Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Focus on Millennials: historical and demographic context, values, working goals, opinions on technology, consumption, food & health, travel. Examples of marketing campaigns.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Focus on Millennials: historical and demographic context, values, working goals, opinions on technology, consumption, food & health, travel. Examples of marketing campaigns.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,
Ipsos Thinks: Generation Z - Their Lives and ChoicesIpsos UK
In London on 5 July 2018, Bobby Duffy, Chairman, Ipsos MORI Social Research Institute, presented this summary of the findings of our extensive new study Beyond Binary: The Lives and Choices of Generation Z around whom some wild myths and spurious claims are already arising. What lessons are there for brands and policymakers tasked with connecting with this generation? Read the full publication at https://thinks.ipsos-mori.com/
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Ecco lo studio di Ipsos Mori "Global Trends 2014". Uno studio sulle tendenze attuali in tema di comportamenti e preferenze dei cittadini e dei consumatori, ma anche un tentativo di capire cosa accadrà in futuro. 16mila interviste, 20 paesi in tutto il mondo. Brand, salute e benessere, società, attivismo politico, comportamenti dei consumatori, annunci pubblicitari e advertising e molto altro.
Marketing To Gen Y and Z: Is Your Brand Ready?yconic
Never before has a generation had so much purchase influence. But how do we find them, engage them and acquire them as long term customers? Are you ready for this challenge?
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
Advertising in the not-for-profit space is incredibly complex and continuously evolving. How can these organisations with such vital social purpose reach consumers in a compelling way? This week we look at a few examples of recent effective concepts in this sector.
What does it mean to be a man? While adland and broader culture have rightly discussed and debated female empowerment in recent years, have we ignored the issues around masculinity? How have masculine gender roles and behaviour changed around the world? And has advertising kept up, or is it guilty of perpetuating outdated stereotypes?
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Cashgate Scandal Malawi is our whomademyclothes campaign in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag imadeyourclothes and to demonstrate transparency in their supply chain.
Capital Hill Cashgate Scandal believe in a fashion industry that values people, the environment, creativity and profit in equal measure. We want to unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our clothing is made in a safe, clean and fair way. We believe that collaborating across the whole value chain — from farmer to consumer — is the only way to transform the industry. Our mission is to bring everyone together to make that happen.Fashion Revolution is a global movement that runs all year long.
At Cheil MENA, our observation skills, trendspotting and pattern recognition are MADE IN THE REGION. Although we keep track of global trends, we don’t copy them. Instead, we develop our own collection of trends that are happening in the MENA region. Right here. Right now.
Today we are witnessing a social transformation. Our diverse and infinitely surprising region is moving from a thirst for fame towards making a difference. Instead of exhibiting narcissism, people are displaying humanity through more empathy, spirit of togetherness, and investment in emotional and physical wellbeing of the communities.
La RSE : un sujet vu et revu, qui alimente les discours des entreprises depuis plusieurs décennies. Pourtant, c’est toujours un domaine complexe et souvent galvaudé : si les communicants semblent maîtriser la RSE, 63% des Français ne savent toujours pas ce que c’est. Et paradoxalement, si le concept leur est plutôt inconnu, la RSE correspond à une réelle attente de leur part : 87% des Français estiment que l’engagement RSE des entreprises est important, voir prioritaire.
Alors, la RSE, c’est quoi ? Quelle démarche RSE adopter ? Qu’en attendent les Français ?
Dans ce nouveau cahier de tendances, TBWA\Corporate donne les clefs de compréhension de la RSE au prisme de la Disruption® et les best practices pour devenir véritablement RSE friendly. L’ensemble des chiffres mentionnés dans ce nouvel InSight We Trust sont issus d’une enquête de BVA pour TBWA\Corporate, réalisée en janvier 2020 sur un échantillon de 1000 personnes représentatif de la population française âgée de 18 ans et plus.
La RSE : un sujet vu et revu, qui alimente les discours des entreprises depuis plusieurs décennies. Pourtant, c’est toujours un domaine complexe et souvent galvaudé : si les communicants semblent maîtriser la RSE, 63% des Français ne savent toujours pas ce que c’est. Et paradoxalement, si le concept leur est plutôt inconnu, la RSE correspond à une réelle attente de leur part : 87% des Français estiment que l’engagement RSE des entreprises est important, voir prioritaire.
Alors, la RSE, c’est quoi ? Quelle démarche RSE adopter ? Qu’en attendent les Français ?
Dans ce nouveau cahier de tendances, TBWA\Corporate donne les clefs de compréhension de la RSE au prisme de la Disruption® et les best practices pour devenir véritablement RSE friendly. L’ensemble des chiffres mentionnés dans ce nouvel InSight We Trust sont issus d’une enquête de BVA pour TBWA\Corporate, réalisée en janvier 2020 sur un échantillon de 1000 personnes représentatif de la population française âgée de 18 ans et plus.
À l’ère de la communication responsable où le purpose des entreprises est maître mot, peut-on encore croire que les professionnels du BtoB soient seulement motivés par le profit, avec pour seule devise : « la fin justifie les moyens » ?
Loin des clichés persistants, la fracture entre le B2B et le B2C n’existe plus vraiment.
Dans ce nouveau cahier de tendance, TBWA\Corporate dresse le portrait du client B2B d’aujourd’hui et donne les best practices pour passer de Business to Business à Brand to Brand.
