RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
frAGILE - Is NextGen marketing more chemistry than science?Joeri Van den Bergh
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
frAGILE - Is NextGen marketing more chemistry than science?Joeri Van den Bergh
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
Consumer demands are rising, time to market is shrinking and new technologies are arriving at an ever faster pace. From its creation in 1992 Trendbüro has helped brands navigate through
times of change and stay ahead of trends in lifestyle, marketing and beyond.
Once again, we have compiled a list of ten trend developments that will affect consumer behaviour. Each pairing in this report is a trend and its counter-trend, or the evolution of hyper-relevant phenomena.
I gave this presentation to the Stanford Graduate School of Business. The course was on Reputation Management. This presentation (minus the voiceover) offers a framework and case studies for brands and their behavior, including the CEO.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
Consumer demands are rising, time to market is shrinking and new technologies are arriving at an ever faster pace. From its creation in 1992 Trendbüro has helped brands navigate through
times of change and stay ahead of trends in lifestyle, marketing and beyond.
Once again, we have compiled a list of ten trend developments that will affect consumer behaviour. Each pairing in this report is a trend and its counter-trend, or the evolution of hyper-relevant phenomena.
I gave this presentation to the Stanford Graduate School of Business. The course was on Reputation Management. This presentation (minus the voiceover) offers a framework and case studies for brands and their behavior, including the CEO.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
Guest Lecture on Customer Experience - Hogeschool TIO AmsterdamJeroen van der Schenk
Guest Lecture on Consumer Behaviour, Customer Experience and Reverse Thinking & Engineering by Jeroen van der Schenk.
Hogeschool TIO Amsterdam
Retail / Hospitality / Automotive / Business
#transformation
10
Event
Trends
for 2019
10 Event Trends for 2019
C O P Y R I G H T
All rights reserved. No part of this report may be
reproduced or transmitted in any form or by any
means whatsoever (including presentations, short
summaries, blog posts, printed magazines, use
of images in social media posts) without express
written permission from the author, except in the
case of brief quotations (50 words maximum and
for a maximum of 2 quotations) embodied in critical
articles and reviews, and with clear reference to
the original source, including a link to the original
source at https://www.eventmanagerblog.com/10-
event-trends/. Please refer all pertinent questions
to the publisher.
page 2
https://www.eventmanagerblog.com/10-event-trends/
https://www.eventmanagerblog.com/10-event-trends/
10 Event Trends for 2019
CONTENTS
INTRODUCTION page 5
TRANSFORMATION 8
10. PASSIVE ENGAGEMENT 10
9. CONTENT DESIGN 13
8. SEATING MATTERS 16
7. JOMO - THE JOY OF MISSING OUT 19
6. BETTER SAFE THAN SORRY 21
5. CAT SPONSORSHIP 23
4. SLOW TICKETING 25
3. READY TO BLOCKCHAIN 27
2. MARKETING BUDGETS SHIFTING MORE TO EVENTS 28
1. MORE THAN PLANNERS 30
ABOUT THE AUTHOR 31
CMP CREDITS 32
CREDITS AND THANKS 32
DISCLAIMER 32
page 3
INTERACTIVITY
AT THE HEART OF YOUR MEETINGS
Liven up your presentations!
EVENIUM
ConnexMe
San Francisco/Paris [email protected]
AD
https://eventmb.com/2PvIw1f
10 Event Trends for 2019
I am very glad to welcome you to the 8th edition of our annual
event trends. This is going to be a different one.
One element that made our event trends stand out from
the thousands of reports and articles on the topic is that we
don’t care about pleasing companies, pundits, suppliers, star
planners and the likes. Our only focus is you, the reader, to
help you navigate through very uncertain times.
This is why I decided to bring back this report, by far the most
popular in the industry, to its roots. 10 trends that will actually
materialize between now and November 2019, when we will
publish edition number nine.
I feel you have a lot going on, with your events I mean.
F&B, room blocks, sponsorship, marketing security, technology.
I think I failed you in previous editions. I think I gave you too
much. This report will be the most concise and strategic piece
of content you will need for next year.
If you don’t read anything else this year, it’s fine. As long as you
read the next few words.
INTRODUCTION
INTRODUCTION -
Julius Solaris
EventMB Editor
page 5
https://www.eventmanagerblog.com
10 Event Trends for 2019
How did I come up with these trends?
~ As part of this report, we reviewed 350 events. Some of the most successful
worldwide.
~ Last year we started a community with a year-long trend watch. That helped
us to constantly research new things happening in the industry.
~ We have reviewed north of 300 event technology solutions for our repor.
One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions.
Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following:
- How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce?
- For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas?
- With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
Generation Y is taking over the workplace and it’s sooner than you think. By 2025, they will comprise 75% of the workforce.
Due to demographic shifts, including more experienced Baby Boomer workers retiring, it is essential to engage Generation Y now so they are able to fulfill expected talent shortages in the near future. Developing a strong leadership pipeline and expertise are key to business continuity.
Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target. Neglecting to engage Generation Y will result in talent shortages, turnover expenses, and a damaged reputation.
Generation Y had a different upbringing than the Baby Boomers and Generation X; however, much of what they demand in the workplace will engage the entire workforce, not just their demographic. Engaging Generation Y is as much about modernizing your workplace as it is about creating an environment to capture the best new talent; the ROI is far-reaching.
Learn more about the trends that are shaping the future of work and how embracing technology and the social web can help organizations to capture the millennial workforce and enhance organizational performance.
Each year we embark on a trip to VidCon, where we get a pulse of what's happening in the zeitgeist and connect with talented creators, and impressive brands alike. Here are five tangible takeaways from TikTok to LinkedIn and what it means for you.
Our magazine issue, "Business APAC's Top 10 CEOs of 2020," focuses on showcasing the brilliant leadership of featured clients. In this magazine, you will witnesses the unique business stories and leaders who have successfully thrived in the difficult times of pandemic.
Great Marketing Approach for your Insurance CompanyRajkumar Mushkara
As an insurance company, you face two major challenges. One, your prospects may not realize the importance of insurance and two, you don’t have a tangible product to showcase to them. You can solve both these problems by slightly modifying your marketing approach.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Talent Lifecycle Management: Using AI to Enhance the Candidate and Employee E...Aggregage
Future Workplace Founder Jeanne Meister will be sharing the latest research and use cases on the deployment of AI in HR so you can understand how artificial intelligence will impact, transform and enhance the candidate and employee experience.
