This document discusses how digital transformation is impacting employer branding and the role of HR. It notes that digital transformation is a priority for most organizations and can increase profits by 40% or decrease profits by 20% depending on the success of the transformation. HR has an important role to play in leading organizational change and cultural transformation during the digital transition. The document then outlines seven trends for how HR can contribute to digital transformation efforts, including leveraging employee advocacy, innovative hiring solutions, agile technologies, and more.
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
Optimize your lead generation!
In this study, you will lear the fundamentals of Growth Hacking and the AARRR methodology ; how to implement Growth Hacking within your company ; and learn from many inspiring case studies.
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
Optimize your lead generation!
In this study, you will lear the fundamentals of Growth Hacking and the AARRR methodology ; how to implement Growth Hacking within your company ; and learn from many inspiring case studies.
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
Intended for delegates of Publicis Groupe attending the Consumer Electronics Show 2013 held in Las Vegas, this book puts the show floor into context and provides meaningful predictions, recommendations, insights and in-depth expertise from the group's content experts and participating sponsors across 4 categories:
Connection Engine
Data-Driven Marketing
Commerce+ and
Next Generation Storytelling.
MSLGROUP's Chief Development Officer and master storyteller Bob Bejan contributed his expert insights on Next Generation Storytelling and the Storytelling Need while our North America Technology Director, Bryan Scanlon contributed to Data Driven Marketing.
We hope you enjoy the book, happy reading.
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Dude where's my car. Product & Marketing Innovation Deep DiveGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
Targeting one of LinkedIn's most critical user segment - corporate executives - the Executive Playbook is a resource for execs to learn to make the best use of the platform and lead in the digital age. Through FABERNOVEL's expertise in digital innovation in the corporate world, key ways for leadership teams to leverage the platform have been identified. From fostering new business opportunities through connections, to attracting talent and building a targeted thought leadership strategy, the playbook covers all instrumental features for executives.
The origin of this partnership dates back to 2013, when FABERNOVEL published its study: LinkedIn, the Serious Network, analyzing the multi-sided business platform that LinkedIn has been developing into. Since then, LinkedIn and FABERNOVEL have engaged in strategic projects to help top executives make the most of the social giant.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
Historically, the annual report symbolised a communication form which was both high in quality, yet often monotonous and conformist. To better meet the evolution of content consumption habits and the new digital aspirations held by companies, the annual report has since seen its role evolve considerably.
Vanksen's latest study analyses the evolution of this annual report: how did it go from being a mere medium of information aimed at stakeholders, to a strategic digital tool that helps affront communication challenges at a far greater level, and to a wider audience.
The agency assessed the annual reports of several organisations to highlight the prevailing trends which are slowly but surely bringing this historical tool into the age of modernity: story and scrolly telling, snack content, etc, all form an integral part in the new approaches companies are taking to transform the digital annual report into a visual and highly narrative medium that is centred around the end user.
Vanksen also highlights the many benefits of the digitalisation of the annual report: greater user experience, images, visibility, budget... all factors that may well convince you to take the leap into the digital for your next annual report!
#Etude et statistiques : #FemmesDirigeantes et #Twitter PPC 💫
Etude exclusive réalisée pour la soirée TweetBosses du 3 mars 2014 sur les #FemmesDirigeantes françaises et leur usage de Twitter. Avec l'aide de Twtrland, TraackR et Trendsboard. http://pierre-philippe.blogspot.fr/2014/03/twitter-et-les-femmes-dirigeantes-etude.html
Mobile Marketing : 11 scénarios simples pour augmenter ses ventes in store vi...CUSTOMER INSIGHT
Vous avez une appli mobile de marque ? Vous voulez en créer une ? Ce Livre Blanc décrit 11 scénarios inspirés du retail américain pour générer des ventes via votre appli mobile.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
Intended for delegates of Publicis Groupe attending the Consumer Electronics Show 2013 held in Las Vegas, this book puts the show floor into context and provides meaningful predictions, recommendations, insights and in-depth expertise from the group's content experts and participating sponsors across 4 categories:
Connection Engine
Data-Driven Marketing
Commerce+ and
Next Generation Storytelling.
MSLGROUP's Chief Development Officer and master storyteller Bob Bejan contributed his expert insights on Next Generation Storytelling and the Storytelling Need while our North America Technology Director, Bryan Scanlon contributed to Data Driven Marketing.
We hope you enjoy the book, happy reading.
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Dude where's my car. Product & Marketing Innovation Deep DiveGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
Targeting one of LinkedIn's most critical user segment - corporate executives - the Executive Playbook is a resource for execs to learn to make the best use of the platform and lead in the digital age. Through FABERNOVEL's expertise in digital innovation in the corporate world, key ways for leadership teams to leverage the platform have been identified. From fostering new business opportunities through connections, to attracting talent and building a targeted thought leadership strategy, the playbook covers all instrumental features for executives.
The origin of this partnership dates back to 2013, when FABERNOVEL published its study: LinkedIn, the Serious Network, analyzing the multi-sided business platform that LinkedIn has been developing into. Since then, LinkedIn and FABERNOVEL have engaged in strategic projects to help top executives make the most of the social giant.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
Historically, the annual report symbolised a communication form which was both high in quality, yet often monotonous and conformist. To better meet the evolution of content consumption habits and the new digital aspirations held by companies, the annual report has since seen its role evolve considerably.