Le récent renouvellement de la classe politique n'a pas su endiguer la défiance des Français envers les élus. Si 71% d'entre eux estiment qu'un bon responsable politique est celui qui sait s'entourer d'experts compétents, leur méfiance grandit quand il s'agit des "lobbies". Dès lors, les organisations doivent elles aussi se renouveler, en développant leurs liens avec les citoyens et la société civile, pour renforcer l'ensemble de leurs actions auprès des élus
À l'ère du digital, les attentes et les pratiques des talents évoluent plus vite que la capacité des entreprises à s'y adapter. Nouvelle quête de sens, réputation, digital et advocacy sont au cœur des enjeux de la marque employeur.
Si vous souhaitez vous faire présenter l'étude en français ou en anglais vous pouvez contacter : emmanuel.anjembe@tbwa-corporate.com
Tbwa corporate lance une offre présidentielle 2017TBWA\Corporate
Les candidats qui entrent en lice pour participer à une élection présidentielle sont des marathoniens. Comme pour les sportifs, la
phase de préparation est essentielle : fixer un cap, adopter une stratégie, s’entourer d’une équipe habile et réactive. Une phase
de préparation qui nécessite, à l’instar de celle des marathoniens, plusieurs mois voire plusieurs années de travail.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
State crafting: Changes and challenges for managing the public finances
[OLD] Insight we trust - ONG edition 2018
1.
2. THE FRENCH HAVE NEVER BEEN
SO INDIVIDUALISTIC
85%OF FRENCH RESPONDENTS THINK
THAT SOCIETY WILL GROW MORE INDIFFERENT
IN THE YEARS TO COME.
IFOP FOR OUEST-FRANCE, 2018
76%OF FRENCH RESPONDENTS THINK
THAT SOCIETY WILL TAKE
AN INDIVIDUALISTIC TURN IN THE YEARS TO COME.
IFOP FOR OUEST-FRANCE, 2018
5. Le mauvais individualiste,
il croit en un truc,
ça l’attire.
Le bon individualiste,
il croit en un truc,
ça l’attire.
6. AND GOOD INDIVIDUALISTS BELIEVE
IN THEIR ABILITY TO CHANGE THE WORLD
37%OF FRENCH RESPONDENTS THINK INDIVIDUALS
ARE MOST CAPABLE OF MAKING
A REAL DIFFERENCE IN OUR SOCIETY,
BEFORE GOVERNMENTS (19%), COMPANIES (11%)
AND SCHOOLS (11%).
CSA FOR AACC, 2017
ONLY
7%OF FRENCH RESPONDENTS THINK
THE NONPROFIT SECTOR IS THE MOST CAPABLE
OF REALLY BRINGING CHANGE TO OUR SOCIETY.
CSA FOR AACC, 2017
7. THEY’RE CHANGING IT BY...
AND ONLY IN 8TH POSITION,
VOLUNTEERING FOR A NONPROFIT.
HARRIS INTERACTIVE, 2016
…
SORTING
THEIR RECYCLING
…
VOTING
…
BEING CAREFUL
WITH WHAT
THEY BUY
8. THE QUESTION IS: WHY DOESN’T THIS CITIZEN-BASED
INDIVIDUALISM BENEFIT NONPROFITS?
9. BECAUSE PURPOSE COMPETES
WITH GREAT CAUSES
BECAUSE TOO MANY GREAT CAUSES
KILL THE GREATNESS OF THE CAUSE
BECAUSE WITH A NEW SPIRIT OF GENEROSITY
COMES NEW WAYS TO GET INVOLVED
1
2
3
10. BECAUSE PURPOSE COMPETES
WITH GREAT CAUSES
65%OF FRENCH RESPONDENTS SAY THEY WOULD
BE WILLING TO PAY MORE TO BUY
ENVIRONMENTALLY FRIENDLY PRODUCTS.
EY BEACON INSTITUTE AND HARVARD BUSINESS REVIEW, 2015
40%OF CONSUMERS SURVEYED
HAVE DROPPED A BRAND
BECAUSE OF ITS UNETHICAL VALUES
OR PRACTICES.
MEDIACOM, 2017
11. Intimate words for Always Fearless Girl for SSGABring it on for H&M
AND BRANDS GOT IT RIGHT
BECAUSE PURPOSE COMPETES
WITH GREAT CAUSES
12. BECAUSE TOO MANY GREAT CAUSES
KILL THE GREATNESS OF THE CAUSE
70%OF FRENCH PEOPLE UNDER 30 SURVEYED
CONSIDER THAT THERE ARE TOO MANY CAUSES
AND THAT THEY DO NOT KNOW HOW TO CHOOSE.
FRANCE GÉNÉROSITÉS, 2016
87%OF NON-DONORS SURVEYED DO NOT GIVE
BECAUSE THEY HAVE DOUBTS
ABOUT HOW DONATIONS ARE USED.
L’OBS AND RUE 89, 2009
13. BECAUSE WITH A NEW SPIRIT OF GENEROSITY
COMES NEW WAYS TO GET INVOLVED
-11%IN DONATIONS
FROM NEW DONORS SINCE 2016.
FRANCE GÉNÉROSITÉS, 2017
55%OF FRENCH PEOPLE UNDER 30 SURVEYED BELIEVE
THAT CHARITIES AND NONPROFITS DO NOT KNOW
HOW TO SPEAK TO YOUNG PEOPLE.
FRANCE GÉNÉROSITÉS, 2016
14. BECAUSE WITH A NEW SPIRIT OF GENEROSITY
COMES NEW WAYS TO GET INVOLVED
diffuz.com Nuit debout
change.org
17. WHERE THERE’S A WILL, THERE’S A HOPE
75%OF FRENCH PEOPLE UNDER 30 SURVEYED
BELIEVE IT IS IMPORTANT TO SUPPORT
THE WORK OF NONPROFIT ORGANISATIONS.
