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We Can’t Build Tomorrow
Using Yesterday’s Tools
Innov8rs Connect Unconference
19 August 2020
Presented at
• Co-founder, Modern Accelerator
• Innovation leader, 2x founder
• Former Scient, Y&R
• Inc. 500/5000 Entrepreneur
Scott McDonald
2
Anuraag Verma
• VP of Customer Development, Alpha
• Host of This Is Product Management podcast
• Formerly at General Assembly & Virgin
• Worked as a Product Manager in 4 continents
3
The cost, time commitment
and risk of making change in
companies are plummeting.
Change is hard?
The barriers to exploring
new ideas and making
them happen have never
been lower.
4
5
And yet…
• Three trends
• Two accelerators
• One story
• Some Q&A
6
Today’s Session
7
1. Teams
2. Techniques
3. Tools
Three Trends
8
1. Teams >> Getting smaller, more versatile
2. Techniques
3. Tools
Three Trends
9
1. Teams >> Getting smaller, more versatile
2. Techniques >> Test-and-learn, evidence-driven
3. Tools
Three Trends
10
1. Teams >> Getting smaller, more versatile
2. Techniques >> Test-and-learn, evidence-driven
3. Tools >> Fewer, faster, more capable
Three Trends
11
Research TestingDesign /
Prototyping
AnalysisIdeation
Multiple:
• Teams
• Departments
• Tools
• Handoffs
Idea to Reality: The Corporate Steeplechase
12
Research
Testing Design /
Prototyping
Analysis Ideation
Idea to Reality: The New Convergence
Increasingly
• Fewer Players
• Fewer Tools
13
1. New Forms of Leadership
2. The No-Code / Low-Code Movements
Two Accelerators
14
“We don’t know. But we’re
going to find out.”
• Listen
• Lead with questions
• Empower others
• Everything is an experiment
• A bias for action
New Forms of Leadership
You’ve got to change your culture, because it’s
natural for bosses to want to decide. Now we teach
our leaders that it’s your job to put in the systems
that enable your people to run your
experiments fast and cheap and to keep making
them faster and cheaper. Yield as many of your
decisions off to the experiment as possible.
“
”- Scott Cook, Co-founder of Intuit
16
Everybody’s Talking About It
An Illustrative Story:
Building Tomorrow’s
Insurance
The Opportunity
$ 1.4
Trillion
60%
Renters
40%
Insured
Millennial
purchasing power is
increasing
Millennials are
renting at higher
rates than previous
generations
Less than half of
millennial renters
purchase renters
insurance
Toggle: A Convergence of Trends
Team: Product, Design, Research, Engineering,
Underwriting, Operations, Business Development
Techniques: Test &
Learn, Experimentation
Tools: Agile
Research Platform
Don’t fall in love with ideas
There’s no such thing as good or bad
ideas
✗
Ideas are simply clusters of
assumptions
? ? ?
? ? ?
? ? ?
Ideas are simply clusters of
assumptions
? ? ?
? ? ?
? ? ?
I think
millennials find
insurance too
confusing!
Millennials
don’t think they
have anything
worth insuring
I think millennials
want personalization
Most people
don’t even know
about renters
insurance
✗
✗
Successful Ideas Unsuccessful Ideas
Product goes to market
with no underlying
assumptions
Product goes to market
with unvalidated
assumptions
Unvalidated assumptions are costly
✗
✗
I think
millennials
find insurance
too confusing!
Millennials
don’t think they
have anything
worth insuring
I think millennials
need customization
Most people
don’t even
know about
Renters
Insurance
Ideas Market
?
?
?
?
?
?
?
?
?
Assumptions Real Humans
28
Toggle: An Iterative Insurance Solution
29
Toggle: An Iterative Insurance Solution
30
From Experimentation to Insight
31
Tailored for Today’s Consumer
High value items
Rewards
Side Hustle
Credit Lift
Pet Parent
Protection on the
road
Q&A
What’s on Your Mind?
Scott McDonald
Co-founder, Modern Accelerator
scott@modernaccelerator.com
+1 917-244-8290
Anuraag Verma,
VP of Customer Development, Alpha
anuraag@alphahq.com
+1 917-825-1905
33
Innov8rs Connect Unconference
19 August 2020

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Building Tomorrow's Insurance Using Today's Tools