Vanksen's latest study analyses the evolution of this annual report: how did it go from being a mere medium of information aimed at stakeholders, to a strategic digital tool that helps affront communication challenges at a far greater level, and to a wider audience.
The agency assessed the annual reports of several organisations to highlight the prevailing trends which are slowly but surely bringing this historical tool into the age of modernity: story and scrolly telling, snack content, etc, all form an integral part in the new approaches companies are taking to transform the digital annual report into a visual and highly narrative medium that is centred around the end user.
Vanksen also highlights the many benefits of the digitalisation of the annual report: greater user experience, images, visibility, budget... all factors that may well convince you to take the leap into the digital for your next annual report!
#Etude et statistiques : #FemmesDirigeantes et #Twitter PPC 💫
Etude exclusive réalisée pour la soirée TweetBosses du 3 mars 2014 sur les #FemmesDirigeantes françaises et leur usage de Twitter. Avec l'aide de Twtrland, TraackR et Trendsboard. http://pierre-philippe.blogspot.fr/2014/03/twitter-et-les-femmes-dirigeantes-etude.html
Mobile Marketing : 11 scénarios simples pour augmenter ses ventes in store vi...CUSTOMER INSIGHT
Vous avez une appli mobile de marque ? Vous voulez en créer une ? Ce Livre Blanc décrit 11 scénarios inspirés du retail américain pour générer des ventes via votre appli mobile.
Digital Influence : what's at stake for advertisers?PPC 💫
Influencers and Digital Influence : 4 issues and challenges for Communication and Marketing Directors. You'll find tips for CMOs to improve communication relationship with influencers. Presentation done in Paris during "The Futur of Influence" conference with Publicis Net Intelligence and TraackR.com
Et si la somme d'intelligences individuelles entrainait irrémédiablement une bêtise collective ? Un exemple à méditer la prochaine fois que vous jugerez d'une création publicitaire
What is social media research (Netnography + insight communities)nous sommes vivants
Brands not only need to reach their consumers, they need to engage them into meaningfull relationships at each touch points.Brands are not central to their interactions, people interact with other people to share their experiences
Panorama des objets connectés permettant de suivre notre état de santéVEZIN Fabrice
Panorama de la diversité des objets connectés dédiés à la santé. Suivi à distance, observance, prévention sont les premiers objectifs visés par ces nouveautés.
Useful brands by Ingmar de Lange. UBX Conference 2015, MunichIngmar de Lange
On November 19th, 2015, I gave a presentation on the first UBX Conference in Munich. This was a special experience! My thanks go out to the Virtual Identity team for making this possible.
The introduction of the talk: "Ingmar de Langeis is a strong believer that marketing in the digital age is about usefulness and branding should be more utilitarian. In his presentation he will talk about 'How to create brand utility' (www.brandutility.net). He already helped many brands in this respect."
Netnography - Insights2.0 derived from Online-CommunitiesSteffen Hück
This presentation provides insight into my UNDESTANDING of netnography as a QUALITATIVE and EXPLORATORY OBSERVATIONAL research approach. By listening to natural occurring CONSUMER DIALOGUE in ONLINE COMMUNITIES Netnography allows to gain UNBIASED CONSUMER INSIGHTS and DEEP UNDERSTANDING of explicitly verbalized and implicitly existing NEED- and SOLUTION-INFORMATION of highly INVOLVED CONSUMERS. Furthermore for us it is a great approach to start consumer-centric (open) INNOVATION and COCREATION projects.
Le corps s'affirme, se libère et nous raconte une autre histoire. Corps porté par la danse, corps positif ou corps hybride : découvrez comment les marques accompagnent sa réinvention.
It is very important that you know how much you can expect to earn from a sale. There is no point in spending time and money promoting a product http://bit.ly/3cl3Jn7 that pays very small commissions. You could end up spending more on marketing http://bit.ly/3cl3Jn7 than you make on sales. It is probably best to stick with marketing products with a high commission value, unless you have found a niche market where you can sell vast quantities of product, and make substantial commissions on your volume of sales.
I will be your facebook marketing manager and promotion specialist, fb advert...AdekunleTobiloba
Hello!
Are looking for a Facebook specialist that will market and promote your FB to a real and organic audience
As a certified and proficient digital marketer with 5 years of experience in the field, l will do ROI(Return of investment) promotion to real and organic people on top social media platforms, blogs, and top forum sites.
La RSE : un sujet vu et revu, qui alimente les discours des entreprises depuis plusieurs décennies. Pourtant, c’est toujours un domaine complexe et souvent galvaudé : si les communicants semblent maîtriser la RSE, 63% des Français ne savent toujours pas ce que c’est. Et paradoxalement, si le concept leur est plutôt inconnu, la RSE correspond à une réelle attente de leur part : 87% des Français estiment que l’engagement RSE des entreprises est important, voir prioritaire.
Alors, la RSE, c’est quoi ? Quelle démarche RSE adopter ? Qu’en attendent les Français ?