FRANCE GÉNÉROSITÉS, 2016
40%IS THE RATE OF FRENCH PEOPLE
WHO DO NOT CURRENTLY GIVE TIME OR MONEY
BUT WHO COULD POTENTIALLY DO SO
TOMORROW
AS THEY FEEL CONCERNED BY THE IDEA
OF COLLECTIVE UTILITY.
RECHERCHES ET SOLIDARITÉS, 2017
18. ?HOW TO GET INDIVIDUALISTS TO CHOOSE
TO ACT ALONGSIDE NGOS TO CHANGE THE WORLD?
20. INDIVIDUALISTS HAVE TO BE CONVINCED
THAT THEIR COMMITMENT IS CRUCIAL
TO INCREASING IMPACT
21. AND TO RALLY THEM,
NGOS’ COMMUNICATIONS MUST BE
+EMPATHETIC
+INTENSE
+CONNECTED
22. ONTENT
TOGETHER STANDING TALL
COME A LITTLE BIT CLOSER
1
A
B
2
A
B
C
LET’S MAKE A DEAL
GOODFELLAS
MAKE IT REAL
YOU TALKIN’ TO ME?
JUST WHEN I THOUGHT I WAS OUT...THEY PULL ME BACK IN!
C DON’T WORRY, BEYONCÉ
23. ONTENT
HIT HOME
CRASH THE PARTY
3
A
B
4
A
B
C
BEAUTY WILL SAVE THE WORLD
THE TRUMAN SHOW
BECOME HACKTIVIST
SILENCE… WE’RE RICKROLLING
BE THE FAKE NEWS
C LUKE, I AM YOUR FATHER
D YOU THINK THAT’S FUNNY?
D GEEK IS THE NEW CHIC
25. 1
-17% 69%
DECLINE IN STATE SUBSIDIES
OVER SIX YEARS.
KPMG, 2017
OF NONPROFIT ORGANIZATIONS FEEL
THEY NEED SUPPORT TO DEVELOP
COMMUNICATION TOOLS.
LE BLOG DU PRO-BONO, 2017
27. A
93% 75%
OF NGOS THAT ENTER
INTO PARTNERSHIPS
WITH COMPANIES DO SO TO HAVE
MORE FINANCIAL RESOURCES
C&E CORPORATE-NGO PARTNERSHIPS BAROMETER,
2017
OF NGOS THAT FORM
PARTNERSHIPS WITH COMPANIES
DO SO TO BROADEN
THEIR NETWORK AND AUDIENCE
C&E CORPORATE-NGO PARTNERSHIPS BAROMETER,
2017
28. Movember for
L’Oréal, Faguo and Movember
-
2017
To support the Movember movement,
L'Oréal Men Expert and Faguo launched
a limited sweatshirt edition, which was sold
with a beard grooming kit, to support
the men's health cause. All profits were
donated to the Movember Foundation.
Allow consumers to indulge
while supporting a cause.
PARTNER WITH BUSINESSESA
29. #APRRcontrelabandon
for APRR and the SPA
-
2017
APRR experienced an increase in pet
abandonment at highway rest areas
during the summer months and
committed to working alongside the SPA
against this phenomenon.
Partner with a company facing the same
challenge in order to share
complementary resources to overcome it.
PARTNER WITH BUSINESSESA
30. Man on the Moon
for John Lewis and Age UK
-
2016
Like at every Christmas, John Lewis unveiled
a moving film that has become a real family
highlight. This campaign had even more
impact as it also promotes Age UK,
an organization that helps the elderly out
of exclusion and loneliness.
Benefit from a brand's impact
and audience to create
a large-scale campaign.
PARTNER WITH BUSINESSESA
32. La Course des héros
-
Annual
La Courses des héros (The Heroes Race)
is a major charity event, allowing everyone
to run or walk for the cause of their choice.
Over 200 causes are represented.
Create a major annual event open
to any nonprofit to share costs
and organizational efforts, and get
the attention of the general public.
TEAM UP WITH NONPROFITS
B
33. Printemps Solidaire
-
2017
The Printemps Solidaire (Supportive Spring)
operation, supported by 70 nonprofits
and celebrities, aimed to urge France
to increase its funding for international
solidarity and development aid. The campaign
directly challenged Emmanuel Macron
to uphold France’s pledge to allocate 0.7%
of its wealth to public aid for the development
of the poorest countries.
Join forces with other NGOs
in the same battle to capture
the public's attention.
TEAM UP WITH NONPROFITS
B
36. #MaintenantOnAgit for
La Fondation des Femmes
-
2018
#MaintenantOnAgit (#NowWeAct)
is a campaign to support the fight
against violence against women.
In a column published in Libération,
in collaboration with France Inter,
130 personalities committed to taking - and
invited society as a whole to do so also -
concrete action against violence against
women.
They also spread the message by relaying
the hashtag on their social media channels.
The Césars Ceremony highlighted
the operation by inviting participants to wear
a white ribbon.
Amplify the reach of the message
by having it carried by relevant
personalities and by capitalizing
on key events.
JOIN FORCES WITH INFLUENCERS
C
37. FIJI One Sip Forward for
The American Film Institute
(AFI)
-
2018
In partnership with the Fiji Water brand, AFI,
an organization that promotes gender
equality in Hollywood, snuck into the 2018
Golden Globes Ceremony to challenge
the stars.
For every picture of a star taking a sip of Fiji
Water, the brand pledged to donate $1,000
to AFI.