Similar to Insight we trust - Employees edition 2018 (20)
La RSE : un sujet vu et revu, qui alimente les discours des entreprises depuis plusieurs décennies. Pourtant, c’est toujours un domaine complexe et souvent galvaudé : si les communicants semblent maîtriser la RSE, 63% des Français ne savent toujours pas ce que c’est. Et paradoxalement, si le concept leur est plutôt inconnu, la RSE correspond à une réelle attente de leur part : 87% des Français estiment que l’engagement RSE des entreprises est important, voir prioritaire.
Alors, la RSE, c’est quoi ? Quelle démarche RSE adopter ? Qu’en attendent les Français ?
Dans ce nouveau cahier de tendances, TBWA\Corporate donne les clefs de compréhension de la RSE au prisme de la Disruption® et les best practices pour devenir véritablement RSE friendly. L’ensemble des chiffres mentionnés dans ce nouvel InSight We Trust sont issus d’une enquête de BVA pour TBWA\Corporate, réalisée en janvier 2020 sur un échantillon de 1000 personnes représentatif de la population française âgée de 18 ans et plus.
La RSE : un sujet vu et revu, qui alimente les discours des entreprises depuis plusieurs décennies. Pourtant, c’est toujours un domaine complexe et souvent galvaudé : si les communicants semblent maîtriser la RSE, 63% des Français ne savent toujours pas ce que c’est. Et paradoxalement, si le concept leur est plutôt inconnu, la RSE correspond à une réelle attente de leur part : 87% des Français estiment que l’engagement RSE des entreprises est important, voir prioritaire.
Alors, la RSE, c’est quoi ? Quelle démarche RSE adopter ? Qu’en attendent les Français ?
Dans ce nouveau cahier de tendances, TBWA\Corporate donne les clefs de compréhension de la RSE au prisme de la Disruption® et les best practices pour devenir véritablement RSE friendly. L’ensemble des chiffres mentionnés dans ce nouvel InSight We Trust sont issus d’une enquête de BVA pour TBWA\Corporate, réalisée en janvier 2020 sur un échantillon de 1000 personnes représentatif de la population française âgée de 18 ans et plus.
À l’ère de la communication responsable où le purpose des entreprises est maître mot, peut-on encore croire que les professionnels du BtoB soient seulement motivés par le profit, avec pour seule devise : « la fin justifie les moyens » ?
Loin des clichés persistants, la fracture entre le B2B et le B2C n’existe plus vraiment.
Dans ce nouveau cahier de tendance, TBWA\Corporate dresse le portrait du client B2B d’aujourd’hui et donne les best practices pour passer de Business to Business à Brand to Brand.
Le récent renouvellement de la classe politique n'a pas su endiguer la défiance des Français envers les élus. Si 71% d'entre eux estiment qu'un bon responsable politique est celui qui sait s'entourer d'experts compétents, leur méfiance grandit quand il s'agit des "lobbies". Dès lors, les organisations doivent elles aussi se renouveler, en développant leurs liens avec les citoyens et la société civile, pour renforcer l'ensemble de leurs actions auprès des élus
À l'ère du digital, les attentes et les pratiques des talents évoluent plus vite que la capacité des entreprises à s'y adapter. Nouvelle quête de sens, réputation, digital et advocacy sont au cœur des enjeux de la marque employeur.
Si vous souhaitez vous faire présenter l'étude en français ou en anglais vous pouvez contacter : emmanuel.anjembe@tbwa-corporate.com
Tbwa corporate lance une offre présidentielle 2017TBWA\Corporate
Les candidats qui entrent en lice pour participer à une élection présidentielle sont des marathoniens. Comme pour les sportifs, la
phase de préparation est essentielle : fixer un cap, adopter une stratégie, s’entourer d’une équipe habile et réactive. Une phase
de préparation qui nécessite, à l’instar de celle des marathoniens, plusieurs mois voire plusieurs années de travail.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
3. IT’S GOOD FOR...
in productivity
for engaged
employees.
IBET 2015
+21%
in absenteeism
for disengaged
employees.
+37%
of engaged employees see
themselves as long-term
employees of the company.
87%
BUSINESS THE EMPLOYER EMPLOYEES
4. SO WHY ARE
ONLY 11%
OF EMPLOYEES
EMOTIONALLY INVESTED
IN THE SUCCESS
OF THE COMPANY?
(#ENGAGEMENT)
State of the global workplace,GALLUP,2013
!11%
5. WHEN IT COSTS A LOT OF MONEY:
11,OOO EUROSPER YEAR PER EMPLOYEE
IBET 2015
7. BECAUSE THEY’RE NOT...
of employees say
they are not treated with
respect by their
managers.
HBR and TS 2016 // Accenture/Right 2016 // Anact, Fidal, Amplitude 2016 // Engagement and The Global Workplace Steelcase 2016
54%
RESPECTED RECOGNIZEDHEARD REWARDED
of new ideas proposed
by employees
are considered
by managers/companies.
11%
of companies give symbolic
rewards (other than
promotions, raises, or
bonuses).
27%
of employees do not feel
recognized for their work.
66%
8. IN A NUTSHELL, THEY DON’T FEEL
VALUED
Cadremploi Deloitte 2015
of employees do not feel
that they are being
considered at their fair
value.
70%
10. BUT, CONSIDERATION IS THE
DRIVING FORCE BEHIND ENGAGEMENT
CONSIDERATION
MEANING
TRUST
+
=
→
ENGAGEMENT
A DRIVING FORCE FUELED BY
THE TRUST AN EMPLOYEE PLACES IN THE COMPANY
AND THE MEANING THEY FIND IN THEIR WORK
11. TO BUILD TRUST AND MEANING,
INTERNAL COMMUNICATIONS MUST PIVOT
OBSESSED
WITH
WHAT IT SAYS
OBSESSED
WITH
THOSE WHO
LISTEN
12. MEANING...
TAKE THE FLOOR
TALK ABOUT WHAT
INTERESTS YOU
CONTROL EVERYTHING
THAT COMES OUT
ENSURE THAT IT’S
KEPT INTERNALLY
PRODUCE
INFORMATION
TALK ABOUT WHAT
INTERESTS THEM
SHARE
EMOTIONS
BUILD ON EVERYTHING
THAT COMES OUT
ENSURE THAT IT’S
RELEASED EXTERNALLY
GIVE THE FLOOR
13. THE REAL QUESTION WHEN IT COMES TO EMPLOYEES
IS NOT "HOW ARE THEY GOING TO TAKE IT?"
