1) ShoreTel's Cloud Division introduced analytics company InsightSquared and recruiting software company HireMinds to discuss running a business by the numbers. 2) InsightSquared discussed the importance of visualizing, personalizing, and taking action on analytics data in order to improve business performance. 3) HireMinds saw improvements in key metrics like presentations, sendouts, interviews, and revenue after implementing InsightSquared's analytics software to gain better transparency into their recruiting data.

1. ShoreTel’s Cloud Division
Introducing
Running Your Business by the Numbers
ShoreTel’s Cloud Division

2. Quick Facts about M5
• Founded in 2000, M5 is the country’s largest and oldest
provider of cloud-based phone systems for businesses
• We have 200+ employees and are hiring
• M5 is headquartered in New York City, with offices in
Rochester, Chicago, Boston, Austin and Sunnyvale
• More than 2,000 customers and 65,000 people rely on our
phone system
• Acquired by ShoreTel in 2012
ShoreTel’s Cloud Division

3. Staffing Focus
ShoreTel’s Cloud Division

4. Running Your Business by the Numbers
Please Welcome
Fred Shilmover – InsightSquared
David Hayes – HireMinds
ShoreTel’s Cloud Division

5. Better Data,
Better Business
From Visualization to Actionability

6. What level of analytics
user are you?
6

7. Owning your data involves:
1. Visualization
2. Personalization & Accessibility
3. Holistic View
4. Actionability
7

8. Visualized Analytics
8

9. Stat: 62% of SMBs used
desktop spreadsheets as the
only analytics tool in 2011.
“Excel is enough.”
http://www.microscope.co.uk/technology/software/in-depth-you-dont-have-to-be-big-to-want-to-be-smart/ 9

10. Stat: 63% chose “easy to
deploy” as the most important
feature for a BI product.
Stat: “Cost” placed as a 6 th
barrier to BI adoption.
“Ease > Cost”
InformationWeek 2012 BI and Information Management Trends Report 10

11. Excel is “free” and “easy”…
11

12. …but it’s not pretty, or personal.
12

13. “Graphical excellence is that which
gives the viewer the greatest
number of ideas in the shortest
time, with the least ink in the
smallest space.”
-Edward R. Tufte, “The Visual Display of Quantitative
Information,” 1983
13

14. Pretty data gets viewed more often.
• “Twitter-esque”
feed on Activities
• Snapshot KPI
modules
• Greens, Reds, Blac
ks
• Renders well on
any web
browser, any
Activity Feed devices
14

15. Personalized Analytics
15

16. Own your data, daily.
Personalized
Reporting
Company-wide
Reporting
16

17. Multi-Data Sources
17

18. M5 Networks for Call Data
18

19. Better Data
19

20. 1. Make it easy to deploy.
API
Set up in as little as 24 hours.
20

21. 2. Show data each employee cares about...
• Living dashboards
• Accessible
historical data
• Predictive analytics
• Customizable Goals
• Updated
Hourly, Automaticall
y
21

22. …in a visually digestible way.
• Easy to read
• Drill-down capable
• Snapshot for Managers
• Actionable Information
22

23. Example: Actionable Information
On hover over
JO with no
“momentum”
23

24. Example: Actionable Information
On click through
24

25. “An overwhelming majority of
companies (73%) have already
leveraged data to increase revenue.
Of those…57% used data to
increase an existing revenue
stream. Notably, the remaining 43%
used data to create entirely new
sources of revenue.”
-Avanade Global Survey, 2012
25

26. 3. Instill data transparency.
26

27. “Before this, it was like each
person was playing in a jazz band,
sort of doing their own thing. Now
we’re like an orchestra.”
-Bill Fries, CEO, Hiregy
27

28. Results
28

29. HireMinds
Climbing data quality.
29

30. HireMinds
First six months with
InsightSquared:
• Presentations up 90%
• Sendouts up 79%
• Interviews up 139%
• Revenue up 45%
30

31. Love your
data, it will love
you back.
31

32. Visit us at our booth!
insightsquared.com
@insightsquared