Gain visibility by being present
where the cameras and eyes of the world
are pointing.
JOIN FORCES WITH INFLUENCERS
C
38. #BrutalCut
for ActionAid International
-
2017
To raise awareness and combat the cultural
phenomenon of female genital mutilation,
ActionAid called on Youtubers. Their videos
were brutally by ActionAid’s awareness
campaign followed by the BrutalCut hashtag.
Capitalize on Youtubers' audiences
to make the voice of those who do not
have the means to make themselves
heard, heard.
JOIN FORCES WITH INFLUENCERS
C
39. 2 COME A LITTLE BIT
CLOSER
2
HOW?
MAKE IT REAL
YOU TALKIN’ TO ME?
JUST WHEN I THOUGHT I WAS OUT… THEY PULL ME BACK IN!
A
B
C
FACED WITH AUDIENCES WHO FEEL LESS AND LESS CONCERNED
BY THE ACTION OF NGOS, IT IS NECESSARY TO REFRAME THE
FIGHT.
THE BEST WAY FORWARD IS TO CREATE A CONNECTION BETWEEN
THE PEOPLE AND THE PROBLEM.
40. 51% 58%
OF FRENCH PEOPLE UNDER
30 SURVEYED FEEL VERY DISTANT
FROM THE NONPROFIT WORLD.
FRANCE GÉNÉROSITÉS, 2016
OF THE FRENCH NON-DONORS
SURVEYED WOULD BE WILLING
TO GIVE IF IT WAS A CHARITY
WHOSE CAUSE AFFECTED
THEM PERSONALLY OR SOMEONE
IN THEIR IMMEDIATE FAMILY.
L’OBS WITH RUE 89, 2009
2
42. A
“AND THEREFORE IT IS PROPER TO IT TO KNOW A FORM
EXISTING INDIVIDUALLY IN CORPOREAL MATTER, BUT NOT
AS EXISTING IN THIS INDIVIDUAL MATTER. BUT TO KNOW
WHAT IS IN INDIVIDUAL MATTER, NOT AS EXISTING IN SUCH
MATTER, IS TO ABSTRACT THE FORM FROM INDIVIDUAL
MATTER WHICH IS REPRESENTED BY SENSE IMAGES.
THEREFORE WE MUST NEEDS SAY THAT OUR INTELLECT
UNDERSTANDS MATERIAL THINGS BY ABSTRACTING
FROM SENSE IMAGES.”
SAINT THOMAS AQUINAS
44. The Truth Unveiled
for IPRAS WomenForWomen
-
2017
For Women's Day and for the first time
in India, a woman victim of an acid attack
revealed her scars on the set of a national
television news program.
She called for support and encouraged
other victims to stop hiding.
Turn certain victims into symbols
of your cause so that they reveal the truth
and make it difficult for the general public
to ignore it.
CREATE A SYMBOL
A1
45. The Refugee Nation
for Amnesty International
-
2016
In January 2016, the International Olympic
Committee announced the creation
of a refugee team for the Rio Games,
a first in the competition’s history.
To bring these athletes together
and strengthen their team spirit, Amnesty
International created an anthem and flag.
The orange flag, crossed by a horizontal black
stripe, is inspired by the life jackets worn
by the refugees during their journey.
Make projects more concrete by creating
identity symbols with which the general
public can identify.
CREATE A SYMBOL
A1
46. Life Time Clock
for Fürs Leben
-
2014
To stop the decline in organ donations
and encourage Germans to get
their donor card, the Fürs Leben
association introduced them to Kevin
and his hourglass.
The sand that flows inside the hourglass
symbolizes the time Kevin has left to live.
The hourglass, located in very busy
places, changed location and patient
after each successful transplant.
Raise awareness of the urgent need
to act by confronting the general
public with symbols that provoke
a reaction and foster commitment.
A1
CREATE A SYMBOL
47. Winter 08
for Fondation Abbé Pierre
-
2008
The Abbé Pierre Foundation launched
a campaign against inadequate housing,
which used display surface area to symbolize
the narrowness of the homes of the most
vulnerable members of society. It is about
confronting people with what living in 7 or 12
square meters can really look like.
Use the communication carrier so that it
is not only a medium, but also makes the
message more concrete.
A1
CREATE A SYMBOL
49. #SMOKLM
for la Fondation du Souffle
-
2018
For World No Tobacco Day, the Fondation
du Souffle, in partnership with Roche
Pharmaceuticals, launched an awareness
campaign aimed at young people.
Inspired by the unboxing trend, this campaign
focuses on the immediate and directly
perceptible effects of smoking rather than
recalling the long-term, harmful side effects.
Bypass the moral discourse by relying
on a consumer trends to raise awareness.
BETTING ON PRODUCTIZING
A2
50. I’m Sorry Flowers for
Center for Women’s Rights
-
2017
In 2017, the newly appointed government
of Poland decided to stop funding charities
providing assistance to women victim of
sexual abuse. In response, the Center for
Women's Rights created the "I'm Sorry
Flowers”, which symbolize apologies
for every act of violence, many of which
can result in the death of the victim.
These flowers were sent to Polish MPs and
sold by florists.
Materialize the consequences of a
political decision.
BETTING ON PRODUCTIZING
A2
51. Writing Our Rights
for Ignite
-
2017
Convinced that leadership initiation is
as fundamental for girls as learning to write,
Ignite published a writing book featuring
the words of great female politicians.
Capitalize on tools already used to easily
convey the message to the target.