Dans ce nouveau cahier de tendances, TBWA\Corporate donne les clefs de compréhension de la RSE au prisme de la Disruption® et les best practices pour devenir véritablement RSE friendly. L’ensemble des chiffres mentionnés dans ce nouvel InSight We Trust sont issus d’une enquête de BVA pour TBWA\Corporate, réalisée en janvier 2020 sur un échantillon de 1000 personnes représentatif de la population française âgée de 18 ans et plus.
La RSE : un sujet vu et revu, qui alimente les discours des entreprises depuis plusieurs décennies. Pourtant, c’est toujours un domaine complexe et souvent galvaudé : si les communicants semblent maîtriser la RSE, 63% des Français ne savent toujours pas ce que c’est. Et paradoxalement, si le concept leur est plutôt inconnu, la RSE correspond à une réelle attente de leur part : 87% des Français estiment que l’engagement RSE des entreprises est important, voir prioritaire.
Alors, la RSE, c’est quoi ? Quelle démarche RSE adopter ? Qu’en attendent les Français ?
Dans ce nouveau cahier de tendances, TBWA\Corporate donne les clefs de compréhension de la RSE au prisme de la Disruption® et les best practices pour devenir véritablement RSE friendly. L’ensemble des chiffres mentionnés dans ce nouvel InSight We Trust sont issus d’une enquête de BVA pour TBWA\Corporate, réalisée en janvier 2020 sur un échantillon de 1000 personnes représentatif de la population française âgée de 18 ans et plus.
À l’ère de la communication responsable où le purpose des entreprises est maître mot, peut-on encore croire que les professionnels du BtoB soient seulement motivés par le profit, avec pour seule devise : « la fin justifie les moyens » ?
Loin des clichés persistants, la fracture entre le B2B et le B2C n’existe plus vraiment.
Dans ce nouveau cahier de tendance, TBWA\Corporate dresse le portrait du client B2B d’aujourd’hui et donne les best practices pour passer de Business to Business à Brand to Brand.
Le récent renouvellement de la classe politique n'a pas su endiguer la défiance des Français envers les élus. Si 71% d'entre eux estiment qu'un bon responsable politique est celui qui sait s'entourer d'experts compétents, leur méfiance grandit quand il s'agit des "lobbies". Dès lors, les organisations doivent elles aussi se renouveler, en développant leurs liens avec les citoyens et la société civile, pour renforcer l'ensemble de leurs actions auprès des élus
RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
À l'ère du digital, les attentes et les pratiques des talents évoluent plus vite que la capacité des entreprises à s'y adapter. Nouvelle quête de sens, réputation, digital et advocacy sont au cœur des enjeux de la marque employeur.
Si vous souhaitez vous faire présenter l'étude en français ou en anglais vous pouvez contacter : emmanuel.anjembe@tbwa-corporate.com
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
Tbwa corporate lance une offre présidentielle 2017TBWA\Corporate
Les candidats qui entrent en lice pour participer à une élection présidentielle sont des marathoniens. Comme pour les sportifs, la
phase de préparation est essentielle : fixer un cap, adopter une stratégie, s’entourer d’une équipe habile et réactive. Une phase
de préparation qui nécessite, à l’instar de celle des marathoniens, plusieurs mois voire plusieurs années de travail.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. 2
This report is part of an open knowledge approach.
It brings together in a single document
facts and figures from around the world
on HR issues.
Despite its international scope, this survey does not
claim to be exhaustive. However, we guarantee
the geographic diversity of selected cases.
Moreover, the cited studies are based on
representative panels interviewed by firms
regarded as references in their field.
3. 3
YES 88%
Is your organization undergoing
a formal digital transformation
effort in 2014 ?
NO 10%
I DON’T KNOW 2%
DIGITAL TRANSFORMATION IS BECOMING
AN ABSOLUTE PRIORITY FOR ORGANIZATIONS TODAY
SOURCE : Altimeter, 2014
4. 4 SOURCE : McKinsey, 2014
THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS HAS
BEEN PROVED…
+ 40%
Potential increase in a
company’s operating income
when it has succeeded its
digital transformation.
- 20%Potential decrease in a
company’s operating income
when it cannot achieve digital
transformation.
5. 5
...AND IT’S BENEFITS ARE DIVERSE
UPDATE
COMPANY
VISION
THRIVING
CULTURE OF
INNOVATION
IMPROVED
CUSTOMER
JOURNEY
GREATER
COMPETITIVE
ADVANTAGE
INCREASED
INTERNAL
COLLABORATION
MORE
EMPOWERED
WORKFORCE
IMPROVED
EFFICIENCY
DEEPER
DATA
ANALYSIS
INCREASED
CUSTOMER
CONVERTION
AND LOYALTY
SOURCE : Altimeter, 2014
6. 6
Changing company culture
Thinking beyond a “campaign mentality”
in digital strategy efforts
Cooperation between departments
and team silos
Resources (people, technologies, expertise)
and budget allocation
Understanding behaviour or impact of new
connected customer
Securing executive support of leadership
Lack of data to justify value of
digital transformation
Risk management, compliance,
and/or legal implications
63%
59%
56%
56%
53%
42%
34%
31%
34%
32%
39%
39%
42%
39%
51%
37%
THE DIGITAL TRANSFORMATION JOURNEY PRESENTS
SEVERAL CHALLENGES…
VERY
IMPORTANT
SOMEWHAT
IMPORTANT
SOURCE : Altimeter, 2014
7. 7
63%
59%
56%
56%
53%
42%
34%
31%
34%
32%
39%
39%
42%
39%
51%
37%
FOR WHICH HR ARE IN THE FRONT LINE
VERY
IMPORTANT
SOMEWHAT
IMPORTANT
Changing company culture
Thinking beyond a “campaign mentality“
in digital strategy efforts
Cooperation between departments
and team silos
Resources (people, technologies, expertise)
and budget allocation
Understanding behavior or impact of new
connected customer
Securing executive support of leadership
Lack of data to justify value of
digital transformation
Risk management, compliance,
and/or legal implications
SOURCE : Altimeter, 2014
8. 8 SOURCE : Kurt Salmon / Cercle Humania / Apec, 2015
HUMAN RESOURCES ARE GEARING UP FOR THE CHALLENGE
According to you, what is the
main factor which justifies that
the HR department leads the
digital transformation within
companies?
68%
22%
10%
Their ability to lead the change
management and transformation of
an organization
Their ability to break silos on the
subject in the organization
Their ability to take into account
the impact of digital transformation
on human resources in the
organization
70%of HR managers
convincingly include
a digital dimension in
their roadmap.
9. 99
THINK BIG
DATA
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
SMOOTH
COMPANY
10. 1010
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
SMOOTH
COMPANY
11. 11
LEVERAGING EMPLOYEES’ ADVOCACY TO ACCELERATE
THE ADOPTION OF SOCIAL TECHNOLOGIES IN THE WORKPLACE
24x
brand
messages are
re-shared
more frequently
when shared by employees
vs brands(1)
employee
referrals
lead to 7%
but
account
for 40%
of all
new hires2
of applicants
of hires
through
referrals have
47%
and stay longer
in the company2
greater job satisfaction
20%are
in the
company3
socially
engaged
employees
more likely to stay
of people
trust66%
vs
for a CEO4
a corporate technical expert
43%
SOURCES : 1 - MSL Group, 2014 ; 2 - Job Seeker, 2015 ; 3 - Altimeter Group and LinkedIn, 2014 ;
4 - Trust Barometer, Edelman 2015
12. 12
American telecommunications company brings
together 80,000 employees who are passionate about
the company, its products and services, and trains
them to interact with customers on social media.
Banking and financial services company provides
training for its employees on how to use social media:
a guide with tips and best practices, an illustrated
brochure and an animated video, all available online.
Computer manufacturer has trained over
10 000 employees through its internal social media
certification program to help them become brand
advocates, listen to customer conversations and
exchange insights to shape business.
BPCE 360°
SOCIAL MEDIA TRAINING
DELL PROGRAM SPRINT’S SOCIAL MEDIA
NINJAS PROGRAM
TREND IN ACTION
> ADVOCACY TRAINING CAMP
13. 13
In collaboration with Jobintree and PathMotion, a
French railway company plugged a conversation
module in its job offers to help job-seekers and
employees connect.
SNCF INTEGRATED
CONVERSATION PLATFORM
TREND IN ACTION
> THE COMPANY’S VOICES (1/2)
T-MOBILE SOCIAL WALL
German telecommunications company aggregates
all social media content shared by its employees
and tagged “#BeMagenta” on its career website.
French multinational telecommunications corporation
installed a Pathmotion conversation module on their
career website, enabling candidates to discuss with
the employees of the group.
ORANGE « EN DIRECT »
14. 14
TREND IN ACTION
> THE COMPANY’S VOICES (2/2)
French cosmetics and beauty company showcases
the excellence of its well-being package around the
world through testimonial videos of its employees.
L’ORÉAL SHARE & CARE
PROGRAMAmerican video game company asks employees
to talk about their vision of diversity and why they
take pride in the company’s inclusion policy
(disability, LGBT, women…)
EA EMPLOYEE TESTIMONIALS COLAS « THE STAGIAIRE »
Civil engineering firm organizes an annual contest
which rewards the best movie made by interns
about their experience within the company.
15. 15
Collaborative network where members can refer
their connections for executive-level positions in
their company, in return for cash incentives.
KEYCOOPT
TREND IN ACTION
> FRIENDVOCATE
American multinational technology company
rewards its employees for referring candidates once
the latter are recruited. The bonus can run from 250
to 5000 dollars.
APPLE
Gobal computing cloud company leverages the
power of its employees’ network by encouraging
them to post company job offers on their social
media accounts.
SALESFORCE
16. 1616
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
SMOOTH
COMPANY
17. 17
LEVERAGING INNOVATIVE HIRING SOLUTIONS
TO ATTRACT CHANGE AGENTS
/no applications
35%
employers lack
available
applicants
38%
Globally,
difficulty filling in jobs
in
2015
of employers are
having
experience
22%
candidates lack
(soft skills)
17%
candidates lack
workplace
social skills
than is offered
13%
candidates look for
more pay
(hard skills)
34%
candidates lack
technical
competencies
SOURCES : Manpower Group, 2015
18. 18
TREND IN ACTION
> PREDICTING THE FUTURE
GOODCO
Self-assessment platform where candidates can
discover their strengths and other aspects of their
personality. Based on these features, the platform
then suggests the best company fit for them.
RIMINDER
Predictive matching platform between job seekers
and recruiters analyses thousands of profiles
through a mathematic algorithm.