BUT RATHER "WHO DO WE TAKE THEM FOR?"
14. A
B
C
Besoin de participer
Besoin d’appartenir
I feel considered because
my individuality is valued
I feel considered because
my critical thinking is valued
I feel considered because
my kindness is recognized
MEANING
TRUST
I feel considered
because I am
changing the world
TO HAVE CONSIDERATION FOR EMPLOYEES IS TO MAKE THEM FEEL VALUED...
15. OMMAIR
TRUST
I AM, THEREFORE I THINK.
#BFF
1
A
C
2
A
B
THE MORE YOU KNOW
IS IT TOO LATE NOW TO SAY SORRY?
#OneTeamOneDream
OPEN UP
D TEACH A MAN TO FISH...
C COME ON BARBIE, LET’S GO PARTY!
B KNOWLEDGE IS POWER
D HATS OFF
16. OMMAIR
MEANING
HUMAN AFTER ALL
THINK OUTSIDE THE BOSS
3
A
C
4
A
B
HOW YOU DOIN’?
I’M DOING MY PART!
GENIUS AT WORK
OWN IT, IT’S YOURS
D I’M FREE (LIKE A RIVER)
C HOORAY, I’M USEFUL!
B I DON’T REALLY HAVE A TYPE
D A STAR IS BORN
17. 1 I AM,
THEREFORE I THINK.
HOW?
THE MORE YOU KNOW
KNOWLEDGE IS POWER
IS IT TOO LATE NOW TO SAY SORRY?
TEACH A MAN TO FISH...
A
B
C
D
Don't take your employees for ignorants;
consider them as wise minds
1
19. 65%
OF THE FRENCH SEEK
INFORMATION SEVERAL TIMES A
DAY.
NEXTRÉGIE
-FRENCH AND INFORMATION-
2018
11
A
20. The Big Nes
by Nespresso
-
2017
Getting 1,350 employees to read a 60-page
magazine is a real challenge. To make them
aware of both societal and corporate
challenges, the coffee machine manufacturer
adopted a bold strategy: spark curiosity
using a highly creative format. Manga, travel
diaries, and photographs bring topics such
as the recycling of aluminium pods to life.
Twist the classic internal communications
tools by using an editorially creative
format.
THE MORE YOU KNOW11
A
21. Radio Carglass
by Carglass
-
Since 2016
The car repair company adapts to
its audience by creating a radio station
tailored to it. Capitalizing on the workshop
staff's favorite medium, Carglass offers two
radio channels (Hit and Tube) with 80%
music and 20% news. The station is also
interactive: Employees can share information,
request shout-outs, and even suggest new
programs.
Choose the most relevant media and
formats to inform in an attractive way.
THE MORE YOU KNOW11
A
22. My E3
by Vinci Construction
-
Since February 2018
The My E3 app allows employees on the go
to access a wealth of information: reports, key
figures, and practical tips are published daily.
Employees in Vinci’s construction and civil
engineering group can interact, comment,
and like the content. The information goes
beyond the company as the app also features
the best of the world wide web!
Diversify information formats and expand
topics beyond business to make
employees want to interact and stay
informed.
THE MORE YOU KNOW11
A
23. Think Blog
by IBM
-
Since 2014
IBM created a collaborative blog. To spark
its employees’ and external stakeholders’
interest in technology, the IT company gives
a voice to its engineers and managers,
as well as experts and academic researchers
in the sector. They write articles on rich
and complex topics such as Artificial
Intelligence or Automotive Innovation.
Let the experts have a voice to gain
credibility.
THE MORE YOU KNOW11
A
25. 80%
OF YOUTHS CLAIM THEY FOLLOW
POLITICAL NEWS, MOSTLY
THROUGH TELEVISION AND
SOCIAL NETWORKS.
AFEV
-YOUTH AND POLITICS-
2013
56%
OF FRENCH PEOPLE CLAIM TO
BE INTERESTED IN THE
ECONOMY.
KANTAR SOFRES
-THE FRENCH AND THE ECONOMY-
2017
11
B
26. The Whole Story
by Standard Chartered Bank
-
2015-2016
Through its message "Human Trafficking is a
silent crime, Money laundering its silent
partner," this campaign engaged employees
in the fight against financial crime.
The bank invested in its employees’
benevolence
and intelligence by demonstrating
the long-term consequences of financial
crime.
Never tell employees what to do without
explaining why they should do it.
KNOWLEDGE IS POWER11
B
27. Shape Our Future
by Seagate
-
2017
To raise employees' awareness on cyber
security matters, the hard drive manufacturer
ran a print campaign using familiar
blockbuster codes.
Use a familiar and pop-culture universe
to draw employees' attention to
a technical issue.
KNOWLEDGE IS POWER11
B
28. Imagine
by General Electric
-
2012
GE produced a magazine with a distinct
editorial line: informing employees about
the challenges facing the company and
the sector in the U.K. in a clear and concise
manner. By publishing a high-quality and
accessible magazine, GE succeeded in
engaging employees around very complex
subjects.
Give employees the tools needed to
understand the challenges facing
the business.
KNOWLEDGE IS POWER11
B
29. Project Solar
by Reward Gateway
-
2015-2016
When looking for investors, the HR
communications agency Reward Gateway
decided to carry out its mission in complete
transparency. Employees were able to follow
the entire process thanks to a dedicated
platform (Q&A, CEO blog) and films showing
the lead in meetings with investors.
Break down silos between stakeholders
so that each party can have
a comprehensive look at the company.
KNOWLEDGE IS POWER11
B
31. 94%
OF EMPLOYEES
THINK THAT EXPERIENCE
IS VERY IMPORTANT,
EVEN ESSENTIAL,
TO ADVANCE.
