messaging by facilitating transactions through messaging apps, and 5) deliver proactive, personalized service through customer intelligence and automation.
Presentation: Progress
The document discusses improving customer experience through digital transformation. It notes that customers now engage through multiple channels and marketers lack centralized data and tools. A survey found that improving customer experience is the top priority, but organizations face barriers like lack of strategy and digital skills. The document proposes focusing digital transformation initially on optimizing customer engagement across omnichannels using solutions that can build mobile apps, websites, and leverage data and analytics.
More from Christina Azzam (20)
Recently uploaded
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
学校原件一模一样【微信：741003700 】《(英国UCA毕业证书)创意艺术大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
一比一原版(UO毕业证)渥太华大学毕业证如何办理
UO毕业证录取书【微信95270640】购买（渥太华大学毕业证成绩单硕士学历）Q微信95270640代办UO学历认证留信网伪造渥太华大学学位证书精仿渥太华大学本科/硕士文凭证书补办渥太华大学 diplomaoffer,Transcript购买渥太华大学毕业证成绩单购买UO假毕业证学位证书购买伪造渥太华大学文凭证书学位证书,专业办理雅思、托福成绩单，学生ID卡，在读证明，海外各大学offer录取通知书，毕业证书，成绩单，文凭等材料:1:1完美还原毕业证、offer录取通知书、学生卡等各种在读或毕业材料的防伪工艺（包括 烫金、烫银、钢印、底纹、凹凸版、水印、防伪光标、热敏防伪、文字图案浮雕，激光镭射，紫外荧光，温感光标）学校原版上有的工艺我们一样不会少，不论是老版本还是最新版本，都能保证最高程度还原，力争完美以求让所有同学都能享受到完美的品质服务。
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：渥太华大学渥太华大学毕业证文凭证书全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。只硕大的蛇皮袋手里拎着长铁钩正站在门口朝黑色的屋内张望不好坏人小偷山娃一怔却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时多
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(unimelb毕业证书)墨尔本大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
毕业原版【微信:176555708】【(UCSB毕业证书)圣芭芭拉分校毕业证】【微信:176555708】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
毕业原版【微信:176555708】【(UCSF毕业证书)旧金山分校毕业证】【微信:176555708】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
by
Timothy Spann
Principal Developer Advocate
https://budapestdata.hu/2024/en/
https://budapestml.hu/2024/en/
tim.spann@zilliz.com
https://www.linkedin.com/in/timothyspann/
https://x.com/paasdev
https://github.com/tspannhw
https://www.youtube.com/@flank-stack
milvus
vector database
gen ai
generative ai
deep learning
machine learning
apache nifi
apache pulsar
apache kafka
apache flink
Learn SQL from basic queries to Advance queries
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Open Source Contributions to Postgres: The Basics POSETTE 2024
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版制作【微信:41543339】【弗林德斯大学毕业证(Flinders毕业证书)】【微信:41543339】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Experts live - Improving user adoption with AI
Bekijk de slides van onze sessie Enhancing Modern Workplace Efficiency op Experts Live 2024.
Build applications with generative AI on Google Cloud
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版制作【微信:41543339】【利兹贝克特大学毕业证(LeedsBeckett毕业证书)】【微信:41543339】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(harvard毕业证书）哈佛大学毕业证如何办理
一模一样【微信：A575476】【(harvard毕业证书）哈佛大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Recently uploaded (20)
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
Yahoo
- 1. 1 Data & RTB The role of data in programmatic online advertising Hinweis: Die folgenden Informationen sind ausschließlich zu Präsentationszwecken gedacht. Keine Weitergabe an Dritte. Oliver Pracel / November 2016
- 2. 22 The market for big data.......
- 3. 33 Why online advertising ???? Can’t find many (young) people anywhere else Tracking / reporting Interaction (Feedback channel) “TARGETING” Data
- 4. 44 Buying ad space should be simple..... Advertiser Publisher AD
- 6. 66 RTB vs traditional buying of online ads
- 7. 77 The RTB Eco system
- 8. 88 ......the reality is rather complex.....
- 9. 99 Data • anonymous information about a user (browser) • Stored in a cookie • Is THE criteria which defines how much buyers bid on each impression
- 10. 1010 Data defines the bid for each impression !!
- 11. 1111 Where does „data“ it come from ? Quelle: Yahoo interne Daten, weltweit S E A R C H D E M O - G R A P H I E C O N T E N T S O C I A L E - M A I L A D - K L I C K S M O B I L E U S A G E C R O S S D E V I C E I D E N T I T Y R E G I S T R A T I O N O F F L I N E I N F O G E O G R A P H Y
- 12. 1212 Types of data Behavioral/ Content browsing Search Campaign specific (interaction) Registration/ Self declared Offline CRM GEO Browser Interest Intent “Branding” “Performance”
- 13. 1313 How DATA defines the bid of the BUYER in RTB • Searched for “flights to Berlin” yesterday • No info on the user • Male • 30-39 • Interested in travel Google Rubicon Pubmatic Bid: $5.00 Lufthansa campaign DSP No bid Bid: $0,70 „Flights to Berlin from 149 EUR“
- 14. 1414 The SELLER gets the price of a 2nd price auction 1 Ad Impression 2.10 EUR 1.70 EUR 0.85 EUR 1.711EUR Advertiser CPM Winning price Publisher
- 15. 1515 Data: buy audiences, not placements More relevant ads
- 16. 1616 ...RTB is about finding the audience- wherever it may be….... DSP S S P s E X C H A N G E S
- 17. 1717 1 – 2 – 3nd party....? 2 n d P A R T Y D A T A 3 R D P A R T Y D A T A 1 S T P A R T Y D A T A C L I E N T D A T A D A T A - A G G R E G A T O R S
- 18. 1818 Offline data: untouched treasures to be set free !! Offline CRM
- 19. 1919 Most client data is stored offline 30% 70% More detailed data !!
- 20. 2020 Offline data can be onboarded via DB match – typical identifier is email address Publisher Advertiser Privacy laws compliance!! • MATCH
- 21. 2121 Promises of RTB Automisation of costly processes More efficient buying for advertisers Better monetisation for publishers “Better” ads for users
- 22. 2222 Concerns about RTB Brand safety Fraud/ Bots Viewability Too many middle men
- 23. 2323 Only 40% of advertiser spend ends up with the publisher !!!!!
- 24. 2424 Why RTB should bring prices up..... Cherry picking through data usage Private market places/ Preferred deals Viewability targeting Header bidding
- 25. 2525 Some big trends in digital media Automatisation of processes The rise of mobile advertising Cross device targeting Native advertsing
- 26. 2626 Click rate – still misunderstood • It’s the only metric which is immediately available • it is not an indicator for a better conversion rate • It is not a valid KPI for branding/awareness campaign • “Click in the head” is often more relevant