WANTED ANALYTICS
Canadian platform provides data analysis to identify
hiring trends, guide a global workforce strategy,
develop talent acquisition tactics for hard-to-fill
positions, survey the talent pool for potential
candidates.
19. 19
TREND IN ACTION
> PREDICTING THE FUTURE: FOCUS ON IT PROFILES
GILD TECHMEABROADBREAZ
Start-up connects tech companies with talents
around the world. It only posts job offers by
organizations ready to sponsor work visas to work
in the USA.
Talent acquisition software firm helps companies
to recruit IT developers relying on their actual work
on platforms like GitHub rather than on their
resumes.
Platform connects talents to tech companies.
Employers receive a shortlist of the best candidates
open to new opportunities. Talents receive shortlists of
the most relevant job offers and can then choose who
to interview.
20. 20
TREND IN ACTION
> UNEXPECTED TOUCHPOINTS
MARC JACOBSBOONDOGGLE SNAPCHAT VS. UBER
American fashion designer cast new faces for his
Marc by Marc Jacobs brands on Instagram.
Applicants could tag a photo of them with their friends
using the #CastMeMarc hashtag to get a chance to
star in the Fall Winter ad campaign.
Belgian Ad Agency launched a hiring campaign on
Belgium’s biggest marketing and communication
websites: a banner that is only visible to people who
use an adblocker.
Video messaging application tried to lure away
engineers from Uber by adding a special photo filter
visible only to those in the vicinity of Uber HQ. It
also promotes Snapchat’s career page.
21. 21
TREND IN ACTION
> SMART CONTENT
SITECOREGOLDEN BEES ADVENTORI
Customer experience expert helps adapt a
website’s content according to different targets
in real time, providing an engaging and tailored
experience for visitors.
French target advertising platform which enables
recruiters to reach out to the right candidate in the right
place at the right time. It does so by leveraging the
power of data and real-time in order to offer
programmatic media buying.
Tech solution enables advertisers to choose
and adapt the content of their ads in real time,
increasing their effectiveness and performance.
22. 22
CRÉDIT AGRICOLE
EVERGREEN
TREND IN ACTION
> DIVE INTO THE JOB (1/2)
DISNEYLAND HR APPLI
PARIS
THALES
CHASSE AU TRÉSOR CONNECTÉE
French bank’s application allows employees to project
themselves in the future HQ through a virtual 3D visit.
Multimedia content explains the history and functioning
of the site.
Theme park company’s HR application includes
information about job opportunities, testimonials,
recruitment news and application process.
French multinational electronics system company
organized a treasure hunt during an internship fair.
Using iBeacon technology and an iPad, teams had to
unblock new levels, solve them and move closer to
the treasure.
23. 23
EDF BINAURAL VIDEOS MAZARS
TREND IN ACTION
> DIVE INTO THE JOB (2/2)
BRITISH ARMY
French electric utility company published a series of
employee testimonial videos with binaural sound for
an immersive experience
French international consulting group launched an
immersive and interactive video shot from the viewer’s
perspective: using career information from their
LinkedIn profile and interacting through a phone call,
the viewer projects himself within the company.
British Army uses Oculus Rift to help potential
recruits experience life as a soldier by simulating
events like fire exercises, engaging with enemies,
etc.
24. 24
TREND IN ACTION
> JOIN MY TRIBE
RATP –
BIENTÔT VOUS SEREZ ICI
MAZARS – LES MAZARIENS SEPHORA –
COME SEPHORIZE THE WORLD
French chain of cosmetic stores invites potential
candidates to join a community and not just a
company through a poetic campaign full of humor.
French National Rail Agency created a campaign
enabling candidates to upload their profile picture to
play the role of 9 of the company’s employee. The 50
best pictures were displayed in a national campaign.
European audit, accounting and consulting group
created a web-series showcasing the life of a
young “Mazarian” and showing how employees
believe in doing things differently.
25. 25
TREND IN ACTION
> LET’S MEET EACH OTHER
BNP PARIBAS JOB TRUCK DELOITTE DERBY
British multinational professional services firm
opened the doors of its 20 year old Derby sports
challenge to 8 teams from business schools.
French bank launched a national recruitment
campaign in the street where candidates
where invited to attend a first round interview
in a truck.
FACEBOOK MEET UP
Social media company used MeetUp, an event
organization platform based on location and common
interests, to bring together potential candidates at a
“recruitment party”. Candidates got to meet Facebook
employees in an informal environment.
26. 26
CARREFOUR CAREER WEBSITE
TREND IN ACTION
> APPLY IN ONE CLICK
ELIOR HR APPLICATION BLIND APPLYING
International top employers came together with
Entrypark to create a one-stop-shop website for
internship applications. The twist: up until the
interviews, applicants do not know for which
position and location they are applying
Food and services company created an
application in collaboration with Job Around
Me for candidates to not only find job offers
but also apply in a few clicks directly into the
ATS.
French multinational retailer launched a career
website adapted to their target: the millennials
between 19 to 26 years old. It focuses on
interactivity and the personalization of the
candidate experience.
27. 27
Crowdsourced talent acquisition platform where
employers post a job description and offer a
bounty to who finds them the right candidate to fill
the job. The bounty represents the amount
employers would pay the headhunter.