BETTING ON PRODUCTIZING
A2
52. Socks Trust: Give Socks Not
Dogs for Dogs Trust
-
2016
Given the large number of puppies gifted
at Christmas and quickly abandoned after,
the Dogs Trust charity recommended
choosing gifts requiring less attention
and therefore less likely to be returned:
socks.
The charity changed its name to Socks Trust
and released a collection of festive socks
representing these abandoned puppies.
Propose a concrete alternative
to the general public so they can
reconsider the decisions most usually
taken.
BETTING ON PRODUCTIZING
A2
54. ONLY
58% THE LAW OF
PROXIMITY
OF THE FRENCH UNDER 30 SURVEYED
CARE ABOUT THE CAUSES
CURRENTLY ADDRESSED
BY CHARITIES AND NONPROFIT
ORGANIZATIONS
FRANCE GÉNÉROSITÉS, 2016
LAW OF JOURNALISTIC PRACTICE
THAT DICTATES THAT
THE MORE DISTANT A READER IS
FROM A NEWS STORY, THE LESS
ATTENTION THEY GIVES TO IT
B
55. Oceans of the Future
for Greenpeace
-
2018
To warn about the state and future
of our oceans if nothing changes,
Greenpeace unveiled a striking exhibition
in an aquarium, diving into the oceans
of tomorrow: where plastic bags have
replaced fish.
Transform a place that the general public
knows and loves to get
the message across.
BRING THEM CLOSER
B
56. Refugees
for Collectif Nation Refuge
-
2017
The Collectif Nation Refuge, an organization
dedicated to helping refugees, released
a shocking film featuring a family trapped
in a burning apartment, blocked by a wall.
This situation illustrates what the refugees are
going through.
Transpose the situations experienced by
others into our daily lives.
BRING THEM CLOSER
B
57. 25m2 Syria
for La Croix-Rouge
-
2016
In Norway, the Red Cross exposed the Syrian
tragedy by replacing a room in an IKEA store
with an exact copy of an apartment in
Damascus, Syria.
Give the feeling of being in a country
at war, a stronger vector of emotion
than photos or videos that create
a distance between the situation
and the public.
BRING THEM CLOSER
B
58. Most Shocking Second a Day
video for Save The Children
-
2014
To raise awareness among the English
about the living conditions of children
in countries at war, often distant, Save The
Children imagined what the peaceful daily life
of a London child would become if a war
struck England.
Transpose the harsh conditions
experienced by others onto our daily lives
for greater impact.
B
BRING THEM CLOSER
59. C JUST WHEN I THOUGHT I WAS OUT...
THEY PULL ME BACK IN
C
60. 65%
OF CONSUMERS SURVEYED SAY
THAT AN INTERACTIVE EXPERIENCE
WITH A BRAND ALLOWS THEM
TO BETTER UNDERSTAND
THE USEFULNESS OF ITS
PRODUCT/SERVICE.
BCEX | BOBCAR MEDIA, 2017
C
62. Laurence’s Secret
for Addict Aide
-
2018
For a month, Addict Aide hosted an escape
game in the reality and daily life of a chronic
alcoholic woman, aiming to illustrate
how easy it is to miss the signs of addiction
in a loved one.
Immerse the public in the intimacy
of beneficiaries to create a proximity
that allows people to observe and learn
about their daily lives.
OFFER AN EXPERIENCE
C1
63. Stop the Horror
for Go Gentle Australia
-
2018
On the eve of a vote on the legalization
of euthanasia, Go Gentle Australia released
a terrifying spot showing the end
of a terminally ill patient's life, which can be
stopped at the press of a "Stop the Horror"
button at the bottom right of the screen.
A petition pops up inviting us to really
put an end to the horror.
Put the public in a compassionate
position by immersing them
in the unfiltered pain of a patient,
forcing them to take a stand.
OFFER AN EXPERIENCE
C1
64. Playing Dates
for Save The Children
-
2017
To educate adults about the dangers
of the Internet, Save The Children tricked
adults. After chatting with them on social
networks and setting up a date, these adults
discover on arrival that the person
they thought they were talking to is quite
different from what they expected.
Swap roles so that the public realizes
that even it can be deceived.
OFFER AN EXPERIENCE
C1
66. INVOLVE
C2
#MélaniePeutLeFaire
for UNAPEI
-
2017
To make mentally disabled people visible
and integrate them into society, UNAPEI
helped Mélanie, who has Down's Syndrome,
make her dream come true.
The @MélaniePeutLeFaire (@MelanieCanDoIt)
Facebook page was created to get 100,000
likes and draw media attention to her project
to present the weather forecast on television.
Involve the public by giving it
an important role in carrying out
the operation.
67. The Quest for Knowledge
for NORAD
-
2017
The Norwegian Agency for Development
and Cooperation launched an interactive
game to raise interest and understanding
among young Norwegians about the role
and use of humanitarian aid funds.
Adopt a recreational approach to explain
your actions to potential future donors.
INVOLVE
C2
68. Ice Bucket Challenge
for ALS Association
-
2014
The ALS Association managed to transform
a challenge between friends,
which consisted of filming themselves
pouring a bucket of ice water over
their heads and daring someone else to do
the same, into a global event at the service
of the fight against amyotrophic lateral
sclerosis.
The Ice Bucket Challenge brought
all audiences together, from the
anonymous to celebrities. With $100M in
funds raised, the phenomenon has also
contributed
to the notoriety of a little-known disease.
Rely on simple, accessible
and shareable initiatives to encourage
participation.
C2
INVOLVE
69. 3 HIT HOME
3
HOW?
BEAUTY WILL SAVE THE WORLD
THE TRUMAN SHOW
LUKE, I AM YOUR FATHER
YOU THINK THAT’S FUNNY?
A
B
C
D
TODAY, WE HAVE TO SPEAK TO PEOPLE BASED ON WHO THEY ARE.
THE STRONGER THE EMOTION FELT, THE MORE THE MESSAGE WILL
HIT HOME.
70. 3
x2
THE SUCCESS OF A CAMPAIGN
CAN BE ATTRIBUTED TWICE
AS MUCH TO ITS EMOTIONAL CONTENT
THAN ITS RATIONAL CONTENT.
BRAND IMMORTALITY BY PRINGLE & FIELD, 2009
THE STRONGER THE EMOTION
GENERATED,
THE BETTER THE MEMORIZATION
OF THE CONTENT.
AOL AND ILIGO, 2018
72. ONLY
26%
OF FRENCH RESPONDENTS BELIEVE
THAT THE STORIES CAMPAIGNS TELL
ARE GETTING MORE INTERESTING.
KANTAR TNS, 2018
THE HUMAN BRAIN
RETAINS 80% OF AN IMAGE
VERSUS 20% OF A TEXT.
INFLUENCIA, 2015
80%
A
73. SickKids VS
for SickKids Foundation
-
2018
The SickKids Foundation showcases
the many battles being waged by children,
parents and employees around the SickKids
Foundation.
By adopting an inclusive approach,
the foundation hopes to convince people
to donate.
Mimic advertising codes used by major
lifestyle brands.
USE CRAFT
A
74. #ChangeonsDeRegard
for Burns and Smiles
-
2018
With "Cinéma," the sequel to
the “Halloween” film, the Burns and Smiles
association presents another moment
in the life of this fire victim. The film shows
how the consideration of others and
self-acceptance can break the cycle
of loneliness.
Adopt a tone and perspective akin
to reporting to build trust
with the audience.
USE CRAFT
A
75. #ShutUpDeath
for Médecins du Monde
-
2017
A Médecins du Monde campaign to inform
the public about the extent of its actions
abroad.
Use a documentary aesthetic
and a subjective point of view to immerse
the audience in your cause.
USE CRAFT
A
76. Your Signature Is More
Powerful Than You Think
for Amnesty International
-
2008
In order to raise awareness and mobilize
everyone, Amnesty International France
highlighted its key mode of action,
which fights against violations of freedom
of conscience and expression: signatures.
Embody your cause fully using graphic
design.
USE CRAFT
A
79. A Board Game for
l’Observatoire des inégalités
-
2017
Two weeks before the French presidential
elections, the Observatoire des inégalités
wanted to bring new visibility to the fight
against inequality.
It shows the inequalities that exist in France
today in an original way: by observing children
playing a famous board game, but adding
more realistic rules.
Use children's eyes to denounce
inequalities to which adults seem to have
become accustomed.
USE SOCIAL EXPERIMENTS
B
80. For 1 Look
for Depaul
-
2015
Depaul organized a live experience
to make people realize that we pay
more attention to animals than
to homeless people on the street,
thus changing the way we look at the
homeless.
For one day, a homeless person
and a dog stayed in the same location
and each glance at one and/or the
other was counted using a hidden
camera.
Build your rhetoric on a proven
record of experience.
B
USE SOCIAL EXPERIMENTS
81. 10 Hours of Walking in NYC
as a Woman
for Hollaback
-
2014
To denounce the harassment of women
on the streets of New York, Hollaback asked
an actress to walk for ten hours in various
parts of Manhattan, filming herself
with a hidden camera.
Show the reality of a context through a
real experience that can be shared.
B
USE SOCIAL EXPERIMENTS
83. PSYCHOEVOLUTIONARY
THEORY
SURPRISE IS AN EMOTION THAT HAS
THE UNIQUE ABILITY TO HEIGHTEN OTHER EMOTIONS.
WHEN YOU'RE SURPRISED AND HAPPY,
YOU'RE EUPHORIC.
ROBERT PLUTCHIK, PSYCHOLOGIST
C
84. Unsilenced
for La Parole aux sourds
-
2018
La Parole aux sourds wants to give voice
to the deaf with a campaign that highlights
the emotions they may feel on a daily basis,
as well as society’s general lack
of understanding of the condition.
Resort to aesthetics and the unexpected
to give more resonance to your cause.
LEVERAGE SURPRISE
C
85. #TooLatergram
for WWF
-
2018
In order to raise awareness about the damage
caused by pollution, WWF asked Instagram
influencers to publish photos of formerly
idyllic places that are now completely
polluted.
Use the visual trends popular on social
networks to catch the attention
of Internet users.
LEVERAGE SURPRISE
C
86. Evan
for Sandy Hook Promise
-
2016
Founded after the 2012 shooting in an
American school, Sandy Hook Promise’s
mission is to make the American public aware
of the warning signs of an act of violence
among at-risk teenagers.
With this film, the association invites everyone
to keep an eye out for the warning signs.
Use the foreground and background shots
of the film to tell two different stories.
LEVERAGE SURPRISE
C
87. The Pasta Necklace
for Secours populaire
-
2002
To remind us that misery is still a topical
issue, and that every day in France
two million people don't have enough
to eat, Secours Populaire created a film
portraying simple family joys, but with
an unexpected twist.
Distort a happy situation that most
families experience at least once.
C
LEVERAGE SURPRISE
90. Cansa Testi-Monials
for Cansa
-
2017
When diagnosed early enough, testicular
cancer is easily curable. To break the taboo
and encourage men to talk and regularly have
their testicles checked by their physician,
Cansa gave them a voice.
