Presentation: TEVA
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This document discusses building digital customer journeys with care. It provides an overview of different approaches to understand customers such as open listening, netnographic research, digital landscape analysis, and customer panels. The goals are to understand customer emotions, language, events, best times for content, and moments. Outputs include engagement metrics, audience insights, and content analytics. It also discusses using data from wearables and connected devices to better monitor and predict health conditions. The overall message is that to build effective customer solutions, companies need to care about customers, find new ways to collect helpful data, and think about their journeys beyond direct interactions.
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Quote from Tim Conner’s book: “Soft Sell: The New Art of Selling, Self Empowerment and Persuasion”7 cs of communication
The document outlines the 7 C's of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides examples of features and characteristics of each C, such as complete communication providing all necessary information, concise communication avoiding excessive words, and considerate communication emphasizing the needs and perspective of the audience. Mastering the 7 C's makes one an effective communicator across both written and oral formats.
Kus Pro: Module 3- Communication
This document provides guidance on communication strategies for culinary entrepreneurs. It discusses developing a communication plan including analyzing the context, defining objectives and targets, and prioritizing actions. It also covers establishing a culinary identity through one's kitchen, career path, values and creativity. Pitching one's idea or project is described as an essential step, with tips provided on effective pitch content and delivery.
How Interactive Content Accelerates the Buyer Journey
The document discusses how interactive experiences can accelerate buyers through the purchase journey. It defines the typical stages of the buyer journey as awareness, consideration, and purchase. It then provides examples of the types of interactive content that can be most impactful at each stage, such as infographics, videos, and assessments to generate awareness and engagement early on, and ebooks, case studies, and calculators to provide education and value during consideration before finally inspiring action with product tours, configurators, and ongoing educational content after purchase. The document advocates that companies using interactive content are more likely to engage buyers earlier and better understand how content influences them at different stages of their journey.
EIA2019Italy - User Acquisition - Gilles De Clerck
This document provides guidance on using the question-and-answer site Quora for early-stage customer acquisition. It recommends researching questions asked by potential customers to identify opportunities to provide helpful answers that also gently point to your product solution. High-value questions tend to have more followers than answers, indicating interest. The document also outlines how to find additional relevant questions through search, related questions, topics, and influential writers on Quora.
Content plan workshop_copy - Cristina Forster
Cristina Forster došla nam je iz Carske Viene i održala zanimljivu i izuzetno korisnu radionicu na temu Content plana.
Why Storytelling is an Important Key for Successful Brand Marketing (1).pdf
Storytelling helps to create an attractive Call To Action. Brands can mould their stories based on their purpose and targeted audience.
Role of media in advertising
This document discusses various aspects of media used for advertising, including definitions of different types of media (e.g. television, radio, newspapers, magazines), goals of using media, categories of media, and advantages and disadvantages of different media types. It also covers topics like media mix, effective communication strategies, understanding audiences, and the five stages of consumer adoption process.
Personal Branding Workshop
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
Sales training
The document provides information on sales, including definitions of a sale, different types of salespeople, selling to different personality styles, and the 7 stages of the sales cycle. It discusses prospecting, planning and preparation, qualifying prospects, setting appointments, presentations, addressing objections, closing the sale, and follow ups. The key aspects covered are defining a sale, outlining 5 types of salespeople, describing 4 different buyer personality styles and how to handle each, and explaining the 7 stages of the sales cycle from prospecting to follow ups.
Marketing for artists
Lazy, but brilliant: choosing the tools you need. Presented as part of Artrepreneur York Region, October 15, 2020.
Sales training
This document provides an overview of the sales process from prospecting to follow up. It discusses the different types of salespeople and how to sell to different personality styles. The main stages covered are prospecting, qualifying leads, setting appointments, presenting to customers, handling objections, closing the sale, and following up. Important aspects of each stage like questioning techniques, different closing methods, and statistics on follow up efforts are also summarized. The overall message is that mastering each step of the sales cycle is key to success, and follow up is critical as most sales take multiple contacts to close.
Know Your Users - Mini Workshop
This is a slideshow I use alongside a mini workshop for beginner UX and Product Managers and startups, to help them understand the processes to know who their users are and what value they can bring to their customer with a successful digital product.
Bisnuiss com
The document discusses the AIDA model, an effective communication technique used in marketing. AIDA stands for Attention, Interest, Desire, and Action. It is commonly used in advertising to motivate consumers. First, you gain Attention by identifying a problem. Then you build Interest by explaining how the problem affects people. Next, you create Desire by showing how your product solves the problem. Finally, you prompt Action by urging people to immediately purchase the product. The goal is to guide consumers through each step of the process until they are motivated to buy.
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Accelerating international growth with perfectly tuned communications| Ed Fie...