Crowdsourced talent acquisition platform that
matches recruiting agencies with employers
RECRUITIFI
TREND IN ACTION
> HEADHUNTERS ON DEMAND
RICK RUT BOUNTY JOBS
French virtual headhunter which organizes
assessment sessions with candidates to help
company save time in the recruitment process.
28. 2828
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
SMOOTH
COMPANY
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
29. 29
LEVERAGING AGILE TECHNOLOGIES
TO REDUCE ORGANIZATIONAL COMPLEXITY
44%
agile
organizations
report more
profitable
business results1
will transform
the business2
62%
cloud technology
believe
will transform
the business2
70%
big data
believe
will change the way
people work2
58%
social technologies
believe
will change the way
people work2
71%
mobile technologies
believe
SOURCES : 1 - PMI, 2012 ; 2 - The digital transformation of business, HBR
30. 30
ORANGE MES COMPÉTENCES
TREND IN ACTION
> REAL TIME MANAGEMENT
INNDUCE.MECLUSTREE
In collaboration with 50 international experts, a
Belgium-based start-up launched a tool revealing
the innovation potential in each employee in
order to build successful innovation teams.
French multinational telecommunications
company set up a digital solution which enables
HR teams to map and visualize employees’
competences in real time.
French startup Clustree finds the right person for the
right position within big companies using big data.
It’s a great tool for HR departments who might not
think about internal candidates and employees who
might feel stuck in their jobs.
31. 31
SLACK
FOR DIGITAL OCEAN
TREND IN ACTION
> COMPANY AS WIKI
BATTERII FOR ADIDAS FACEBOOK@WORK FOR RBS
English bank implemented the
Facebook@Work internally to connect
employees and help them do their job better:
whether it is finding answers to customer
queries or innovating.
Cloud infrastructure company uses Slack for its
internal communications, replacing emails. The
use varies from organizing lunch orders to
tracking progress of development teams.
Sports design company uses Batterii to
capture inspiration, observations and
consumer stories that drive new product
development.
32. 32
WISEMBLY
TREND IN ACTION
> NO TIME TO WASTE
APPICALEASYRECRUE
App designed by a start-up in Amsterdam in
2012 to help companies board new employees
through a mobile, fun and digital content.
Digital collaborative solution helps organizations
prepare and conduct physical, virtual or hybrid
meetings.
Digital screening solution where recruiters can
post a questionnaire to which candidates reply
through video. It enables organizations to
streamline the recruitment process and avoid
phone interviews.
33. 33
TREND IN ACTION
> HR, ALL IN ONE
WORKDAY ORACLE CORNERSTONE ON DEMAND
HRMS can predict which employees may be
“toxic” at work and who are likely to fall out of
compliance or bend the rules.
Solution which predicts the job moves the
highest-performing career employees will most
likely produce.
HRMS solution and an Ultimate Software can
help identify flight risks by looking at talent-
related data.
34. 3434
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
SMOOTH
COMPANY
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
IDEAS
ON DEMAND
35. 35
LEVERAGING CONNECTED SERVICES
TO MAXIMIZE PEOPLE’S PRODUCTIVITY
come from social
media tools or
57%
of interruptions at
work
switching among disparate
stand-alone applications4
on things that offer little
personal satisfaction and
do not help them get work
done.2
41%
of people waste
their time
57%
« weak » to help
employees
say their organizations are
information and
schedules1
manage
it is not possible for most people
to succeed at work and have
enough time to contribute to
their family,
and their community.3
45%
of employees think
that
SOURCES : 1 - Deloitte, 2015 ; 2 - HBR 2013 ;
3 - National Journal, 2014 ; 4 - U-Clarity, 2011
36. 36
GE APPCENTRAL
TREND IN ACTION
> APP MY OFFICE
COMMONWEALTH BANK OF
AUSTRALIA
LA POSTE
Australian financial services company developed a HR
app which helps effectively manage all aspects of
employee experience (from onboarding to employee
directory to pay and time-tracking)
American conglomerate launched its own app
store for employees with productivity and
service-oriented softwares.
French post company equipped postmen with
smartphones and launched an app. This
equipment helps them do their rounds
efficiently.
37. 37
E-BULLE
TREND IN ACTION
> SELF-AWARE WORKPLACE
SEMANTIC LISTENING TABLEPIXEL MIMIC
New York Time’s R&D lab’s developed a table
which transcribes meetings, detects different
speakers and enables people to mark the most
important moments of the meeting.
Connected and immersive workstation which
combines peace and privacy to maximize
concentration rates in open spaces.
Media production company set up a modular,
digitally-integrated dividing wall system for
workspaces, transforming buildings and
interior spaces into an interactive space.
38. 38
BARCLAYS
TREND IN ACTION
> HIT THE HOTDESK
OFFICE RIDERS NEXITY BLUE OFFICE
French real estate company launched a network
of shared work spaces for companies that wish
to offer mobility and flexibility to their
employees.
French website that enables individuals to rent
their underutilized real estate to professionals
during the day.
UK Bank, in collaboration with innovative charity 3Space,
transform underutilized Barclays’ properties into space
for social entrepreneurs, early stage local businesses
and community groups.