CENTRE FOR MODERN WORKPLACE LEARNING
-7th ANNUAL LEARNING IN THE WORKPLACE SURVEY -
2018
1
C
32. Meeting Angel
by AXA Technology Services
-
2017
To improve the efficiency of its meetings,
Axa's IT department opted for a disrupting
method: Angel, a wrestling mascot, makes
surprise appearances in meetings to remind
people of the five basic rules for short
and productive meetings.
Dare to convey your message
in a humorous way so that employees take
the advice to heart.
IS IT TOO LATE NOW TO SAY SORRY?
1
C
33. The Hard Way
by KFC
-
2017
The fast-food chain set up a somewhat
unusual training tool. Using virtual reality,
new cooks were “locked” in a kitchen escape
room. The only way out: successfully prepare
KFC’s fried chicken recipe.
Motivate employees to train themselves
safely using gamification.
IS IT TOO LATE NOW TO SAY SORRY?
1
C
34. Racial Bias Training
by Starbucks
-
2018
Following a discriminatory event in one of
its shops, Starbucks coffee chain closed all
its stores for one day in order to organize
a training program on the issue of racism.
Employees watched several documentary
videos presenting African-American
perspectives on racism and participated in
discussion sessions on this theme.
When it comes to sensitive subjects, give
a voice to the parties affected to create
a platform for discussion and change
perceptions.
IS IT TOO LATE NOW TO SAY SORRY?
1
C
35. We Speak Together
by The Global Fund
-
2017
To help employees identify
and report professional misconduct
in the workplace, the organization for the fight
against HIV, tuberculosis, and malaria released
an interactive video. The employee is
immersed in a situation of professional
misconduct and learns to identify it and react
accordingly.
Use gaming to help employees experience
and learn to identify problems so they can
react better.
IS IT TOO LATE NOW TO SAY SORRY?
1
C
36. Guide to Raising Awareness
About Common Sexism in the
Workplace
by Action Logement
-
2017
The social housing organization issued a guide
to tackling sexism. By using concrete
examples of quotes or jokes, employees were
encouraged to reflect on their behavior
and change it accordingly.
Showcase concrete examples of ordinary
discrimination by presenting arguments
in an instructive way.
IS IT TOO LATE NOW TO SAY SORRY?
1
C
37. Fail Conference
by Microsoft
-
2017
Microsoft, the leading provider of IT products
and services, organized conferences
dedicated to failure. Participants shared
their experiences with each other
and attended speeches by experts
and entrepreneurs who have bounced back
after a failure.
De-dramatize failure and make it
constructive.
IS IT TOO LATE NOW TO SAY SORRY?
1
C
39. 90%
OF EMPLOYEES THINK THAT
KNOWLEDGE SHARING IS VERY
IMPORTANT,
EVEN ESSENTIAL,
TO PROGRESS.
CENTRE FOR MODERN WORKPLACE LEARNING
-7th ANNUAL LEARNING IN THE WORKPLACE
SURVEY -
2018
30%
OF YOUNG EMPLOYEES THINK
THAT TRAINING COURSES ARE
VERY IMPORTANT,
EVEN ESSENTIAL,
TO PROGRESS.
CENTRE FOR MODERN WORKPLACE LEARNING
-7th ANNUAL LEARNING IN THE WORKPLACE
SURVEY -
2018
VS
11
D
40. The Observation Workshops
by Les Ateliers du Regard
-
Since 2011
Les Ateliers du Regard invites employee
teams to the Louvre to analyze works of art.
By deciphering the scene, expressing
their point of view, and bouncing back
on the remarks of others, a natural cohesion
is built and collaborative analysis results.
It’s about each learns from the others,
but more importantly, with the others through
collective intelligence.
Offer formats that encourage team
building beyond the purely professional
context.
TEACH A MAN TO FISH...11
D
41. Reverse Mentoring
by Eli Lilly and Company
-
Since 2015
The pharmaceutical company is
implementing reverse mentoring on LGBT
issues: A senior mentor meets with an LGBT
colleague to discuss and understand
their experiences as a member of a minority
group.
Use reverse mentoring to valorize
employees’ experiences and develop top
management personally
and professionally.
TEACH A MAN TO FISH...11
D
42. Nissan Tracker
by Nissan
-
2014
Following a photo and video competition,
the car manufacturer selected and trained 13
employees in journalism. They had
the opportunity to cover Nissan events
to help keep their fellow employees
informed. Live reports were broadcast
on the internal digital platform.
Leverage peer trust to inform employees.
TEACH A MAN TO FISH...11
D
43. Get to Know Me Guide
by BetterCloud
-
Each employee of the software vendor must
write a guide about themselves and their way
of working. Requirements, strengths
and weaknesses, and core values are some
of the items that help teams better
understand each other and work together.
Give employees the opportunity to share
their strengths and weaknesses to help
them better understand how to work with
each other.
TEACH A MAN TO FISH...11
D
44. Paypal in 90 Seconds
by Paypal
-
Since 2013
After learning that employees felt
disconnected from the company,
the payment service began creating short,
engaging weekly videos to share information
around the world. Some of the topics were
developed in collaboration
with the employees.
Interview employees to make sure
they become the source, the provider,
and the receiver of information.
TEACH A MAN TO FISH...11
D
45. HOW?
OPEN UP
#OneTeamOneDream
COME ON BARBIE LET’S GO PARTY!
HATS OFF
A
B
C
D
Don't think of your collaborators as enemies,
consider them allies
2
2 #BFF
47. 30%
OF YOUNG EMPLOYEES
DON’T UNDERSTAND
HOW THEIR WORK CONTRIBUTES
TO THE COMPANY’S SUCCESS.
ORC
- GLOBAL PERSPECTIVE STUDY -
2017
46%
OF EMPLOYEES THINK THAT
THE COMMUNICATIONS
THEY RECEIVE ARE OPEN,
HONEST, AND HELP THEM
PERFORM BETTER
PROFESSIONALLY.
ORC
- WHAT MAKES A WINNING WORKPLACE-
2016
A
2
48. Shut up and Listen
by HSBC
-
Since 2012
The name of this program is as bold as
its principle: Teams gather for meetings
in which managers must, well, remain silent
and listen. Employees are responsible for
the agenda and duration of the meeting.