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Research on communication(Cross cultural and Corporate)
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Sales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the Customer
How Interactive Content Accelerates the Buyer Journey
How Interactive Content Accelerates the Buyer Journey
EIA2019Italy - User Acquisition - Gilles De Clerck
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Why Storytelling is an Important Key for Successful Brand Marketing (1).pdf
More from Christina Azzam
Tempur sealy
This document provides an overview of Tempur and its history. It discusses how Tempur material was developed by NASA in the 1970s for astronauts and was later commercialized. Scientists in Sweden and Denmark further refined the material for use in mattresses. Tempur products were launched in 1991 and were instantly successful worldwide. The company has since expanded globally and merged with Sealy Corporation in 2013 to become the world's largest bedding company. The document also describes Tempur's proprietary material and manufacturing process as well as opportunities to strengthen relationships with retailers and enhance customer experience through collaborative marketing.
THUNDERHEAD
The document discusses moving from thinking about customer interactions in terms of channels to thinking about the customer journey. It argues that businesses need to view interactions from the customer's perspective across all touchpoints to provide a seamless, consistent experience. The document provides examples of brands that have improved customer engagement and outcomes by taking a customer journey approach that emphasizes personalization, relevance and consistency across interactions.
THE QOE day 2
This document discusses the concept of "Perpetual Experience" which aims to combine customer, employee, and digital experiences. It is authored by Carl Lyon and published by The QoE Group. The document is divided into several parts that discuss topics like disruption, responding to disruption, developing the methodology, and delivering on methodologies. It also includes sections on perpetual thinking, experience journeys, incubation hubs, and using the perpetual experience methodology for people experiences in digital work environments.
THE QOE day 1
The document provides an overview of Carl Lyon and The QoE Group's work developing and implementing their Perpetual Experience methodology. It summarizes several projects they have delivered for clients, describing the brief/challenge for each project and the solutions and outcomes delivered through applying their Perpetual Experience approach. These include designing digital customer service operations, validating and improving customer segmentation, testing new contact channels, enabling knowledge sharing across markets, improving digital task completion rates, and developing customer experience strategies and blueprints.
TEVA PHARMACUITICALS
Retailers have seamlessly integrated online and offline sales channels to provide customers with a unified shopping experience. Pharma companies can learn from retailers by more closely integrating various touchpoints like physicians, clinical trials, samples, and digital channels. The document discusses how pharma marketing can adopt practices from retail like private label products, ensuring promises are kept, and presenting a cohesive brand experience across channels.
SEAGATE
Seagate provides a customer portal called Seagate Direct that offers self-service business-to-business applications for direct customers. The portal provides secure access to applications for ordering, returns, pricing, marketing, billing, and support. It improves efficiency for customers and Seagate by reducing manual processes. Key applications on the portal include online ordering (SOLO), price lists, sales and marketing programs, billing status, and electronic returns. The portal has over 1,000 users that generate over 100,000 visits per quarter. Feedback from customers on usability has been positive.
MICROSOFT
Digital transformation can be either a blessing or a curse depending on how companies approach it. It has shifted power to customers by giving them a voice online. While companies see themselves as delivering value, there is often a large gap between that perception and how customers experience it. Technology allows companies to gain insights into customers and personalize interactions to close that gap and build trust through better experiences.
KPN
The document is a seminar from 2017 hosted by an unnamed company. It is titled "Empower your CIO Journey" and contains the company URL and copyright information repeated multiple times. The high-level topic is empowering the journey of a Chief Information Officer through a seminar event.
Presentation: Western Union
This document discusses unleashing innovation through an omni-channel approach. It provides examples of how relationships between merchants and customers have evolved from visible to invisible connections through various mediums like paper, metal, and digital. It outlines Western Union's omni-channel presence through various digital and physical channels in many countries. Finally, it lists recommendations for getting started with an omni-channel approach, including reorganizing by customer need, building cross-channel processes, listening to customers, and designing solutions rather than products.
Presentation: Titan
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
Presentation: Target
The document outlines a Devil's Advocate Group that aims to combat groupthink within an organization. It presents views from "Group Think" and counters each with an alternative "Counter View". The "Counter Views" suggest not assuming all smart people work for the company, valuing developing and commercializing ideas over just discovering them, buying other companies' intellectual property if it advances business goals, creating an innovative culture by exposing teams to new possibilities, and testing ideas externally as well as internally.
Presentation: Reliance Industries
This document discusses innovation and provides examples. It defines innovation as involving risk-taking, path-breaking, and value creation. Dhirubhai Ambani is provided as an example of an innovative risk-taker. Innovation is described as a joint effort that requires an open culture and employee empowerment. Metrics like scaling up proof-of-concepts are discussed as measures of innovation success. Management of innovation should involve ideation, championing of ideas, and allowing ideators to work on projects. Case studies on challenging conventional wisdom in areas like engineering design and process are also presented.