39. 39
BOWKR
TREND IN ACTION
> WORKFORCE ON DEMAND
FREELANCERUPWORK
World's largest outsourcing marketplace allows
employers to post job offers and receive
competitive offers from freelance professionals.
Global platform for freelancers where
businesses and independent professionals
connect and collaborate remotely.
Platform that gives recruiters access to a database
(local and international) of freelancers. With search
filters and contact information, recruiters can manage
their freelance workforce without going through
agents.
40. 4040
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
HIGH
DEFINITION
KNOWLEDGE
TALENT FOR
TALENTS
THINK BIG
DATA
SMOOTH
COMPANY
IDEAS
ON DEMAND
41. 41
LEVERAGING NEW LEARNING SOLUTIONS
TO SPREAD THE DIGITAL CULTURE WITHIN THE COMPANY
SOURCE : Deloitte, 2015
excellent at
mobile learning
6%
companies rate
themselves
25%of companies
feel comfortable with
today’s digital learning
environment (mobile
learning, moocs,
advanced media…)
less than
less
than
excellent at
moocs
6%
companies rate
themselves
less
than excellent at video,
audio learning
5%
companies rate
themselves
less
than
42. 42
ORANGE DIGITAL ACADEMY
TREND IN ACTION
> LEARNING BY DOING
BNP PARIBAS
DIGITAL ELEARNING
NESTLE DIGITAL
ACCELERATION TEAM
European banking and financial services company
launched a digital training platform for its
employees as a part of its digital transformation
project.
Transnational food and beverage company’s Digital
Acceleration Team program aims to train the
company’s marketing leaders in digital and social
media, and contribute to development projects.
French multinational telecommunications company
organizes a four-week training session with
theoretical and practical learning in order to
accelerate the digitalization of the group.
43. 43
BLOOMFIRE
TREND IN ACTION
> SNACK LEARNING
KLAXOONUDACITY NANODEGREES
French company launched an all-terrain box that
creates a network connecting up to 40 participants
without any internet connection. It enhances uploaded
presentation with activities like quizzes, surveys, live
messages and learning games.
Online education resource enables users to enroll in 6
to 12-month SPOC (Small Private Online Course) and
gain a nanodegree, a proof to job recruiters that they
have successfully acquired a certain skill.
Web-based software application for companies to
facilitate knowledge and information sharing in the
workplace. The content can be uploaded in the form
of videos, photos or text documents.
44. 44
SENTINEL BY SAFRAN
TREND IN ACTION
> THE LEARNING GAME
UBER DRIVEATOMIC ENERGY COMMISSION
International transport company launched a
serious game that puts you in the position of a
Uber driver. It helps the user learn more about
their city, its traffic and client service.
Radiation Safety Directorate committee launched a
serious game to teach its employees how to
manage ionizing radiation detection and protection.
French multinational aircraft company created a
3D serious game in order to raise awareness
regarding the dangers of industrial spying among
its employees.
45. 4545
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
SUPERHUMAN
RESOURCES
IDEAS
ON DEMAND
FIND
STRENGTH
FROM
WITHIN
TALENT FOR
TALENTS
SMOOTH
COMPANY
THINK BIG
DATA
HIGH
DEFINITION
KNOWLEDGE
46. 46
LEVERAGING CROWDSOURCING
TO REVEAL ALL CORPORATE STAKEHOLDERS’ CREATIVITY
weak at providing
innovative solutions
43%
of companies
78%
of HR departments
see
mobilising collective
intelligence as an asset.1
Chief Human Resource
Officers3
47%
believe that their HR
department is
for
Fostering innovation
is n°1 priority
open innovation
53%
of organizations are using
programmes to innovate
with customers, suppliers
and other stakeholders.3
and programmes2
SOURCES : 1 – IBM, 2010 – 2 – Deloitte, 2015 ; 3 - CEB Global, 2015
47. 47
BARCLAYS
TREND IN ACTION
> THE EUREKA STAFF
DEUTSCHE TELEKOMS
SOCIAL FORECASTING
START-IN AXA
Insurance company invites employees to
imagine solutions for its customers by
submitting their ideas on an online
crowdsourcing platform.
Telecommunications company uses social forecasting
and gamification to harness the power of employees’
collective intelligence. They provide insights and
ideas to drive management decisions.
British multinational banking and financial
company incubates an intern team who have
participated to its FinTech Accelerator challenge
in order to develop an innovative idea.
48. 48
PARROT AWARDS
TREND IN ACTION
> APPLICANTS GOT TALENT
INTEL MAKE IT WEARABLE DELL SOCIAL INNOVATION
CHALLENGE
Computer tech multinational encourages students,
through a challenge, to put their heads together and
work on big ideas that can change the world. Winning
students receive a grant to put their plan into action.
French wireless products manufacturer establishes
partnerships with top engineering schools to design
their work projects: student teams must invent the
connected games and toys of tomorrow.
American multinational technology company
launched a worldwide competition to
encourage inventors to design wearable
devices using Intel’s new technology.
49. 49
TREND IN ACTION
> MEET & CREATE
AXA, DANONE, SG
HRKATHON
NIKE FUEL LAB AIRBUS FLY YOUR IDEAS
Hackathon brings together IT and HR professionals,
students and employees of partnering companies.
The objective is to create a social and useful
recruitment application.
