Luke Brynley-Jones, Founder & CEO of Our Social Times provides an introduction t Social Media Marketing and Monitoring 2011 (San Francisco).

1. Innovations in Social Media Marketing Luke Brynley-Jones

3. Social Networks are having toworking harder for our attention

4. The industry is fragmenting

5. We have to work harder for “Likes”

6. There’s more competition than ever 70% of local businesses use Facebook for marketing, up from 50% in the same period the year before. 40% of local businesses use Twitter, up from 32% the year before 32% use Facebook Places vs. less than 9% using Foursquare Merchant Circle Report – Feb. 2011

7. Consumers have “wised up” to privacy

8. Our content needs to be Panda-proof

9. But it’s not all doom and pandas

10. We’re getting better at this game “Companies using social media 3+ years, spend the most time each week conducting social media activities. 63% spend more than 10 hours per week. Only 41% of those with 1–3 years of experience spend that much time. For those just getting started it is dramatically less.” 2011 Social Media Marketing Industry Report Social Media Examiner

11. We’re getting OVER the “ROI” issue

12. We no longer need “gurus”

13. We’ve got time-savers!

14. We’re running more sophisticated campaigns

15. We’re getting results

16. Opportunities

17. Integration is getting easier & better

18. We’re finally reaching the “Last Mile”

19. We’re using clever psychology

20. We’re befriending influencers

21. We’re making sense (and use) of data

22. Social media has moved beyond “Marketing”

23. Onwards! Luke Brynley-Jones @oursocialtimes @lbrynleyjones