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Thinking outside the farebox
- 1. June 14, 2017 CTAADetroit the farebox Thinking Outside Thomas Craig General Manager thomas@trilliumtransit.com
- 2. Traditional fare payments Verytraditional: • Cash • Passes More recent: • Smart cards
- 3. Cash Pros Cons • Nodirect cost • Many/most carry it • No fraud • High indirect costs • Increasingly few carry it • High risk • No information about passenger/ride • Exact fare required
- 4. Passes Pros Cons • Paymentup front • Fast boarding • High indirect costs • Management of fraud • High risk • No information about passenger/ride
- 5. Smart Cards Pros Cons •Payment up front • Fast boarding • Information about rider behavior • Low fraud • High direct and indirect costs • Few points of sale • Too many cards in my wallet • Extensive testing/difficult implementations
- 6. Traditional fare paymentissues • Many hidden, indirect costs • Decreasing access (due to social trends) • Equity questions
- 7. “Outside the farebox” MobileApps • Moovel • Token Online Tickets • Betterez • Square Mmgt/Ticketing • Transcor • Hudson Group Marketplaces • Wanderu • BusBud Partnerships • Colleges • Hospitals
- 8. DISCLAIMER OPINIONS AHEAD (And maychange without warning, including during this presentation)
- 9. Mobile Apps Pros Cons •Smartphones increasingly common • Fast boarding (unless it’s raining) • User accounts tied to phone • Unlimited points of sale • (Sometimes) high direct and indirect costs • (Sometimes) limited user behavior • (Sometimes) extensive testing/difficult implementations
- 10. Mobile Apps Vendors Mypersonal pick • Bytemark • Moovel • Token Transit • Passport • Masabi • Conduent • Unwire Token Transit • Direct cost only—no start up or flat monthly cost • Simple implementation • Innovative but proven • Fare capping in the works • “Send a pass” and bulk pass distribution
- 11. Online Ticketing (andReservations) Pros Cons • Smartphone and desktop access • Fast boarding (unless sold at bus stop) • User accounts possible, but not required • Unlimited points of sale • (Sometimes) high direct and indirect costs • Doesn’t usually make sense for fixed route unless long-haul
- 12. Online Ticketing (andReservations) Vendors My personal picks • RocketRez • Betterez • Zaui • Rezdy Without reservations: • Shopify • Square Betterez • Highly responsive support • Simple to use backend • Mid-range pricing Shopify • Very simple • Fixed route passes through website
- 13. Integrated Ticketing andManagement Pros Cons • One vendor for multiple systems • Fast boarding (unless sold at bus stop) • User accounts possible, but not required • Unlimited points of sale • (Sometimes) high direct and indirect costs • Doesn’t usually make sense for fixed route unless long-haul • One vendor isn’t necessarily a good thing
- 14. Integrated Ticketing andManagement Vendors My personal pick • Transcor/TDS • Reservlinx • Strategen • Reveal Management • Hudson Group Not my favorite model • Value in open eco- systems that require multiple vendors • The Hudson Group’s offering of integration into Wanderu and more is very appealing
- 15. Marketplaces Pros Cons • Sellyour tickets to people who don’t know you exist • The future • (Sometimes) high direct costs (and low transparency) • Currently make sense for fixed route unless long-haul • No large marketplaces (yet)
- 16. Marketplaces Vendors My personalpick • Wanderu • Mozio (mostly private, demand-response) • Groundlink (mostly private, demand- response) • BusBud All of them, eventually • Wanderu looks best to me right now, because a client prefers them • If appropriate, I suggest talking to all of them
- 17. Partnerships Pros Cons • Marketsyour service as you sell • Builds relationships with gatekeepers • Usually no direct costs • Promotes ridership, equity, agency goals There are no cons please do this. Well, OK, it can be hard work, but your community deserves it.
- 18. Partnerships Vendors My personalpick • Hospitals • Colleges • High Schools • Major Employers • Social Service agencies • Any organization who represents your riders (or potential riders) All of them.
- 19. Call or emailany time Thomas Craig, General Manager thomas@trilliumtransit.com 503-567-8422 ext. 4 Aaron Antrim, Principal aaron@trilliumtransit.com 503-567-8422 ext. 3