Managers simply have to hear them out.
Enable employees to express themselves
and managers to develop their listening
skills.
OPEN UP
A
2
49. Big Red Sofa
by HomeServe
-
Since 2016
After a challenging period with a low
engagement rate, the home services
company decided to hold bimonthly
meetings where employees could ask
their questions directly to the CEO
and managers.
In a relaxed, almost festive atmosphere,
the CEO responds candidly and takes
the time to address employees' questions.
Your employees mean well! Set up
face-to-face meetings for more human
and spontaneous interaction.
OPEN UP
A
2
50. Open Salaries
by Buffer
-
To achieve its goal of becoming a truly open
organization, the social network management
company took a bold step towards greater
transparency. They published all salaries
internally and externally and publicly
disclosed their wage-setting methodology.
Be transparent with all your stakeholders,
even on very sensitive subjects, to build
trust and foster loyalty among
your employees.
OPEN UP
A
2
51. Shadow ExCom
by AccorHotels
-
2016
To provide a fresh and critical look
at the company's strategies, AccorHotels
set up a Shadow Executive Committee.
Composed of six men and six women under
the age of 35, it works in parallel with
the monthly ExCom and contributes to
their agenda.
Leverage young employees’ knowledge
and experience by creating platforms
for dialogue with ExCom members
on the company's strategic issues.
OPEN UP
A
2
52. Corpiracy
by TBWACorporate
-
2016
To demonstrate the power of advocacy
in a playful way, a small secret group within
the agency organized a communications
hack. Employees were then able to take over
the visual identity and social networks
for a day!
Organize stunts orchestrated by
employees to blend surprise, excitement,
and advocacy.
OPEN UP
A
2
54. 49%
OF EMPLOYEES
SAY THEY ARE PROUD TO SHARE
WHAT THEY DO FOR A LIVING
WHEN THEY MEET SOMEONE
FOR THE FIRST TIME.
YOUGOV SURVEY
2015
B
2
55. Behind the Brand
for BNP Paribas
-
The Behind the Brand campaign helped boost
employees' pride in the group's identity.
Through a gamified website, they were able to
grasp the importance of brand identity,
understand it, and make it their own with
a Tetris-like game centered on corporate
values.
Identity should not be a static concept;
employees must interact with it.
#OneTeamOneDream
B
2
56. Rebellious Self-Expression
by Dr. Martens
-
2016
To embody its rock 'n' roll identity, shoemaker
Dr. Martens gave all its employees a branded
vinyl. In addition, a bi-annual internal
publication, "On the Record," covered topics
chosen by the employees.
Bring brand identity and personality to life
through iconic objects.
#OneTeamOneDream
B
2
57. Change of Identity
for Edenred
-
June 2017
The transaction solutions group organized
events in 42 countries for the reveal of
their new identity: a special broadcast to
reveal the logo, rebranding of the offices
overnight to add an element of surprise,
a human logo formation to play with the new
visual cues, etc.
Use a major company change
as an opportunity to mobilize and celebrate
internally.
#OneTeamOneDream
B
2
58. Inside Out Branding
for Wales & West Utilities
-
2015
In the process of rebranding,
the gas distribution company brought together
several employee focus groups to choose
the creative concept that would become
the new visual identity.
Increase employees’ sense of belonging
by letting them choose the visual identity.
#OneTeamOneDream
B
2
60. 98%
OF EMPLOYEES BELIEVE
THAT BIRTHDAYS BRING POSITIVE
RESULTS WHEN THEY ARE
ADVERTISED AND CELEBRATED
WITH COLLEAGUES.
GLOBOFORCE
- FALL 2014 REPORT THE EFFECT OF WORK
RELATIONSHIPS ON ORGANIZATIONAL CULTURE AND
COMMITMENT -
2017
STRESS LEVELS DECREASE
WHEN EMPLOYEES BUILD STRONG
RELATIONSHIPS WITH EACH OTHER.
ASSOCIATION BETWEEN PSYCHOLOGICAL DISTRESS AND A SENSE OF
CONTRIBUTION TO SOCIETY IN THE WORKPLACE
- BMC PUBLIC HEALTH -
2012
STRESS
2
C
2
61. The Dentsu Games
by Dentsu Aegis Network
-
May 2017
Connecting Paris to Tokyo virtually?
This was the challenge given to Dentsu Aegis
Network’s 12 agencies during
a good-natured competition.
In addition, giant zip lines and cocktail parties
allowed employees to meet. A friend in need
is a friend indeed!
Organize a challenge that lasts several
weeks to build lasting relationships.
COME ON BARBIE, LET’S GO PARTY!
2
C
2
62. Le Grand Défi Market
by Carrefour Market
-
2015
Based on the Fort Boyard concept,
Carrefour, a food distributor, created
a six-step game to allow local teams to meet
and compete in a grand finale in Marseille.
Create cohesion between geographically
distant teams to foster a sense
of belonging.
COME ON BARBIE, LET’S GO PARTY!
2
C
2
63. Blend Dates
by Nespresso
-
Since 2014
Nespresso's major annual gathering provides
a unique experience: interactive
presentations, a co-created show, a party,
and a series of challenges built around
a unique theme.
Offer an experience structured around
storytelling or a theme related
to the brand promise.
COME ON BARBIE, LET’S GO PARTY!
2
C
2
64. HomeViviality.com
by Pernod Ricard
-
April 2016
Initiated by nine young employees,
an Airbnb-inspired platform was created
internally to enable the wine and spirits
manufacturer’s employees to stay
with an employee when they travel
for business or leisure.
Create cross-border solidarity amongst
employees by taking cues
from the sharing economy.
COME ON BARBIE, LET’S GO PARTY!
2
C
2
66. 42%
OF EMPLOYEES SUFFER FROM
A LACK OF RECOGNITION FROM
THEIR MANAGERS.
PARLONS TRAVAIL - 2016
D
2
67. Behind the Curtain
by Idemia
-
September 2017
At the end of the show presenting its new
brand to 300 external guests, the curtain fell,
both literally and figuratively.
Behind a curtain, 1,500 employees were
watching the show backstage. This theatrical
performance was a way to thank them,
unveiling the key to the success of the digital
security company: its people.