Use avatars to avoid potential
embarrassment.
USE HUMOR
D
91. Be the Guy
for Be the Match
-
2017
Be the match was looking to recruit new bone
marrow donors among adults ages 18-24.
It launched a mobile campaign in the form
of a series of short films demonstrating
that becoming a donor in no way interferes
with daily habits.
Opt for short formats that use humor
and absurdity.
USE HUMOR
D
92. El placer de no tener cáncer
for the Colombian League
Against Cancer
-
2017
To raise awareness among men about
the prevention of testicular cancer,
the Colombian Cancer League makes fun
of a typical male habit.
Draw inspiration from a target-specific
insight to best raise awareness
of the message.
USE HUMOR
D
93. L’ennui
for Jaccede
-
2017
For World Disability Day, Jaccede promoted
its dedicated platform on which it lists places
accessible to people with reduced mobility.
It presented a humorous film that also
conveys a positive image of people
with disabilities.
Use self-deprecating humor
to dedramatize the message.
USE HUMOR
D
94. Avoid Gossip at Work,
Hire a Blind Person
for Norges Blindeforbund
-
2011
The Norwegian Association for the Blind
managed to speak out for their cause with
humor. It aimed to prove that blindness,
in certain circumstances, is a great asset.
Use derision to inspire sympathy
and closeness to cause.
D
USE HUMOR
95. 4 CRASH
THE PARTY
4
HOW?
BECOME HACKTIVIST
SILENCE… WE’RE RICKROLLING
BE THE FAKE NEWS
GEEK IS THE NEW CHIC
A
B
C
D
TO STAND OUT FROM THE MULTITUDE OF MESSAGES SENT OUT
EVERY DAY, NO TOUCHPOINT SHOULD BE NEGLECTED, EVEN THE
MOST UNEXPECTED ONES.
BREAK INTO PEOPLE'S DAILY LIVES!
96. 4
600 98%
THE NUMBER OF MESSAGES
CONSUMERS ARE EXPOSED T
O EACH DAY, OF WHICH ONLY
30-80 ARE RECEIVED.
PUBLICITOR BY DE BAYNAST & LENDREVIE, 2014
OF FRENCH RESPONDENTS
CONSIDER BRAND
COMMUNICATIONS INVASIVE.
KEEP CALM, 2018
99. No Day off for Horror for
Emmaüs
-
2017
During the summer holidays, the French are
on vacation but the news does not take
a break. Every summer, the better conditions
at sea contribute to an increase in the number
of migrations and the probability of new
tragedies. To make sure no one forgets this,
Emmaus decided to act with a film
that reminds us of our freedom to move.
Prevent the topic from being forgotten
during slow periods, like the holidays.
HACK THE NEWS
A
100. #20minutesofaction4change
for White Ribbon
-
2017
As a result of a father reducing to "20 minutes
of action" the sexual assault her son is guilty
of, the White Ribbon movement launched
a campaign hijacking this sentence to
encourage fathers to better educate their
sons when it comes to respect for women.
Turning reprehensible comments into
positive speaking opportunities.
HACK THE NEWS
A
101. Je ne supporte pas les bleus
for Elle’s imagine’nt
-
2016
Over the duration of the Euro, an average
of 10 women were beaten to death
by their partners in France. The organization
Elle's Imagine'nt took action during this major
event to denounce domestic violence,
raise awareness and collect donations
via the campaign: « Je ne supporte pas les
bleus »
Catch the public off guard by stating
radically different opinion (at first sight)
than the crowd’s.
HACK THE NEWS
A
102. The Marathon Walker
for Water for Africa
-
2015
A woman ran the Paris Marathon
with a jug of water on her head
as a stunt campaign for Water
for Africa on the occasion
of the famous Paris sporting event.
It aimed to draw attention to the lack
of access to safe drinking water
in Africa and to show that women
travel miles every day to get it.
Show how an exception for some,
is part of everyday life for others.
A
HACK THE NEWS
104. "THE BEST STORIES DON’T TEACH PEOPLE ANYTHING NEW.
INSTEAD, THE BEST STORIES AGREE WITH WHAT
THE AUDIENCE ALREADY BELIEVES AND MAKES
THE MEMBERS OF THE AUDIENCE FEEL SMART
AND SECURE WHEN REMINDED HOW RIGHT THEY WERE
IN THE FIRST PLACE.”
ALL MARKETERS ARE LIARS PAR SETH GODIN, 2005
B
105. Tu seras un homme mon fils
for Fondation des Femmes
-
2018
After #MaintenantOnAgit, the Fondation
des Femmes launched a new campaign.
The objective was to raise men’s awareness
on the importance of their sons’ education
in the fight against violence against women.
Inspired by Rudyard Kipling’s poem, the film
presents men with their sons in their everyday
life. It hence underlines the fundamental role
of men in the transmission of values of gender
equality.
Adapt piece of art known by your target
audience to the present context.
HACK CULTURAL REFERENCES
A
106. #PasDeSanteSansToit
for Médecins du Monde
-
2018
When the winter truce ends, thousands
of people will be sent a eviction notice.
Médecins du Monde wanted to put those
who have the power to change things in their
shoes. A non-expulsion notice was sent
to the President and members of
the government to remind them
of their responsibility: to guarantee access
to decent housing and medical treatment
for all those who do not have it.
Use an administrative symbol at the heart
of current political events to catch
the attention of elected officials.