American sportswear company created a physical
meeting area to collaborate and test with other
leading companies. The objective is to develop
products that integrate the Nike Fuel system for
tracking and measuring activity.
Aircraft manufacturer challenges students across
the globe to develop new and innovative ideas to
shape the eco-efficient aviation industry of the
future. The participants are coached by company
employees.
50. 50
TREND IN ACTION
> INTERNAL CROWDFOUNDING
SONY FIRST FLIGHT IBM IFUNDIT CULTIVATE LABS
Japanese multinational conglomerate company
launched a crowdfunding platform designed to find
and finance projects developed by Sony employees
thanks to interested users.
IBM’s own crowdfunding platform, encourages its IT
employees to develop and pitch potential projects and
company purchases. Workers are given up to $2,000
of IBM money that they can use to fund the projects
they believe have the most potential.
Enterprise Crowdsourcing service using
prediction markets and internal crowdfunding to
improve the decisions and judgments you're
making every day.
51. 51
7
CONTRIBUTIONS
OF HR TO DIGITAL
TRANSFORMATION
51
SUPERHUMAN
RESOURCES
FIND
STRENGTH
FROM
WITHIN
HIGH
DEFINITION
KNOWLEDGE
TALENT FOR
TALENTS
THINK BIG
DATA
SMOOTH
COMPANY
IDEAS
ON DEMAND
52. 52
LEVERAGING DATA
FOR A BETTER OPERATIONAL EFFICIENCY
14%only
of HR organizations believe
they regularly use data to
make talent and HR strategy
decisions, even though they
are...
as likely to believe
they are excellent
at selecting the
right candidates
2x
higher stock
returns
30%
believe
as likely to believe
they are delivering a
strong leadership
pipeline
2x
as likely to believe
they are efficiently
operating HR
3x
SOURCE : Deloitte LLC, 2014
53. 53
BETTERWORKS GOOGLE PEOPLE
ANALYTICS
SMALL IMPROVEMENTS
TREND IN ACTION
> PERFORMANCE ON TRACKS
Cloud platform helps companies set and manage
goals and track progress in real time. Employees
can also add goals, link these to projects and thus
visualize how they contribute to the company’s
goals.
American multinational tech company bases all its
people decisions on data and analytics: using
mathematical algorithms to predict retention issues,
forecasting people management problems or
opportunities, identifying top performers...
Solution for HR, managers and employees to
combine integrated performance reviews, 360°
feedback, goals and objectives and messaging to
continuously improve and track performance
management.
54. 54
AUTODESK BP MILLION STEPS APPIRIO
TREND IN ACTION
> WELLNESS THERAPY
3D design software engineering company
provides Fitbit trackers for its employees at a
discounted price, as a part of its wellness
program.
International oil and gas company launched a fitness
challenge for its employees by counting their steps
with Fitbit tracker. Participants could not only get a
free Fitbit but also earn “wellness” points lowering
their insurance premium.
International IT consulting company developed an in-
house program, Cloud Fit, to help hundreds of
employees track their activity, nutrition and sleep: a
combination of data tracking and live video sessions
with a fitness trainer via Google Hangouts.
55. 55
AMAZON CONNECTIONS OFFICEVIBE WITTYFIT
TREND IN ACTION
> IN THE MOOD FOR WORK
American e-commerce and cloud computing company
created a program enabling employees to respond to
questions regarding job satisfaction, leadership and
training opportunities. This confidential information is
aggregated and shared daily with company leadership.
Solution enabling employers to ask one simple
question to their employees per week. The
anonymous answers are aggregated automatically
and provide managers with real-time employee
engagement stats.
French innovative platform which helps the
companies to take care of their employees and
their well-being at work. Several questions help
evaluatie and monitoring the quality of life in
real-time.
57. 57
TRUST TO LET COMPANIES
USE PERSONAL DATA
WHAT IF DATA NEEDS ETHICS?
BANK OF AMERICA SENSORS
CHIP & SKIN
58. 58
WHAT IF ROBOTS WOULD NOT TAKE OUR JOBS?
WHAT IF ROBOTS CAN TAKE YOUR JOBS? USEFUL SKILLS
SELERITY & TWITTER
PROFESSIONAL BOTS
59. 59
DELIVERING HAPPINESS
ONE OF FORTUNE BEST GPTW
WHAT IF HUMAN VALUES WERE THE REAL THING?
…
HAPPINESS AS A BUSINESS MODEL
60. 60
60
Countries
100
Agencies
244
Employees
11 000
Today Tomorrow
Status quo in the way
companies in the sector
communicate
CONVENTIONS
A projection of the company
into a more purposeful and
profitable future
VISIONDISRUPTION®
An idea and brand behaviour that
facilitates the vision
TBWACORPORATE IS PART OF AN INTERNATIONAL NETWORK
WITH A STRONG COMMON CULTURE: DISRUPTION®
61. 61
61
THANKS TO OUR INTEGRATED EXPERTISE MODEL,
WE EMPOWER ALL OUR CLIENT’S STAKEHOLDERS
“ Today, what a company says
has less value than what others
say of it.
Welcome to the era of Advocacy. »
Emlyn Korengold, CEO
62. 62
62
AND WE HELP OUR CLIENTS CREATE VALUE
AT EACH STAGES OF THEIR HR AMBITION