Don't hesitate to think big. It's not always
just the little things that count.
HATS OFF
D
2
68. Ashes
by Campofrio
-
2015
Following a serious fire in its factory, the food
company sent a moving letter
to its employees. Each letter was
accompanied by a brick made
from the ashes left by the fire. Employees
were invited to lay this brick when
the reconstructed site opened.
In times of crisis, remember to speak
to your employees with sincerity to show
that you are grateful for their presence
and support.
HATS OFF
D
2
69. #ITAGYOU
by Axa Bank
-
February 2017
Axa Bank created a special platform to give
its employees the power to acknowledge
their peers’ achievements. Employees could
celebrate the actions of their colleagues
by tagging them.
Use social media codes to create
a system of collective recognition.
HATS OFF
D
2
70. 1 Million Smiles
by Arval
-
September-November 2016
To celebrate the milestone of one million
rented cars, Arval organized both real
and virtual campaigns. An event held
at the headquarters was broadcast live
around the world and a photo-sharing
and e-cart app initiated a collective
acknowledgement dynamic.
Mix real and virtual to maintain human
contact while modernizing the way
employees are valued.
HATS OFF
D
2
71. Awards
by Venables Bell & Partners
-
After an employee has been
with the communications agency for five
years, they receive a trophy and $1,000.
The only catch? This $1,000 has to be spent
on activities with colleagues! In addition,
an annual awards ceremony celebrates
employees’ commitment in a cheeky way.
Take for example, the "Ass-Kicker
of the Year" or "Golden Toilet" awards
for those who killed it throughout the year.
Humorously hijack award codes
to compliment employees.
HATS OFF
D
2
72. 3 HUMAN AFTER ALL
HOW?
HOW YOU DOIN’?
I DON’T REALLY HAVE A TYPE
I’M DOING MY PART!
I’M FREE (LIKE A RIVER)
A
B
C
D
Don’t mistake your collaborators for mere staff,
consider them as human beings
3
74. 72%
OF PEOPLE
GET THEIR BEST IDEAS
IN THE SHOWER.
HANSGROHE
-STUDY BY SCOTT BARRY KAUFMAN-
17mins
THE BREAK TIME WE SHOULD TAKE AFTER
AN HOUR OF WORK.
THE DAILY MUSE BLOG
2014
A
3
75. ASOS Festival of Learning
by ASOS
-
2017
In keeping with the company's promise
"Our mission is to give you the confidence
to be your best self," the e-commerce
powerhouse made a big splash: a one-week
festival filled with workshops to cultivate
the body and mind.
Show interest in employee well-being
by promoting their personal—not just
professional—development.
HOW YOU DOIN’?
A
3
76. Nike HQ
by Nike
-
The athletic apparel manufacturer offers
its employees a magnificent multi-hectare
campus. Two state-of-the-art athletic centers
(basketball court, Olympic swimming pool)
allow them to enjoy a balanced and healthy
lifestyle.
Organize workout sessions so that every
employee can thrive physically.
HOW YOU DOIN’?
A
3
77. Parental Leaves
by Etsy
-
April 2016
The American e-commerce company
has widely communicated on its 26 weeks
of parental for new parents, both men
and women alike. Employees were the first
ambassadors of this decision thanks
to a moving video that captured
the perspective of those who benefited
from it.
Supporting family development leads
to a stronger sense of loyalty towards
the company.
HOW YOU DOIN’?
A
3
79. OF HR MANAGERS IDENTIFY
DISCRIMINATION PREVENTION
AS A PRIORITY.
APEC
- REPRÉSENTATIONS ET PRATIQUES
DE DIVERSITÉ DANS LES ENTREPRISES -
DÉCEMBRE 2015
10%
THE DIFFERENCE IN ENGAGEMENT RATE
BETWEEN DIVERSE TEAMS (MORE ENGAGED)
AND UNIFORM TEAMS (LESS ENGAGED).
SODEXO
-DIVERSITY IN COMPANIES-
2018
+14 pts
B
3
80. HSBC Now
by HSBC
-
2012
To prove that each of the group's 250,000
employees is unique, the bank created
a video channel to tell their extraordinary
stories.
Featuring employees who recovered
from cancer, have a professional rugby
career, or have to juggle work and Ramadan,
each video discusses an intimate subject.
Highlight employees’ individuality
by speaking about their life experiences
without taboos.
I DON’T REALLY HAVE A TYPE
B
3
81. Women @ Dior
by Dior
-
2017
A mentoring program that matches students
with employees under 30. The luxury group’s
program aims to share employee experiences
and help women fulfil their professional
potential.
Implement a mentoring program
to contribute to the professional
empowerment of minorities.
I DON’T REALLY HAVE A TYPE
B
3
82. Equals
by Accenture
-
2017
The consulting firm mobilized its employees
for an internal/external campaign promoting
gender equality within the company.
It produced a film and offered an advanced
screening for employees. Ambassadors were
then selected to embody the company’s
commitments externally.
Ensure CSR efforts are supported
by the employees who are committed
to them.
I DON’T REALLY HAVE A TYPE
B
3
83. Employee Resource Groups
by Estée Lauder
-
Since 2012
Estée Lauder’s ERGs (Employee Resource
Groups) focus on specific communities
(Veterans, The Disabled, African-Americans).
Their objectives are to organize seminars
and conferences, participate in volunteer
programs with non-profit organizations,
and develop new programs and products
suited to their area of focus.
Combine business and CSR by facilitating
a discussion around different
communities.
I DON’T REALLY HAVE A TYPE
B
3
84. I DON’T REALLY HAVE A TYPE
No One Should Have to Hide
Who They Are
by SBS
-
2018
This humorous spot from Australian public
broadcasting network SBS features
employees trying to hide their religion,
pregnancy, or sexual orientation
from their colleagues in goofy ways,
thus condemning discrimination
in the workplace.
Use humor to demonstrate the need
for tolerance in the workplace.
B
3
86. 37%
OF EMPLOYEES BELIEVE
THAT THEIR WORK IS USELESS
TO SOCIETY.
YOUGOV SURVEY
2015
70%
OF FRENCH PEOPLE TRUST NON-PROFIT
ORGANIZATIONS WHEN THEY HAVE
A WELL-IDENTIFIED PURPOSE.
