From Missouri Meetings and Events Expo - May 2010 Dean DeLisle - Speaker Forward Progress www.ForwardProgress.net Call for assistance in filling your next event!

1. Top 10 Ways to Fill Your Event with Social Media

3. Train and Coach over 2,000 people a month

4. Trained over 14,000 in Social Network Skills

5. Over 25 years in Business Coaching, Consulting and Training

6. Call Center, Internet, eMarketing, Event Management,

7. Lead Generation, Web Seminars, eLearning, eSelling

8. Over Two Billion Dollars Sales, over 25 Million Leads, Helped Thousands of People using Internet Based Lead Generation

10. Social Networks – Where do you Stand? YOU ARE HERE

12. Cityountry Clubs

13. Chambers

14. Industry Clubs

15. Organizations

16. Charities

17. Religiousealth

19. Like-minded People hanging out

20. Similar Friends and Associations

21. You have more “Things” in common

22. Similar “Beliefs”

23. Recommended “IN”

25. That Trust YOU?

26. That have done Business with YOU?

27. That would recommend YOU?Sales Techniques Networking Skills

28. Reach Your True Network Potential!

29. Top 10 Ways to Fill Your Event with Social Media The End in Mind – Destination GPS The Art of Looking Good – Credibility Adding Targeted Connections – Trusted Agents Connecting Communities to Communities Plan with Social Media Tools Organizing and Inviting with Social Networks Promotion and Distribution – Content Heavy Rules Optimize the Event for Social Media Sharing Post Event Communication Have a good “Integrated Plan”

30. #1 - The End in Mind – Destination GPS Location – Location – Location Registration Sites Websites Social Network Sites Current Traffic New Traffic Source Tracking Measuring and Adjusting

32. #1 - Leverage Your Event with Social Networks (GPS)

33. #1 - The End in Mind – Destination GPS Think about partnerships Websites that will list you Groups that will support the posting of your event Track your Sources Bit.ly – URL Tracker and Sorter Approach – emails etc Google Analytics Blog Stats

34. #2 - The Art of Looking Good - Credibility Profiles Business Personal Groups and Pages Clear Consistency Registration Sites Carry Message Support Sites Content

35. Profiles Business Personal Groups and Pages Clear Consistency Registration Sites Carry Message Support Sites Content #2 - The Art of Looking Good - Credibility OK To Change! Key Words

36. Profiles Business Personal Groups and Pages Clear Consistency Registration Sites Carry Message Support Sites Content #2 - The Art of Looking Good - Credibility

37. Profiles Business Personal Groups and Pages Clear Consistency Registration Sites Carry Message Support Sites Content #2 - The Art of Looking Good - Credibility

38. Profiles Business Personal Groups and Pages Clear Consistency Registration Sites Carry Message Support Sites Content #2 - The Art of Looking Good - Credibility

39. Profiles Business Personal Groups and Pages Clear Consistency Registration Sites Carry Message Support Sites Content #2 - The Art of Looking Good - Credibility

40. Profiles Business Personal Groups and Pages Clear Consistency Registration Sites Carry Message Support Sites Content #2 - The Art of Looking Good - Credibility

41. #3 - Adding Targeted Connections Trusted Agents (TA) Team Building - TA Internal External Target Attendees Past Present Future Support Partners One Time

43. Get Your Current Audience Connected – take your registration info

44. Find Your NEW Audience – think of your demographics#3 - Adding Targeted Connections Trusted Agents (TA)

45. #4 - Connecting Communities to Communities Groups to Groups External to Internal Build a New One - Event Specific

47. Online

48. Pre & Post Event

49. Convert More

50. Pre-register

51. Promote SponsorshipsUltimate Tradeshow!

52. Sample

55. Post – Events – Group Building – Discussions

56. Tweets – Alerts – Reminders – Followers

57. Preliminary Promotions – Teasers

58. Pictures from Previous Events

59. Teaser Content Based Slides – Pickup

60. Connect to your Social Sites – Convenience

61. Pre-view and Post-view your Events

65. #6 - Organizing and Inviting with Social Networks Remember your Trusted Agents and Partners Manage with your Online Event Managers Track Invitations and Responses Blogs, Discussions, Posts and Social Invites Don’t Forget to Convert – SN -> Event Site Email Still Works – Remember Destination Sequence Your Campaign Separate Your Responses – Confirmedaybeo Get Everything Working Together!

66. PLUS We Collected over 2,000 emails!

67. #6 - Organizing and Inviting with Social Networks

68. #7 - Promotion and DistributionContent Rules Facebook Facebook Pages – Admin’s and TA’s Facebook Groups – Admin’s and TA’s Facebook Events – Admin’s and TA’s Facebook Teams Members can Post Discussions can take place anywhere Content Posting Sequence LinkedIn LinkedIn Pages – Admin’s and TA’s LinkedIn Groups – Admin’s and TA’s LinkedIn Events – Admin’s and TA’s LinkedIn Teams Members can Post Discussions can take place anywhere Content Posting Sequence

69. Videos Pictures Audio Teleconferences Articles Blogs Webinar Recordings Power Points #7 - Promotion and DistributionContent Rules

70. #8 - Optimize the Event for Sharing Tweeting the event High Speed Access available Facebook Page Events Participation Group News and Discussions Blog Updates – attendee participation Live feedbackurveystc Online Broadcaststream (recorded copies) Presentation Materials YouTube – promote in process

71. People Will Stay Connected and Bring Others to the Next Event!

72. #9 - Post Event Communication Build a NEW Community Remember it’s about the next one Keep the momentum Post workshops and webinars

73. #10 -Have an Integrated Plan

74. #10 - Keep it going!

75. #10 – and going

76. #10 - Your Routine

78. Average User has 240 Connections

79. One Degree From Over 35,000 Trusted Connections

80. Two Degrees From Over 3,200,000 Trusted Connections

81. In September 2009 20% of All Online Advertising Was in Social Networks

83. 50% of all active users log on to Facebook in any given day

84. More than 35 million users update their status each day

85. More than 60 million status updates posted each day

86. More than 3 billion photos uploaded to the site each month

87. More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week

88. More than 3.5 million events created each month

89. More than 3 million active Pages on Facebook

90. More than 1.5 million local businesses have active Pages on Facebook

91. More than 20 million people become fans of Pages each day

94. Questions? Contact Us dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook/deandelisle/ FAN PAGE: www.Facebook/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET