1. The document discusses how a company's brand and employer brand are better when combined, with data showing collaboration between the two leads to 19-35% sales growth. 2. It also summarizes that content is key to achieving results from combining the two brands, and that an employer brand is twice as likely to drive job consideration compared to just a company brand alone. 3. Additional findings show how employer branding can improve a company's brand, reduce costs of hiring by 50% and employee turnover by 28%, and attract top talent.

1. Combining Brands
LinkedIn Study on Brand Synergy
Jelle Linssen

6. Marketing
Talent
Acquisition

7. They go
better
together
Source: Using LinkedIn.com data from 2009-2014 for 486 companies

8. Reputation Rules:
Your Talent Brand and Company
Brand are influencing one another

9. 1 + 1 = 2 3
+ = 35%Sales
Source: Using LinkedIn.com data from 2009-2014 for 486 companies, https://business.linkedin.com/talent-solutions/blog/

10. 10
The Science:
How did we come to this conclusion

11. There is a strong relationship between
knowledge of a company brand and employer brand
Source: Using LinkedIn survey data of more than 7,000 members around the world
KnowledgeofCompanyBrand
Knowledge of Employer Brand

12. Employer Brand is twice as likely to drive
job consideration compared to Company Brand
Company
Brand
Employer
Brand
2X

13. I like their products!
But do I want to
work there!?

14. I would love to work
there! What products
to they have?

15. Why should you care?

16. Company Brand

17. Employer Brand

18. 50%Reduction in
cost of hiring
Attract Top Talent
28%
Reduction in
Employee Turnover
It improves your
company brand
Source: Using LinkedIn survey data of 2,250 corporate recruiters

19. Source: Using LinkedIn.com data from 2009-2014 for 486 companies
+18%
-29% +1%
5-year sales growth vs average
(2009 – 2014)
TalentBrandPower(TBIIndex)
Content Marketing Power (CMS Index)
LowTBIHighTBI
Low CMS High CMS
18
1+
19 35
+35%

21. Candidate Hire
Awareness Engage Convert
Employer Branding uses a similar funnel to
Traditional Marketing

22. Lift in application
rates through
LinkedIn
Lift in conversion
rate to hire on
LinkedIn
Source: Using LinkedIn.com data from January 2015 – July 2015 for the top 100 companies with the strongest talent brand on LinkedIn,
Your recruiting effectiveness goes up when
members see your Company Content first.
65% 3.3x

23. Lift in engagement with your
Company Content, when members
have seen a Job at your company first
40%

24. 1. Your Company and Employer
brand are better together
2. Good Collaboration =
19% 35% Sales growth
3. Content is key to achieving
results

25. Better Together

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