KANTAR SOFRES/COMITÉ DE LA CHARTE
-CONFIDENCE BAROMETER-
TRUSTED DONATION
-
2017
C
3
87. Citizen Day
by L’Oréal
-
Since 2010
The cosmetics group has been organizing
Citizen Day for eight years now. It’s a workday
entirely devoted to community service.
All employees work together for major causes:
the environment, poverty, etc.
Support employees' volunteer efforts
through a dedicated daylong event.
I’M DOING MY PART!
C
3
88. Move Fifty
by Capgemini
-
2017
To celebrate the digital consulting company’s
50th anniversary, employees were given
the opportunity to enter a charity race.
Thanks to their efforts, 100,000 euros were
donated to three non-profit organizations
in India, Guatemala, and France.
Give meaning to sporting events
by allowing employees to have an impact
in the world.
I’M DOING MY PART!
C
3
89. No Straw Pledge
by Bacardi
-
2017
The spirits company is committed to reducing
the use of plastic straws, thus cutting down on
pollution. By launching an internal competition
to convince as many bars as possible to avoid
plastic straws, employees were given a key
role in reaching CSR objectives.
Give employees an active role in meeting
CSR goals.
I’M DOING MY PART!
C
3
90. Inter-Company Challenge
by La Parisienne
-
Since 1997
Carrefour, TBWA, Ipsos, and many others
participate in La Parisienne, a women’s
sporting event. This inter-company event
is intended to build cohesion between runners
and raise funds for the fight against breast
cancer.
Participate in inter-company challenges
to build solidarity between employees
and on CSR issues.
I’M DOING MY PART!
C
3
92. 97%
OF EMPLOYEES DESCRIBE THEIR
MANAGERS AS COERCIVE,
AUTHORITARIAN,
OR CONTROL-FREAKS.
LRN
-THE HOW REPORT: A GLOBAL, EMPIRICAL ANALYSIS
OF HOW GOVERNANCE, CULTURE AND LEADERSHIP
IMPACT PERFORMANCE-
2015
81%
OF EMPLOYEES WOULD PREFER TO MANAGE
THEMSELVES IF THE COMPANY CREATED
THE CONDITIONS TO MAKE IT HAPPEN.
GALLUP SURVEY
-EMPLOYEE ENGAGEMENT INDEX-
2011
VS
D
3
93. Results-Only Work
Environment
by GAP
-
Since 2008
Described as a "cultural revolution," clothing
company GAP implemented the ROWE
(Results-Only Work Environment) method,
which allows employees to work when
and where they want. The only criterion
for evaluating their work is results. The best
way to achieve them is entirely up
to the employee.
Allow employees to dictate their working
conditions.
I’M FREE (LIKE A RIVER)
D
3
94. The Small Factory
by Orange
-
2017
While the average employee age is 46,
the telecommunications provider is creating
an innovation program involving 30 people
under the age of 30. Their mission is to come
up new ways of working internally, more agile
and more digital, to accommodate future
generations of workers.
Set up a digitalization focus group
led by key stakeholders.
I’M FREE (LIKE A RIVER)
D
3
95. Netflix Vacation Policy and
Tracking
by Netflix
-
Since 2009
Unlimited vacation days, low-control expense
reports, parental leave of up to eight months,
open access to all internal documents...
The on-demand video platform adopted
a bold HR policy that bets on the autonomy
of its employees.
Treat employees as responsible adults
capable of making decisions in the best
interests of the company.
I’M FREE (LIKE A RIVER)
D
3
96. Holacracy
by Zappos
-
Since 2015
Gone are standardized work hours
and business units. At online shoe store
Zappos, each employee is free to define
their "role" in the "circle" they choose.
No manager leads the employees,
but coaches guide them in achieving
their objectives.
Disrupt hierarchical organization
by enabling self-management.
I’M FREE (LIKE A RIVER)
D
3
97. Weebly Wanderlust
by Weebly
-
Since 2015
To allow employees to broaden their horizons,
the website management platform offers
employees who have been with the company
for five or more years (or 10% of the total
payroll) six weeks paid vacation
and a round-trip flight to any country
in the world.
Give employees free time to nurture
their creativity.
I’M FREE (LIKE A RIVER)
D
3
98. 4 THINK OUTSIDE
THE BOSS
HOW?
OWN IT, IT’S YOURS
GENIUS AT WORK
HOORAY, I’M USEFUL!
A STAR IS BORN
A
B
C
D
Don't think of your employees as followers,
consider them as visionaries
4
4
100. 50%
OF EMPLOYEES
KNOW THEIR COMPANY’S
PURPOSE.
DELOITTE DEVELOPMENT LLC
-CULTURE OF PURPOSE: A BUSINESS IMPERATIVE, 2013
CORE BELIEFS & CULTURE SURVEY-
2013
4
A
4
101. Cube
by Orange
-
2016-2017
Thanks to the Cube game,
the telecommunications service provider's
employees are challenging each other
on topics related to the new Essentials2020
strategy. The goal is to get them to
understand the company's vision and, above
all,
to embrace it by playing with it!
Encourage support for the company's
vision through gamification.
OWN IT, IT’S YOURS
4
A
4
102. Bold Builders of the Future
by Edmond de Rothschild
-
2017
The company massively mobilized internal
teams when revamping its brand platform.
Through a quiz, employees were introduced
to the bank's new tagline: "The audacity
to build the future." Then, employees were
invited to interpret and give their opinions
on the vision through an internal photo
competition. Finally, the company created
informational content to explain the impact
this new vision would have on certain
specialties.
Present, Explain, Mobilize: The three pillars
to get internal teams to embrace
the brand's vision.
OWN IT, IT’S YOURS
4
A
4
103. Fit Culture
by L’Oréal
-
2017
An app was developed to help new
employees understand and embrace
the company's culture. Employees have
access to content that decodes L'Oréal's
culture with sincerity, both the good
and the challenging. Through in-app missions,
they bring their knowledge of the company
to bear.
Approach corporate culture openly and let
employees point out positive aspects
and areas of improvement.