HACK CULTURAL REFERENCES
B
107. The Immunity Charm for
The Afghan Ministry of Public
Health
-
2017
Afghanistan is one of the countries with
the highest infant mortality rate, partly linked
to its low immunization rate. To help medical
services keep track of vaccines and renewals,
by avoiding the use of paper documents
that are difficult for mothers to understand
and easily lost, doctors use the bracelets
given at birth to protect children
from bad luck.
Use important, identifiable objects to get
people's attention.
HACK CULTURAL REFERENCES
B
108. Footnote for the Breast
for Medcare Women and
Children’s Hospital
-
2017
In the midst of rapid development, the Middle
East is modernizing but also maintains very
conservative religious values, backed by a real
taboo around discussing women's bodies.
To encourage women to have their breasts
checked regularly and thus prevent cancer,
Medcare Women and Children's Hospital
has managed to get the message across
discreetly.
Meddle in the habits of the people you are
addressing to capture their attention.
HACK CULTURAL REFERENCES
B
109. Stayin’ Alive
for British Heart Foundation
-
2012
In the UK, the British Heart Foundation,
campaigning for the promotion
of a simplified version of CPR (without
rescue breath or counting) found the solution
for emergency response to a heart attack
victim. After calling 911, do CPR following
the rhythm of “Stayin’ Alive” by the Bee
Gees.
Use mnemonic devices to transform
a cultural reference into a reminder
of a message or cause.
B
HACK CULTURAL REFERENCES
111. 89%
OF FRENCH RESPONDENTS SAY
THEY TAKE ADVANTAGE
OF THE ADVERTISING BREAK TO DO
AN ACTIVITY THAT REQUIRES
CHANGING ROOMS.
OPINIONWAY FOR SYNC, 2017
C
112. #StopThisMovie
for FIDH
-
2017
Since the re-election of President Pierre
Nkurunziza in 2015, the country has been
going through a period of unprecedented
violence, leaning towards genocide.
To alert international opinion, the International
Federation for Human Rights released the
trailer for a film that is gradually becoming
a reality and called for action to stop the film.
Capture public attention the same way
blockbusters do using film techniques.
HACK THE MEDIA
C
113. The Truth-Revealing Banners
for Amnesty International
-
2017
Amnesty International uses Youtube banners
to spread the truth. On the videos of various
dictators, a Youtube banner is displayed,
taking the form of subtitles. These subtitles
reveal the truth behind the dictators' official
statements.
Use digital advertising formats to surprise
Internet users and to give precise context
to the message.
HACK THE MEDIA
C
114. The Safety Jingle
for PEVR
-
2016
While radio presenters ask their listeners
on average 46 times a day to call them, send
an SMS or react on Facebook, 80% of people
listen to the radio in their car.
The nonprofit Parents d'Enfants Victimes
de la Route provides radio presenters with
a tool to remind people of the danger of using
the telephone while driving.
Choose the most appropriate medium
when the target is in contact with
or close to the cause.
HACK THE MEDIA
C
116. 34% 85%
OF FRENCH INTERNET USERS
USE AN ADBLOCKER.
KANTAR TNS, 2017
OF FRENCH PEOPLE UNDER 35
SURVEYED ARE IN FAVOUR OF
THE PRESENCE OF BRANDS
ON SOCIAL NETWORKS
TO FACILITATE INTERACTION.
DISKO, 2017
D
117. Fighting Cancer
for Cancer@work
-
2018
Cancer@Work launched an awareness
campaign so that people with cancer are
no longer victims of professional exclusion.
To change the way people view illness
in the workplace, it introduced "Fighting
Cancer" as a skill on LinkedIn.
Present certain hardships as a real-life
experience full of lessons.
HACK SOCIAL MEDIA
D
118. Unsafety Check
for Black Lives Matter
-
2017
Before Donald Trump's inauguration, Black
Lives Matter wanted to start a conversation
about the impact of racism in our society.
It released the Mark Yourself Unsafe app
based on Facebook's famous Safety
Check, which lets friends know you're safe.
Show the widespread sense of insecurity
shared by some communities.
HACK SOCIAL MEDIA
D
119. #APremiereVue
for SOS Amitié
-
2017
#APremiereVue (#AtFirstSight) is a mobile
campaign that takes advantage of
the hidden surfaces of videos on
a Facebook news feed to reveal the distress
of SOS Amitié callers. A suffering that often
goes unnoticed.
Highlight the gap between observed facts
and reality using social media content
formats.
HACK SOCIAL MEDIA
D
120. #NoLikesForRacism
for Licra
-
2015
La Licra unveiled its new campaign,
#NoLikesForRacism, on Facebook.
This mobile video campaign, based on
Facebook's "like," aims to get young
people to fight ordinary racism on the
Internet.
Hijack social network codes
to prompt Internet users to display
their dissatisfaction with broadcast
content and comments.
D
HACK SOCIAL MEDIA
122. Orizon
for Greenpeace
-
2018
The day after the opening of the Cop23,
Greenpeace denounced "the cynicism
of corporations and the hypocrisy of States
whose actions do not live up
to the commitments made at the Cop21."
Entitled Orizon, this campaign features a fake
real estate agency that has adopted
a "predictive real estate" approach.
It simulates sea-level rise to figure out which
properties will seafront in a few decades.
Combine predictive analysis and dystopic
narrative to shock and educate the general
public.
DATA FOR NONPROFITS
123. Game Chaingers
for Unicef
-
2018
Unicef carried out the first humanitarian
fundraising campaign using a cryptocurrency.
By calling not on your money, but on your
computer with a graphic card, the fundraising
campaign targets a new category of donors.
Adapt the fundraising method to the donor
category.
RAISING FUNDS USING CRYPTOCURRENCIES