Presentatioin - Geomarine biotechnologies
The document discusses the definitions, stages, driving forces, methods, and tools of innovation including brainstorming, the 5W1H method, TRIZ, and contrasts strengths and weaknesses in innovation. It also provides examples of innovative buildings, technologies, and the work of Geomarine Biotechnologies in developing indigenous probiotics, value-added products from marine waste, and training programs to transfer technologies.
Presentation: The wirter
This document discusses the results of implementing a new communication style at a company's executive complaints team. The new style focused on being consistent, distinctive, empathetic, and efficient. According to a team manager, the new style has led to quicker email responses from the team and less aggressive customer responses. The general manager reported complaints were reduced from 28% to less than 20%. The document suggests the new communication style was the main factor in reducing repeat complaints.
Presentation: The QoE (Case Study)
This document contains 3 case studies related to digital experiences and customer service. It discusses projects with KCOM focused on digital culture and collaboration, a project with Vodafone to plan 24/7 digital assistance, and a current project with a UK plc to develop a new customer vision and strategy. Key insights involve the importance of real-world, real-time knowledge and contextual understanding to drive organizational change and improve customer experiences.
Presentation: Sparkcentral
The presentation discusses how companies can deliver effortless customer experiences through messaging. It notes that messaging will overtake phone and email as the main customer service channel by 2020. The presentation recommends that companies: 1) engage customers on social media platforms like Facebook and Twitter, 2) build a 360-degree view of customers by linking identities across channels, 3) scale messaging capabilities using machine learning and chatbots to handle growing message volumes, 4) prioritize messaging by facilitating transactions through messaging apps, and 5) deliver proactive, personalized service through customer intelligence and automation.
Presentation: Nestlé
The document discusses how digital is changing the customer experience and marketing framework. It notes that reviews and word-of-mouth are increasingly influencing consumer trust. The wearable device market is expected to grow significantly by 2018. Digital experiences that are simpler are more likely to earn consumer recommendations. The lines between marketing, commerce, and customer service are blurring. Customers now engage on their own terms across various platforms and devices.
Presentation: Ice mobile
This document discusses using small data to understand customer motivations and create relevant experiences. It advocates segmenting customers based on motivation rather than behavior and mapping their holistic journey to identify opportunities. An example experience map is provided for a loyalty program customer segmented as "Realistic Rose" who aspires to rewards but fears disappointment. Push notifications timed to her journey increased app usage and program engagement. The conclusion emphasizes that technology powering experiences must work consistently everywhere and engagement timing is important.
Presentation: Dvj Insights
This document discusses how customer centricity can lead to brand growth. It describes how DVJ Insights and D-Reizen analyzed over 30,000 customer stories to develop a new customer centricity metric called CCDNA. The analysis found that companies with CCDNA scores over 80 experienced 5.7% more market share growth compared to companies with scores under 70. D-Reizen was found to be the most customer centric company in 2016 based on customer stories that described great service and problem resolution. The lessons learned were that customer centric organizations realize more growth, customer centricity requires more than just advocacy, improving employee behavior and associations can boost performance, and customer centricity starts with understanding customers
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Presentation: TEVA
- 1. Digital Customer Journeys Building them with care Lanre Ibitoye 2016
- 6. Remote working Many disruptors in our industry
- 8. doctors Time Poor Diverse Thirst for knowledge Stubborn
- 10. 1. Open listening: Learning common problems from customers in an undirected conversation and giving personality to the persona 2. ‘Net-hnographic’ research: Deep social listening to understand the customer point of view in an ‘open’ scenario. Helps to build the persona and understand the customer language. 3. Digital landscape analysis: Understand the digital environment around a customer. E.g. if there are to search for their symptoms, where are they currently most likely to land? 4. Customer panels: Understand a typical day in the life of a customer, deep dive on gains, pains and jobs to be done Inputs Customer Journey Approach | CONFIDENTIAL10 1. Emotions: Understand what a customer feels and what their emotional triggers are so you can best elicit a response 2. Understand the language: Learn the best way to talk to a customer 3. Understand events: Learn what is happening in your customer’s life 4. Best time for your content: Save on commercial spend and improve efficiency through targeting specific moments 5. Understand the moment: Learn what the customer is exposed to in the key moments in which you’d like to interact Outputs
- 11. Analytics Framework Engagement Reach, Act, Convert, Extend Audience Demographic, Technology, Interests Content Good, Bad, Hidden Gems
- 12. Patients
- 13. Service mix • Emotional support – Fun content, emotive content, supportive content • Practical support – Behaviour change content, support services, devices
- 15. Redefining patient understanding Huntington’s Disease monitoring through wearables Using connected inhalers in Asthma and COPD looking to predict exacerbations of symptoms Better products Better services Better healthcare
- 16. Moving towards customer centered solutions • You have to care to be effective • Look for new ways of collecting customer data to better their lives • Think of the customer journey beyond their interactions with you