OWN IT, IT’S YOURS
4
A
4
104. Convention FDJ 2020
by FDJ
-
2017
To involve employees in their new strategic
initiative, La Française des Jeux created
a spectacular event. After exploring
the strategy through an app, employees
played live: An experiential journey
was developed around the five major axes
of the 2020 project.
Foster the adoption of new concepts
through gamified experiences.
OWN IT, IT’S YOURS
4
A
4
105. OWN IT, IT’S YOURS
Photo Contest App
by BNP Paribas Fortis
-
2018
To bring employees together around a new
brand promise, BNP Paribas Fortis bank
has developed a dedicated app. Employees
could share photographs illustrating
the brand promise, participate in surveys,
etc.
Let employees feed the brand platform
or comment on it.4
A
4
107. 54%
OF EMPLOYEES SUGGEST NEW
IDEAS TO THEIR MANAGERS.
ACCENTURE/RIGHT.COM STUDY
2013
11%
OF THOSE IDEAS
ARE TAKEN INTO ACCOUNT.
STUDY ACCENTURE/RIGHT.COM STUDY
2013
VS
B
4
108. The I-Project
by Altran
-
Since 2015
Engineering consulting firm Altran challenges
its employees to innovate through
an idea-sharing platform where they can
submit creative concepts.
A jury of experts then selects the most
promising projects for development.
Leverage competition to motivate
employees to participate.
GENIUS AT WORK
B
4
109. Let’s Talk Energy
by EDF
-
2018
In an internal dialogue of unprecedented
scale, the electricity supplier sought
employees’ opinions on the prioritization
of energy challenges and innovative solutions
to meet them. The consultations were
conducted in both physical and digital form,
and resulted in approximately one hundred
proposals that will be further developed.
Involve employees in planning
the company's future.
GENIUS AT WORK
B
4
110. Oui Link
by Oui SNCF
-
Since 2016
The railway company created its own internal
startup incubator! Selected startups join
the Oui Link space and collaborate
with employees on their projects.
Bring employees and startups together
to foster relevant innovation.
GENIUS AT WORK
B
4
112. 45%
OF COMPANIES
HAVE CREATED
AN AMBASSADOR PROGRAM
TO GET EMPLOYEES
INVOLVED IN MAKING
THE COMPANY VISIBLE
ONLINE.
BUSINESSES AND MEDIAl
-SOCIAL MEDIA GOVERNANCE STUDY-
2015
C
4
113. La Route des Likes
by APRR
-
2016
The Route des Likes caravan traveled all over
France to meet the highway network’s
employees and familiarize
them with Facebook, Twitter, LinkedIn, etc.
This gave employees the keys to becoming
APRR's best ambassadors on social
networks.
Use your employees' advocacy potential
to humanize your vision.
HOORAY, I’M USEFUL!
C
4
114. Nordic Choice Tour
by Nordic Choice Hotels
-
2017
The CEO of this hotel chain went
on a three-week road trip to meet 5,000
of the group’s employees. In the eyes of top
management, it was crucial to meet the
people who shape the brand every day.
Creating a corporate culture that reflects
the on-the-ground reality is a source
of inspiration.
Take the time to build a vision
that matches the insights of employees.
HOORAY, I’M USEFUL!
C
4
115. My TBS
by TBS
-
2018
To boost employee adoption of a new digital
platform, the brand set up an ambassador
program. For each action carried out
on the internal platform, the employee earned
points and was thereby valued.
The platform fostered bottom-up information
sharing, allowing each employee to become
a key contributor to the brand.
Use a collaborative and bottom-up app
to support business development.
HOORAY, I’M USEFUL!
C
4
118. Calling All Creators
by Adidas
-
2015
To embody its "Creating the New" vision,
Adidas opted to launch an internal campaign,
"Calling All Creators," that illustrates
designers' mentalities and how they try
to reinvent the brand's classics.
In parallel, a contest encouraged employees
to use Adidas codes to create a video
that captured the creative atmosphere
in their workplace.
Encourage employees to take ownership
of the vision by presenting
it in a new format.
A STAR IS BORN
D
4
119. A l’épreuve du goût
by Système U
-
2017
To bring its "Commerçants autrement" vision
to life, the traders cooperative spotlighted
its fresh-produce experts. During
a MasterChef-inspired talent show, employees
competed in three rounds: knowledge test,
product recognition, and culinary preparation.
The 14 10-minute videos were broadcast
on MyTF1 and social networks, turning
employees into real stars.
Use TV production and broadcasting codes
to promote employees.
A STAR IS BORN
D
4
120. Silence, ça enregistre
by RATP
-
2014
Through a program inspired by reality TV
competition shows, public transportation
company RATP conducted a four-day casting
with its 45,000 employees to select the 20
“voices" that would have the privilege
of informing users about the state of rail
traffic.
Personify the company by allowing
employees to be its face and voice.
A STAR IS BORN
D
4
121. Go Beyond
by Sheraton
-
2014
The film and its print variations celebrated
employees’ impressive dedication on a daily
basis. For the hotel chain, it was a way
of demonstrating to employees that their
commitment and passion for the business
are fundamental elements of the group's DNA.
Create public campaigns that promote
employees to show that they make up
the brand identity.
A STAR IS BORN
D
4
122. Partner Insurer
by BNP Paribas Cardif
-
2014-2015
Insurance company BNP Paribas Cardif gave
employees the opportunity to create
the international launch campaign
for their new brand platform.
During a photoshoot, employees were asked
to represent and convey the brand's
personality.
Give employees free rein to express
their vision for the brand’s platform.
A STAR IS BORN
D
4
124. A
B
C
Besoin de participer
Besoin d’appartenir
I feel considered because
my individuality is valued
I feel considered because
my critical thinking is valued
I feel considered because
my kindness is recognized
MEANING
TRUST
I feel considered
because I am
changing the world
Vacation Before You Start
Volunteer Leave
ShipIt Days
Kuddos
Feedback
Mood App
ATLASSIAN
125. A
B
C
Besoin de participer
Besoin d’appartenir
I feel considered because
my individuality is valued
I feel considered because
my critical thinking is valued
I feel considered because
my kindness is recognized
MEANING
TRUST
I feel considered
because I am
changing the world
Flexible Workspaces
Day Site with CEO
All-Staff Meeting
Culture Compass
Imagine
Vote Yes
GENERAL ELECTRIC