1. The document discusses how a company's brand and employer brand are better when combined, with data showing collaboration between the two leads to 19-35% sales growth. 2. It also summarizes that content is key to achieving results from combining the two brands, and that an employer brand is twice as likely to drive job consideration compared to just a company brand alone. 3. Additional findings show how employer branding can improve a company's brand, reduce costs of hiring by 50% and employee turnover by 28%, and attract top talent.